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   Before the

   Federal Communications Commission

   Washington, D.C. 20554


                                  )                               
                                                                  
                                  )   File No. EB-10-SE-054       
     In the Matter of                                             
                                  )   NAL/Acct. No. 201132100033  
     Marshall Amplification PLC                                   
                                  )   FRN 0020941753              
                                                                  
                                  )                               


                  NOTICE OF APPARENT LIABILITY FOR FORFEITURE

   Adopted: August 29, 2011 Released: August 30, 2011

   By the Acting Chief, Spectrum Enforcement Division, Enforcement Bureau:

   I. INTRODUCTION

    1. In this Notice of Apparent Liability for Forfeiture ("NAL"), we find
       Marshall Amplification PLC ("Marshall") apparently liable for a
       forfeiture in the amount of seven thousand two hundred dollars
       ($7,200) for its apparent willful and repeated violation of section
       302(b) of the Communications Act of 1934, as amended ("Act"), and
       sections 2.803(a)(2) and 15.105(b) of the Commission's rules
       ("Rules"). The noted apparent violations involve Marshall's marketing
       of a Class B digital audio radio frequency device in the United States
       without providing mandatory disclosures to consumers in the device's
       user manual.

   II. BACKGROUND

   2. On July 12, 2010, the Spectrum Enforcement Division ("Division") of the
   Enforcement Bureau issued a letter of inquiry to Marshall in response to a
   complaint that Marshall was marketing in the United States a Class B
   digital audio radio frequency ("RF")  device without including in the
   device's user manual the required consumer disclosure language specified
   in section 15.105(b) of the Rules. The LOI directed Marshall to respond to
   a series of questions regarding its apparent marketing of Class B digital
   RF devices - specifically, several models of amplifiers. In its July 28,
   2010 response to the Division's LOI, Marshall stated that it had verified
   all of its Class B digital RF devices prior to marketing the devices in
   the United States. Marshall admitted, however, that beginning September
   26, 2009, it had marketed in the United States one of its amplifier
   models, model number MG2FX ("model MG2FX"), without including in the
   device's user manual the consumer disclosure language specified in section
   15.105(b) of the Rules. Marshall also stated that as of the date of its
   LOI Response, relevant personnel had submitted an internal request to
   change the user manual for model MG2FX to include the requisite consumer
   disclosure language.

   3. The Division issued subsequent inquiries to Marshall on March 21, 2011
   and April 18, 2011, seeking additional information regarding its apparent
   marketing of several additional models of Class B digital RF devices and
   its progress regarding the correction of the user manual for model MG2FX
   to include the requisite consumer disclosure language. Marshall responded
   to these subsequent inquires on March 29, 2011 and May 12, 2011,
   respectively. In its May 12, 2011 Response, Marshall explained that
   "shortly after" September 7, 2011, it reprinted the manuals for the MG2FX
   model with the requisite consumer disclosure language included therein.

   III. DISCUSSION

   A. Marketing of Devices without the Required Consumer Disclosure

   4. Pursuant to section 302(b) of the Act "[n]o person shall manufacture,
   import, sell, offer for sale, or ship devices or home electronic equipment
   and systems, or use devices which fail to comply with regulations
   promulgated pursuant to this section." For a device subject to
   verification, section 2.803(a)(2) of the Commission's implementing
   regulations provides in pertinent part that:

   Except as provided elsewhere in this section, no person shall sell or
   lease, or offer for sale or lease (including advertising for sale or
   lease), or import, ship, or distribute for the purpose of selling or
   leasing or offering for sale or lease, any radio frequency device unless
   ... [i]n the case of a device  that is not required to have a grant of
   equipment authorization issued by the Commission, but which must comply
   with specific technical standards prior to use, such device also complies
   with all applicable administrative (including verification  of the
   equipment or authorization under a Declaration of Conformity, where
   required), technical, labeling and identification requirements specified
   in this chapter.

