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                                   Before the

                       Federal Communications Commission

                             Washington, D.C. 20554


                                         )                               
                                                                         
                                         )                               
                                                                         
                                         )                               
     In the Matter of                        File No. EB-09-TC-433       
                                         )                               
     Silv Communication Inc.                 NAL/Acct. No. 201032170002  
                                         )                               
     Apparent Liability for Forfeiture       FRN: 0006087761             
                                         )                               
                                                                         
                                         )                               
                                                                         
                                         )                               


                  NOTICE OF APPARENT LIABILITY FOR FORFEITURE

   Adopted: May 12, 2010 Released: May 12, 2010

   By the Commission:

   I. INTRODUCTION and background

    1. In this Notice of Apparent Liability for Forfeiture ("NAL"), we find
       that Silv Communication Inc. ("Silv") apparently willfully and
       repeatedly violated sections 258 and 201(b) of the Communications Act
       of 1934, as amended (the "Act"), and section 64.1120 of the
       Commission's rules. As discussed in more detail herein, we have
       complaints from twenty-five consumers who contend that Silv changed
       their telecommunications carriers without authorization. Of the
       twenty-five complainants, twelve were told by the telemarketer,
       untruthfully, that they were changing to another plan offered by their
       current carrier or that the caller was merely verifying information
       regarding their current account. We find that Silv has apparently
       changed the preferred carriers of these twenty-five consumers without
       proper authorization, a practice commonly known as "slamming." Silv
       apparently failed to follow our rules with respect to the third party
       verifications in all of these twenty-five cases and, in twelve
       instances, apparently engaged in unjust and unreasonable marketing
       practices as well. Based upon our review of the facts and
       circumstances surrounding these apparent violations, we propose a
       monetary forfeiture of $1,480,000 against Silv for the apparent
       violations described herein.

    2. Silv's apparent violations are discussed individually in detail below.
       Briefly, Silv is a non-facilities-based interexchange carrier, based
       in Los Angeles, California. Silv has been in business since 2001 and
       operates in thirty states. The Commission has received numerous
       slamming complaints against Silv  through our informal complaints
       process. Informal complaints are processed by the Commission's
       Consumer and Governmental Affairs Bureau ("CGB"). When such complaints
       are filed with the Commission, the carrier, e.g., Silv, is contacted
       and given a copy of the complaint. After reviewing the carrier's
       response to the consumer's complaint, CGB then rules on whether the
       carrier violated our rules. While CGB's informal complaints process
       addresses and resolves individual consumer complaints, the volume of
       slamming complaints against Silv reflects a systemic problem involving
       violations of our rules that the Commission must address. Accordingly,
       the Enforcement Bureau ("Bureau") sent Silv a Letter of Inquiry
       ("LOI") on September 25, 2009, directing the company to answer a
       number of questions regarding its business practices and its
       compliance with various Commission rules. Silv submitted a response to
       the LOI on October 22, 2009. Following receipt of Silv's response to
       the first LOI, the Bureau sent a second LOI to Silv on November 20,
       2009. Silv responded, in part, on December 4, 2009. Silv updated its
       response on December 11, 2009. The second LOI followed up on several
       questions raised in the first LOI and also requested copies of
       complaints that were not provided by Silv in response to the first
       LOI.

   II. discussion

    3. At issue here is whether Silv changed the preferred carrier of the
       complainants without the proper authorization, in violation of section
       258 of the Act and our rules. In addition, we consider whether Silv
       engaged in unjust and unreasonable marketing practices in violation of
       section 201(b) of the Act.

    4. As noted above, CGB reviews informal slamming complaints to determine
       if the complaints should be granted or denied. All twenty-five
       complaints listed in the Appendix have been granted by CGB on the
       basis of incorrect statements made by the third party verifier, a
       violation of section 64.1120 of our rules.

     A. Section 201(b) violations

    5. Section 201(b) prohibits "unjust and unreasonable" practices by common
       carriers "in connection with" communications service. In addition to
       Silv's third party verification rule violations discussed below, we
       are concerned about the apparent misrepresentations made by Silv's
       telemarketer. Out of the twenty-five complainants, twelve contend they
       were told by Silv's telemarketer that they were changing to another
       plan offered by their current carrier or that the caller was verifying
       information regarding their current account. For example, Complainant
       Hohe states that she was told that the telemarketer was from AT&T and
       that AT&T was lowering her long distance rates. Complainant Ferguson
       alleges that she was told that the caller was just verifying
       information for her current AT&T account. Complainant Gralike states:
       "[s]omeone called and said they were AT&T [and] my current plan was
       expiring and they had a good deal for my new plan since there is
       competition. I asked 3 times if they were AT&T."

    6. In its response, Silv admits that its "former telemarketing company
       had employed individuals who may have implied a connection to AT&T or
       Qwest." According to Silv, it "first became aware ... that its former
       telemarketing company had employed individuals who may have implied a
       connection with AT&T or Qwest on February 16, 2009." As discussed
       above, Silv received copies of all complaints filed with the
       Commission and was, therefore, on notice of all the complainants'
       allegations. Silv "contacted its telemarketing company and demanded
       that the individuals be immediately terminated." Silv advised the
       telemarketing company of this issue by telephone on February 16, 2009
       and by letter on February 26, 2009, but did not terminate the contract
       until September 18, 2009. Our review of the complaints reveals that
       during this seven month period, and despite the fact that the contract
       between the parties required the telemarketer to comply with all
       "federal and state telemarketing regulations," Silv continued to
       receive complaints contending that the telemarketer was claiming
       affiliation with other carriers. For example, in May 2009, Complainant
       Murray contends that he was told that the caller was from Qwest and
       was offering a lower rate; and Complainant Stockwell alleges that he
       was told, in September 2009, that the caller was a Frontier
       representative and that he was due a credit for excess charges. Yet,
       despite notice that this problem was ongoing, Silv permitted the
       misrepresentations to continue.

