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                                   Before the

                       Federal Communications Commission

                             Washington, D.C. 20554


                               )                               
                                                               
                               )   File No. EB-09-SE-172       
     In the Matter of                                          
                               )   NAL/Acct. No. 201132100006  
     MGA Entertainment, Inc.                                   
                               )   FRN 0020283297              
                                                               
                               )                               


             Order and Notice of apparent Liability for forfeiture

   Adopted: October 25, 2010 Released: October 26, 2010

   By the Chief, Spectrum Enforcement Division, Enforcement Bureau:

   I. introduction

     1. In this Notice of Apparent Liability for Forfeiture ("NAL"), we find
        that MGA Entertainment, Inc. ("MGA"), a reseller of wireless services
        through its Bratz Mobile phone offering, apparently willfully
        violated the wireless handset hearing aid compatibility status report
        filing requirements set forth in Section 20.19(i)(1) of the
        Commission's Rules ("Rules"). For this apparent violation, we propose
        a forfeiture in the amount of six thousand dollars ($6,000). We also
        direct MGA to file the required wireless handset hearing aid
        compatibility status report within thirty (30) days of the release of
        this NAL.

   II. BACKGROUND

     2. In the 2003 Hearing Aid Compatibility Order, the Commission adopted
        several measures to enhance the ability of individuals with hearing
        disabilities to access digital wireless telecommunications. The
        Commission established technical standards that digital wireless
        handsets must meet to be considered compatible with hearing aids
        operating in acoustic coupling and inductive coupling (telecoil)
        modes. The Commission further established, for each standard,
        deadlines by which manufacturers and service providers were required
        to offer specified numbers or percentages of digital wireless
        handsets per air interface that are compliant with the relevant
        standard if they did not come under the de minimis exception. In
        February 2008, as part of a comprehensive reconsideration of the
        effectiveness of the hearing aid compatibility rules, the Commission
        released an order that, among other things, adopted new compatible
        handset deployment benchmarks beginning in 2008.

     3. Of primary relevance, the Commission also adopted reporting
        requirements to ensure that it could monitor the availability of
        these handsets and to provide valuable information to the public
        concerning the technical testing and commercial availability of
        hearing aid-compatible handsets. The Commission initially required
        manufacturers and digital wireless service providers to report every
        six months on efforts toward compliance with the hearing aid
        compatibility requirements for the first three years of
        implementation (May 17, 2004, November 17, 2004, May 17, 2005,
        November 17, 2005, May 17, 2006 and November 17, 2006), and then
        annually thereafter through the fifth year of implementation
        (November 19, 2007 and November 17, 2008). In its 2008 Hearing Aid
        Compatibility First Report and Order, the Commission extended these
        reporting requirements with certain modifications on an open ended
        basis, beginning January 15, 2009. The Commission also made clear
        that these reporting requirements apply to service providers that fit
        within the de minimis exception.

     4. MGA failed to file a hearing aid compatibility status report for the
        period from July 1, 2008 through December 31, 2008 (due January 15,
        2009). The Wireless Telecommunications Bureau referred MGA's apparent
        violation of the hearing aid compatibility reporting requirements to
        the Enforcement Bureau for possible enforcement action. On November
        3, 2009, the Enforcement Bureau's Spectrum Enforcement Division
        issued MGA a Letter of Inquiry ("LOI"). In response to the LOI, MGA
        provided the Division a copy of a letter it sent to Ztar Mobile, Inc.
        ("Ztar"), in which MGA asserted that it is not responsible for any
        violations of Section 20.19(i)(1) of the Rules pursuant to its
        license agreement with Ztar and requested that Ztar provide it with
        written confirmation that Ztar either timely filed or failed to file
        the required report by the filing date. This letter also asks Ztar to
        confirm to MGA that it had notified the Commission that it is
        responsible for filing the required form on behalf of MGA and that it
        will indemnify MGA with regard to "potential or actual violation of"
        the Rules.

   III. DISCUSSION

    A. Failure to File Hearing Aid Compatibility Status Report

     1. Section 20.19(i)(1) of the Rules requires all service providers to
        file hearing aid compatibility status reports on January 15, 2009
        (covering the six month period ending December 31, 2008) and then
        annually thereafter. These reports are necessary to enable the
        Commission to perform its enforcement function and evaluate whether
        MGA is in compliance with Commission mandates that were adopted to
        facilitate the accessibility of hearing aid-compatible wireless
        handsets. These reports also provide valuable information to the
        public concerning the technical testing and commercial availability
        of hearing aid-compatible handsets.