   5. Under section 15.101 of the Rules, certain Class B digital devices,
   such as digital audio music devices marketed to the general public, must
   be authorized in accordance with the Commission's verification procedures
   prior to marketing, in order to minimize the threat that their operation
   would result in harmful interference to authorized devices. Specifically,
   Class B digital devices must be tested and verified as compliant with the
   conducted emission limits and radiated emission limits set forth in
   sections 15.107 and 15.109 of the Rules. In addition, such devices must be
   labeled as specified in section 15.19(a)(3) of the Rules. Finally, under
   section 15.105(b) of the Rules, the manual for a Class B digital device
   must include a warning to consumers of these unlicensed devices of the
   potential for interference to other radio communications and provide a
   list of some steps that could possibly eliminate the interference.
   Specifically, section 15.105(b) of the Rules states that the manual for
   Class B digital devices must include the following consumer disclosure
   language:

   This equipment has been tested and found to comply with the limits for a
   Class B digital device, pursuant to part 15 of the FCC Rules. These limits
   are designed to provide reasonable protection against harmful interference
   in a residential installation. This equipment generates, uses and can
   radiate radio frequency energy and, if not installed and used in
   accordance with the instructions, may cause harmful interference to radio
   communications. However, there is no guarantee that interference will not
   occur in a particular installation. If this equipment does cause harmful
   interference to radio or television reception, which can be determined by
   turning the equipment off and on, the user is encouraged to try to correct
   the interference by one or more of the following measures:

   -Reorient or relocate the receiving antenna.

   -Increase the separation between the equipment and receiver.

   -Connect the equipment into an outlet on a circuit different from that to
   which the receiver is connected.

   -Consult the dealer or an experienced radio/TV technician for help.

   6. In its LOI Response, Marshall admitted to marketing the model MG2FX in
   the United States without including the requisite consumer disclosure
   language in the model's user manual. Accordingly, we find that Marshall
   apparently marketed a Class B digital audio RF device without including
   the requisite consumer disclosure language in the device's user manual in
   willful and repeated violation of section 302(b) of the Act and sections
   2.803(a)(2) and 15.105(b) of the Rules.

   B. Proposed Forfeiture

   7. Section 503(b) of the Act authorizes the Commission to assess a
   forfeiture for each willful or repeated violation of the Act or any Rule,
   regulation, or order issued by the Commission under the Act. Under section
   1.80(b)(3) of the Rules, we may assess an entity that is neither a common
   carrier, broadcast licensee or cable operator a forfeiture of up to
   $16,000 for each violation or each day of a continuing violation, up to a
   statutory maximum forfeiture of $112,500 for any single continuing
   violation. In exercising such authority, we are required to take into
   account "the nature, circumstances, extent, and gravity of the violation
   and, with respect to the violator, the degree of culpability, any history
   of prior offenses, ability to pay, and such other matters as justice may
   require."

   8. Pursuant to the Commission's Forfeiture Policy Statement and section
   1.80 of the Rules, the base forfeiture amount for the marketing of
   unauthorized equipment is seven thousand dollars ($7,000). This base
   forfeiture, however, is subject to adjustment, either upward or downward.
   We note that the Commission typically imposes the seven thousand dollar
   ($7,000) base forfeiture amount for the marketing of devices that are not
   compliant with applicable technical requirements of the Rules or that are
   not authorized by an equipment authorization. Because adherence to the
   Commission's authorization procedures ensures that devices meet the
   required technical standards, we have found previously that a downward
   adjustment of the base forfeiture amount from $7,000 to $4,000 is
   warranted for the marketing of devices that have been authorized, but have
   been marketed without the required consumer disclosures. In this case,
   however, we must also consider Marshall's ability to pay a forfeiture. As
   the Commission made clear in the Forfeiture Policy Statement, large or
   highly profitable entities, such as Marshall, should expect forfeitures
   higher than those reflected in the base amounts.

   9. Given the totality of the circumstances, including Marshall's history
   of overall compliance, and consistent with the Forfeiture Policy
   Statement, we propose a forfeiture of seven thousand two hundred dollars
   ($7,200) against Marshall for the marketing of a Class B digital audio RF
   device without the mandatory disclosures to consumers in the device's user
   manual in apparent willful and repeated violation of section 302(b) of the
   Act and sections 2.803(a)(2) and 15.105(b) of the Rules.

   IV. ORDERING CLAUSES

   10. Accordingly, IT IS ORDERED that, pursuant to section 503(b) of the
   Communications Act of 1934, as amended, and sections 0.111, 0.311 and 1.80
   of the Commission's rules, Marshall Amplification PLC, is hereby NOTIFIED
   of its APPARENT LIABILITY FOR A FORFEITURE in the amount of seven thousand
   two hundred dollars ($7,200) for marketing a Class B digital audio radio
   frequency device without including the requisite consumer disclosure
   language in the device's user manual in apparent willful and repeated
   violation of section 302(a) of the Act and sections 2.803(a)(2) and
   15.105(b) of the Rules.

