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                                   Before the

                       Federal Communications Commission

                             Washington, D.C. 20554


                                         )                               
                                                                         
                                         )                               
                                                                         
                                         )                               
                                                                         
                                         )   File No. EB- 07-TC-578      
     In the Matter of                                                    
                                         )   NAL/Acct. No. 200832170010  
     AZ Prime One Mortgage Corporation                                   
                                         )   FRN: 0017433095             
                                                                         
                                         )                               
                                                                         
                                         )                               
                                                                         
                                         )                               


                                FORFEITURE ORDER

   Adopted: June 15, 2009 Released: June 16, 2009

   By the Chief, Enforcement Bureau:

   I. INTRODUCTION

   1. In this Forfeiture Order ("Order"), we issue a monetary forfeiture in
   the amount of $10,000 against AZ Prime One Mortgage Corporation ("AZ Prime
   One") for willful or repeated violations of section 64.1200(c)(2) of the
   Commission's rules, by making a telephone call for the purpose of
   delivering a telephone solicitation to a residential telephone consumer
   who had registered her telephone number on the National Do-Not-Call
   Registry.

   II. BACKGROUND

   2. The facts and circumstances surrounding this case are set forth in the
   Commission's Notice of Apparent Liability for Forfeiture and need not be
   reiterated at length.

   3. Section 64.1200(c)(2) of the Commission's rules generally prohibits the
   delivery of telephone solicitations to residential telephone numbers that
   are contained in the National Do-Not-Call Registry, except in certain
   limited situations. Under the Communications Act of 1934, as amended
   ("Act"), and the Commission's rules, a "telephone solicitation" means "the
   initiation of a telephone call or message for the purpose of encouraging
   the purchase or rental of, or investment in, property, goods, or services,
   which is transmitted to any person." Not every promotional call, however,
   constitutes a prohibited telephone solicitation under this rule. Calls
   made by or on behalf of a tax-exempt nonprofit organization are not
   considered to be telephone solicitations. Similarly, calls that are made
   to a person who either has provided prior express invitation or permission
   to call or has an established business relationship with the caller are
   not considered to be telephone solicitations. In addition to these
   statutory exemptions, section 64.1200(c)(2)(iii) also permits telephone
   solicitations to National Do-Not-Call registrants in the limited situation
   in which the caller has a personal relationship with the called party.

    3. Entities making telephone solicitations must honor do-not-call
       registrations no later than 31 days after a number is placed on the
       National Do-Not-Call Registry, and for a period of no less than five
       years. To accomplish this, section 64.1200(c)(2)(i)(D) requires
       entities making telephone solicitations to use a version of the
       National Do-Not-Call Registry obtained no more than 31 days before any
       telephone solicitation is made, and to document this process. An
       entity that does not claim one of the exemptions set forth above is
       not liable for calling a telephone number on the National Do-Not-Call
       Registry only if it is able to demonstrate both that it has fully
       complied with the Commission's standards governing use of the National
       Do-Not-Call Registry as set out in section 64.1200(c)(2)(i)(A)-(E) of
       the rules, and that the particular telephone solicitation call was the
       result of specific error.

    4. In order to comply with the Commission's standards, a person or entity
       initiating a telephone solicitation must first demonstrate that, as
       part of its routine business practice it has: (1) established and
       implemented written procedures to comply with the do-not-call rules;
       (2) trained its personnel, and any entity assisting in its compliance,
       in the procedures established pursuant to the do-not-call rules; (3)
       maintained and recorded a list of telephone numbers the seller may not
       contact; (4) used a process to prevent telemarketing to any telephone
       number on any list established pursuant to the do-not-call rules
       employing a version of the National Do-Not-Call Registry obtained from
       the administrator of the Registry within a designated time frame, and
       has maintained records documenting this process; and (5) used a
       process to ensure that it does not sell, rent, lease, purchase, or use
       the Registry for any purpose except national do-not-call compliance,
       and that it has purchased access to the Registry from the Registry
       administrator without participating in any cost sharing arrangement
       with any other entity. We reiterate, however, that the "safe harbor"
       from liability only applies if such person or entity is able to show
       that the particular violative calls made in spite of adherence to the
       enumerated do-not-call procedures were the result of specific error.

