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                                   Before the

                       Federal Communications Commission

                             Washington, D.C. 20554


                                      )                               
                                                                      
                                      )                               
                                          File No. EB-07-TC-2798      
     In the Matter of                 )                               
                                          NAL/Acct. No. 200832170079  
     Guardian Steel Buildings, Inc.   )                               
                                          FRN: 0018140244             
                                      )                               
                                                                      
                                      )                               


                                FORFEITURE ORDER

   Adopted: February 5, 2009 Released: February 6, 2009

   By the Chief, Enforcement Bureau:

   I. introduction

    1. In this Forfeiture Order ("Order"), we issue a monetary forfeiture in
       the amount of $4,500 against Guardian Steel Buildings, Inc. ("Guardian
       Steel") for willful or repeated violations of section 227 of the
       Communications Act of 1934, as amended ("Act"), and the Commission's
       related rules and orders, by delivering at least one unsolicited
       advertisement to the telephone facsimile machine of at least one
       consumer.

   II. background

    2. The facts and circumstances surrounding this case are set forth in the
       Commission's Notice of Apparent Liability for Forfeiture and need not
       be reiterated at length.

    3. Section 227(b)(1)(C) of the Act makes it "unlawful for any person
       within the United States, or any person outside the United States if
       the recipient is within the United States . . . to use any telephone
       facsimile machine, computer, or other device to send, to a telephone
       facsimile machine, an unsolicited advertisement."  The term
       "unsolicited advertisement" is defined in the Act and the Commission's
       rules as "any material advertising the commercial availability or
       quality of any property, goods, or services which is transmitted to
       any person without that person's prior express invitation or
       permission in writing or otherwise." Under the Commission's rules, an
       "established business relationship" exception permits a party to
       deliver a message to a consumer if the sender has an established
       business relationship with the recipient and the sender obtained the
       number of the facsimile machine through the voluntary communication by
       the recipient, directly to the sender, within the context of the
       established business relationship, or through a directory,
       advertisement, or a site on the Internet to which the recipient
       voluntarily agreed to make available its facsimile number for public
       distribution.

    4. On April 23, 2007, in response to one or more consumer complaints
       alleging that Guardian Steel had faxed unsolicited advertisements, the
       Enforcement Bureau ("Bureau") issued a citation to Guardian Steel,
       pursuant to section 503(b)(5) of the Act. The Bureau cited Guardian
       Steel for using a telephone facsimile machine, computer, or other
       device, to send unsolicited advertisements for factory unclaimed
       buildings, in violation of section 227 of the Act and the Commission's
       related rules and orders. The citation warned Guardian Steel that
       subsequent violations could result in the imposition of monetary
       forfeitures of up to $11,000 per violation, and included a copy of the
       consumer complaints that formed the basis of the citation. The
       citation informed Guardian Steel that within 30 (thirty) days of the
       date of the citation, it could either request an interview with
       Commission staff, or could provide a written statement responding to
       the citation. Guardian Steel did not request an interview or otherwise
       respond to the citation.

    5. Following the issuance of the citation, the Commission received at
       least one complaint from a consumer alleging that Guardian Steel faxed
       at least one unsolicited advertisement to that consumer. This
       violation, which occurred after the Bureau's citation, resulted in the
       issuance of a Notice of Apparent Liability for Forfeiture against
       Guardian Steel on September 26, 2008, in the amount of $4,500. The NAL
       ordered Guardian Steel to either pay the proposed forfeiture amount
       within thirty (30) days or submit evidence or arguments in response to
       the NAL to show that no forfeiture should be imposed or that some
       lesser amount should be assessed. Guardian Steel did not respond to
       the NAL or pay the proposed forfeiture amount. III. DISCUSSION

    6. Section 503(b) of the Act authorizes the Commission to assess a
       forfeiture for each violation of the Act or of any rule, regulation,
       or order issued by the Commission under the Act by a non-common
       carrier or other entity not specifically designated in section 503 of
       the Act. The maximum penalty for such a violation is $11,000 for a
       violation occurring before September 2, 2008, and $16,000 for a
       violation occurring on or after September 2, 2008. In exercising such
       authority, we are to take into account "the nature, circumstances,
       extent, and gravity of the violation and, with respect to the
       violator, the degree of culpability, any history of prior offenses,
       ability to pay, and such other matters as justice may require."

    7. Although the Commission's Forfeiture Policy Statement does not
       establish a base forfeiture amount for violating the prohibition
       against using a telephone facsimile machine to send unsolicited
       advertisements, the Commission has previously considered $4,500 per
       unsolicited fax advertisement to be an appropriate base amount. We
       apply that base amount to the one apparent violation.

