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If you need the complete document, download the Word or WordPerfect version or Adobe Acrobat version, if available. ***************************************************************** Before the FEDERAL COMMUNICATIONS COMMISSION Washington, D.C. 20554 In the Matter of ) ) Get-Aways, Inc. ) File No. ENF-99-TC-001 ) Apparent Liability for Forfeiture ) NAL/Acct. No. X3217-001 NOTICE OF APPARENT LIABILITY FOR FORFEITURE Adopted: December 15, 1999; Released: December 15, 1999 By the Commission: I.INTRODUCTION 1. By this Notice of Apparent Liability for Forfeiture (NAL), we find that Get-Aways, Inc. (Get-Aways) apparently willfully or repeatedly violated section 227 of the Communications Act of 1934, as amended (Act), and the Commission's rules and orders, by sending unsolicited advertisements to telephone facsimile machines. Based on the facts and circumstances surrounding these apparent violations, we find that Get-Aways is apparently liable for a forfeiture in the amount of $4,500 for each of the 19 unsolicited advertisements sent to telephone facsimile machines, resulting in a total forfeiture amount of $85,500. II.BACKGROUND 3. On July 12, 1999, in response to several consumer letters indicating that Get-Aways faxed unsolicited advertisements to consumers' telephone facsimile machines, the Enforcement Division of the Common Carrier Bureau (Division) issued a citation to Get-Aways, pursuant to section 503 of the Act. Specifically, the Division cited Get-Aways for allegedly using a telephone facsimile machine, computer, or other device, to send an unsolicited advertisement to another telephone facsimile machine, in violation of section 227 of the Act and the Commission's rules and orders. The citation, which was served by certified mail, return receipt requested, informed Get-Aways that subsequent violations could result in the imposition of monetary forfeitures of up to $11,000 per violation and included copies of six consumer letters that formed the basis for the citation. The citation informed Get-Aways that it could request a personal interview at the nearest Commission field office within 21 days of the date of the citation, or could provide a written statement responding to the citation within 21 days. The Commission received the signed return receipt card from Get-Aways on July 22, 1999, indicating that Get-Aways received the citation on July 19, 1999. Get-Aways neither requested a personal interview nor provided a written response after receiving the citation. 4. Despite the citation's warning that subsequent violations could result in the imposition of monetary forfeitures, the record indicates that Get-Aways continued to fax unsolicited advertisements in violation of the Act and of the Commission's rules and orders. Specifically, after issuing the citation, the Commission received several consumer letters stating that Get-Aways continued to engage in such conduct. Our action here is based on consumer letters sent to the Commission alleging that Get-Aways sent unsolicited advertisements to telephone facsimile machines in violation of the Act and the Commission's rules and orders since July 19, 1999, the day Get-Aways received the Commission's citation. V.THE CONSUMER LETTERS 6. The Clarkson Conceptual Planning, Inc. Letter. Mr. Peter Clarkson, owner of Clarkson Conceptual Planning, Inc. (CCPI), asserts that Get-Aways faxed two unsolicited advertisements to CCPI in May 1999. Mr. Clarkson stated that each fax offered an identical vacation package to Florida. On August 26, 1999, after receiving two additional unsolicited facsimile advertisements from Get-Aways, Mr. Clarkson sent a letter requesting Commission action. Mr. Clarkson states that on August 19, 1999, he telephoned Get-Aways and requested that it stop sending these faxes. Despite his request, Get-Aways sent CCPI another unsolicited facsimile advertisement on August 25, 1999. Mr. Clarkson states that at no time did he or anyone at CCPI give Get-Aways permission or invitation to send these faxes. Mr. Clarkson further states that CCPI does not have an established business relationship with Get-Aways. 7. The Incon Research Letter. On September 1, 1999, Mr. Roth, principal of Incon Research, filed a letter requesting Commission action and stating that Get-Aways faxed an unsolicited advertisement to Incon Research on September 1, 1999, offering a "New Disney Daytona Adventure Getaway pkg." On September 2, 1999, Incon Research received an identical unsolicited facsimile advertisement from Get-Aways. Mr. Roth states that after receiving the fax on September 2, 1999, he contacted Get-Aways to inquire why it sent the advertisement. Mr. Roth states that Get-Aways terminated the telephone call without providing a response. Mr. Roth also states that Incon Research received an unsolicited advertisement via fax on September 9, 1999. Mr. Roth further states that neither he nor anyone else at Incon Research ever gave Get-Aways permission to send advertisements to Incon's fax machine. Mr. Roth further states that he does not have a prior business relationship with Get-Aways. 