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                                   Before the

                       Federal Communications Commission

                             Washington, D.C. 20554


                                     )                                   
                                                                         
     In the Matter of                )   File Number: EB-06-IH-3709      
                                                                         
     Fox Television Stations, Inc.   )   Facility ID Number: 68883       
                                                                         
     Licensee of Station KMSP-TV,    )   NAL/Acct. Number: 201132080023  
                                                                         
     Minneapolis, Minnesota          )   FRN: 0005795067                 
                                                                         
                                     )                                   


                  NOTICE OF APPARENT LIABILITY FOR FORFEITURE

   Adopted: March 24, 2011 Released: March 24, 2011

   By the Chief, Enforcement Bureau:

   I. INTRODUCTION

    1. In this Notice of Apparent Liability for Forfeiture ("NAL"), we assess
       a monetary forfeiture in the amount of four thousand dollars ($4,000)
       against Fox Television Stations, Inc. ("Fox" or "the Licensee"),
       licensee of Station KMSP-TV, Minneapolis, Minnesota ("Station KMSP-TV"
       or "the Station"), for its apparent willful violation of section 317
       of the Communications Act, as amended ("the Act"), and section 73.1212
       of the Commission's rules. As discussed below, we find that Fox
       apparently violated section 317 of the Act and the Commission's
       sponsorship identification rule.

   II. BACKGROUND

    2. The Commission received a complaint jointly filed by Free Press and
       the Center for Media and Democracy ("CMD") alleging that Fox's Station
       KMSP-TV had aired a Video News Release ("VNR") produced for General
       Motors without also airing a sponsorship identification announcement.
       The Enforcement Bureau ("Bureau") issued a letter of inquiry to the
       Licensee concerning the allegations raised in the Complaint.

    3. Fox responded to the LOI and stated that Station KMSP-TV had broadcast
       a news report on June 19, 2006, relating to new car designs that
       included the General Motors VNR. Fox further stated that it had
       received the VNR from Fox News Edge, a news service for broadcast
       stations affiliated with the Fox Network.

    4. Fox provided a recording and transcript of the broadcast at issue.
       Station KMSP-TV's anchor introduced the VNR as follows: "Well,
       convertibles are a sure sign of summer, and even though some makes and
       models of cars are actually seeing a purchase slowdown, Andre Schmertz
       finds out that's not the case with the open air rides." The
       transcript, in its entirety, is as follows:

   Voiceover: Thinking of getting a convertible now that summer is here? Well
   think fast. The buzz around this year's convertibles, many brand-new and
   affordable, means there may not be many left.

   [Caption: Bob Lutz, General Motors] "The Solstice is sold out. The Sky is
   sold out. The Pontiac G6 convertible is sold out."

   Bob Lutz, who has worked at all three domestic manufacturers, is now the
   head of product development at General Motors. He was hired 5 years ago to
   revive GM's much criticized product line - and the hope is that the
   success he's had bringing these new convertibles to market will continue
   across the entire company.

   [Caption: Jean Jennings, Automobile Magazine] "Does General Motors have
   the ability to make cars that people want? Yes they do. It's absolutely
   clear. This is the key to their survival and on top of that, I have seen,
   as many journalists have, cars that are scheduled for the next couple of
   years and I'll tell you that if those cars were on the road right now
   today, I don't think they'd be in this jam at all."

   But Lutz knows [that] making higher quality automobiles is only part of
   the equation - changing a generation[']s worth of less-than-favorable
   opinions is the real battle.

   "What we're seeing is the old beliefs about General Motors, which we
   probably earned over twenty, twenty-five years. The old beliefs of all our
   cars look the same, our quality isn't very good, the vehicles use a lot of
   gas, none of that stuff is true anymore but these perceptions linger."

   However[,] the good looking convertibles coming from GM may be changing
   that perception, as well as the company's fortunes. America's largest
   manufacturing company actually turned a profit in the first quarter of
   `06. [...].

    5. The recording of the broadcast at issue showed approximately 12
       different shots of the three convertibles mentioned in the script: the
       Pontiac Solstice, the Saturn Sky, and the Pontiac G6. All are General
       Motors cars. No other convertibles or other cars were either shown or
       mentioned.