    8. Guardian Steel did not respond to the NAL or pay the proposed
       forfeiture amount. Guardian Steel has failed to identify facts or
       circumstances to persuade us that there is a basis for modifying the
       proposed forfeiture, and we are not aware of any further mitigating
       circumstances sufficient to warrant a reduction of the forfeiture
       penalty. For these reasons, and based on the information before us, we
       hereby impose a total forfeiture of $4,500 for Guardian Steel's
       willful or repeated violation of section 227 of the Act and the
       Commission's related rules and orders, as set forth in the NAL.

   III. ordering clauses

    9. Accordingly, IT IS ORDERED, pursuant to section 503(b) of the
       Communications Act of 1934, as amended, 47 U.S.C. S: 503(b), and
       section 1.80(f)(4) of the Commission's rules, 47 C.F.R. S: 1.80(f)(4),
       and under authority delegated by sections 0.111, 0.311 of the
       Commission's rules, 47 C.F.R. S:S: 0.111, 0.311, that Guardian Steel
       Buildings, Inc. IS LIABLE FOR A MONETARY FORFEITURE to the United
       States Government in the sum of $4,500 for willfully and repeatedly
       violating section 227(b)(1)(c) of the Communications Act, 47 U.S.C. S:
       227(b)(1)(c), section 64.1200(a)(3) of the Commission's rules, 47
       C.F.R. S: 64.1200(a)(3), and the related orders as described in the
       paragraphs above.

   10. Payment of the forfeiture shall be made in the manner provided for in
       section 1.80 of the Commission's rules within thirty (30) days of the
       release of this Order. If the forfeiture is not paid within the period
       specified, the case may be referred to the Department of Justice for
       collection pursuant to section 504(a) of the Act. Payment of the
       forfeiture must be made by check or similar instrument, payable to the
       order of the Federal Communications Commission. The payment must
       include the NAL/Account Number and FRN Number referenced above.
       Payment by check or money order may be mailed to Federal
       Communications Commission, P.O. Box 979088, St. Louis, MO 63197-9000.
       Payment by overnight mail may be sent to U.S. Bank - Government
       Lockbox #979088, SL-MO-C2-GL, 1005 Convention Plaza, St. Louis, MO
       63101. Payment by wire transfer may be made to ABA Number 021030004,
       receiving bank TREAS/NYC, and account number 27000001. For payment by
       credit card, an FCC Form 159 (Remittance Advice) must be submitted.
        When completing the FCC Form 159, enter the NAL/Account number in
       block number 23A (call sign/other ID), and enter the letters "FORF" in
       block number 24A (payment type code). Guardian Steel Buildings, Inc.
       will also send electronic notification on the date said payment is
       made to Johnny.drake@fcc.gov. Requests for full payment under an
       installment plan should be sent to:  Chief Financial Officer --
       Financial Operations, 445 12th Street, S.W., Room 1-A625, Washington,
       D.C.  20554.   Please contact the Financial Operations Group Help Desk
       at 1-877-480-3201 or Email: ARINQUIRIES@fcc.gov with any questions
       regarding payment procedures.

   11. IT IS FURTHER ORDERED that a copy of the Forfeiture Order  shall be
       sent by First Class Mail and Certified Mail Return Receipt Requested
       to Guardian Steel Buildings, Inc., Attention: Travis Cromwell,
       President, Tyler Cromwell, Vice President, 7040 Seminole Pratt Whitney
       Road, Suite 25, Loxahatchee, FL 33470; 7040 Seminole Pratt Whitney
       Road, #25175, West Palm Beach, FL 33407; 6758 Military Trail, Ste 209,
       West Palm Beach, FL 33407-1224; and c/o Spiegel & Utrera, P.A., 1840
       Coral Way, Miami, FL 33145-2748.

   FEDERAL COMMUNICATIONS COMMISSION

   Kris Anne Monteith Chief, Enforcement Bureau

   47 U.S.C. S: 227.

   See also 47 U.S.C. S: 503(b)(1). The Commission has the authority under
   this section of the Act to assess a forfeiture against any person who has
   "willfully or repeatedly failed to comply with any of the provisions of
   this Act or of any rule, regulation, or order issued by the Commission
   under this Act ...."; see also 47 U.S.C. S: 503(b)(5) (stating that the
   Commission has the authority under this section of the Act to assess a
   forfeiture penalty against any person who does not hold a license, permit,
   certificate or other authorization issued by the Commission or an
   applicant for any of those listed instrumentalities so long as such person
   (A) is first issued a citation of the violation charged; (B) is given a
   reasonable opportunity for a personal interview with an official of the
   Commission, at the field office of the Commission nearest to the person's
   place of residence; and (C) subsequently engages in conduct of the type
   described in the citation).

