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                                   Before the

                       Federal Communications Commission

                             Washington, D.C. 20554


                                         )                               
                                                                         
                                         )   File No. EB- 07-TC-578      
     In the Matter of                                                    
                                         )   NAL/Acct. No. 200832170010  
     AZ Prime One Mortgage Corporation                                   
                                         )   FRN: 0017433095             
                                                                         
                                         )                               


                                FORFEITURE ORDER

   Adopted: June 28, 2010 Released: June 29, 2010

   By the Chief, Enforcement Bureau:

   I. INTRODUCTION

    1. In this Forfeiture Order ("Order"), we issue a monetary forfeiture in
       the amount of $20,000 against AZ Prime One Mortgage Corporation ("AZ
       Prime One") for willful and repeated violations of section
       64.1200(c)(2) of the Commission's rules, by making telephone calls for
       the purpose of delivering telephone solicitations to two residential
       telephone consumers who had registered their telephone numbers on the
       National Do-Not-Call Registry.

   II. BACKGROUND

    2. The facts and circumstances surrounding this case are set forth in the
       Commission's Notice of Apparent Liability for Forfeiture and need not
       be reiterated at length.

    3. Section 64.1200(c)(2) of the Commission's rules generally prohibits
       the delivery of telephone solicitations to residential telephone
       numbers that are contained in the National Do-Not-Call Registry,
       except in certain limited situations. On February 28, 2007, the
       Enforcement Bureau ("Bureau") issued a citation to AZ Prime One,
       pursuant to section 503(b)(5) of the Act, for delivering one or more
       telephone solicitations for mortgage loans and refinancing to
       residential telephone consumers who had registered their telephone
       numbers on the National Do-Not-Call Registry, in violation of section
       64.1200(c)(2) of the Commission's rules. The citation informed AZ
       Prime One that within 30 days of the date of the citation, it could
       either request an interview with Commission staff, or provide a
       written statement responding to the citation. AZ Prime One did not
       request an interview or otherwise respond to the citation.

    4. Following the issuance of the citation, the Commission received at
       least two complaints from consumers alleging that AZ Prime One had
       delivered telephone solicitations to residential telephone consumers
       who had registered their telephone numbers on the National Do-Not-Call
       Registry. These violations, which occurred after the Bureau's
       citation, resulted in the issuance of a Notice of Apparent Liability
       for Forfeiture against AZ Prime One on May 2, 2008 in the amount of
       $20,000. The NAL ordered AZ Prime One to either pay the proposed
       forfeiture amount within thirty (30) days, or submit evidence or
       arguments in response to the NAL to show that no forfeiture should be
       imposed or that some lesser amount should be assessed. AZ Prime One
       did not respond to the NAL or pay the proposed forfeiture amount.

    5. AZ Prime One did not respond to the NAL, and has accordingly failed to
       identify facts or circumstances to persuade us that there is a basis
       for modifying the proposed forfeiture. We are therefore not aware of
       any mitigating circumstances to warrant a reduction of the forfeiture
       penalty. For these reasons, and based on the information before us, we
       hereby impose a total forfeiture of $20,000 for AZ Prime One's willful
       and repeated violations of section 64.1200(c)(2) of the Commission's
       rules and related orders, for the reasons set forth in the NAL.

   III. ORDERING CLAUSES

    6. Accordingly, IT IS ORDERED, pursuant to section 503(b) of the
       Communications Act of 1934, as amended, 47 U.S.C. S: 503(b), and
       section 1.80(f)(4) of the Commission's rules, 47 C.F.R. S: 1.80(f)(4),
       and under authority delegated by sections 0.111 and 0.311 of the
       Commission's rules, 47 C.F.R. S:S: 0.111, 0.311, that AZ Prime One
       Mortgage Corporation IS LIABLE FOR A MONETARY FORFEITURE to the United
       States Government in the sum of $20,000 for willfully and repeatedly
       violating section 64.1200(c)(2) of the Commission's rules, 47 C.F.R.
       S: 64.1200(c)(2), as described in the paragraphs above.

    7. Payment of the forfeiture shall be made in the manner provided for in
       section 1.80 of the Commission's rules within thirty (30) days of the
       release of this Order. If the forfeiture is not paid within the period
       specified, the case may be referred to the Department of Justice for
       collection pursuant to section 504(a) of the Act. Payment of the
       forfeiture must be made by check or similar instrument, payable to the
       order of the Federal Communications Commission. The payment must
       include the NAL/Account Number and FRN Number referenced above.
       Payment by check or money order may be mailed to Federal
       Communications Commission, P.O. Box 979088, St. Louis, MO 63197-9000.
       Payment by overnight mail may be sent to U.S. Bank - Government
       Lockbox #979088, SL-MO-C2-GL, 1005 Convention Plaza, St. Louis, MO
       63101. Payment by wire transfer may be made to ABA Number 021030004,
       receiving bank TREAS/NYC, and account number 27000001. For payment by
       credit card, an FCC Form 159 (Remittance Advice) must be submitted.
        When completing the FCC Form 159, enter the NAL/Account number in
       block number 23A (call sign/other ID), and enter the letters "FORF" in
       block number 24A (payment type code). AZ Prime One will also send
       electronic notification to Johnny.Drake@fcc.gov on the date said
       payment is made. Requests for full payment under an installment plan
       should be sent to:  Chief Financial Officer -- Financial Operations,
       445 12th Street, S.W., Room 1-A625, Washington, D.C.  20554.   Please
       contact the Financial Operations Group Help Desk at 1-877-480-3201 or
       Email: ARINQUIRIES@fcc.gov with any questions regarding payment
       procedures.

    8. IT IS FURTHER ORDERED that a copy of the Forfeiture Order  shall be
       sent by First Class mail and certified mail return receipt requested
       to AZ Prime One Mortgage Corporation, aka HomePlaceLoans.com,
       Attention: Kimberly Callan, President; Brian Ramsey, Secretary; and
       Donald W. Hudspeth, Registered Agent, 7145 E. 1st St., Scottsdale, AZ
       85251-5307 and 20601 N. 19th Ave. #100, Phoenix, AZ 85027-3587.

   FEDERAL COMMUNICATIONS COMMISSION

   P. Michele Ellison

   Chief, Enforcement Bureau

   AZ Prime One Mortgage Corporation, Notice of Apparent Liability for
   Forfeiture, 23 FCC Rcd 7195 (Enf. Bur. 2008).

   47 C.F.R. S: 64.1200(c)(2).

   Citation from Kurt A. Schroeder, Deputy Chief, Telecommunications
   Consumers Division, Enforcement Bureau, File No. EB-07-TC-578, issued to
   AZ Prime One on February 28, 2007.

   See 47 U.S.C. S: 503(b)(5) (authorizing the Commission to issue citations
   to persons who do not hold a license, permit, certificate or other
   authorization issued by the Commission or an applicant for any of those
   listed instrumentalities for violations of the Act or of the Commission's
   rules and orders).

   See n.2 supra; see also 47 U.S.C. S: 503(b)(1).

   47 U.S.C. S: 504(a).

   (Continued from previous page)

   (continued....)

   Federal Communications Commission DA 10-1095

   3

   Federal Communications Commission DA 10-1095