    6. Although Fox acknowledged that it aired the VNR, and responded to the
       inquiries set forth in the LOI, it also objected to the inquiries as
       an impermissible encroachment on the Station's editorial discretion.
       In addition, Fox stated its belief that no sponsorship identification
       announcement was required for the inclusion of this VNR material in
       the Station's June 19, 2006, news report. Specifically, Fox stated
       that: neither the Station nor any of its employees received or was
       promised consideration of any kind in exchange for broadcasting the
       VNR; none of the content constituted political broadcast matter or
       broadcast matter relating to any controversial issues of public
       importance; and the Station did not believe that it received any
       reports from any third party, including the provider of the VNR, that
       such party had received consideration in connection with the
       preparation of the content. Fox further argued that its use of VNR
       material in the Station's news report was no different from the use of
       a press release, and that the Commission has specifically recognized
       that a broadcaster is not required to make a sponsorship announcement
       in cases in which news releases are furnished to a station and
       editorial comment therefrom is used during a program.

   III. DISCUSSION

   A. Sponsorship Identification Laws

    7. Section 317(a)(1) of the Act and section 73.1212(a) of the
       Commission's rules require broadcast stations to broadcast an
       announcement disclosing whenever any matter is broadcast in exchange
       for valuable consideration "directly or indirectly paid or promised to
       or charged or accepted by, the station so broadcasting" at the time
       the material is aired. Specifically, section 317(a)(1) provides:

   All matter broadcast by any radio station for which any money, service or
   other valuable consideration is directly or indirectly paid, or promised
   to or charged or accepted by, the station so broadcasting, from any
   person, shall, at the time the same is so broadcast, be announced as paid
   for or furnished, as the case may be, by such person: Provided, That
   "service or other valuable consideration" shall not include any service or
   property furnished without charge or at nominal charge for use on, or in
   connection with, a broadcast unless it is so furnished in consideration
   for an identification in a broadcast of any person, product, service,
   trademark, or brand name beyond an identification which is reasonably
   related to the use of such service or property on the broadcast.

   Section 73.1212(a) of the Commission's rules, which implements section
   317(a)(1) of the Act further provides:

   When a broadcast station transmits any matter for which money, service, or
   other valuable consideration is either directly or indirectly paid or
   promised to, or charged or accepted by such station, the station, at the
   time of the broadcast, shall announce:

    1. That such matter is sponsored, paid for, or furnished, either in whole
       or in part, and

    2. By whom or on whose behalf such consideration was supplied: Provided,
       however, That "service or other valuable consideration" shall not
       include any service or property furnished without or at a nominal
       charge for use on, or in connection with, a broadcast unless it is so
       furnished in consideration for an identification of any person,
       product, service, trademark, or brand name beyond an identification
       reasonably related to the use of such service or property on the
       broadcast.

    8. The Commission has explained that the sponsorship identification rules
       are "grounded in the principle that listeners and viewers are entitled
       to know who seeks to persuade them." The disclosures required by the
       sponsorship identification rules provide listeners and viewers with
       information concerning the source of material in order to prevent
       misleading or deceiving those listeners and viewers. As set forth
       above, pursuant to section 317 and the Commission's implementing rule,
       the obligation to provide such a disclosure for material "furnished
       without a charge or at a nominal charge for use on, or in connection
       with, a broadcast" is triggered when the use of the material falls
       outside of the proviso because it involves "an identification of any
       person, product service, trademark or brand name beyond an
       identification reasonably related to the use of such service or
       property on the broadcast."

    9. When Congress amended section 317 in 1960 and adopted the proviso, it
       provided twenty-seven examples regarding the types of consideration
       that would trigger the obligation to provide sponsorship
       identification and those that would not because they fell within the
       proviso. The Commission included those examples plus nine more in
       public notices released following its adoption of revised sponsorship
       identification rules in 1963 and 1975. Example 26 provides as follows:

   26. (a) A bus company prepares a scenic travel film which it furnishes
   free to broadcast stations. No mention is made in the film of the company
   or its buses. No announcement is required because there is no payment
   other than the matter furnished and there is no mention of the bus
   company.