   11. IT IS FURTHER ORDERED that, pursuant to section 1.80 of the
   Commission's rules, within thirty days of the release date of this Notice
   of Apparent Liability for Forfeiture, Marshall Amplification PLC, SHALL
   PAY the full amount of the proposed forfeiture or SHALL FILE a written
   statement seeking reduction or cancellation of the proposed forfeiture.

   12. Payment of the forfeiture must be made by check or similar instrument,
   payable to the order of the Federal Communications Commission. The payment
   must include the NAL/Account Number and FRN referenced above. Payment by
   check or money order may be mailed to Federal Communications Commission,
   P.O. Box 979088, St. Louis, MO 63197-9000. Payment by overnight mail may
   be sent to U.S. Bank - Government Lockbox #979088, SL-MO-C2-GL, 1005
   Convention Plaza, St. Louis, MO 63101. Payment by wire transfer may be
   made to ABA Number 021030004, receiving bank TREAS/NYC, and account number
   27000001. For payment by credit card, an FCC Form 159 (Remittance Advice)
   must be submitted. When completing the FCC Form 159, enter the NAL/Account
   number in block number 23A (call sign/other ID), and enter the letters
   "FORF" in block number 24A (payment type code). Requests for full payment
   under an installment plan should be sent to: Chief Financial Officer -
   Financial Operations, 445 12th Street, S.W., Room 1-A625, Washington,
   D.C.  20554. Please contact the Financial Operations Group Help Desk at
   1-877-480-3201 or Email: ARINQUIRIES@fcc.gov with any questions regarding
   payment procedures. Marshall Amplification PLC will also send electronic
   notification to Nissa.Laughner@fcc.gov and Neal.McNeil@fcc.gov on the date
   said payment is made.

   13. The written statement seeking reduction or cancellation of the
   proposed forfeiture, if any, must include a detailed factual statement
   supported by appropriate documentation and affidavits pursuant to sections
   1.80(f)(3) and 1.16 of the Rules. The written statement must be mailed to
   the Office of the Secretary, Federal Communications Commission, 445 12th
   Street, S.W., Washington, D.C. 20554, ATTN: Enforcement Bureau - Spectrum
   Enforcement Division, and must include the NAL/Acct. No. referenced in the
   caption.

   14. The Commission will not consider reducing or canceling a forfeiture in
   response to a claim of inability to pay unless the petitioner submits: (1)
   federal tax returns for the most recent three-year period; (2) financial
   statements prepared according to generally accepted accounting practices
   ("GAAP"); or (3) some other reliable and objective documentation that
   accurately reflects the petitioner's current financial status. Any claim
   of inability to pay must specifically identify the basis for the claim by
   reference to the financial documentation submitted.

   15. IT IS FURTHER ORDERED that a copy of this Notice of Apparent Liability
   for Forfeiture shall be sent by Registered mail and First Class mail, to
   Paul Tait, Marshall Amplification PLC, Denbigh Rd., Bletchley Milton
   Keynes MK1 1DQ, United Kingdom.

   FEDERAL COMMUNICATIONS COMMISSION

   John D. Poutasse

   Acting Chief

   Spectrum Enforcement Division

   Enforcement Bureau

   47 U.S.C. S: 302a(b).

   47 C.F.R. S:S: 2.803(a)(2), 15.105(b).

   See Letter from Kathryn S. Berthot, Chief, Spectrum Enforcement Division,
   Enforcement Bureau, Federal Communications Commission, to Victoria
   Marshall, Managing Director, Marshall Amplification PLC (July 12, 2010)
   ("LOI").

   Section 2.803(e)(4) of the Rules defines "marketing" as including the
   "sale or lease, or offering for sale or lease, including advertising for
   sale or lease, or importation, shipment, or distribution for the purpose
   of selling or leasing or offering for sale or lease." 47 C.F.R. S:
   2.803(e)(4).

   Section 15.3(i) of the Rules defines a "Class B digital device" as "a
   digital device that is marketed for use in a residential environment
   notwithstanding use in commercial, business and industrial environments."
   47 C.F.R. S: 15.3(i). Section 15.3(k) of the Rules defines a "digital
   device" as "an unintentional radiator (device or system) that generates
   and uses timing signals or pulses at a rate in excess of 9,000 pulses
   (cycles) per second and uses digital techniques." 47 C.F.R. S: 15.3(k).

   Section 2.801 of the Rules defines "radio frequency device" as "any device
   which in its operation is capable of emitting radio-frequency energy by
   radiation, conduction, or other means." 47 C.F.R. S: 2.801.