     2. MGA questions the applicability of Section 20.19(i)(1) of the Rules.
        In this regard, we note that MGA purchases wireless service from Ztar
        and then resells this service to customers through marketing of its
        prepaid Bratz Mobile phone. The Commission has made clear that the
        hearing aid compatibility handset requirements apply to service
        providers such as resellers. We also find unpersuasive MGA's
        assertion that it was not responsible for compliance with Section
        20.19(i)(1) of the Rules because, pursuant to its license agreement
        with Ztar, Ztar was responsible for filing the required reports. As a
        provider of digital wireless service, MGA is responsible for
        complying with applicable Commission's rules, including the hearing
        aid compatibility reporting requirements. Moreover, consistent with
        Commission precedent, MGA is responsible for the acts and omission of
        its employees and third party contractors, such as Ztar. To date,
        Commission records show no January 15, 2009 hearing aid compatibility
        status report on file for MGA. Accordingly, we find MGA in apparent
        willful violation of the requirements set forth in Section
        20.19(i)(1) of the Rules.

   B. Proposed Forfeiture

     3. Under Section 503(b)(1)(B) of the Act, any person who is determined
        by the Commission to have willfully or repeatedly failed to comply
        with any provision of the Act or any rule, regulation, or order
        issued by the Commission shall be liable to the United States for a
        forfeiture penalty. To impose such a forfeiture penalty, the
        Commission must issue a notice of apparent liability and the person
        against whom such notice has been issued must have an opportunity to
        show, in writing, why no such forfeiture penalty should be imposed.
        The Commission will then issue a forfeiture if it finds by a
        preponderance of the evidence that the person has violated the Act or
        a Commission rule. Under this standard, we conclude that MGA is
        apparently liable for forfeiture for its failure to timely file the
        required hearing aid compatibility status report in apparent willful
        violation of Section 20.19(i)(1) of the Rules.

     4. The Commission's Forfeiture Policy Statement and Section 1.80(b) of
        the Rules set a base forfeiture amount of $3,000 for the failure to
        file required forms or information. While the base forfeiture
        guidelines lend some predictability to the forfeiture process, the
        Commission retains the discretion to depart from these guidelines and
        issue forfeitures  on a case-by-case basis, under its general
        forfeiture authority contained in Section 503 of the Act. In
        exercising such discretion, we are required to take into account "the
        nature, circumstances, extent, and gravity of the violation and, with
        respect to the violator, the degree of culpability, any history of
        prior offenses, ability to pay, and such other matters as justice may
        require."

     5. We have exercised our discretion to set a higher base forfeiture
        amount for violations of the wireless hearing aid compatibility
        reporting requirements. In the American Samoa Telecommunications
        Authority NAL, we found that status reports are essential to the
        implementation and enforcement of the hearing aid compatibility
        rules. The Commission relies on these reports to provide consumers
        with information regarding the technical specifications and
        commercial availability of hearing aid-compatible digital wireless
        handsets and to hold the digital wireless industry accountable to the
        increasing number of hearing-impaired individuals. We noted that when
        setting an $8,000 base forfeiture for violations of the hearing
        aid-compatible handset labeling requirements, the Commission
        emphasized that individuals with hearing impairments could only take
        advantage of critically important public safety benefits of digital
        wireless services if they had access to accurate information
        regarding hearing aid compatibility features of handsets. We also
        noted that the Commission has adjusted the base forfeiture upward
        when noncompliance with filing requirements interferes with the
        accurate administration and enforcement of Commission rules. Because
        the failure to file hearing aid compatibility status reports
        implicates similar public safety and enforcement concerns, we
        exercised our discretionary authority and established a base
        forfeiture amount of $6,000 for failure to file hearing aid
        compatibility reports. Consistent with ASTCA, we believe the
        established $6,000 base forfeiture for each hearing aid compatibility
        reporting violation should apply here.