   Guardian Steel Buildings, Inc, Notice of Apparent Liability for
   Forfeiture, 23 FCC Rcd 13878 (Enf. Bur. 2008)("NAL").

   47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3).

   See 47 U.S.C. S: 227(a)(4); 47 C.F.R. S: 64.1200(f)(13).

   An "established business relationship" is defined as a prior or existing
   relationship formed by a voluntary two-way communication "with or without
   an exchange of consideration, on the basis of an inquiry, application,
   purchase or transaction by the business or residential subscriber
   regarding products or services offered by such person or entity, which
   relationship has not been previously terminated by either party." 47
   C.F.R. S: 64.1200(f)(5). See also 47 U.S.C. S: 227(a)(2).

   See 47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S:S: 64.1200(a)(3)(i), (ii).

   Citation from Kurt A. Schroeder, Deputy Chief, Telecommunications
   Consumers Division, Enforcement Bureau, File No. EB-07-TC-2798 issued to
   Guardian Steel on April 23, 2007.

   See 47 U.S.C. S: 503(b)(5) (authorizing the Commission to issue citations
   to persons who do not hold a license, permit, certificate or other
   authorization issued by the Commission or an applicant for any of those
   listed instrumentalities for violations of the Act or of the Commission's
   rules and orders).

   Bureau staff mailed the citation to the following address: Guardian Steel
   Buildings, Inc., Attn: Travis Cromwell, President, 7040 Seminole, Pratt
   Whitney Road, Suite 25, Loxahatchee, FL 33470-5714.

   See n.3, supra; see also 47 U.S.C. S: 503(b)(1).

   Section 503(b)(2)(C) provides for forfeitures of up to $10,000 for each
   violation in cases not covered by subparagraph (A) or (B), which address
   forfeitures for violations by licensees and common carriers, among others.
   See 47 U.S.C. S: 503(b). In accordance with the inflation adjustment
   requirements contained in the Debt Collection Improvement Act of 1996,
   Pub. L. 104-134, Sec. 31001, 110 Stat. 1321, the Commission implemented an
   increase of the maximum statutory forfeiture under section 503(b)(2)(C)
   first to $11,000 and more recently to $16,000. See 47 C.F.R. S:1.80(b)(3);
   Amendment of Section 1.80 of the Commission's Rules and Adjustment of
   Forfeiture Maxima to Reflect Inflation, 15 FCC Rcd 18221 (2000)(forfeiture
   maximum for this type of violator set at $11,000); Amendment of Section
   1.80(b) of the Commission's Rules and Adjustment of Forfeiture Maxima to
   Reflect Inflation, 19 FCC Rcd 10945 (2004) (amendment of section 1.80(b)
   to reflect inflation left the forfeiture maximum for this type of violator
   at $11,000); Amendment of Section 1.80(b) of the Commission's Rules,
   Adjustment of Forfeiture Maxima to Reflect Inflation, 23 FCC Rcd 9845
   (2008) (amendment of section 1.80(b) to reflect inflation increased the
   forfeiture maximum for this type of violator to $16,000).

   See 47 U.S.C. S: 503(b)(2)(D); see also The Commission's Forfeiture Policy
   Statement and Amendment of Section 1.80 of the Rules to Incorporate the
   Forfeiture Guidelines, Report and Order, 12 FCC Rcd 17087, 17100-01 para.
   27 (1997) (Forfeiture Policy Statement), recon. denied, 15 FCC Rcd 303
   (1999).

   See  Get-Aways, Inc., Notice of Apparent Liability For Forfeiture, 15 FCC
   Rcd 1805 (1999); Get-Aways, Inc., Forfeiture Order, 15 FCC Rcd 4843
   (2000); see also US Notary, Inc., Notice of Apparent Liability for
   Forfeiture, 15 Rcd 16999 (2000); US Notary, Inc., Forfeiture Order, 16 FCC
   Rcd 18398 (2001); Tri-Star Marketing, Inc., Notice of Apparent Liability
   For Forfeiture, 15 FCC Rcd 11295 (2000); Tri-Star Marketing, Inc.,
   Forfeiture Order, 15 FCC Rcd 23198 (2000).

   47 U.S.C. S: 504(a).

   (...continued from previous page)

                                                              (continued....)

                                  Federal Communications Commission DA 09-200

                                       1

                                  Federal Communications Commission DA 09-200