   (b) Same situation as in (a), except that the bus, clearly identifiable as
   that of the bus company which supplied the film, is shown fleetingly in
   highway views in a manner reasonably related to that travel program. No
   announcement is required.

   (c) Same situation as in (a), except that the bus, clearly identifiable as
   that of the bus company which supplied the film, is shown to an extent
   disproportionate to the subject matter of the film. An announcement is
   required, because in this case by the use of the film the broadcaster has
   impliedly agreed to broadcast an identification beyond that reasonably
   related to the subject matter of the film.

   10. Fox argues that the section 317(a)(1) proviso does not apply to
       broadcasters' use of VNR material, relying on Example 11 from the
       House Report. Example 11 pertains to a "news release" and "editorial
       comment therefrom" and states that no sponsorship identification
       announcement is required. Example 26, in contrast, pertains to a film
       showing a product. We find that the VNR material broadcast on Station
       KMSP-TV is more closely analogous to Example 26 because, rather than
       merely quoting editorial comment from a press release, the Station
       broadcast the above-quoted script and video footage of three different
       General Motors convertibles. Under these circumstances, Example 26,
       which concerns the use of a promotional film provided by a bus
       company, states that an announcement is required if the bus is
       identified "to an extent disproportionate to the subject matter of the
       film."

   11. Commission precedent makes clear that VNR material constitutes
       "valuable consideration" within the meaning of section 317 that may
       require a sponsorship announcement under some circumstances.
       Furthermore, in 2005, the Commission reminded broadcast licensees that
       applicable statutory provisions and the Commission's rules generally
       require them to clearly disclose the nature, source and sponsorship of
       program matter that they air, including VNRs. The Commission also has
       warned that it will take enforcement action against broadcast stations
       that do not comply with the disclosure responsibilities set forth in
       the rules.

   B. Fox Failed to Provide Requisite Sponsorship Identification Announcement

   12. We now consider whether Fox was required to provide a sponsorship
       identification announcement for the VNR material broadcast on Station
       KMSP-TV. In other words, did the use of the VNR material fall outside
       of the section 317(a)(1) proviso? As set forth above, Example 26 from
       the House Report indicates that no announcement is required for a
       promotional film in which the company's products or services are
       clearly identifiable and "shown fleetingly ... in a manner reasonably
       related" to the subject matter of the film, but that an announcement
       is required if the company's products or services are "shown to an
       extent disproportionate to the subject matter of the film."

   13. The subject matter of the Station's report here, based on the
       recording and transcript, was the consumer demand for convertible
       automobiles during the summer. Both the announcer's introduction to
       the story and the beginning of the story itself focused on the
       desirability of such cars. Yet, the VNR focused exclusively on General
       Motors products in its visual depictions or verbal identifications of
       products, and it contained extensive images of the General Motors
       products - specifically, a total of 12 different shots, some of them
       close-up and some of them extended, of three General Motors
       convertibles identified by name. By its use of the VNR, Station
       KMSP-TV has "impliedly agreed to broadcast an identification beyond
       that reasonably related to the subject matter of the film." In
       addition, the VNR's portrayal of General Motors' overall prospects for
       success based on the popularity of its new vehicle models, including
       interview segments with General Motors' head of product development
       and an "Automobile Magazine" commentator who stated that "General
       Motors ha[s] the ability to make cars that people want," was
       disproportionate to the subject matter of the program segment.

   14. We conclude that the identification of General Motors products
       exceeded an identification that was reasonably related to the subject
       matter of the programming at issue. The VNR material in question
       therefore does not fall within the scope of the proviso set forth in
       section 317 and section 73.1212(a)(2), which is directed to material
       that contains only "fleeting or transient" references to products or
       brand names. Instead, like the bus company in Example 26(c), General
       Motors products were shown to an extent disproportionate to the
       subject matter of the report, obligating Station KMSP-TV to provide a
       sponsorship identification announcement. Because the material that
       aired on Station KMSP-TV fell outside the proviso, a sponsorship
       identification announcement was required to alert viewers that General
       Motors was the source of the VNR material seeking to persuade them.
       For the foregoing reasons, we find that Fox's airing of VNR material
       on Station KMSP-TV's June 19, 2006 news program without providing a
       sponsorship identification announcement was an apparent violation of
       section 317 of the Act and section 73.1212 of the Commission's rules.

