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                                   Before the

                       Federal Communications Commission

                             Washington, D.C. 20554


                                     )                                
                                                                      
     In the Matter of                )                                
                                                                      
     World Media Broadcast Company   )   File Number: EB-10-NF-0003   
                                                                      
     Licensee of Station WCLM (AM)   )   NAL/Acct. No.: 201032640002  
                                                                      
     Highland Springs, Virginia      )   FRN: 5016308                 
                                                                      
     Facility ID # 73728             )                                
                                                                      
                                     )                                


                  NOTICE OF APPARENT LIABILITY FOR FORFEITURE

   Adopted: May 6, 2010 Released: May 10, 2010

   By the Resident Agent, Norfolk Office, South Central Region, Enforcement
   Bureau:

   I. INTRODUCTION

    1. In this Notice of Apparent Liability for Forfeiture ("NAL"), we find
       that World Media Broadcast Company, ("World Media"), licensee of
       station WCLM(AM), in Highland Springs, Virginia, apparently willfully
       and repeatedly violated Sections 11.35(a), 73.1400(a)(1)(ii) and
       73.3526 of the Commission's Rules ("Rules") by failing to maintain
       functioning Emergency Alert System ("EAS") equipment, failing to
       provide functioning transmission system remote control equipment, and
       failing to maintain and make available a public inspection file. We
       conclude, pursuant to Section 503(b) of the Communications Act of
       1934, as amended ("Act"), that World Media is apparently liable for a
       forfeiture in the amount of twenty-one  thousand dollars ($21,000).

   II. BACKGROUND

    2. On January 26, 2010, in response to a complaint, an agent of the
       Commission's Norfolk Office of the Enforcement Bureau ("Norfolk
       Office") inspected the main studio for station WCLM in Richmond,
       Virginia. The agent observed that the station was without a
       functioning EAS system. WCLM's station manager and the station's
       "technical representative" stated that they believed the EAS
       encoder/decoder unit had been removed for repairs, but there were no
       logs to confirm the equipment removal. The agent observed, however,
       that the EAS unit was actually installed at the main studio but was
       not connected to the transmission system. Neither the station manager
       nor the "technical representative" was able to send an EAS test over
       the air, or knew when the EAS was last operational, or when the last
       EAS test was sent. There were no station logs at the main studio or
       records of any kind that showed that any required weekly or monthly
       EAS tests had ever been sent or received. Additionally, in response to
       the agent's request for inspection during normal business hours, World
       Media was unable to produce its public inspection file or any of the
       required contents of the file. WCLM's station manager stated that the
       public inspection file was kept at World Media's headquarters in
       Washington, DC.

    3. Also on January 26, 2010, during the inspection of the station's
       transmitter site, the agent observed that the transmitter's DC plate
       meter was apparently defective, as it read zero when the antenna base
       current meter indicated 3.8 amps at the base of the antenna. The agent
       also observed that World Media was unable to control the remote
       transmitter operation from the main studio because of an inoperative
       remote control system. World Media's "technical representative" stated
       that he was aware that the remote control unit was inoperative as a
       result of being struck by lightning sometime in November 2009. The
       "technical representative" stated that he was unable to repair the
       remote control equipment and planned to suggest that World Media
       purchase a new unit.

   III. DISCUSSION

    4. Section 503(b) of the Act provides that any person who willfully or
       repeatedly fails to comply substantially with the terms and conditions
       of any license, or willfully or repeatedly fails to comply with any of
       the provisions of the Act or of any rule, regulation or order issued
       by the Commission thereunder, shall be liable for a forfeiture
       penalty. The term "willful" as used in Section 503(b) of the Act has
       been interpreted to mean simply that the acts or omissions are
       committed knowingly. The term "repeated" means the commission or
       omission of such act more than once or for more than one day.

    5. Every broadcast station is part of the nationwide EAS network and is
       categorized as a participating national EAS source unless the station
       affirmatively requests authority to refrain from participation, and
       that request is approved by the Commission. The EAS enables the
       President and state and local governments to provide immediate and
       emergency communications and information to the general public.  State
       and local area plans identify local primary sources responsible for
       coordinating carriage of common emergency messages from sources such
       as the National Weather Service or local emergency management
       officials.  Required monthly and weekly tests originate from EAS Local
       or State Primary sources and must be retransmitted by the
       participating station. As the nation's emergency warning system, the
       Emergency Alert System is critical to public safety, and we recognize
       the vital role that broadcasters play in ensuring its success. The
       Commission takes seriously any violations of the Rules implementing
       the EAS and expects full compliance from its licensees.

