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                                   Before the

                       Federal Communications Commission

                              Washington, DC 20554


                                           )                                 
     In the Matter of                                                        
                                           )   File No. EB-06-IH-0825        
     Saga Communications of New England,                                     
     L.L.C.                                )   NAL Account No. 200732080018  
                                                                             
     Licensee of Station WAQY(FM),         )   Facility ID No. 58551         
                                                                             
     Springfield, Massachusetts            )   FRN No. 0002749406            
                                                                             
                                           )                                 


                                ORDER ON REVIEW

   Adopted: December 2, 2011 Released: December 5, 2011

   By the Commission:

   I. INTRODUCTION

    1. In this Order on Review, we deny the Application for Review filed by
       Saga Communications of New England, L.L.C. ("Saga"), licensee of
       Station WAQY(FM), Springfield, Massachusetts (the "Station"). Saga
       seeks review of a Memorandum Opinion and Order ("MO&O") issued by the
       Enforcement Bureau ("Bureau") on April 1, 2010. In that MO&O, the
       Bureau denied Saga's Petition for Reconsideration of a $4,000 monetary
       forfeiture for violating section 73.1216 of the Commission's rules for
       failure to conduct a broadcast contest substantially as announced. As
       discussed below, we deny the Application for Review and affirm the
       $4,000 forfeiture.

   I. background

   2. In December 2005, the Bureau received a complaint from Robert
   Naginewicz alleging that Station WAQY(FM) failed to conduct a contest
   broadcast in June and July 2005 according to that contest's advertised
   rules. Mr. Naginewicz states that he won the contest's "Grand Prize
   Giveaway" on July 15, 2005. The prizes included (1) a free two-year lease
   on a 2005 Buick LaCrosse automobile, or its cash equivalent, from contest
   co-sponsor Bob Pion Pontiac and (2) a "trunk load full" of Aerosmith
   memorabilia. Mr. Naginewicz alleges that, although he was assured by the
   Station's staff that all of his prizes would be delivered to him by July
   22, 2005, he did not receive the monetary portion of his prize until
   August 18, 2005, and that, despite numerous queries made of the Station's
   staff, he was still awaiting delivery of the memorabilia portion as of
   December 31, 2005.

   3. Following receipt of Mr. Naginewicz's complaint, the Bureau sent a
   letter of inquiry to Saga concerning the allegations. Saga responded,
   contending that its one-month delay in delivering the monetary portion of
   the prize, although less than ideal, was "within the zone of
   reasonableness."  Saga acknowledged, however, that its failure to fulfill
   the memorabilia portion until after Mr. Naginewicz had contacted the
   Commission was a "problem" that it claimed to have resolved after the
   Commission's inquiry. Saga indicated that, because of its delay in
   delivering the memorabilia to Mr. Naginewicz, it had enhanced the award
   with additional prizes.

   4. On March 2, 2007, the Bureau issued a Notice of Apparent Liability
   ("NAL") for $4,000 against Saga, finding that Saga had apparently violated
   the Commission's contest rule. In response to the NAL, Saga argued that
   its failure to award the contest prizes promptly is not a rule violation
   because "promptness" is not an enumerated requirement in the contest rule.
   Saga further argued that, even if its conduct could be deemed to have
   violated the contest rule, the NAL erred in concluding that Saga acted
   "willfully." Saga contended that its failure to promptly award prizes was
   due to inadvertence and employee miscommunication, not any deliberate or
   conscious attempt to avoid its obligations, as demonstrated by its
   ultimate award of all promised prizes, including bonus items to compensate
   the complainant for the delay. Saga urged that the Bureau cancel or
   substantially reduce the proposed $4,000 forfeiture amount. In the
   resulting Forfeiture Order, the Bureau rejected Saga's arguments and
   affirmed the $4,000 forfeiture.

   5. Saga then filed a Petition for Reconsideration with the Bureau, and
   contended that: (1) contrary to the Bureau's finding, promptness is not
   required by the Commission's licensee-conducted contest rule; (2) the
   Bureau incorrectly found that Saga's own contest rules required it to
   award its contest prizes within thirty days; (3) the Bureau failed to
   prove that Saga possessed the requisite scienter required to establish
   "willfulness" under section 503(b) of the Communications Act of 1934, as
   amended (the "Act"); (4) the precedent relied upon by the Bureau regarding
   "willfulness" is untested by the courts and is, therefore, unreliable; and
   (5) the Bureau erred in finding that Saga's misconduct was "repeated"
   within the meaning of section 503(b) of the Act. The Bureau, in the MO&O,
   rejected these arguments and affirmed the Forfeiture Order.