   C. First Amendment and Press Freedom Arguments

   15. Fox argues that the Bureau's investigation of this matter, and the
       resulting LOI, represent an impermissible intrusion into the
       journalistic and editorial discretion in the presentation of news and
       public information that is at the core of the First Amendment's free
       press guarantees, and is inconsistent with precedent holding that the
       Commission has little authority to interfere with a licensee's
       selection and presentation of news and editorial programming. Fox also
       asserts that the Bureau's LOI carries a significant risk of chilling
       speech because "broadcasters likely will self-censor and eschew
       perfectly legitimate speech, rather than expose themselves to
       government interference."

   16. The Act, Commission rules, and precedent grant the agency broad
       authority to investigate complaints of this nature. Section 403
       specifically grants the Commission "full authority and power at any
       time to institute an inquiry, on its own motion, in any case and as to
       any matter or thing concerning which complaint is authorized to be
       made, to or before the Commission by any provision of this chapter, .
       . . or relating to the enforcement of any of the provisions of this
       chapter." The Act and the Commission's rules also include provisions
       authorizing the Commission to require "written statements of fact"
       from broadcasters concerning matters within its jurisdiction.  The
       courts have affirmed the Commission's authority to investigate any
       matter relating to the enforcement of the Act and to obtain the
       information necessary to perform such an investigation.  Thus, the
       Commission generally has great discretion in seeking information from
       its regulatees, including broadcast licensees, on any issue within the
       Commission's jurisdiction in order to enable it to discharge its
       statutory mandates.

   17. We also find unpersuasive Fox's assertions that the Bureau's
       enforcement action in this case impermissibly interferes with its
       First Amendment rights or violates the anti-censorship provisions of
       section 326 of the Act. Section 317 and the Commission's sponsorship
       identification rules are disclosure requirements, and do not restrict
       speech. All the Commission's rules require in terms of an announcement
       is a statement at the time of broadcast that program matter is
       furnished and on whose behalf. Thus, Fox is free to exercise its
       newsgathering and editorial functions to determine what news to cover
       and how such news should be presented. In this regard, the Supreme
       Court has emphasized that disclosure requirements are a less
       restrictive alternative to direct speech restrictions that may serve

   important government interests. The Court has ruled that similar
   disclosure requirements do not violate the First Amendment. The precedents
   cited by Fox do not support its argument.  Unlike the cases cited by Fox,
   section 317 of the Act provides the Commission with the authority to
   determine whether material aired by Station KMSP-TV required sponsorship
   identification disclosures. Although the Commission must avoid intrusion
   on a broadcaster's editorial judgments, it cannot abrogate its
   responsibility to administer statutes within its jurisdiction, including
   section 317. In sum, Fox has failed to demonstrate how the burden of
   responding to inquiries concerning whether Station KMSP-TV's aired
   sponsorship announcements can be credibly deemed to chill the Station's
   speech.

   D. Proposed Action

   18. Under section 503(b)(1) of the Act, any person who is determined by
       the Commission to have willfully or repeatedly failed to comply with
       any provision of the Act or any rule, regulation or order issued by
       the Commission shall be liable to the United States for a forfeiture
       penalty. Section 312(f)(1) of the Act defines willful as "the
       conscious and deliberate commission or omission of [any] act,
       irrespective of any intent to violate" the law. The legislative
       history to section 312(f)(1) of the Act clarifies that this definition
       of willful applies to both sections 312 and 503(b) of the Act, and the
       Commission has so interpreted the term in the section 503(b) context.
       In order to impose such a penalty, the Commission must issue a notice
       of apparent liability, the notice must be received, and the person
       against whom the notice has been issued must have an opportunity to
       show, in writing, why no such penalty should be imposed. The
       Commission will then issue a forfeiture if it finds, by a
       preponderance of the evidence, that the person has willfully or
       repeatedly violated the Act or a Commission rule.