    5. On February 28, 2007, in response to a consumer complaint alleging
       that AZ Prime One had made a telephone call for the purpose of
       delivering telephone solicitations to a residential telephone consumer
       who had registered a telephone number on the National Do-Not-Call
       Registry, the Bureau issued a citation to AZ Prime One, pursuant to
       section 503(b)(5) of the Act. The Bureau cited AZ Prime One for
       delivering one or more telephone solicitations to residential
       telephone consumers who had registered their telephone numbers on the
       National Do-Not-Call Registry, in violation of section 64.1200(c)(2)
       of the Commission's rules. The citation warned AZ Prime One that
       subsequent violations could result in the imposition of monetary
       forfeitures of up to $11,000 per violation, and included a copy of the
       consumer complaint that formed the basis of the citation. The citation
       informed AZ Prime One that within 30 days of the date of the citation,
       it could either request an interview with Commission staff, or could
       provide a written statement responding to the citation. AZ Prime One
       did not request an interview or otherwise respond to the citation.

    6. Following the issuance of the citation, the Commission received at
       least one complaint from a consumer alleging that AZ Prime One had
       delivered telephone solicitations to a residential telephone consumer
       who had registered a telephone number on the National Do-Not-Call
       Registry. The solicitations were for mortgage loans and refinancing.
       This violation, which occurred after the Bureau's citation, resulted
       in the issuance of a Notice of Apparent Liability for Forfeiture
       against AZ Prime One on February 15, 2008 in the amount of $10,000.
       The NAL ordered AZ Prime One to either pay the proposed forfeiture
       amount within thirty (30) days or submit evidence or arguments in
       response to the NAL to show that no forfeiture should be imposed or
       that some lesser amount should be assessed. AZ Prime One did not
       respond to the NAL or pay the proposed forfeiture amount.

   III. DISCUSSION

   7. Section 503(b) of the Act authorizes the Commission to assess a
   forfeiture for each violation of the Act or of any rule, regulation, or
   order issued by the Commission under the Act by a non-common carrier or
   other entity not specifically designated in section 503 of the Act. The
   maximum penalty for such a violation is $11,000 for a violation occurring
   before September 2, 2008, and $16,000 for a violation occurring on or
   after September 2, 2008. In exercising such authority, we are to take into
   account "the nature, circumstances, extent, and gravity of the violation
   and, with respect to the violator, the degree of culpability, any history
   of prior offenses, ability to pay, and such other matters as justice may
   require."

   8. Although the Commission's Forfeiture Policy Statement does not
   establish a base forfeiture amount for violating the prohibition on making
   telephone solicitations to customers who have registered on the National
   Do-Not-Call Registry, the Commission has found that a national do-not-call
   violation implicates the same concern as a violation of the company
   specific do-not-call rules and, accordingly, justifies the application of
   the $10,000 base amount that the Commission previously proposed for
   company specific do-not call violations. We apply that base amount to the
   apparent violation.

   9. AZ Prime One did not respond to the NAL or pay the proposed forfeiture
   amount. AZ Prime One has failed to identify facts or circumstances to
   persuade us that there is a basis for modifying the proposed forfeiture,
   and we are not aware of any further mitigating circumstances sufficient to
   warrant a reduction of the forfeiture penalty. For these reasons, and
   based on the information before us, we hereby impose a total forfeiture of
   $10,000 for AZ Prime One willful or repeated violation of section 227 of
   the Act and the Commission's related rules and orders, as set forth in the
   NAL.

   IV. ORDERING CLAUSES

   10. Accordingly, IT IS ORDERED, pursuant to section 503(b) of the
   Communications Act of 1934, as amended, 47 U.S.C. S: 503(b), and section
   1.80(f)(4) of the Commission's rules, 47 C.F.R.

   S: 1.80(f)(4), and under authority delegated by sections 0.111 and 0.311
   of the Commission's rules, 47 C.F.R. S:S: 0.111, 0.311, that AZ Prime One
   Mortgage Corporation IS LIABLE FOR A MONETARY FORFEITURE to the United
   States Government the sum of $10,000 for willfully and repeatedly
   violating section 227(b)(1)(c) of the Communications Act, 47 U.S.C. S:
   227(b)(1)(c), section 64.1200(a)(3) of the Commission's rules, 47 C.F.R.
   S: 64.1200(a)(3), and the related orders as described in the paragraphs
   above.