    6. Section 11.35(a) of the Rules requires all broadcast stations to
       ensure that EAS encoders, EAS decoders, and attention signal
       generating and receiving equipment are installed and operational so
       that the monitoring and transmitting functions are available during
       the times the station is in operation. During the January 26, 2010
       inspection, the agent observed that the WCLM(AM) EAS encoder/decoder
       unit was, in fact, installed at the main studio but was not
       operational. Both the station manager and the "technical
       representative" admitted that neither of them knew that an EAS
       Encoder/Decoder unit was installed at the main studio or when the last
       EAS test was sent. In addition, World Media was unable to produce any
       evidence that required EAS weekly or monthly tests had ever been sent
       or received. Therefore, we find that World Media apparently willfully
       and repeatedly violated Section 11.35(a) of the Rules by failing to
       ensure that EAS equipment was installed and operational when the
       station was in operation.

    7. Section 73.1400(a)(1)(ii) of the Rules states that if a remote control
       system of the transmission system is used, the "remote control system
       must provide sufficient transmission system monitoring and control
       capability so as to ensure compliance with S:73.1350." On January 26,
       2010, the installed transmitter dial-up remote control system at the
       WCLM transmitter site was inoperative. According to the station
       manager and "technical representative", the transmitter remote control
       unit was "hit by lightning" sometime in November 2009 and had not
       subsequently been repaired or replaced. Therefore, we find that World
       Media apparently willfully and repeatedly violated Section
       73.1400(a)(1)(ii) of the Rules by operating a remote transmitter from
       the main studio without functional remote control equipment.

    8. Section 73.3526(a)(2) of the Rules states that "[e]very permittee or
       licensee of an AM, FM, TV or a Class A station in the commercial
       broadcast services shall maintain a public inspection file containing
       the material" set forth in this section.  The public inspection file
       must be maintained at the main studio of the station, and must be
       available for public inspection at any time during regular business
       hours. An agent from the Norfolk Office requested to inspect station
       WCLM's public inspection file during regular business hours on January
       26, 2010. The station manager was unable to make its public inspection
       file or any of the required contents of the file available for
       inspection. He stated that WCLM's public inspection file is maintained
       at World Media's headquarters in Washington, DC. Based on the evidence
       before us, we find that World Media apparently willfully and
       repeatedly violated Section 73.3526 of the Rules by failing to
       maintain a public inspection file. We also find that World Media
       apparently willfully violated Section 73.3526 of the Rules by failing
       to make available a public inspection file.

    9. Pursuant to The Commission's Forfeiture Policy Statement and Amendment
       of Section 1.80 of the Rules to Incorporate the Forfeiture Guidelines,
       ("Forfeiture Policy Statement"), and Section 1.80 of the Rules, the
       base forfeiture amounts for not having operational EAS equipment
       installed, violation of transmitter control and metering requirements,
       and violation of public file rules are, respectively, $8,000, $3,000
       and $10,000. In assessing the monetary forfeiture amount, we must also
       take into account the statutory factors set forth in Section
       503(b)(2)(E) of the Act, which include the nature, circumstances,
       extent, and gravity of the violations, and with respect to the
       violator, the degree of culpability, and history of prior offenses,
       ability to pay, and other such matters as justice may require.
       Applying the Forfeiture Policy Statement, Section 1.80 of the Rules,
       and the statutory factors to the instant case, we conclude that World
       Media is apparently liable for $21,000 forfeiture.

   IV. ORDERING CLAUSES

   10. Accordingly, IT IS ORDERED that, pursuant to Section 503(b) of the
       Communications Act of 1934, as amended, and Sections 0.111, 0.311,
       0.314 and 1.80 of the Commission's Rules, World Media Broadcast
       Company is hereby NOTIFIED of this APPARENT LIABILITY FOR A FORFEITURE
       in the amount of twenty-one thousand dollars ($21,000) for violations
       of Sections 11.35(a), 73.1400(a)(1)(ii) and 73.3526 of the Rules.

   11. IT IS FURTHER ORDERED that, pursuant to Section 1.80 of the
       Commission's Rules within thirty days of the release date of this
       Notice of Apparent Liability for Forfeiture, World Media Broadcast
       Company, SHALL PAY the full amount of the proposed forfeiture or SHALL
       FILE a written statement seeking reduction or cancellation of the
       proposed forfeiture.