   19. The Commission's forfeiture guidelines establish a base forfeiture
       amount of four thousand dollars ($4,000) for sponsorship
       identification violations. In addition, the Commission's rules provide
       that base forfeitures may be adjusted based upon consideration of the
       factors enumerated in section 503(b)(2)(E) of the Act and section
       1.80(a)(4) of the Commission's rules, which include "the nature,
       circumstances, extent, and gravity of the violation . . . and the
       degree of culpability, any history of prior offenses, ability to pay,
       and such other matters as justice may require." Based upon our review
       of the record in this case and the statutory factors identified above,
       we find that Fox is apparently liable for a forfeiture in the amount
       of four thousand dollars ($4,000).

   IV. ORDERING CLAUSES

   20. ACCORDINGLY, IT IS ORDERED, pursuant to section 503(b) of the
       Communications Act of 1934, as amended, and sections 0.111, 0.311,
       0.314 and 1.80 of the Commission's rules, that Fox Television
       Stations, Inc. is hereby NOTIFIED of its APPARENT LIABILITY FOR
       FORFEITURE in the amount of four thousand dollars ($4,000) for its
       apparent willful violation of the sponsorship announcements
       requirements of section 317 of the Communications Act of 1934, as
       amended, and section 73.1212 of the Commission's rules.

   21. IT IS FURTHER ORDERED, pursuant to section 1.80 of the Commission's
       rules, that within fifteen (15) days of the release date of this NAL,
       Fox Television Stations, Inc., SHALL PAY the full amount of the
       proposed forfeiture or SHALL FILE a written statement seeking
       reduction or cancellation of the proposed forfeiture.

   22. Payment of the forfeiture must be made by check or similar instrument,
       payable to the order of the Federal Communications Commission. The
       payment must include the NAL/Account Number and FRN Number referenced
       above. Payment by check or money order may be mailed to Federal
       Communications Commission, P.O. Box 979088, St. Louis, MO 63197-9000.
       Payment by overnight mail may be sent to U.S. Bank - Government
       Lockbox #979088, SL-MO-C2-GL, 1005 Convention Plaza, St. Louis, MO
       63101. Payment by wire transfer may be made to ABA Number 021030004,
       receiving bank TREAS/NYC, and account number 27000001. For payment by
       credit card, an FCC Form 159 (Remittance Advice) must be submitted.
        When completing the FCC Form 159, enter the NAL/Account number in
       block number 23A (call sign/other ID), and enter the letters "FORF" in
       block number 24A (payment type code). Requests for full payment under
       an installment plan should be sent to: Chief Financial Officer --
       Financial Operations, 445 12th Street, S.W., Room 1-A625, Washington,
       D.C.  20554.  Please contact the Financial Operations Group Help Desk
       at 1-877-480-3201 or Email: ARINQUIRIES@fcc.gov with any questions
       regarding payment procedures. Fox Television Stations, Inc. must also
       send electronic notification on the date said payment is made to
       Terry.Cavanaugh@fcc.gov, Melanie.Godschall@fcc.gov,
       Anjali.Singh@fcc.gov and Kenneth.Scheibel@fcc.gov.

   23. The written statement seeking reduction or cancellation of the
       proposed forfeiture, if any, must include a detailed factual statement
       supported by appropriate documentation and affidavits pursuant to
       sections 1.80(f)(3) and 1.16 of the Commission's rules. The written
       statement shall be mailed to the Chief, Investigations and Hearings
       Division, Enforcement Bureau, Federal Communications Commission, 445
       12th Street, S.W., Room 4-C330, Washington, D.C. 20554, and MUST
       INCLUDE the NAL/Account Number referenced above. To the extent
       practicable, any response should also be sent by e-mail to
       Terry.Cavanaugh@fcc.gov, Melanie.Godschall@fcc.gov,
       Anjali.Singh@fcc.gov, and Kenneth.Scheibel@fcc.gov.