    7. Silv acknowledges that misrepresentations of the nature described by
       the complainants did indeed occur and provides no evidence to counter
       the complainants' claims. As discussed above, carriers are held
       responsible for the actions of their agents. Furthermore, we are
       troubled that by failing to address the misrepresentations with its
       telemarketer in a timely fashion, Silv's actions contributed to seven
       months of additional apparent rule violations. As noted above, section
       201(b) prohibits "unjust and unreasonable" practices by common
       carriers "in connection with" communications service." These marketing
       practices were related directly to Silv's provision of long distance
       service to the complainants and were therefore in connection with
       Silv's communications service. Consistent with Commission precedent,
       we find that the misrepresentations described above constitute unjust
       and unreasonable practices in violation of section 201(b). We
       therefore conclude that Silv apparently willfully or repeatedly
       violated section 201(b) of the Act by engaging in unjust and
       unreasonable telemarketing practices for twelve of the complainants
       listed in the Appendix. Accordingly, a proposed forfeiture is
       warranted against Silv for these apparent willful or repeated
       violations.

     A. Section 258 Violations

    8. Section 258 of the Act prohibits the practice of "slamming," the
       submission or execution of an unauthorized change in a subscriber's
       selection of a provider of telephone exchange service or telephone
       toll service ("preferred carrier"). Section 258 of the Act makes it
       unlawful for any telecommunications carrier to "submit or execute a
       change in a subscriber's selection of a provider of telephone exchange
       service or telephone toll service except in accordance with such
       verification procedures as the Commission shall prescribe."

    9. In accordance with section 258, section 64.1120(a) of the Commission's
       rules prescribes that no carrier "shall submit a change on the behalf
       of a subscriber . . . prior to obtaining: (i) Authorization from the
       subscriber, and (ii) Verification of that authorization in accordance
       with the procedures prescribed in this section." Specifically, a
       carrier must: (1) obtain the subscriber's written or electronically
       signed authorization in a format that meets the requirements of
       section 64.1130; (2) obtain confirmation from the subscriber via a
       toll-free number provided exclusively for the purpose of confirming
       orders electronically; or (3) utilize an independent third party to
       verify the subscriber's order.

   10. For third party verification, our rules require that the verification
       method confirm the following: the identity of the subscriber; that the
       person on the call is authorized to make the carrier change; that the
       person on the call wants to make the change; the names of the carriers
       affected by the change; the telephone numbers to be switched; and the
       types of service involved. Our rules also require that carriers keep
       audio records of the verification for a minimum of two years.

   11. Section 64.1120(c)(3)(iii) of our rules prohibits the third party
       verification from including any "misleading description of the
       transaction..." This rule specifically states that the third party
       verification must elicit, among other things, "confirmation that the
       person on the call understands that a carrier change, not an upgrade
       to existing services, bill consolidation, or any other misleading
       description of the transaction is being authorized." In addition, the
       rule requires any description of interLATA or long distance service to
       convey that it encompasses both international and state-to-state calls
       as well as some intrastate calls where applicable. This requirement
       was adopted to ensure that consumers understand precisely the service
       changes they are approving and to increase consumer confidence,
       decrease the administrative costs for carriers, and alleviate the
       enforcement burden on the Commission.

   12. Each of the twenty-five consumers who filed the complaints that form
       the basis of this NAL contends that Silv changed their carriers
       without authorization. The consumers contend that they were
       incorrectly told that the caller was from his or her own carrier, as
       discussed above, or the consumers apparently had no contact with a
       telemarketer; in either case, the consumer was unaware of the carrier
       change until receiving a bill with charges from Silv. After the
       consumers filed complaints with the Commission, Silv provided a copy
       of the third party verification recording. We have reviewed the third
       party verification tapes submitted by Silv and find that Silv's
       verifier either failed to confirm that the consumer wanted to switch
       carriers because the verifier incorrectly stated that the purpose of
       the recorded conversation was for "quality control and ... data entry
       purposes," or failed to confirm the types of service involved by
       failing to state that long distance service encompasses international
       calls. While these violations may appear to be technical in nature in
       this case where the complainants contend that they did not intend to
       change carriers at all, this rule is crucial to protect consumers. For
       example, if the verifier states, incorrectly, that the call was for
       quality control and data entry purposes, the consumer may be unaware
       that he agreed to a carrier change until receiving the bill containing
       the new charges. If the verifier fails to state that long distance
       service includes all international calls, consumers may be unaware
       that their international rates had changed until they received their
       bills. Consumers who make multiple international calls may choose a
       carrier and plan with low international rates and not realize that
       their international rates will change when they make a change to their
       interLATA long distance carrier. Consumers receiving their bills with
       the Silv charges and realizing they were slammed would be further
       inconvenienced by needing to contact Silv to negotiate a refund,
       contact their previous carrier to have their services switched back or
       rate plans changed, and potentially file complaints.

   13. In its October 22, 2009 response to the LOI, Silv "concedes that it
       has recently experienced an increase in the number of inquiries
       regarding unauthorized account transfers." Silv states that "its
       former telemarketing company had failed to follow strict guidelines
       and scripts, contributing to the increased number of inquiries." Silv
       also contends that "the root cause [of problems with verifications
       was] the phrasing of third party verifications - as opposed to
       material violations of Commission rules." Silv contends that it has
       "become more rigorous in proactively monitoring and enforcing script
       adherence by its telemarketer and third party verification company
       particularly within the past two (2) months when the level of
       inquiries began to rise." Silv also stated that it "amended its
       verification script to adopt Commission recommendations for compliance
       to ensure that the script was undeniably in compliance beginning in
       October 2009." Silv contends that it received 49 slamming complaints
       in 2008 and 44 slamming complaints as of October 22, 2009 that were
       filed with the Commission.