8. The Gulf Star Realty Letter. On June 11, 1999, Ms. Dorothy Thieneman, Co- Owner of Gulf Star Realty (GSR), filed a letter requesting Commission action, asserting that Get-Aways faxed unsolicited advertisements to GSR on several occasions. In her statement supporting her complaint, Ms. Thieneman states that she contacted Get-Aways on several occasions both by phone and by fax to request that GSR be removed from Get-Aways distribution list. Ms. Thieneman states that despite these requests, Get-Aways continued to fax unsolicited advertisements to GSR. In particular, even after receiving the citation on July 19, 1999, Get-Aways faxed several additional unsolicited advertisements to GSR on the following dates: (1) August 27, 1999; (2) September 15, 1999; and (3) September 16, 1999. Ms. Thieneman states that neither she nor anyone else at GSR authorized Get-Aways to send these faxes. Ms. Thieneman further states that GSR does not have an established business relationship with Get-Aways. 9. The remaining consumer letters. The remaining consumer letters supporting this NAL are factually similar to the allegations in the consumer letters described above. In each case, the consumer states that Get-Aways used a telephone facsimile machine to send an unsolicited advertisement to the consumer's telephone facsimile machine. The majority of the consumers attempted to contact Get-Aways to put a stop to the unsolicited facsimile advertisements, but were unsuccessful. For example, at least one consumer states that the Get-Aways representative terminated the call in mid-conversation. In other instances, consumers requested that Get-Aways remove their fax number from Get-Aways distribution list, but continued to receive the unsolicited facsimile advertisements. X.DISCUSSION A. Violations Evidenced in the Letters. 2. The letters described above appear to establish a disturbing pattern of disregard for the requirements of the Act and of the Commission's rules and orders. Section 227(b)(1)(B) of the Act prohibits any person from using "a telephone facsimile machine, computer, or other device to send an unsolicited advertisement to a telephone facsimile machine." In enacting section 227 of the Act, Congress gave the Commission jurisdiction to promulgate rules and regulations in accordance with the Act and the authority to enforce such rules and regulations. Accordingly, mirroring the language in section 227, the Commission adopted section 64.1200(a)(3) of its rules, prohibiting any person from using a "telephone facsimile machine, computer, or other device to send an unsolicited advertisement to a telephone facsimile machine." An unsolicited advertisement is defined as "any material advertising the commercial availability or quality of any property, goods, or services which is transmitted to any person without that person's prior express invitation or permission." Each facsimile transmission upon which this NAL is based offers a similar "Disney Daytona Vacation Get-A-Way Pkg." The facsimile states, "your vacation begins with five days four nights in the vacation capital of the world." The packages are offered at either $149 or $198 per person. Get-Aways provides a number of ways in which to reserve a spot on the trip and states that a 5% discount will be given on all American Express and Discover purchases. These facsimiles offer vacation packages for sale and thus clearly fall within the definition of an advertisement. 3. Moreover, these facsimile transmissions appear to be unsolicited, because Get- Aways appears to have sent each facsimile transmission without the prior express invitation or permission of the recipient. By definition, an unsolicited advertisement is an advertisement that "is transmitted to any person without that person's prior express invitation or permission." In discussing when advertisements can be sent via facsimile, in the TCPA Memorandum Opinion and Order, the Commission explained that the "existence of an established business relationship establishes consent to receive telephone facsimile advertisement transmissions." The Commission further stated, however, that the mere distribution or publication of a telephone facsimile number does not confer express invitation or permission to transmit advertisements to a particular telephone facsimile machine. 4. Record evidence indicates that none of the consumers at issue had an established business relationship with Get-Aways. For example, in his declaration in support of his complaint, Mr. Partrick of Partrick Insurance Agency, Mr. Clarkson of CCPI, and Mr. Roth of Incon Research all specifically state that his company does not have an established business relationship with Get-Aways, and that they did not authorize Get-Aways to send these advertisements. Furthermore, evidence on the record indicates that Get-Aways continued to send faxes to companies that specifically had requested to be removed from Get-Aways' distribution list. Such evidence demonstrates that Get-Aways did not have prior express permission or invitation to send the facsimile transmissions. E. Forfeiture Amount. 