   24. The Commission will not consider reducing or canceling a forfeiture in
       response to a claim of inability to pay unless the respondent submits:
       (1) federal tax returns for the most recent three-year period; (2)
       financial statements prepared according to generally accepted
       accounting practices ("GAAP"); or (3) some other reliable and
       objective documentation that accurately reflects the respondent's
       current financial status. Any claim of inability to pay must
       specifically identify the basis for the claim by reference to the
       financial documentation submitted.

   25. IT IS FURTHER ORDERED, that the Complaint IS GRANTED to the extent
       indicated herein and IS OTHERWISE DENIED, and the Complaint proceeding
       IS HEREBY TERMINATED.

   26. IT IS FURTHER ORDERED, that a copy of this NAL shall be sent, by
       Certified Mail/Return Receipt Requested, to Fox Television Stations,
       Inc., at its address of record and to its counsel, Antoinette C. Bush,
       Esquire, Skadden, Arps, Slate, Meagher & Flom LLP, 1440 New York
       Avenue, N.W., Washington, D.C. 20005.

   FEDERAL COMMUNICATIONS COMMISSION

   P. Michele Ellison

   Chief

   Enforcement Bureau

   See 47 U.S.C. S: 317(a)(1); 47 C.F.R. S: 73.1212.

   See Complaint of Timothy Karr, Campaign Director, Free Press, and Diane
   Farsetta, Senior Researcher, Center for Media and Democracy, dated
   November 14, 2006 ("Complaint").

   See Letter from Hillary S. DeNigro, Chief, Investigations & Hearings
   Division, Enforcement Bureau, to Fox Television Stations, Inc., dated
   April 26, 2007 ("LOI").

   See Letter from John C. Quale, Esquire, Skadden, Arps, Slate, Meagher &
   Flom LLP, counsel for Fox Television Holdings, Inc., and Fox Television
   Stations, Inc., to Marlene H. Dortch, Secretary, Federal Communications
   Commission, dated June 25, 2007 ("LOI Response"). The LOI Response was
   filed on behalf of both Fox and Fox Television Holdings, Inc., and stated
   that Fox Television Holdings, Inc. wholly-owns Fox Television Stations,
   Inc., the licensee of Station KMSP-TV. See id. at n.1.

   See id. at 3 & n.6.

   See id. at 3, 5 & Exh. A.

   See id. at 5 (citing recording submitted in response to Inquiry 1.f).

   LOI Response at Exh. A.

   See id. at 5 (citing recording submitted in response to Inquiry 1.f).

   See LOI Response at 1.

   See id. at 5-8.

   See id. at 6-9.

   See id.  at 7.

   47 U.S.C. S: 317(a)(1); 47 C.F.R. S: 73.1212(a).

   47 U.S.C. S: 317(a)(1). The clause from this subsection stating,
   "Provided, That `service or other valuable consideration' shall not
   include . . . unless . . . ." is hereinafter referred to as the "proviso."

   47 C.F.R. S: 73.1212(a).

   See, e.g., Commission Reminds Broadcast Licensees, Cable Operators and
   Others of Requirements Applicable to Video News Releases and Seeks Comment
   on the Use of Video New Releases by Broadcast Licensees and Cable
   Operators, Public Notice, 20 FCC Rcd 8593, 8593-94 (2005) ("2005 Public
   Notice").

   See Sonshine Family Television, Inc., Notice of Apparent Liability for
   Forfeiture, 22 FCC Rcd 18686 (2007), Forfeiture Order, 24 FCC Rcd 14830,
   14834 P: 12 (2009) (forfeiture reduced, based on licensee's history of
   compliance, and paid).

   See 47 U.S.C. S: 317(a)(1); 47 C.F.R. S: 73.1212(a)(2).

   See H.R. Rep. No. 1800, 86th Cong., 2nd Sess. 1, at 12-17 (1960) ("House
   Report").

   See In re Applicability of Sponsorship Identification Rules, Public
   Notice, 40 FCC 141 (1963) ("1963 Public Notice"). The 1963 Public Notice
   was updated in 1975. See Applicability of Sponsorship Identification
   Rules, Public Notice, 40 Fed. Reg. 41936 (1975) ("1975 Public Notice").