   14. Under the authority of section 217 of the Act, the Commission has held
       carriers to be responsible for the failures of their telemarketers and
       third party verification companies to obtain proper authorization and
       verification for changes made to consumers' primary carriers. The
       consumers listed in the Appendix all allege that they did not
       authorize a carrier change. Silv has failed to provide any evidence
       that the carrier changes to the consumers listed in the Appendix were
       properly authorized and verified. Furthermore, Silv has failed to
       provide any evidence that it should not be held responsible for the
       actions of its former telemarketing company or its third party
       verification company. We therefore conclude that in each case, Silv
       apparently willfully or repeatedly violated a Commission rule by
       submitting carrier change orders without proper authorization in
       accordance with our rules and section 258 of the Act of every consumer
       listed in the Appendix. We propose a forfeiture for these apparent
       willful or repeated violations.

   III. ForfEIture amount

   15. Section 503(b) of the Communications Act authorizes the Commission to
       assess a forfeiture of up to $150,000 for each violation of the Act or
       of any rule, regulation, or order issued by the Commission under the
       Act. The Commission may assess this penalty if it determines that the
       carrier's noncompliance is "willful or repeated." For a violation to
       be willful, it need not be intentional. In exercising our forfeiture
       authority, we are required to take into account "the nature,
       circumstances, extent, and gravity of the violation and, with respect
       to the violator, the degree of culpability, any history of prior
       offenses, ability to pay, and such other matters as justice may
       require." In addition, the Commission has established guidelines for
       forfeiture amounts and, where there is no specific base amount for a
       violation, retained discretion to set an amount on a case-by-case
       basis.

   16. The Commission's forfeiture guidelines currently establish a base
       forfeiture amount of $40,000 for violations of our rules and orders
       regarding unauthorized changes of preferred interexchange carriers.
       The Commission has warned carriers that it would take swift and
       decisive enforcement action, including the imposition of substantial
       monetary forfeitures, against any carrier found to have engaged in
       slamming. Applying the $40,000 base forfeiture to each of the
       twenty-five unauthorized carrier changes would result in a forfeiture
       of $1,000,000. In this case, however, Silv's conduct was particularly
       egregious, as demonstrated by our conclusion that the company also
       violated section 201(b) of the Act in twelve of the cases at issue. We
       therefore find that an upward adjustment is appropriate here. In light
       of the misrepresentations by Silv's telemarketer and Silv's long delay
       in addressing the misrepresentations, we propose an additional $40,000
       forfeiture for the twelve instances in which Silv engaged in such
       unjust and unreasonable telemarketing practices. This results in an
       additional $480,000, for a total forfeiture amount of $1,480,000.
       Carriers should be on notice that the Commission considers violations
       such as the ones discussed herein to be serious and that future
       violations may receive significant upward adjustments.

   17. Silv will have an opportunity to submit further evidence and arguments
       in response to this NAL to show that no forfeiture should be imposed
       or that some lesser amount should be assessed.

   IV. conclusion and ordering clauses

   18. We have determined that Silv Communication Inc. has apparently
       willfully or repeatedly violated sections 201(b) and 258 of the
       Communications Act, as amended, 47 U.S.C. S:S: 201(b), 258, and
       section 64.1120 of the Commission's rules, 47 C.F.R. S: 64.1120.

   19. Accordingly, IT IS ORDERED, pursuant to section 503(b) of the
       Communications Act of 1934, as amended, 47 U.S.C. S: 503(b), section
       1.80 of the Commission's rules, 47 C.F.R. S: 1.80, that Silv
       Communication Inc. is HEREBY NOTIFIED of its Apparent Liability for
       Forfeiture in the amount of $1,480,000 for willful or repeated
       violations of sections 201(b) and 258 of the Act, 47 U.S.C. S:S:
       201(b), 258, and section 64.1120 of the Commission's rules and orders
       as described above.

   20. IT IS FURTHER ORDERED THAT, pursuant to section 1.80 of the
       Commission's rules, within thirty (30) days of the release date of
       this Notice of Apparent Liability for Forfeiture, Silv Communication
       Inc. SHALL PAY the full amount of the proposed forfeiture or SHALL
       FILE a written statement seeking reduction or cancellation of the
       proposed forfeiture.

   21. Payment of the forfeiture must be made by check or similar instrument,
       payable to the order of the Federal Communications Commission. The
       payment must include the NAL/Account Number and FRN Number referenced
       above. Payment by check or money order may be mailed to Federal
       Communications Commission, P.O. Box 979088, St. Louis, MO 63197-9000.
       Payment by overnight mail may be sent to U.S. Bank - Government
       Lockbox #979088, SL-MO-C2-GL, 1005 Convention Plaza, St. Louis, MO
       63101. Payment by wire transfer may be made to ABA Number 021030004,
       receiving bank TREAS/NYC, and account number 27000001. For payment by
       credit card, an FCC Form 159 (Remittance Advice) must be submitted.
        When completing the FCC Form 159, enter the NAL/Account number in
       block number 23A (call sign/other ID), and enter the letters "FORF" in
       block number 24A (payment type code). Silv will also send electronic
       notification on the date said payment is made to johnny.drake@fcc.gov.
       Requests for full payment under an installment plan should be sent
       to:  Chief Financial Officer -- Financial Operations, 445 12th Street,
       S.W., Room 1-A625, Washington, D.C.  20554.   Please contact the
       Financial Operations Group Help Desk at 1-877-480-3201 or Email:
       ARINQUIRIES@fcc.gov with any questions regarding payment procedures. 

   22. The response, if any, must be mailed both to the Office of the
       Secretary, Federal Communications Commission, 445 12th Street, SW,
       Washington, DC 20554, ATTN: Enforcement Bureau - Telecommunications
       Consumers Division, and to Marcy Greene, Deputy Chief,
       Telecommunications Consumers Division, Enforcement Bureau, Federal
       Communications Commission, 445 12th Street, SW, Washington, DC 20554,
       and must include the NAL/Acct. No. referenced in the caption.