   II. DISCUSSION

   6. Pursuant to section 1.115(b)(2) of the Commission's rules, to obtain
   relief through an application for review an aggrieved party must specify,
   inter alia, how an action taken pursuant to delegated authority conflicts
   with a relevant "statute, regulation, case precedent, or established
   Commission policy," or that "the action involves a question of law or
   policy which has not previously been resolved by the Commission." In its
   Application for Review, Saga reiterates arguments previously raised at the
   Bureau level. Specifically, Saga repeats its argument that promptness in
   the awarding of contest prizes is not required by the Commission's contest
   rule. It also again contends that its failure to promptly award the
   subject prize was not "willful." Although we find that the Bureau fully
   and correctly addressed these arguments in the MO&O and Forfeiture Order,
   we will address them here.

    7. Saga again contends that promptness in the awarding of contest prizes
       is not required by the contest rule, and thus the Bureau's finding of
       a rule violation in this instance is contrary to both the contest rule
       and relevant Commission precedent. We disagree with Saga's previously
       made arguments for the reasons set out in the Bureau's MO&O. In its
       Application for Review, however, Saga now cites Reuters Limited v. FCC
       in support of its contention that the forfeiture was inappropriate
       because the Bureau may not depart from the Commission's rules. Saga's
       reliance on Reuters is misplaced. In Reuters, the Commission rescinded
       a license grant in order to allow a second applicant, whose
       applications had been filed late, to be considered. The court of
       appeals reversed that decision, finding that the Commission could not
       engage in an ad hoc departure from its licensing rules in order to
       achieve "laudable aims" or "justice in the individual case." Notably,
       in Reuters, the court found that the Commission departed from an
       unambiguous requirement found in the licensing rules.

    8. In the instant case, however, the Bureau did not depart from the
       contest rule. Instead, the Bureau properly held that the contest rule
       itself and the accompanying notes enumerating certain material terms
       of broadcast contests do not constitute an exhaustive list of every
       element that is material to a contest. As the Bureau stated, the
       rule's notes explicitly recognize that "material terms may vary widely
       depending on the exact nature of the contest" and the terms listed in
       the rule are merely those that may "generally" be included in a
       station's contest rules. The MO&O and Forfeiture Order properly held
       that the Commission has consistently maintained that prizes must be
       awarded promptly. Moreover, the Bureau's finding was also based on the
       fact that Saga's own contest rules created a reasonable expectation on
       the part of winners that prizes would be awarded within thirty days.
       In sum, the contest rule contemplates the existence of material terms
       other than those specifically listed therein; the Commission has
       previously stated that prizes must be awarded promptly; and the law is
       clear that the Commission may properly interpret its own rules
       consistent with existing regulation.

    9. In support of its contention that the forfeiture should be reduced or
       canceled because its failure to promptly award the subject prize was
       not "willful," Saga cites U.S. v. Daniels. We find Daniels inapposite.
       That case involved the repeated violation of a rule concerning
       broadcasting hours that had been recently amended. The licensee in
       that case lacked actual knowledge of the rule change, had been
       complying in good faith with the broadcasting hours permitted under
       the previous rule, and ceased broadcasting immediately upon
       notification of the violation. Accordingly, the district court found a
       reduction in the forfeiture appropriate due to the "nature of the
       violations involved here, the lack of complaints and the [licensee's]
       good faith inadvertent mistakes."

   10. In this case, however, the rule at issue was well-established, having
       last been amended in 1976, and Saga's rule violation resulted in a
       complaint. Saga also relies on Daniels for the assertion that a
       forfeiture cannot be collected until it is afforded a trial de novo in
       accordance with section 504(a) of the Act. However, section 503(b)(4)
       of the Act allows the Commission to issue forfeitures without a
       hearing, using the notice of apparent liability written response
       procedures. If a party fails to pay a forfeiture issued in accordance
       with these procedures, the case will be referred for enforcement to
       the U.S. Department of Justice for a trial de novo in federal district
       court pursuant to section 504(a). As Saga has not paid the forfeiture
       issued in this case, the government filed a complaint in federal
       district court against Saga for enforcement of the $4,000 forfeiture.
       That enforcement proceeding is currently pending in U.S. District
       Court. On July 15, 2010, the court issued an "Order to Stay" the
       district court case pending the outcome of this proceeding.

   V. ORDERING CLAUSES

   11. Accordingly, IT IS ORDERED that, pursuant to section 1.115 of the
   Commission's rules, the Application for Review filed by Saga
   Communications of New England, L.L.C., IS DENIED, and the Bureau's
   Memorandum Opinion and Order IS AFFIRMED.