   1975 Public Notice, 40 Fed. Reg. at 41939, Example 26; 1963 Public Notice,
   40 FCC at 148, Example 26.

   See LOI Response at 7. See also 1975 Public Notice, 40 Fed. Reg. at 41938,
   Example 11; 1963 Public Notice, 40 FCC at 146, Example 11.

   See 1975 Public Notice, 40 Fed. Reg. at 41938, Example 11; 1963 Public
   Notice, 40 FCC at 146, Example 11.

   See LOI Response at Exh. A & recording submitted in response to Inquiry
   1.f.

   1975 Public Notice, 40 Fed. Reg. at 41939, Example 26(c); 1963 Public
   Notice, 40 FCC at 148, Example 26(c).

   See Comcast Corp., Notice of Apparent Liability for Forfeiture, 22 FCC Rcd
   17474, 17477 P: 8, 17478 P:P: 9-10, 17479 P: 11 (Enf. Bur. 2007)
   (forfeiture paid). See also Advertising Council Request for Declaratory
   Ruling or Waiver Concerning Sponsorship Identification Rules, Order, 17
   FCC Rcd 22616 (2002) (credit towards satisfaction of a
   statutorily-mandated matching PSA obligation constituted valuable
   consideration for airing programming with government-approved anti-drug
   and anti-alcohol themes); Westinghouse Broadcasting Co., Inc., Letter by
   Direction of the Commission, 40 FCC 28 (1958) (furnishing of films of a
   Senate hearing investigating a strike against the Kohler Company to a
   television station by the National Association of Manufacturers
   constituted "valuable consideration" under section 317).

   See Commission Reminds Broadcast Licensees, Cable Operators and Others of
   Requirements Applicable to Video News Releases and Seeks Comment on the
   Use of Video New Releases by Broadcast Licensees and Cable Operators,
   Public Notice, 20 FCC Rcd 8594 (2005) ("2005 Public Notice").

   See id.

   Compare 1975 Public Notice, 40 Fed. Reg. at 41939, Example 26(b); 1963
   Public Notice, 40 FCC at 148, Example 26(b) with 1975 Public Notice, 40
   Fed. Reg. at 41939, Example 26(c); 1963 Public Notice, 40 FCC at 148,
   Example 26(c).

   See LOI Response at Exh. A.

   1975 Public Notice, 40 Fed. Reg. at 41939, Example 26(c); 1963 Public
   Notice, 40 FCC at 148, Example 26(c).

   Comcast Corp., 22 FCC Rcd at 17477.

   See 47 U.S.C. S: 317; 47 C.F.R. S: 73.1212(a)(2).

   Because we find that Fox was required to provide sponsorship
   identification for this material as it fell outside the proviso, we need
   not address Fox's arguments that no announcement was required under the
   provisions of the Act and the Commission's rules requiring announcements
   in connection with broadcasts involving political matters or controversial
   issues of public importance and broadcasts for which the broadcaster
   receives a report pursuant to section 507 of the Act.

   See LOI Response at 1-2 (citing Nat'l Broadcasting Sys., Inc. v.
   Democratic Nat'l Comm., 412 U.S. 94, 124 (1973); Dr. Paul Klite, Letter
   Decision, 12 Comm. Reg. (P&F) 79, 82 (1998); American Broadcasting
   Companies, Inc., Memorandum Opinion and Order, 83 FCC 2d 202, 305 (1980);
   Columbia Broadcasting Sys., Inc., Memorandum Opinion and Order, 51 FCC 2d
   273 (1975)).

   LOI Response at 2.

   47 U.S.C. S: 403.

   See 47 U.S.C. S: 308(b); 47 C.F.R. S: 73.1015.

   See, e.g., Stahlman v. Fed. Communications Comm'n, 126 F.2d 124, 127 (D.C.
   Cir. 1942).

   See Fed. Communications Comm'n v. Schreiber, 381 U.S. 279, 290 (1965);
   U.S. v. Morton Salt Co., 338 U.S. 632, 652-53 (1950) (an agency will not
   exceed its investigatory power if its "inquiry is within the authority of
   the agency, the demand is not too indefinite and the information sought is
   reasonably relevant").