   See Letter from Paul Tait, Marshall Amplification PLC, to Marlene K.
   Dortch, Secretary, Federal Communications Commission (July 28, 2010) ("LOI
   Response").

   See id. at 4. See also 47 C.F.R. S: 15.101(a) (requiring authorization of
   Class B digital devices, other than Class B computer peripherals, through
   the verification process).

   See LOI Response at 11.

   See id.

   See Letter from Ricardo M. Durham, Acting Chief, Spectrum Enforcement
   Division, Enforcement Bureau, Federal Communications Commission, to Paul
   Tait, Marshall Amplification PLC (March 21, 2011); Letter from John D.
   Poutasse, Acting Chief, Spectrum Enforcement Division, Enforcement Bureau,
   Federal Communications Commission, to Paul Tait, Marshall Amplification
   PLC (April 18, 2011).

   See Letter from Paul Tait, Marshall Amplication PLC, to Nissa Laughner,
   Attorney Advisor, Spectrum Enforcement Division, Enforcement Bureau,
   Federal Communications Commission (March 29, 2011); Letter from Paul Tait,
   Marshall Amplification PLC, to Nissa Laughner, Attorney Advisor, Spectrum
   Enforcement Division, Enforcement Bureau, Federal Communications
   Commission (May 12, 2011) ("May 12, 2011 Response").

   May 12, 2011 Response at 1.

   47 C.F.R. S: 15.101.

   47 C.F.R. S:S: 15.107, 15.109.

   47 C.F.R. S: 15.19(a)(3).

   47 C.F.R. S: 15.105(b).

   See LOI Response at 11.

   Section 312(f)(1) of the Act defines "willful" as "the conscious and
   deliberate commission or omission of [any] act, irrespective of any intent
   to violate" the law. 47 U.S.C. S: 312(f)(1). The legislative history of
   section 312(f)(1) of the Act clarifies that this definition of willful
   applies to both sections 312 and 503(b) of the Act, H.R. Rep. No. 97-765,
   97th Cong. 2d Sess. 51 (1982), and the Commission has so interpreted the
   term in the section 503(b) context. See Southern California Broadcasting
   Co., Memorandum Opinion and Order, 6 FCC Rcd 4387, 4388 P: 5 (1991),
   recon. denied, 7 FCC Rcd 3454 (1992) ("Southern California"); see also
   Telrite Corporation, Notice of Apparent Liability for Forfeiture, 23 FCC
   Rcd 7231, 7237 P: 12 (2008); Regent USA, Notice of Apparent Liability for
   Forfeiture, 22 FCC Rcd 10520, 10523 P: 9 (2007) (forfeiture paid); San
   Jose Navigation, Inc., Forfeiture Order, 22 FCC Rcd 1040, 1042 P: 9
   (2007), consent decree ordered, Order and Consent Decree, 25 FCC Rcd 1494
   (2010) ("San Jose").

   Section 312(f)(2) of the Act, which also applies to forfeitures assessed
   under section 503(b) of the Act, provides that "[t]he term `repeated,' ...
   means the commission or omission of such act more than once or, if such
   commission or omission is continuous, for more than one day." 47 U.S.C. S:
   312(f)(2). See Callais Cablevision, Inc., Notice of Apparent Liability for
   Monetary Forfeiture, 16 FCC Rcd 1359, 1362 P: 9 (2001), forfeiture
   ordered, Forfeiture Order, 17 FCC Rcd 22626 (2002) (forfeiture paid);
   Southern California, 6 FCC Rcd at 4388 P: 5.

   47 U.S.C. S: 503(b).

   47 C.F.R. S: 1.80(b)(3).

   47 U.S.C. S: 503(b)(2)(E). See also 47 C.F.R. S: 1.80(b)(4), Note to
   paragraph (b)(4): Section II. Adjustment Criteria for Section 503
   Forfeitures.

   The Commission's Forfeiture Policy Statement and Amendment of Section 1.80
   of the Rules to Incorporate the Forfeiture Guidelines, Report and Order,
   12 FCC Rcd 17087 (1997), recon. denied, 15 FCC Rcd 303 (1999) ("Forfeiture
   Policy Statement").