   12. Payment of the forfeiture shall be made in the manner provided for in
   section 1.80 of the rules within thirty (30) days of the release of this
   Order on Review. On June 18, 2010, the government filed a complaint in
   federal district court against Saga Communications of New England, L.L.C.
   for enforcement of the $4,000 forfeiture, U.S. v. Saga Communications of
   New England, LLC, Civ. No. 10-12407 (E.D. MI). On July 15, 2010, the court
   issued an Order to Stay the district court case pending the outcome of the
   administrative proceeding. Upon timely payment in full of the forfeiture,
   the government will dismiss the district court case.  Payment of the
   forfeiture must be made by check or similar instrument, payable to the
   order of the Federal Communications Commission. The payment must include
   the NAL/Account No. and FRN No. referenced above. Payment by check or
   money order may be mailed to Federal Communications Commission, P.O. Box
   979088, St. Louis, MO 63197-9000. Payment by overnight mail may be sent to
   U.S. Bank-Government Lockbox #979088, SL-MO-C2-GL, 1005 Convention Plaza,
   St. Louis, MO 63101. Payment by wire transfer may be made to ABA Number
   021030004, receiving bank TREAS/NYC, and account number 27000001. For
   payment by credit card, an FCC Form 159 (Remittance Advice) must be
   submitted. When completing the FCC Form 159, enter the NAL/Account Number
   in block number 24A (payment type code). Saga will also send electronic
   notification on the date said payment is made to
   Theresa.Cavanaugh@fcc.gov, Kenneth.Scheibel@fcc.gov, and
   Amelia.Brown@fcc.gov. Requests for full payment under an installment plan
   should be sent to: Chief Financial Officer -- Financial Operations, 445
   12th Street, S.W., Room 1-A625, Washington, D.C. 20554. Please contact the
   Financial Operations Group Help Desk at 1-877-480-3201 or Email:
   ARINQUIRIES@fcc.gov with any questions regarding payment procedures.

   13. IT IS FURTHER ORDERED that a copy of this Order on Review shall be
   sent, by Certified Mail/Return Receipt Requested, to Saga Communications
   of New England, L.L.C., 73 Kercheval Avenue, Grosse Pointe Farms, Michigan
   48236, by regular mail to its counsel, Gary S. Smithwick, Esq., Smithwick
   & Belendiuk, P.C., 5028 Wisconsin Avenue, N.W., Suite 301, Washington,
   D.C. 20016.

   FEDERAL COMMUNICATIONS COMMISSION

   Marlene H. Dortch

   Secretary

   See Saga Communications of New England, L.L.C., Application for Review
   (filed May 3, 2010) ("Application for Review").

   See Saga Communications of New England, L.L.C., Memorandum Opinion and
   Order, 25 FCC Rcd 3289 (Enf. Bur. 2010) ("MO&O"), aff'g Saga
   Communications of New England, L.L.C., Forfeiture Order, 24 FCC Rcd 11934
   (Enf. Bur. 2009) ("Forfeiture Order"), aff'g Saga Communications of New
   England, L.L.C., Notice of Apparent Liability for Forfeiture, 22 FCC Rcd
   4206 (Enf. Bur., Investigations & Hearings Div. 2007) ("NAL").

   See 47 C.F.R. S: 73.1216. We also refer to Section 73.1216 as "the contest
   rule."

   See Letter from Mr. Robert Naginewicz to the FCC, dated December 31, 2005
   ("Complaint ").

   See id. at 1-2.

   Mr. Naginewicz elected to receive the cash equivalent of the two-year
   lease on a Buick LaCrosse automobile, which totaled $8,000. See id. at
   1-2.

   See id. at 2-3.

   See Letter from William D. Freedman, Deputy Chief, Investigations and
   Hearings Division, Enforcement Bureau, to Saga Communications of New
   England, L.L.C., dated January 24, 2006 ("LOI").

   See Letter from Lawrence D. Goldberg, Vice President, Saga Communications
   of New England, L.L.C., to William D. Freedman, Deputy Chief,
   Investigations and Hearings Division, Enforcement Bureau, dated February
   28, 2006, and filed through its counsel on March 2, 2006, at 4 ("LOI
   Response").

   See id. at 4-5.

   See id. at 3. The memorabilia portion of the prize was ultimately
   delivered to Mr. Naginewicz on February 8, 2006. See id.

   See supra note 2.

   See Saga Response to Notice of Apparent Liability for Forfeiture, dated
   April 2, 2007 ("NAL Response").

   See id. at 4-6 (citing Nat'l Black Media Coalition v. FCC, 775 F.2d 342,
   355 (D.C. Cir. 1985), and Airmark Corp. v. FAA, 758 F.2d 685, 692 (D.C.
   Cir. 1985), for the proposition that an agency's departure from its
   precedent "must provide a principled explanation for its change of
   direction").

   See NAL Response at 6-10.

   See id. at 2.

   See id. at 6, 10.

   See Forfeiture Order, 24 FCC Rcd 11934.

   See Saga Communications of New England, L.L.C., Petition for
   Reconsideration (filed Oct. 26, 2009) ("Petition") at 4.