   11. Payment of the forfeiture shall be made in the manner provided for in
   section 1.80 of the Commission's rules within thirty (30) days of the
   release of this Order. If the forfeiture is not paid within the period
   specified, the case may be referred to the Department of Justice for
   collection pursuant to section 504(a) of the Act. Payment of the
   forfeiture must be made by check or similar instrument, payable to the
   order of the Federal Communications Commission. The payment must include
   the NAL/Account Number and FRN Number referenced above. Payment by check
   or money order may be mailed to Federal Communications Commission, P.O.
   Box 979088, St. Louis, MO 63197-9000. Payment by overnight mail may be
   sent to U.S. Bank - Government Lockbox #979088, SL-MO-C2-GL, 1005
   Convention Plaza, St. Louis, MO 63101. Payment by wire transfer may be
   made to ABA Number 021030004, receiving bank TREAS/NYC, and account number
   27000001. For payment by credit card, an FCC Form 159 (Remittance Advice)
   must be submitted.  When completing the FCC Form 159, enter the
   NAL/Account number in block number 23A (call sign/other ID), and enter the
   letters "FORF" in block number 24A (payment type code). AZ Prime One will
   also send electronic notification on the date said payment is made to
   Johnny.drake@fcc.gov. Requests for full payment under an installment plan
   should be sent to:  Chief Financial Officer -- Financial Operations, 445
   12th Street, S.W., Room 1-A625, Washington, D.C.  20554.   Please contact
   the Financial Operations Group Help Desk at 1-877-480-3201 or Email:
   ARINQUIRIES@fcc.gov with any questions regarding payment procedures.

   12. IT IS FURTHER ORDERED that a copy of the Forfeiture Order  shall be
   sent by First Class mail and certified mail return receipt requested to AZ
   Prime One Mortgage Corporation,aka HomePlaceLoans.com, Attention: Kimberly
   Callan, President; Brian Ramsey, Secretary; and Donald W. Hudspeth,
   Registered Agent, 7145 E. 1st St., Scottsdale, AZ 85251-5307 and 20601 N.
   19th Ave. #100, Phoenix, AZ 85027-3587.

   FEDERAL COMMUNICATIONS COMMISSION

   Kris Anne Monteith

   Chief, Enforcement Bureau

   See 47 C.F.R. S: 64.1200(c)(2).

   AZ Prime One Mortgage Corporation, 23 FCC Rcd 1964 (Enf. Bur. 2008)

   47 C.F.R. S: 64.1200(c)(2).

   47 U.S.C. S:227(a)(3); 47 C.F.R. S:64.1200(f)(12).

   47 U.S.C S: 227(a)(3); 47 C.F.R. S: 64.1200(f)(12).

   Section 64.1200(c)(2)(ii) of our rules requires that prior express
   invitation or permission "must be evidenced by a signed, written agreement
   between the consumer and seller which states that the consumer agrees to
   be contacted by this seller and includes the telephone number to which the
   calls may be placed." 47 C.F.R. S: 64.1200(c)(2)(ii).

   For do-not-call purposes, the term "established business relationship"
   means "a prior or existing relationship formed by a voluntary two-way
   communication between a person or entity and a residential subscriber with
   or without an exchange of consideration, on the basis of the subscriber's
   purchase or transaction with the entity within the eighteen (18) months
   immediately preceding the date of the telephone call or on the basis of
   the subscriber's inquiry or application regarding products or services
   offered by the entity within the three months immediately preceding the
   date of the call, which relationship has not been previously terminated by
   either party." 47 C.F.R. S: 64.1200(f)(4). The established business
   relationship exception does not apply when a telephone subscriber has made
   a company-specific do-not-call request. A company-specific do-not-call
   request terminates an established business relationship for telemarketing
   purposes even if the requester continues to do business with the company.
   47 C.F.R. S: 64.1200(f)(4)(i); see also Rules and Regulations Implementing
   the Telephone Consumer Protection Act of 1991, Report and Order, 18 FCC
   Rcd 14014, 14070, para. 96 (2003); Rules and Regulations Implementing the
   Telephone Consumer Protection Act of 1991, Report and Order, 7 FCC Rcd
   8752, 8766 n.47, 8770 n.63 (1992); see also H.R. Rep. 102-317, 1st Sess.,
   102nd Cong. at 15 (1991); Charvat v. Dispatch Consumer Services, Inc., 95
   Ohio St. 3d 505, 769 N.E.2d 829 (2002).