     6. Failure to file these reports, as is the case here, can have an
        adverse impact on the Commission's ability to ensure the commercial
        availability of hearing aid-compatible digital wireless handsets, to
        the detriment of consumers. Furthermore, in ASTCA, we made clear that
        failure to file a hearing aid compatibility status report constitutes
        a continuing violation that continues until the violation is cured.
        MGA's failure to file the 2009 report on time had an adverse impact
        on the Commission's ability to monitor and ensure the commercial
        availability of hearing aid-compatible digital wireless handsets.
        Accordingly, we propose a forfeiture of $6,000 against MGA for
        apparently willfully failing to file its hearing aid compatibility
        status report by the January 15, 2009 deadline in violation of
        Section 20.19(i)(1) of the Rules.

     7. Finally, as noted above, it appears that MGA still has not filed its
        hearing aid compatibility status report for the six-month period
        ending December 31, 2008, which was due on January 15, 2009. This
        report is necessary to enable the Commission to monitor the
        commercial availability of hearing aid-compatible handsets and to
        assess MGA's compliance with the hearing aid compatibility handset
        requirements during that period. We accordingly direct MGA to submit
        the report within thirty (30) days of the release of this NAL.

   IV. ORDERING clauses

     8. Accordingly, IT IS ORDERED that, pursuant to Section 503(b) of the
        Act, and Section 1.80 of the Rules, MGA Entertainment, Inc. IS
        NOTIFIED of its APPARENT LIABILITY FOR A FORFEITURE in the amount of
        six thousand dollars ($6,000) for failing to timely file its hearing
        aid compatibility status report in apparent willful violation of
        Section 20.19(i)(1) of the Rules.

     9. IT IS FURTHER ORDERED that, pursuant to Section 1.80 of the Rules,
        within thirty days of the release date of this Notice of Apparent
        Liability for Forfeiture, MGA SHALL PAY the full amount of the
        proposed forfeiture or SHALL FILE a written statement seeking
        reduction or cancellation of the proposed forfeiture.

    10. Payment of the forfeiture must be made by check or similar
        instrument, payable to the order of the Federal Communications
        Commission. The payment must include the NAL/Account Number and FRN
        Number referenced above. Payment by check or money order may be
        mailed to Federal Communications Commission, P.O. Box 979088, St.
        Louis, MO 63197-9000. Payment by overnight mail may be sent to U.S.
        Bank - Government Lockbox #979088, SL-MO-C2-GL, 1005 Convention
        Plaza, St. Louis, MO 63101. Payment by wire transfer may be made to
        ABA Number 021030004, receiving bank TREAS/NYC, and account number
        27000001. For payment by credit card, an FCC Form 159 (Remittance
        Advice) must be submitted. When completing the FCC Form 159, enter
        the NAL/Account number in block number 23A (call sign/other ID), and
        enter the letters "FORF" in block number 24A (payment type code).
        Requests for full payment under an installment plan should be sent
        to: Chief Financial Officer -- Financial Operations, 445 12th Street,
        S.W., Room 1-A625, Washington, D.C. 20554. Please contact the
        Financial Operations Group Help Desk at 1-877-480-3201 or Email:
        ARINQUIRIES@fcc.gov with any questions regarding payment procedures.
        MGA also shall send electronic notification to JoAnn Lucanik at
        JoAnn.Lucanik@fcc.gov and Karen Mercer at Karen.Mercer@fcc.gov on the
        date said payment is made.

    11. The written statement seeking reduction or cancellation of the
        proposed forfeiture, if any, must include a detailed factual
        statement supported by appropriate documentation and affidavits
        pursuant to Sections 1.80(f)(3) and 1.16 of the Rules. The written
        statement must be mailed to the Office of the Secretary, Federal
        Communications Commission, 445 12th Street, S.W., Washington, D.C.
        20554, ATTN: Enforcement Bureau - Spectrum Enforcement Division, and
        must include the NAL/Acct. No. referenced in the caption. The
        statement should also be emailed to JoAnn Lucanik at
        JoAnn.Lucanik@fcc.gov and Karen Mercer at Karen.Mercer@fcc.gov.

    12. The Commission will not consider reducing or canceling a forfeiture
        in response to a claim of inability to pay unless the petitioner
        submits: (1) federal tax returns for the most recent three-year
        period; (2) financial statements prepared according to generally
        accepted accounting practices; or (3) some other reliable and
        objective documentation that accurately reflects the petitioner's
        current financial status. Any claim of inability to pay must
        specifically identify the basis for the claim by reference to the
        financial documentation submitted.