6. Get-Aways apparently willfully or repeatedly violated the Act and the Commission's rules and orders by using a telephone facsimile machine to send unsolicited advertisements to other telephone facsimile machines. Get-Aways apparently did not cease its unlawful conduct even after the Commission issued a citation warning that Get-Aways was engaging in unlawful conduct and could be subject to monetary forfeitures. Accordingly, a proposed forfeiture is warranted against Get-Aways for its apparent willful or repeated violations of section 227 of the Act and of the Commission's rules and orders regarding the faxing of unsolicited advertisements. 7. Section 503(b) of the Act authorizes the Commission to assess a forfeiture of up to $11,000 for each violation of the Act or of any rule, regulation, or order issued by the Commission under the Act by a non-common carrier or other entity not specifically designated in section 503 of the Act. In exercising such authority, we are to take into account "the nature, circumstances, extent, and gravity of the violation and, with respect to the violator, the degree of culpability, any history of prior offenses, ability to pay, and such other matters as justice may require." 8. Although the Commission's Forfeiture Policy Statement does not establish a base forfeiture amount for violating the prohibition on using a telephone facsimile machine to send unsolicited advertisements, the guidelines do state that " . . . any omission of a specific rule violation from the . . . [forfeiture guidelines] . . . should not signal that the Commission considers any unlisted violation as nonexistent or unimportant." The Commission retains the discretion, moreover, to depart from the guidelines and issue forfeitures on a case-by-case basis, under its general forfeiture authority contained in section 503 of the Act. 9. A company's practice of using a telephone facsimile machine to send unsolicited advertisements to a telephone facsimile machine, in particular after being warned by the Commission that such conduct violates the Act and the Commission's rules and orders, demonstrates a blatant disregard for the Act and the Commission's rules and orders. The Division's July 12, 1999 citation specifically warned Get-Aways that its conduct appeared to be unlawful. Despite this citation, Get-Aways continued to fax unsolicited advertisements in violation of the Act and the Commission's rules and orders. 10. In addition, Get-Aways' conduct has caused consumers to incur costs. In prohibiting unsolicited advertisements by fax, Congress noted that a consumer who has received an unsolicited advertisement via fax bears the costs of advertising that should be borne by the sender. Recipients of fax advertisements assume the cost of the paper used, and the cost associated with the recipient's inability to send or receive faxes when its machine is tied up with the unsolicited advertisement. 11. Each of the 19 unsolicited faxes constitute a separate violation. Applying the criteria outlined in the Commission's forfeiture guidelines, and weighing the facts before us, including the fact that Get-Aways continued its unlawful conduct after a warning by the Commission, we propose to assess a forfeiture in the amount of $4,500 for each of the 19 violations. We find that this amount is appropriate, in part, because it balances the interests of protecting consumers and deterring subsequent violations of the Act against the potentially legitimate interest of companies. This results in a total forfeiture of $85,500. Get-Aways shall have the opportunity to submit evidence and arguments in response to this NAL to show that no forfeiture should be imposed or that some lesser amount should be assessed. XII.CONCLUSION AND ORDERING CLAUSES 13. We have determined that Get-Aways apparently violated section 227 of the Act and the Commission's rules and orders by using a telephone facsimile machine, computer, or other device to send 19 unsolicited advertisements to the eight consumers identified above. We have further determined that Get-Aways is apparently liable for forfeitures in the amount of $4,500 for each such violation resulting in a total forfeiture amount of $85,500. 14. Accordingly, IT IS ORDERED, pursuant to section 503(b) of the Act, as amended, 47 U.S.C.  503(b)(5), section 1.80 of the Commission's rules, 47 C.F.R.  1.80, that Get- Aways, Inc. IS HEREBY NOTIFIED of an Apparent Liability for Forfeiture in the amount of $85,500 for willful or repeated violations of section 227 of the Act and the Commission's rules and orders in the paragraphs described above. 15. IT IS FURTHER ORDERED, pursuant to section 1.80 of the Commission's rules, 47 C.F.R.  1.80, that within thirty (30) days of the release of this Notice, Get-Aways, Inc. SHALL PAY the full amount of the proposed forfeiture OR SHALL FILE a response showing why the proposed forfeiture should not be imposed or should be reduced. 16. IT IS FURTHER ORDERED that a copy of this Notice of Apparent Liability for Forfeiture SHALL BE SENT by certified mail to Timothy F. Deinhard, President, Get-Aways, Inc., 400 Mobile Avenue, Suite D-11, Camarillo, California 93011. FEDERAL COMMUNICATIONS COMMISSION Magalie Roman Salas Secretary