   See 47 U.S.C. S: 326.

   See 47 C.F.R. S: 73.1212(a).

   See  Citizens United v. Fed. Election Comm'n, 130 S. Ct. 876, 914 (2010)
   (upholding Bipartisan Campaign Reform Act of 2002 disclaimer and
   disclosure requirements for electioneering communications not funded by a
   candidate); McConnell v. Fed. Election Comm'n, 540 U.S. 93, 237 (2003)
   (rejecting a facial challenge to disclosure requirements contained in 47
   U.S.C. S: 315(e)(1)). The Court partially overturned McConnell in Citizens
   United, but the portion of McConnell concerning the section 315(e)(1)
   disclosure provisions remains good law.

   See, e.g., Meese v. Keene, 481 U.S. 465, 480-81 (1987) (upholding the
   Foreign Agents Registration Act, which required the labeling of films
   distributed by agents of foreign governments to indicate the agent's
   identity and the identity of the principal for whom the agent acts,
   finding that such disclosures "better enable the public to evaluate the
   import of the propaganda," and that striking down the disclosure
   requirement under the First Amendment "withholds information from the
   public").

   See LOI Response at 4 & n.8 (citing Sweezy v. New Hampshire, 354 U.S. 234,
   245 (1957); Fed. Election Comm'n v. Machinists Non-Partisan Political
   League, 655 F.2d 380, 389 (D.C. Cir. 1981), cert. denied, 454 U.S. 897
   (1981)).

   See Columbia Broadcasting Sys., Inc. v. Democratic Nat'l Comm., 412 U.S.
   94, 102-103 (1973) ("The [First] Amendment should be interpreted so as not
   to cripple the regular work of the government. [. . .] Although free
   speech should weigh heavily in the scale in the event of conflict, still
   the Commission should be given ample scope to do its job.'") (quoting 2 Z.
   Chafee, Government and Mass Communications 640-41 (1947)). Cf.
   Radio-Television News Directors Assoc'n v. Fed. Communications Comm'n, 184
   F.3d 872, 881 (D.C. Cir. 1999) (rules that to "some degree interfere with
   the editorial judgment of professional journalists and entangle the
   government in day-to-day operations of the media" are "cause for concern,
   though not fatal in moderation").

   See 47 U.S.C. S: 503(b)(1)(B); 47 C.F.R. S: 1.80(a)(1). See also 47 U.S.C.
   S: 503(b)(1)(D) (providing that any person who is determined by the
   Commission to have violated any provision of section 1464 shall be liable
   for a forfeiture penalty).

   47 U.S.C. S: 312(f)(1).

   See H.R. Rep. No. 97-765, 97th Cong. 2d Sess. 51 (1982).

   See, e.g., Southern California Broadcasting Co., Memorandum Opinion and
   Order, 6 FCC Rcd 4387, 4388 (1991), recons. denied, 7 FCC Rcd 3454 (1992).

   See 47 U.S.C. S: 503(b); 47 C.F.R. S: 1.80(f).

   See, e.g., SBC Communications, Inc., Forfeiture Order, 17 FCC Rcd 7589,
   7591 P: 4 (2002) (forfeiture paid).

   See The Commission's Forfeiture Policy Statement and Amendment of Section
   1.80 of the Rules to Incorporate the Forfeiture Guidelines, Report and
   Order, 12 FCC Rcd 17087, 17115 (1197), recons. denied, 15 FCC 303 (1999)
   ("Forfeiture Policy Statement"); 47 C.F.R. S: 1.80.

   See 47 U.S.C. S: 503(b)(2)(E).

   47 C.F.R. S: 1.80(a)(4).

   See 47 U.S.C. S:S: 317, 503(b).

   See 47 C.F.R. S:S: 0.111, 0.311, 0.314, 1.80, 73.1212.

   For purposes of the forfeiture proceeding initiated by this NAL, Fox
   Television Stations, Inc., and Fox Television Holdings, Inc., shall be the
   only parties to this proceeding.

   (continued....)

   Federal Communications Commission DA 11-521

   2

   Federal Communications Commission DA 11-521