   23. The Commission will not consider reducing or canceling a forfeiture in
       response to a claim of inability to pay unless the petitioner submits:
       (1) federal tax returns for the most recent three-year period; (2)
       financial statements prepared according to generally accepted
       accounting practices; or (3) some other reliable and objective
       documentation that accurately reflects the petitioner's current
       financial status. Any claim of inability to pay must specifically
       identify the basis for the claim by reference to the financial
       documentation submitted.

   24. IT IS FURTHER ORDERED that a copy of this Notice of Apparent Liability
       for Forfeiture shall be sent by Certified Mail Return Receipt
       Requested and First Class Mail to the company at 3460 Wilshire Blvd.,
       Suite 1103, Los Angeles, CA 90010 and to Andrew O. Isar, Regulatory
       Consultant to Silv Communication Inc., 4423 Point Fosdick Drive, NW,
       Suite 306, Gig Harbor, WA 98335.

   FEDERAL COMMUNICATIONS COMMISSION

   Marlene H. Dortch Secretary

                                    APPENDIX

                               List of Complaints


                                   Date of                                      
                                   carrier                                      
                      Commission   change                                       
                      File no., if (per Silv, Consumer's                        
  Complainant         filed with   phone      explanation    CGB Order          
                      FCC          bill, or                                     
                                   complaint)                                   
                                   or date of                                   
                                   TPV                                          

                                              Was told by    Granted by CGB.    
                                              someone from   See Silv           
                                              AT&T billing   Communication      
                                              department     Inc., Complaints   
                                              that she was   Regarding          
  M. Eiken            09-S0296014  5/13/09    being charged  Unauthorized       
                                              at a higher    Change of          
                                              rate than her  Subscriber's       
                                              plan stated    Telecommunications 
                                              and it was     Carrier, 24 FCC    
                                              being fixed.   Rcd 11226 (CGB     
                                                             2009).             

                                                             Granted by CGB.    
                                                             See Silv           
                                              Was told that  Communication      
                                              they were just Inc., Complaints   
                                              verifying      Regarding          
  C. Ferguson         09-R2141661S 5/13/09    information    Unauthorized       
                                              for her        Change of          
                                              current AT&T   Subscriber's       
                                              account        Telecommunications 
                                                             Carrier, 24 FCC    
                                                             Rcd 13421 (CGB     
                                                             2009).             

                                                             Granted by CGB.    
                                                             See Silv           
                                                             Communication      
                                              Caller said    Inc., Complaint    
                                              she was from   Regarding          
  E. Hohe             09-S0296736  5/19/09    AT&T, offering Unauthorized       
                                              a discount     Change of          
                                              rate           Subscriber's       
                                                             Telecommunications 
                                                             Carrier, 24 FCC    
                                                             Rcd 13454 (CGB     
                                                             2009).             

                                                             Granted by CGB.    
                                                             See Silv           
                                                             Communication      
                                              Told that the  Inc., Complaint    
                                              carrier was    Regarding          
  G. Murray           09-S002478   5/20/09    Qwest and was  Unauthorized       
                                              offering a     Change of          
                                              lower rate     Subscriber's       
                                                             Telecommunications 
                                                             Carrier, 24 FCC    
                                                             Rcd 13359 (CGB     
                                                             2009).             

                                                             Granted by CGB.    
                                                             See Silv           
                                                             Communication      
                                                             Inc., Complaints   
                                              Was told that  Regarding          
  R. Wade             09-S0296379  5/20/09    the carrier    Unauthorized       
                                              was AT&T       Change of          
                                                             Subscriber's       
                                                             Telecommunications 
                                                             Carrier, 24 FCC    
                                                             Rcd 13376 (CGB     
                                                             2009).             

                                                             Granted by CGB.    
                                                             See Silv           
                                                             Communication      
                                                             Inc., Complaint    
                                              Did not agree  Regarding          
  K. Pearson          09-S0296397  5/20/09    to change      Unauthorized       
                                              carriers       Change of          
                                                             Subscriber's       
                                                             Telecommunications 
                                                             Carrier, 24 FCC    
                                                             Rcd 13359 (CGB     
                                                             2009).             

                                                             Granted by CGB.    
                                                             See Silv           
                                                             Communication      
                                                             Inc., Complaint    
                                              Phone bill had Regarding          
  T. Mitchell         09-S0296808  5/27/09    charges from   Unauthorized       
                                              Silv           Change of          
                                                             Subscriber's       
                                                             Telecommunications 
                                                             Carrier, 24 FCC    
                                                             Rcd 14199 (CGB     
                                                             2009).             

                                                             Granted by CGB.    
                                                             See Silv           
                                                             Communication      
                                              Told that the  Inc., Complaints   
                                              carrier was    Regarding          
  J. Kendrick         09-S0296351  6/6/09     AT&T and she   Unauthorized       
                                              was asked to   Change of          
                                              verify her     Subscriber's       
                                              phone numbers  Telecommunications 
                                                             Carrier, 24 FCC    
                                                             Rcd 13376 (CGB     
                                                             2009).             

                                                             Granted by CGB.    
                                                             See Silv           
                                              Told that the  Communication      
                                              carrier was    Inc., Complaints   
                                              AT&T and she   Regarding          
  T. Meyers-Keeling   09-S002454   6/12/09    was not        Unauthorized       
                                              switching      Change of          
                                              companies,     Subscriber's       
                                              just getting a Telecommunications 
                                              discount       Carrier, 24 FCC    
                                                             Rcd 10031 (CGB     
                                                             2009).             

                                                             Granted by CGB.    
                                                             See Silv           
                                                             Communication      
                                                             Inc., Complaint    
                                              Phone bill had Regarding          
  A. Wright           09-S002457   6/12/09    charges from   Unauthorized       
                                              Silv           Change of          
                                                             Subscriber's       
                                                             Telecommunications 
                                                             Carrier, 24 FCC    
                                                             Rcd 11107 (CGB     
                                                             2009).             