    13. IT IS FURTHER ORDERED that, pursuant to Sections 4(i) and 4(j) of the
        Act, MGA SHALL SUBMIT the report described in paragraph 11 within
        thirty (30) days of the release of this NAL. The report must be
        mailed to the Office of the Secretary, Federal Communications
        Commission, 445 12th Street, S.W., Washington, D.C. 20554, ATTN:
        Enforcement Bureau - Spectrum Enforcement Division, and must include
        the NAL/Acct. No. referenced in the caption. A copy of the report
        must also be emailed to JoAnn Lucanik at JoAnn.Lucanik@fccgov, Karen
        Mercer at Karen.Mercer@fcc.gov and Weiren Wang at
        Weiren.Wang@fcc.gov.

    14. IT IS FURTHER ORDERED that a copy of this Notice of Apparent
        Liability for Forfeiture  shall be sent by first class mail and
        certified mail return receipt requested to Ellie Trope, Counsel, MGA
        Entertainment, Inc., 16300 Roscoe Boulevard, Suite 150, Van Nuys,
        California 91406.

   FEDERAL COMMUNICATIONS COMMISSION

   Kathryn S. Berthot

   Chief, Spectrum Enforcement Division

   Enforcement Bureau

   MGA Entertainment's wholly owned subsidiary, MGA Entertainment HK Ltd.,
   holds equipment certifications granted by the Commission.

   47 C.F.R. S: 20.19(i)(1).

   The Commission adopted these requirements for digital wireless telephones
   under the authority of the Hearing Aid Compatibility Act of 1988, codified
   at Section 710(b)(2)(C) of the Communications Act of 1934, as amended, 47
   U.S.C. S: 610(b)(2)(C). See Section 68.4(a) of the Commission's Rules
   Governing Hearing Aid-Compatible Telephones, Report and Order, 18 FCC Rcd
   16753, 16787 P: 89 (2003); Erratum, 18 FCC Rcd 18047 (2003) ("Hearing Aid
   Compatibility Order");  Order on Reconsideration and Further Notice of
   Proposed Rulemaking, 20 FCC Rcd 11221 (2005).

   See Hearing Aid Compatibility Order, 18 FCC Rcd at 16777 P: 56; 47 C.F.R.
   S: 20.19(b)(1), (2).

   The term "air interface" refers to the technical protocol that ensures
   compatibility between mobile radio service equipment, such as handsets,
   and the service provider's base stations. Currently, the leading air
   interfaces include Code Division Multiple Access (CDMA), Global System for
   Mobile Communications (GSM), Integrated Digital Enhanced Network (iDEN)
   and Wideband Code Division Multiple Access (WCDMA) a/k/a Universal Mobile
   Telecommunications System (UMTS).

   See Hearing Aid Compatibility Order, 18 FCC Rcd at 16780 P: 65; 47 C.F.R.
   S:S: 20.19(c) and (d). The de minimis exception  provides that
   manufacturers or mobile service providers that offer two or fewer digital
   wireless handset models per air interface are exempt from the hearing aid
   compatibility deployment requirements, and manufacturers or mobile service
   providers that offer three digital wireless handset models per air
   interface must offer at least one compliant model. 47 C.F.R. S: 20.19(e).

   See Amendment of the Commission's Rules Governing Hearing Aid-Compatible
   Mobile Handsets, First Report and Order, 23 FCC Rcd 3406 (2008) ("Hearing
   Aid Compatibility First Report and Order"), Order on Reconsideration and
   Erratum, 23 FCC Rcd 7249 (2008).

   See Hearing Compatibility First Report and Order, 23 FCC Rcd at 3443 P:
   91.

   Hearing Aid Compatibility Order, 18 FCC Rcd at 16787 P: 89; see also
   Wireless Telecommunications Bureau Announces Hearing Aid Compatibility
   Reporting Dates for Wireless Carriers and Handset Manufacturers, Public
   Notice, 19 FCC Rcd 4097 (Wireless Tel. Bur. 2004).

   See Hearing Aid Compatibility First Report and Order, 23 FCC Rcd at
   3445-46 P:P: 97-99.

   Id. at 3446 P: 99.

   See Letter from Kathryn S. Berthot, Chief, Spectrum Enforcement Division,
   Enforcement Bureau, to Isaac Larian, President and CEO, MGA Entertainment
   (November 3, 2009) ("LOI").

   See Letter from Ellie Tope, Counsel, MGA Entertainment, to Kevin Haddad,
   Ztar Mobile, Inc. (November 11, 2009) ("MGA Letter"), at 1-2.