   The term "personal relationship" means "any family member, friend, or
   acquaintance of the telemarketer making the call." 47 C.F.R. S:
   64.1200(f)(14).

   The 31-day requirement applies to telephone solicitations made on or after
   January 1, 2005. Rules and Regulations Implementing the Telephone Consumer
   Protection Act of 1991, Order, 19 FCC Rcd 19215 (2004). Previously, the
   Commission's rules provided that do-not-call registrations had to be
   honored within 3 months. Rules and Regulations Implementing the Telephone
   Consumer Protection Act of 1991, Report and Order, 18 FCC Rcd 14014,
   14040, para. 38 (2003). The 3-month provision applied to telephone
   solicitations made before January 1, 2005.

   47 C.F.R. S:64.1200(c0(2)(1)(A)-(E).

   Citation from Kurt A. Schroeder, Deputy Chief, Telecommunications
   Consumers Division, Enforcement Bureau, File No. EB-07-TC-578, issued to
   AZ Prime One Mortgage Company on February 28, 2007.

   See 47 U.S.C. S: 503(b)(5) (authorizing the Commission to issue citations
   to persons who do not hold a license, permit, certificate or other
   authorization issued by the Commission or an applicant for any of those
   listed instrumentalities for violations of the Act or of the Commission's
   rules and orders).

   Commission staff mailed the citation to AZ Prime One Mortgage Company ,
   Attn: Brian Ramsey, President, 7145 East 1st Street, Scottsdale, Arizona
   85251-5307.

   See n.2 supra; see also 47 U.S.C. S: 503(b)(1).

   Section 503(b)(2)(C) provides for forfeitures of up to $10,000 for each
   violation in cases not covered by subparagraph (A) or (B), which address
   forfeitures for violations by licensees and common carriers, among others.
   See 47 U.S.C. S: 503(b). In accordance with the inflation adjustment
   requirements contained in the Debt Collection Improvement Act of 1996,
   Pub. L. 104-134, Sec. 31001, 110 Stat. 1321, the Commission implemented an
   increase of the maximum statutory forfeiture under section 503(b)(2)(C)
   first to $11,000 and more recently to $16,000. See 47 C.F.R. S:1.80(b)(3);
   Amendment of Section 1.80 of the Commission's Rules and Adjustment of
   Forfeiture Maxima to Reflect Inflation, 15 FCC Rcd 18221 (2000)(forfeiture
   maximum for this type of violator set at $11,000); Amendment of Section
   1.80(b) of the Commission's Rules and Adjustment of Forfeiture Maxima to
   Reflect Inflation, 19 FCC Rcd 10945 (2004) (amendment of section 1.80(b)
   to reflect inflation left the forfeiture maximum for this type of violator
   at $11,000); Amendment of Section 1.80(b) of the Commission's Rules,
   Adjustment of Forfeiture Maxima to Reflect Inflation, 23 FCC Rcd 9845
   (2008) (amendment of section 1.80(b) to reflect inflation increased the
   forfeiture maximum for this type of violator to $16,000).

   See 47 U.S.C. S: 503(b)(2)(D); see also The Commission's Forfeiture Policy
   Statement and Amendment of Section 1.80 of the Rules to Incorporate the
   Forfeiture Guidelines, Report and Order, 12 FCC Rcd 17087, 17100-01 para.
   27 (1997) (Forfeiture Policy Statement), recon. denied, 15 FCC Rcd 303
   (1999).

   The Commission's Forfeiture Policy Statement and Amendment of Section 1.80
   of the Rules to Incorporate the Forfeiture Guidelines, Report and Order,
   12 FCC Rcd 17087 (1997), recon. denied, 15 FCC Rcd 303 (1999) (Forfeiture
   Policy Statement).

   Dynasty Mortgage, LLC, Order of Forfeiture, 22 FCC Rcd 9453, 9469, para.
   43 (2007).

   47 U.S.C. S: 504(a).

   (...continued from previous page)

                                                              (continued....)

   Federal Communications Commission DA 09-1328

                                       5

   Federal Communications Commission DA 09-1328