                                                             Granted by CGB.    
                                                             See Silv           
                                              Told that the  Communication      
                                              carrier was    Inc., Complaints   
                                              AT&T and they  Regarding          
  K. Gralike          09-S0296703  6/19/09    had new rates  Unauthorized       
                                              to offer her   Change of          
                                              due to         Subscriber's       
                                              competition    Telecommunications 
                                                             Carrier, 24 FCC    
                                                             Rcd 13421 (CGB     
                                                             2009).             

                                                             Granted by CGB.    
                                                             See Silv           
                                                             Communication      
                                                             Inc., Complaint    
                                              Phone bill had Regarding          
  P. Dean             09-S0296744  6/23/09    charges from   Unauthorized       
                                              Silv           Change of          
                                                             Subscriber's       
                                                             Telecommunications 
                                                             Carrier, 24 FCC    
                                                             Rcd 13359 (CGB     
                                                             2009).             

                                                             Granted by CGB.    
                                                             See Silv           
                                                             Communication      
                                                             Inc., Complaint    
                                              Silv informed  Regarding          
                                              Verizon that   Unauthorized       
  C. Justice          09-S002562   6/29/09    he had         Change of          
                                              switched       Subscriber's       
                                              carriers       Telecommunications 
                                                             Carrier, DA        
                                                             10-302, rel. Feb.  
                                                             24, 2010 (CGB      
                                                             2010).             

                                              Caller,                           
                                              claiming to be                    
                                              from                              
                                              CenturyTel,    Granted by CGB.    
                                              said she would See Silv           
                                              get a credit   Communication      
                                              on her next    Inc., Complaint    
                                              bill and had   Regarding          
                                              to verify      Unauthorized       
  T. Rhoads           09-S0296906  7/3/09     information    Change of          
                                              and answer     Subscriber's       
                                              questions      Telecommunications 
                                              "yes" or "no". Carrier, DA        
                                              In her next    10-301, rel. Feb.  
                                              bill she saw   24, 2010 (CGB      
                                              that she had   2010).             
                                              changed                           
                                              carriers from                     
                                              CenturyTel to                     
                                              Silv.                             

                                                             Granted by CGB .   
                                                             See Silv           
                                              Was never      Communication      
                                              contacted by   Inc., Complaint    
                                              Silv to change Regarding          
  N. Spargo           09-S0296661  7/6/09     carriers, was  Unauthorized       
                                              switched       Change of          
                                              without        Subscriber's       
                                              knowledge      Telecommunications 
                                                             Carrier, 24 FCC    
                                                             Rcd 13450 (CGB     
                                                             2009).             

                                                             Granted by CGB.    
                                                             See Silv           
                                                             Communication      
                                              Caller said    Inc., Complaint    
                                              she was from   Regarding          
                                              Verizon and    Unauthorized       
  J. Gehman           09-S0296891  7/6/09     would reduce   Change of          
                                              rates due to   Subscriber's       
                                              competition    Telecommunications 
                                                             Carrier, DA        
                                                             10-302, rel. Feb.  
                                                             24, 2010 (CGB      
                                                             2010).             

                                                             Granted by CGB.    
                                                             See Silv           
                                                             Communication      
                                                             Inc., Complaint    
                                                             Regarding          
                                              Thought the    Unauthorized       
  B. Wexler           09-S0297092  7/20/09    call was from  Change of          
                                              AT&T           Subscriber's       
                                                             Telecommunications 
                                                             Carrier, DA        
                                                             10-301, rel. Feb.  
                                                             24, 2010 (CGB      
                                                             2010).             

                                                             Granted by CGB.    
                                                             See Silv           
                                                             Communication      
                                                             Inc., Complaint    
                                              Verizon told   Regarding          
                                              him he had     Unauthorized       
  W. Snipes           09-S0296820  8/13/09    switched       Change of          
                                              carriers       Subscriber's       
                                                             Telecommunications 
                                                             Carrier, DA        
                                                             10-301, rel. Feb.  
                                                             24, 2010 (CGB      
                                                             2010).             

                                                             Granted by CGB.    
                                                             See Silv           
                                                             Communication      
                                                             Inc., Complaint    
                                                             Regarding          
                                                             Unauthorized       
  D. Picatte          10-S0297368  8/24/09                   Change of          
                                                             Subscriber's       
                                                             Telecommunications 
                                                             Carrier, DA        
                                                             10-301, rel. Feb.  
                                                             24, 2010 (CGB      
                                                             2010).             

                                                             Granted by CGB.    
                                                             See Silv           
                                              Caller stated  Communication      
                                              she was a      Inc., Complaint    
                                              Frontier       Regarding          
                                              representative Unauthorized       
  D. Stockwell        09-S002568   9/14/09    and they were  Change of          
                                              due a credit   Subscriber's       
                                              for excess     Telecommunications 
                                              charges        Carrier, DA        
                                                             10-301, rel. Feb.  
                                                             24, 2010 (CGB      
                                                             2010).             

                                              Was called by  Granted by CGB.    
                                              telemarketer   See Silv           
                                              about a web    Communication      
                                              site, which he Inc., Complaint    
                                              declined       Regarding          
                                              because he     Unauthorized       
  D. Swineford        09-S0297077  9/14/09    does not have  Change of          
                                              Internet       Subscriber's       
                                              access. He     Telecommunications 
                                              found out he   Carrier, DA        
                                              was slammed    10-301, rel. Feb.  
                                              when he got    24, 2010 (CGB      
                                              his phone      2010).             
                                              bill.                             