   47 C.F.R. S: 1.80.

   See, e.g., Behringer USA, Inc., Notice of Apparent Liability for
   Forfeiture,  21 FCC Rcd 1820, 1827 P: 21 (2006) (proposing a $7,000 base
   forfeiture for each of the unauthorized models marketed), forfeiture
   ordered, Forfeiture Order, 22 FCC Rcd 1051 (2007) (forfeiture paid);
   Samson Technologies, Inc., Notice of Apparent Liability for Forfeiture, 19
   FCC Rcd 4221, 4224-25 P: 9 (2004) (proposing a $7,000 base forfeiture for
   the marketing of equipment not compliant with the Commission's radiated
   emissions requirements in section 15.109(a) of the Rules), consent decree
   ordered, Order and Consent Decree, 19 FCC Rcd 24509 (2004).

   See Multi-Tech Systems, Inc., Notice of Apparent Liability for Forfeiture,
   23 FCC Rcd 17824, 17827 P: 8 (Enf. Bur., Spectrum Enf. Div. 2008)
   (forfeiture paid); see also Cellphone-Mate, Inc., Notice of Apparent
   Liability for Forfeiture, 25 FCC Rcd 8988, 8990 P: 5 (Enf. Bur., Spectrum
   Enf. Div. 2010), response pending; Wireless Extenders, Inc., Notice of
   Apparent Liability for Forfeiture, 25 FCC Rcd 8983, 8985 P: 5 (Enf. Bur.,
   Spectrum Enf. Div. 2010); Proxim Wireless Corporation, Notice of Apparent
   Liability for Forfeiture, 24 FCC Rcd 1145, 1149 P: 12 (Enf. Bur., Spectrum
   Enf. Div. 2009) (forfeiture paid); Ryzex Inc., Notice of Apparent
   Liability for Forfeiture, 23 FCC Rcd 878, 884 P: 18 (Enf. Bur., Spectrum
   Enf. Div. 2008), response pending; DBK Concepts, Inc., Notice of Apparent
   Liability for Forfeiture, 23 FCC Rcd 2870, 2875 P: 19 (Enf. Bur., Spectrum
   Enf. Div. 2008), response pending.

   See Forfeiture Policy Statement, 12 FCC Rcd at 17100; 47 C.F.R. S:
   1.80(b)(4), Note to paragraph (b)(4): Section II. Adjustment Criteria for
   Section 503 Forfeitures. See also, e.g., Uniden America Corporation,
   Notice of Apparent Liability for Forfeiture, 24 FCC Rcd 13538, 13542 P:12
   (Enf.Bur., Spectrum Enf. Div. 2009) (downwardly adjusting a proposed base
   forfeiture of $31,000 to $26,000 based on a history of overall
   compliance); ABS-CBN International, Inc., Notice of Apparent Liability for
   Forfeiture, 23 FCC Rcd 11018,11021 P:12 (Enf. Bur., Spectrum Enf. Div.
   2008) (forfeiture paid) (downwardly adjusting a proposed base forfeiture
   of $6,500 to $5,200 based on a history of overall compliance); Ramsey
   Electronics, Inc., Notice of Apparent Liability for Forfeiture, 21 FCC Rcd
   458, 463 P:12 (Enf. Bur., Spectrum Enf. Div. 2006) (forfeiture paid)
   (downwardly adjusting a proposed base forfeiture of $24,000 to $21,000
   based on a history of overall compliance).

   Marshall has reported annual gross revenues in excess of $25,000,000. See
   ICC Financial Analysis Reports, August 10, 2011.

   Specifically, the Commission stated:

   [O]n the other end of the spectrum of potential violations, we recognize
   that for large or highly profitable communication entities, the base
   forfeiture amounts ... are generally low. In this regard, we are mindful
   that, as Congress has stated, for a forfeiture to be an effective
   deterrent against these entities, the forfeiture must be issued at a high
   level.... For this reason, we caution all entities and individuals that,
   independent from the uniform base forfeiture amounts ..., we intend to
   take into account the subsequent violator's ability to pay in determining
   the amount of a forfeiture to guarantee that forfeitures issued against
   large or highly profitable entities are not considered merely an
   affordable cost of doing business. Such large or highly profitable
   entities should expect in this regard that the forfeiture amount set out
   in a Notice of Apparent Liability against them may in many cases be above,
   or even well above, the relevant base amount.

   Forfeiture Policy Statement, 12 FCC Rcd at 17099-100.

   47 U.S.C. S: 503(b); 47 C.F.R. S:S: 0.111, 0.311, 1.80.

   47 C.F.R. S:S: 1.80(f)(3), 1.16.

   (continued from previous page)

   (continued....)

   Federal Communications Commission DA 11-1468

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   Federal Communications Commission DA 11-1468