   See id. at 5.

   See id. at 7-8.

   See id. at 7; 47 U.S.C. S: 503(b).

   See Petition at 3; 47 U.S.C. S: 503(b).

   See MO&O, 25 FCC Rcd 3289.

   See 47 C.F.R. S: 1.115(b)(2); Beasley Broadcast Group, Inc., WQAM Limited
   Partnership, Application for Renewal of License of Station WQAM(AM),
   Miami, Florida, Memorandum Opinion and Order, 23 FCC Rcd 15949, 15955
   (2008).

   See Application for Review at 3-7.

   See id. at 3, 7-9.

   See id. at 6-7.

   See MO&O, 25 FCC Rcd at 3290-91 P: 5 (finding that Saga's contention that
   the contest rule does not require prizes to be awarded promptly is
   incorrect).

   See Reuters Limited v. FCC,  781 F.2d 946 (D.C. Cir. 1986) ("Reuters").

   See id. at 950-51.

   See 47 C.F.R. S: 1.962(f) (1984). This section provided that "[n]o
   application subject to the provisions of this section, as originally filed
   or substantially amended, will be granted by the Commission prior to the
   31st day following the issuance of public notice of the acceptance for
   filing of such application." Id. The court found that the Commission's
   error lay in its ignoring the rule's express limitation to accept an
   otherwise untimely application. See Reuters, 781 F.2d at 950-52.

   See MO&O, 25 FCC Rcd at 3290-91 P: 5.

   See id. (citing 47 C.F.R. S: 73.1216, Note 1(b), which states that
   "[m]aterial terms include those factors which define the operation of the
   contest and which affect participation therein. Although the material
   terms may vary widely depending upon the exact nature of the contest, they
   will generally include: how to enter or participate; eligibility
   restrictions; entry deadline dates; whether prizes can be won; when prizes
   can be won; the extent, nature and value of prizes; basis for valuation of
   prizes; time and means of selection of winners; and/or tie-breaking
   procedures").

   See MO&O, 25 FCC Rcd at 3291 n.17; Forfeiture Order, 24 FCC Rcd at
   11936-37 nn.24-25 & 28.

   See MO&O, 25 FCC Rcd at 3291 P: 6 (noting that "Saga's own contest rule
   creates a reasonable expectation on the part of winners that prizes would
   be awarded within thirty days because winners are explicitly given thirty
   days in which to claim prizes, and a prize must be awarded in order to be
   claimed").

   See id. at 3290-91 P: 5 (citing Public Notice Concerning Failure of
   Broadcast Licensees to Conduct Contests Fairly, Public Notice, 45 FCC 2d
   1056 (1974); Amendment of Part 73 of the Commission's Rules Relating to
   Licensee-Conducted Contests, Notice of Proposed Rulemaking, 53 FCC 2d 934
   (1975); and Amendment of Part 73 of the Commission's Rules Relating to
   Licensee-Conducted Contests, Report and Order, 60 FCC 2d 1072, 1073
   (1976)).

   See MO&O at 3290-91 P: 5, citing Cost-Based Terminating Compensation for
   CMRS Providers; Interconnection Between Local Exchange Carriers and
   Commercial Mobile Radio Service Providers; Implementation of the Local
   Competition Provisions of the Telecommunications Act of 1996; Calling
   Party Pays Service Offering in the Commercial Mobile Radio Services,
   Order, 18 FCC Rcd 18441, 18450 P: 22 (2003):

   The D.C. Circuit has repeatedly held that interpretive rulings are
   properly used to clarify the original meaning and application of an
   agency's substantive rules. The Supreme Court in reaffirming the authority

   of agencies to interpret their own rules stated that "a new APA rulemaking
   is required only if an agency adopt[s] a new position inconsistent with
   any of the [agency's] existing regulations" (citations omitted).

   See Application for Review at 8 (citing U.S. v. Daniels, 418 F. Supp. 1074
   (D.S.D. 1976) ("Daniels")).

   See Daniels, 418 F. Supp. at 1081.

   See id.

   See 47 U.S.C. S: 504(a).

   See 47 U.S.C. S: 503(b)(4); 47 C.F.R. S: 1.80(e).

   See 47 U.S.C. S: 504(a); 47 C.F.R. S: 1.80(f)(5).

   See U.S. v. Saga Communications of New England, LLC, Civ. No. 10-12407
   (E.D. MI).

   See U.S. v. Saga Communications of New England, LLC, Civ. No. 10-12407
   (E.D. MI), Order to Stay (July 15, 2010).

   See 47 C.F.R. S: 1.115.

   (...continued from previous page)

                                                              (continued....)

   Federal Communications Commission FCC 11-179

                                       2

   Federal Communications Commission FCC 11-179