                                                             Granted by CGB.    
                                                             See Silv           
                                                             Communication      
                                                             Inc., Complaint    
                                                             Regarding          
                                                             Unauthorized       
  L. Sadler           09-S0297287  9/30/09                   Change of          
                                                             Subscriber's       
                                                             Telecommunications 
                                                             Carrier, DA        
                                                             10-301, rel. Feb.  
                                                             24, 2010 (CGB      
                                                             2010).             

                                                             Granted by CGB.    
                                                             See Silv           
                                                             Communication      
                                              Was never      Inc., Complaint    
                                              contacted by   Regarding          
                                              Silv; first    Unauthorized       
  D. Wallen           09-S0297140  10/5/09    notice of the  Change of          
                                              additional     Subscriber's       
                                              Silv line was  Telecommunications 
                                              in phone bill  Carrier, DA        
                                                             10-302, rel. Feb.  
                                                             24, 2010 (CGB      
                                                             2010).             

                                                             Granted by CGB.    
                                                             See Silv           
                                                             Communication      
                                                             Inc., Complaint    
                                                             Regarding          
                                                             Unauthorized       
  S. Smith            09-S0297296  10/14/09                  Change of          
                                                             Subscriber's       
                                                             Telecommunications 
                                                             Carrier, DA        
                                                             10-301, rel. Feb.  
                                                             24, 2010 (CGB      
                                                             2010).             

                                                             Granted by CGB.    
                                                             See Silv           
                                                             Communication      
                                                             Inc., Complaint    
                                                             Regarding          
  L.                                                         Unauthorized       
  Sweeney-Christensen 09-S002656   11/21/09                  Change of          
                                                             Subscriber's       
                                                             Telecommunications 
                                                             Carrier, DA        
                                                             10-301, rel. Feb.  
                                                             24, 2010 (CGB      
                                                             2010).             


   47 U.S.C. S: 503(b)(1). The Commission has the authority under this
   section of the Communications Act of 1934, as amended (the "Act") to
   assess a forfeiture against any person who has "willfully or repeatedly
   failed to comply with any of the provisions of this Act or of any rule,
   regulation, or order issued by the Commission under this Act ...."

   47 U.S.C. S:S: 201(b), 258.

   47 C.F.R. S: 64.1120.

   This forfeiture amount is based on the Commission's forfeiture guidelines
   of $40,000 for each of the twenty-five violations, see 47 C.F.R. S:
   1.80(b)(4), with an additional $40,000 upward adjustment for twelve of the
   apparent violations due to the apparent unjust and unreasonable
   telemarketing practices and based on our finding that these acts were
   egregious and intentional. See Business Discount Plan, Inc. Apparent
   Liability for Forfeiture, Order of Forfeiture, 15 FCC Rcd 14461 (2000)
   ("BDP Forfeiture Order").

   See Appendix for a list of complaints.

   See http://www.fcc.gov/cgb/.

   In the course of this investigation, Silv produced over one hundred
   complaints filed within a twelve month period, of which a large majority
   involved the type of misrepresentations addressed herein. Many complaints
   are handled by state commissions instead of by CGB; this NAL is limited to
   Silv complaints filed with CGB arising out of slamming incidents within
   the previous twelve months.

   Letter from Kimberly A. Wild, Assistant Division Chief, Telecommunications
   Consumers Division, Enforcement Bureau, Federal Communications Commission,
   to Maria Zepeda, Vice President, Silv Communication Inc. (Sept. 25, 2009)
   ("LOI").

   Letter from Andrew O. Isar, Regulatory Consultant to Silv Communication
   Inc. to Kimberly A. Wild and Mika Savir, (Oct. 22, 2009) ("Response to
   LOI").

   Letter from Kimberly A. Wild, Assistant Division Chief, Telecommunications
   Consumers Division, Enforcement Bureau, Federal Communications Commission,
   to Maria Zepeda, Vice President, Silv Communication Inc. (Nov. 20, 2009)
   ("Second LOI").

   Letter from Andrew O. Isar, Regulatory Consultant to Silv Communication
   Inc. to Kimberly A. Wild and Mika Savir (Dec. 4, 2009) ("Response to
   Second LOI").

   See email from Maria Zepeda to Kimberly A. Wild (Dec. 11, 2009) ("Updated
   Response to Second LOI").

   47 U.S.C. S: 258; 47 C.F.R. S: 64.1120.

   Section 201(b) states in pertinent part that "all charges, practices,
   classifications, and regulations for and in connection with communications
   service shall be just and reasonable ...." 47 U.S.C. S: 201(b).

   In the reviewing process, CGB reviews the consumer's complaint, contacts
   the carrier and reviews the carrier's response to the complaint, and makes
   a factual determination regarding whether the carrier violated the
   Commission's rules. The complaint is granted if CGB determines the carrier
   violated our rules and is denied if no violation is found.

   See Silv Communication Inc., Complaints Regarding Unauthorized Change of
   Subscriber's Telecommunications Carrier, 24 FCC Rcd 10111 (CGB 2009); Silv
   Communication Inc., Complaints Regarding Unauthorized Change of
   Subscriber's Telecommunications Carrier, 24 FCC Rcd 10031 (CGB 2009); Silv
   Communication Inc., Complaints Regarding Unauthorized Change of
   Subscriber's Telecommunications Carrier, 24 FCC Rcd 11071 (CGB 2009); Silv
   Communication Inc., Complaints Regarding Unauthorized Change of
   Subscriber's Telecommunications Carrier, 24 FCC Rcd 11226 (CGB 2009); Silv
   Communication Inc., Complaint Regarding Unauthorized Change of
   Subscriber's Telecommunications Carrier, 24 FCC Rcd 11107 (CGB 2009); Silv
   Communication Inc., Complaints Regarding Unauthorized Change of
   Subscriber's Telecommunications Carrier, 24 FCC Rcd 11086 (CGB 2009); Silv
   Communication Inc., Complaints Regarding Unauthorized Change of
   Subscriber's Telecommunications Carrier, 24 FCC Rcd 13421 (CGB 2009); Silv
   Communication Inc., Complaints Regarding Unauthorized Change of
   Subscriber's Telecommunications Carrier, 24 FCC Rcd 13376 (CGB 2009); Silv
   Communication Inc., Complaint Regarding Unauthorized Change of
   Subscriber's Telecommunications Carrier, 24 FCC Rcd 13359 (CGB 2009); Silv
   Communication Inc., Complaint Regarding Unauthorized Change of
   Subscriber's Telecommunications Carrier, 24 FCC Rcd 13290) (CGB 2009).