   12. Payment of the forfeiture must be made by credit card, check or
       similar instrument, payable to the order of the Federal Communications
       Commission. The payment must include the Account Number and FRN Number
       referenced above. Payment by check or money order may be mailed to
       Federal Communications Commission, P.O. Box 979088, St. Louis, MO
       63197-9000. Payment by overnight mail may be sent to U.S. Bank -
       Government Lockbox #979088, SL-MO-C2-GL, 1005 Convention Plaza, St.
       Louis, MO 63101. Payment by wire transfer may be made to ABA Number
       021030004, receiving bank Federal Reserve Bank of New York, and
       account number 27000001. For payment by credit card, an FCC Form 159
       (Remittance Advice) must be submitted.  When completing the FCC Form
       159, enter the NAL/Account number in block number 23A (call sign/other
       ID), and enter the letters "FORF" in block number 24A (payment type
       code). Requests for full payment under an installment plan should be
       sent to:  Chief Financial Officer -- Financial Operations, 445 12th
       Street, S.W., Room 1-A625, Washington, D.C.  20554.   If you have
       questions, please contact the Financial Operations Group Help Desk at
       1-877-480-3201 or Email: ARINQUIRIES@fcc.gov. If payment is made,
       World Media Broadcast Company will send electronic notification on the
       date said payment is made to SCR-Response@fcc.gov.

   13. The response, if any, must be mailed to Federal Communications
       Commission, Enforcement Bureau, South Central Region, Norfolk Office
       1457 Mount Pleasant Rd, Suite 113, Chesapeake, Virginia 23322 and must
       include the NAL/Acct. No. referenced in the caption.

   14. The Commission will not consider reducing or canceling a forfeiture in
       response to a claim of inability to pay unless the petitioner submits:
       (1) federal tax returns for the most recent three-year period; (2)
       financial statements prepared according to generally accepted
       accounting practices ("GAAP"); or (3) some other reliable and
       objective documentation that accurately reflects the petitioner's
       current financial status. Any claim of inability to pay must
       specifically identify the basis for the claim by reference to the
       financial documentation submitted.

   15. IT IS FURTHER ORDERED that a copy of this Notice of Apparent Liability
       for Forfeiture shall be sent by Certified Mail, Return Receipt
       Requested, and regular mail, to World Media Broadcast Company, at its
       address of record.

   FEDERAL COMMUNICATIONS COMMISSION

   Luther Bolden

   Resident Agent

   Norfolk Office

   South Central Region

   Enforcement Bureau

   47 C.F.R. S:S: 11.35(a), 73.1400(a)(1)(ii) and 73.3526.

   47 U.S.C. S: 503(b).

   Section 312(f)(1) of the Act, 47 U.S.C. S: 312(f)(1), which applies to
   violations for which forfeitures are assessed under Section 503(b) of the
   Act, provides that "[t]he term `willful', when used with reference to the
   commission or omission of any act, means the conscious and deliberate
   commission or omission of such act, irrespective of any intent to violate
   any provision of this Act or any rule or regulation of the Commission
   authorized by this Act...." See Southern California Broadcasting Co., 6
   FCC Rcd 4387 (1991).

   Section 312(f)(2) of the Act, 47 U.S.C. S: 312(f)(2), which also applies
   to violations for which forfeitures are assessed under Section 503(b) of
   the Act, provides that "[t]he term `repeated', when used with reference to
   the commission or omission of any act, means the commission or omission of
   such act more than once or, if such commission or omission is continuous,
   for more than one day."

   47 C.F.R. S:S: 11.11, 11.41.

   47 C.F.R. S:S: 11.1, 11.21.

   47 C.F.R. S: 11.18.  State EAS plans contain guidelines that must be
   followed by broadcast and cable personnel, emergency officials and
   National Weather Service personnel to activate the EAS for state and local
   emergency alerts.  The state plans include the EAS header codes and
   messages to be transmitted by the primary state, local and relay EAS
   sources.

   47 C.F.R. S: 11.35(a).

   47 C.F.R. S: 73.1400(a)(1)(ii).

   47 C.F.R. S: 73.3526(a)(2).

   47 C.F.R. S: 73.3526(b).

   47 C.F.R. S: 73.3526(c).

   12 FCC Rcd 17087 (1997), recon. denied, 15 FCC Rcd 303 (1999); 47 C.F.R.
   S: 1.80.

   47 U.S.C. S: 503(b)(2)(E).

   47 U.S.C. S: 503(b); 47 C.F.R. S:S: 0.111, 0.311, 0.314, 1.80, 11.35(a),
   73.1400(a)(1)(ii), 73.3526.

   See 47 C.F.R. S: 1.1914

   (...continued from previous page)

                                                              (continued....)

   Federal Communications Commission DA 10-784

                                       2

   Federal Communications Commission DA 10-784