   Id. at 2.

   47 C.F.R. S: 20.19(i)(1).

   See e.g., Hearing Aid Compatibility First Report and Order, 23 FCC Rcd at
   3424 P: 46 (concluding that a three-month extension of deadlines for
   meeting the handset deployment benchmarks is appropriate with regard to
   "service providers that are not Tier I nationwide providers, including
   regional and smaller providers, such as Tier II and Tier III carriers, and
   other service providers such as resellers and MVNOs."). Accordingly, as a
   reseller of wireless services, MGA is a service provider subject to the
   wireless hearing aid compatibility handset requirements.

   See, e.g., Eure Family Limited Partnership, Memorandum Opinion and Order,
   17 FCC Rcd 21861, 21863-64 (2002) ("Eure"); MTD, Inc., Memorandum Opinion
   and Order, 6 FCC Rcd 34, 35 (1991); Wagenvoord Broadcasting Co.,
   Memorandum Opinion and Order, 35 FCC 2d 361 (1972).

   Section 312(f)(1) of the Act defines "willful" as "the conscious and
   deliberate commission or omission of [any] act, irrespective of any intent
   to violate" the law. 47 U.S.C. S: 312(f)(1). The legislative history of
   Section 312(f)(1) of the Act clarifies that this definition of willful
   applies to both Sections 312 and 503(b) of the Act, H.R. Rep. No. 97-765,
   97th Cong. 2d Sess. 51 (1982), and the Commission has so interpreted the
   term in the Section 503(b) context. See Southern California Broadcasting
   Co., Memorandum Opinion and Order, 6 FCC Rcd 4387, 4388 P: 5 (1991),
   recon. denied, 7 FCC Rcd 3454 (1992) ("Southern California"); see also
   Telrite Corporation, Notice of Apparent Liability for Forfeiture, 23 FCC
   Rcd 7231, 7237 P: 12 (2008) ("Telrite"); Regent USA, Notice of Apparent
   Liability for Forfeiture, 22 FCC Rcd 10520, 10523 P: 9 (2007); San Jose
   Navigation, Inc., Forfeiture Order 22 FCC Rcd 1040, 1042 P: 9 (2007).

   47 C.F.R. S: 20.19(i)(1).

   47 U.S.C. S: 503(b)(1)(B); 47 C.F.R. S: 1.80(a)(1).

   47 U.S.C. S: 503(b); 47 C.F.R. S: 1.80(f).

   See, e.g., SBC Communications, Inc., Forfeiture Order, 17 FCC Rcd 7589,
   7591 P: 4 (2002).

   47 C.F.R. S: 1.80(b).

   See Forfeiture Policy Statement, 12 FCC Rcd  at 17099 P: 22, 17101 P: 29.
   See also 47 C.F.R. S:1.80(b)(4) ("The Commission and its staff may use
   these guidelines in particular cases [, and] retain the discretion to
   issue a higher or lower forfeiture than provided in the guidelines, to
   issue no forfeiture at all, or to apply alternative or additional
   sanctions as permitted by the statute.") (emphasis added).

   47 U.S.C. S: 503(b)(2)(E). See also 47 C.F.R. S: 1.80(b)(4), Note to
   paragraph (b)(4): Section II. Adjustment Criteria for Section 503
   Forfeitures.

   See American Samoa Telecommunications Authority, Notice of Apparent
   Liability for Forfeiture, 23 FCC Rcd 16432 (Enf. Bur., Spectrum Enf. Div.
   2008), response pending ("ASTCA NAL").

   See ASTCA NAL, 23 FCC Rcd at 16436-47 P: 10.

   Id.

   Id.

   Id.

   Id. at 16437 P: 11. See also Telrite, 23 FCC Rcd at 7244-45 P: 30
   (determining that the failure to file Telecommunications Reporting
   Worksheets was a continuing violation); Compass Global, Inc., Notice of
   Apparent Liability for Forfeiture, 23 FCC Rcd 6125, 6138 P: 29 (2008)
   (same); VCI Company, Notice of Apparent Liability for Forfeiture and
   Order, 22 FCC Rcd 15933, 15940 P: 20 (2007) (determining that the failure
   to file Lifeline and Linkup Worksheets was a continuing violation).

   47 C.F.R. S: 20.19(i)(1).

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   Federal Communications Commission DA 10-2046

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   Federal Communications Commission DA 10-2046