   47 U.S.C. S: 201(b).

   See 47 U.S.C. S: 217. The Commission has held that licensees and other
   Commission regulatees  are responsible for the acts and omissions of their
   employees and independent contractors, and consistently refused to excuse
   licensees from forfeiture penalties where actions of employees or
   independent contractors have resulted in violations. See Eure Family
   Limited Partnership, 17 FCC Rcd. 21861, 21863-21864  (2002) (citing
   American Paging, Inc. of Virginia, 12 FCC Rcd 10417, 10420 (Wireless Bur.,
   Enf. and Cons. Inf. Div., 1997), quoting Triad Broadcasting Company, Inc.,
   96 FCC 2d 1235, 1244 (1984)).

   See Appendix.

   Complaint # 09-S0296736, granted by CGB. See Silv Communication Inc.,
   Complaint Regarding Unauthorized Change of Subscriber's Telecommunications
   Carrier, 24 FCC Rcd 13454) (CGB 2009).

   Complaint # 09-R2141661S, granted by CGB. See Silv Communication Inc.,
   Complaints Regarding Unauthorized Change of Subscriber's
   Telecommunications Carrier, 24 FCC Rcd 13421 (CGB 2009).

   Complaint # 09-S0296703, granted by CGB. See Silv Communication Inc.,
   Complaints Regarding Unauthorized Change of Subscriber's
   Telecommunications Carrier, 24 FCC Rcd 13421 (CGB 2009)

   Response to LOI at 7-8.

   Response to Second LOI at 3.

   Response to LOI at 8.

   Response to Second LOI at 3. According to Silv, it contacted its
   telemarketing company, Nationwide Marketing, about this issue on Feb. 16,
   2009 (telephone), Feb. 26, 2009 (letter), May 20, 2009 (telephone), May
   28, 2009 (letter), and finally cancelled the contract on Sept. 18, 2009
   (letter). Id. at 4.

   We note that Silv states that during this time period, the company also
   intended to use Nationwide to telemarket for Silv in Tennessee. On May 22,
   2009, three months after Silv's first letter to Nationwide regarding this
   issue, Silv advised the Tennessee Regulatory Authority that Nationwide
   Marketing "strictly complies with federal and state Do-Not-Call list
   requirements and other telemarketing requirements, subject further to
   strict Company guidelines." See Letter from Andrew O. Isar, Regulatory
   Consultant to Silv Communication Inc. to Darlene Standley, Utilities
   Division Chief, Tennessee Regulatory Authority (May 22, 2009). See
   http://www.state.tn.us/tra/orders/2009/0900054c.pdf.

   Response to Second LOI, Attachment 1, p. 2. The contract required the
   parties to seek resolution of disagreements through telephone discussions,
   mediation, and then arbitration. With respect to termination, the contract
   provided that it may be voided at any time by mutual consent.

   The following examples, provided by Silv in response to the LOI, show that
   this misrepresentation continued each month in 2009: in slamming complaint
   IC 09-S0295308, Complainant Smith states that on Jan. 15, 2009, "Mr.
   Michael Johnson called and said he was with AT&T and could pass on 35%
   savings now because of the economy. I then asked him `are you with AT&T?'
   His reply to me was `yes, I am.'" In slamming complaint IC 09-S0295360,
   Complainant Warner states that on 2/12/09 a "company called and stated
   that they were AT&T. They wanted to offer me a better long distance
   rate....They promised a 25% [discount] from what I was paying." In
   slamming complaint IC 09-S0295656, Complainant Beverungen states: "In
   March 2009 I [received] a call impersonating Verizon stating they have
   lower [service] costs for me." In IC 09-C00149027, filed by Complainant
   Drost regarding an unauthorized carrier change that took place on Apr. 28,
   2009, he states: "This company has been calling me representing itself as
   Verizon asking to re-verify my service." In IC 09-S002411, Complainant
   Cantrell states: "I received a phone call on the week of May the 11th from
   someone claiming to be from AT&T asking if I would like to switch our long
   distance service to a business package." Complainant Gralike, IC
   09-S0296703, slammed on June 19, 2009, stated: "someone called and said
   they were AT&T and my current plan was expiring and they had a good deal
   for my new plan since there is competition. I asked 3 times if they were
   AT&T." Complainant Gehman, IC 09-S0296891, slammed on July 6, 2009, said
   he received a call "who stated she was calling from Verizon and was
   pleased to offer a reduction of phone rates [retroactive] to start date.
   All I needed to do was to verify the phone numbers." Complainant Suarez,
   IC 09-S0297047, slammed on Aug. 20, 2009, stated: "We were contacted [by]
   a woman who said she was an AT&T rep, my current provider. She said that
   AT&T was lowering their rates for their current customers starting Sept.1,
   2009. Then she said that in order to get the discount on my service I need
   to confirm that [I] wanted it in a recording." Complainant Johns, IC
   09-S0296973, said that on Sept. 23, 2009, "[The] representative, Tiffany,
   outright lied about who she worked for. She incorrectly stated that she
   worked for Verizon and that Verizon had merged with . . . SILV."
   Complainant Rey, IC 09-S0297054, stated: "This company called and
   represented itself as our telephone carrier and stated that they had
   overcharged us and that we would be [receiving] a service value package
   but not a refund."

   Complaint # 09-S002478, granted by CGB. See Silv Communication Inc.,
   Complaint Regarding Unauthorized Change of Subscriber's Telecommunications
   Carrier, 24 FCC Rcd 13359 (CGB 2009).

   Complaint # 09-S002568, granted by CGB. See Silv Communication Inc.,
   Complaint Regarding Unauthorized Change of Subscriber's Telecommunications
   Carrier, DA 10-301, rel. Feb. 24, 2010 (CGB 2010).

   47 U.S.C. S: 201(b).

   See BDP Forfeiture Order, 15 FCC Rcd at 14468.

   47 U.S.C. S: 258(a).

   47 U.S.C. S: 258(a).

   47 C.F.R. S: 64.1120(a)(1)(i), (ii).

   See 47 C.F.R. S: 64.1120(c).

   47 C.F.R. S: 64.1120(c)(3)(iii).

   47 C.F.R. S: 64.1120(c)(3)(iv).

   See 47 C.F.R. S: 64.1120(c)(3)(iii).

   Id.

   Id.

   See Implementation of the Subscriber Carrier Selection Changes Provisions
   of the Telecommunications Act of 1996; Policies and Rules Concerning
   Unauthorized Changes of Consumers' Long Distance Carriers, CC Docket No.
   94-129, Fourth Report and Order, 23 FCC Rcd 493, 493, P: 1 (2008).

   See Silv Communication Inc., Complaint Regarding Unauthorized Change of
   Subscriber's Telecommunications Carrier, DA 10-301, rel. Feb. 24, 2010
   (CGB 2010); Silv Communication Inc., Complaint Regarding Unauthorized
   Change of Subscriber's Telecommunications Carrier, DA 10-302, rel. Feb.
   24, 2010 (CGB 2010); Silv Communication Inc., Complaint Regarding
   Unauthorized Change of Subscriber's Telecommunications Carrier, 24 FCC Rcd
   13454 (CGB 2009); Silv Communication Inc., Complaint Regarding
   Unauthorized Change of Subscriber's Telecommunications Carrier, 24 FCC Rcd
   13450 (CGB 2009); Silv Communication Inc., Complaint Regarding
   Unauthorized Change of Subscriber's Telecommunications Carrier, 24 FCC Rcd
   14199 (CGB 2009).

   See cases cited at supra note 15.

   Response to LOI at 1.

   Id. at 1-2.

   Id. at 2.

   Id. at 4.

   Id. at 7.

   Id. at 6.

   47 U.S.C. S: 217.

   Section 503(b)(2)(B) provides for forfeitures against common carriers of
   up to $150,000 for each violation or each day of a continuing violation up
   to a maximum of $1,500,000 for each continuing violation.  47 U.S.C. S:
   503(b)(2)(B). See Amendment of Section 1.80 of the Commission's Rules and
   Adjustment of Forfeiture Maxima to Reflect Inflation, 15 FCC Rcd 18221
   (2000); Amendment of Section 1.80 of the Commission's Rules and Adjustment
   of Forfeiture Maxima to Reflect Inflation, 19 FCC Rcd 10945 (2004);
   Amendment of Section 1.80 of the Commission's Rules and Adjustment of
   Forfeiture Maxima to Reflect Inflation, 23 FCC Rcd 9845 (2008) (increasing
   maximum forfeiture amounts to account for inflation). See also FCC
   Enforcement Advisory, DA 10-91 (rel. Jan. 15, 2010).

   47 U.S.C. S: 503(b)(1)(B) (the Commission has authority under this section
   of the Act to assess a forfeiture penalty against a common carrier if the
   Commission determines that the carrier has "willfully or repeatedly"
   failed to comply with the provisions of the Act or with any rule,
   regulation, or order issued by the Commission under the Act); see also 47
   U.S.C. S: 503(b)(4)(A) (providing that the Commission must assess such
   penalties through the use of a written notice of apparent liability or
   notice of opportunity for hearing).

   Southern California Broadcasting Co., 6 FCC Rcd 4387 (1991).

   See 47 U.S.C. S: 503(b)(2)(D); see also The Commission's Forfeiture Policy
   Statement and Amendment of Section 1.80 of the Commission's Rules, 12 FCC
   Rcd 17087 (1997) ("Forfeiture Policy Statement"); recon. denied, 15 FCC
   Rcd 303 (1999).

   Forfeiture Policy Statement, 12 FCC Rcd 17098-99, P: 22.

   See 47 C.F.R. S: 1.80(b)(4).

   See, e.g., Brittan Communications International Corp., 15 FCC Rcd 4852
   (2000); Amer-I-Net Services Corp., 15 FCC Rcd 3118 (2000); All American
   Telephone Company, Inc., 13 FCC Rcd 15040 (1998).

   47 C.F.R. S: 1.80(b)(4), Note to paragraph (b)(4): Section II. Adjustment
   Criteria for Section 503 Forfeitures; Forfeiture Policy Statement, 12 FCC
   Rcd at 17117, Appendix A, Section II.

   There were twelve instances where the consumers were told, incorrectly,
   that they were changing to another plan offered by their current carrier
   or that the caller was verifying information regarding their current
   account.

   In the BDP Forfeiture Order, as in the instant case, BDP's telemarketer
   apparently represented that it was affiliated with the customers' existing
   carriers. BDP Forfeiture Order, 15 FCC Rcd at 14468. The Commission found
   that the telemarketer repeatedly deceived consumers as to BDP's identity
   and the nature of its service, and imposed a $40,000 forfeiture for each
   instance of slamming and an additional $40,000 forfeiture for each
   instance in which BDP engaged in an unjust and unreasonable telemarketing
   practice.

   47 U.S.C. S: 503(b)(4)(C); 47 C.F.R. S: 1.80(f)(3).

   47 C.F.R. S: 1.80.

   (Continued from previous page)

   (continued....)

   Federal Communications Commission FCC 10-80

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