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Federal Communications Commission
Washington, D.C. 20554
) File No. EB- 07-TC-578
In the Matter of
) NAL/Acct. No. 200832170010
AZ Prime One Mortgage Corporation
) FRN: 0017433095
Adopted: June 15, 2009 Released: June 16, 2009
By the Chief, Enforcement Bureau:
1. In this Forfeiture Order ("Order"), we issue a monetary forfeiture in
the amount of $10,000 against AZ Prime One Mortgage Corporation ("AZ Prime
One") for willful or repeated violations of section 64.1200(c)(2) of the
Commission's rules, by making a telephone call for the purpose of
delivering a telephone solicitation to a residential telephone consumer
who had registered her telephone number on the National Do-Not-Call
2. The facts and circumstances surrounding this case are set forth in the
Commission's Notice of Apparent Liability for Forfeiture and need not be
reiterated at length.
3. Section 64.1200(c)(2) of the Commission's rules generally prohibits the
delivery of telephone solicitations to residential telephone numbers that
are contained in the National Do-Not-Call Registry, except in certain
limited situations. Under the Communications Act of 1934, as amended
("Act"), and the Commission's rules, a "telephone solicitation" means "the
initiation of a telephone call or message for the purpose of encouraging
the purchase or rental of, or investment in, property, goods, or services,
which is transmitted to any person." Not every promotional call, however,
constitutes a prohibited telephone solicitation under this rule. Calls
made by or on behalf of a tax-exempt nonprofit organization are not
considered to be telephone solicitations. Similarly, calls that are made
to a person who either has provided prior express invitation or permission
to call or has an established business relationship with the caller are
not considered to be telephone solicitations. In addition to these
statutory exemptions, section 64.1200(c)(2)(iii) also permits telephone
solicitations to National Do-Not-Call registrants in the limited situation
in which the caller has a personal relationship with the called party.
3. Entities making telephone solicitations must honor do-not-call
registrations no later than 31 days after a number is placed on the
National Do-Not-Call Registry, and for a period of no less than five
years. To accomplish this, section 64.1200(c)(2)(i)(D) requires
entities making telephone solicitations to use a version of the
National Do-Not-Call Registry obtained no more than 31 days before any
telephone solicitation is made, and to document this process. An
entity that does not claim one of the exemptions set forth above is
not liable for calling a telephone number on the National Do-Not-Call
Registry only if it is able to demonstrate both that it has fully
complied with the Commission's standards governing use of the National
Do-Not-Call Registry as set out in section 64.1200(c)(2)(i)(A)-(E) of
the rules, and that the particular telephone solicitation call was the
result of specific error.
4. In order to comply with the Commission's standards, a person or entity
initiating a telephone solicitation must first demonstrate that, as
part of its routine business practice it has: (1) established and
implemented written procedures to comply with the do-not-call rules;
(2) trained its personnel, and any entity assisting in its compliance,
in the procedures established pursuant to the do-not-call rules; (3)
maintained and recorded a list of telephone numbers the seller may not
contact; (4) used a process to prevent telemarketing to any telephone
number on any list established pursuant to the do-not-call rules
employing a version of the National Do-Not-Call Registry obtained from
the administrator of the Registry within a designated time frame, and
has maintained records documenting this process; and (5) used a
process to ensure that it does not sell, rent, lease, purchase, or use
the Registry for any purpose except national do-not-call compliance,
and that it has purchased access to the Registry from the Registry
administrator without participating in any cost sharing arrangement
with any other entity. We reiterate, however, that the "safe harbor"
from liability only applies if such person or entity is able to show
that the particular violative calls made in spite of adherence to the
enumerated do-not-call procedures were the result of specific error.
5. On February 28, 2007, in response to a consumer complaint alleging
that AZ Prime One had made a telephone call for the purpose of
delivering telephone solicitations to a residential telephone consumer
who had registered a telephone number on the National Do-Not-Call
Registry, the Bureau issued a citation to AZ Prime One, pursuant to
section 503(b)(5) of the Act. The Bureau cited AZ Prime One for
delivering one or more telephone solicitations to residential
telephone consumers who had registered their telephone numbers on the
National Do-Not-Call Registry, in violation of section 64.1200(c)(2)
of the Commission's rules. The citation warned AZ Prime One that
subsequent violations could result in the imposition of monetary
forfeitures of up to $11,000 per violation, and included a copy of the
consumer complaint that formed the basis of the citation. The citation
informed AZ Prime One that within 30 days of the date of the citation,
it could either request an interview with Commission staff, or could
provide a written statement responding to the citation. AZ Prime One
did not request an interview or otherwise respond to the citation.
6. Following the issuance of the citation, the Commission received at
least one complaint from a consumer alleging that AZ Prime One had
delivered telephone solicitations to a residential telephone consumer
who had registered a telephone number on the National Do-Not-Call
Registry. The solicitations were for mortgage loans and refinancing.
This violation, which occurred after the Bureau's citation, resulted
in the issuance of a Notice of Apparent Liability for Forfeiture
against AZ Prime One on February 15, 2008 in the amount of $10,000.
The NAL ordered AZ Prime One to either pay the proposed forfeiture
amount within thirty (30) days or submit evidence or arguments in
response to the NAL to show that no forfeiture should be imposed or
that some lesser amount should be assessed. AZ Prime One did not
respond to the NAL or pay the proposed forfeiture amount.
7. Section 503(b) of the Act authorizes the Commission to assess a
forfeiture for each violation of the Act or of any rule, regulation, or
order issued by the Commission under the Act by a non-common carrier or
other entity not specifically designated in section 503 of the Act. The
maximum penalty for such a violation is $11,000 for a violation occurring
before September 2, 2008, and $16,000 for a violation occurring on or
after September 2, 2008. In exercising such authority, we are to take into
account "the nature, circumstances, extent, and gravity of the violation
and, with respect to the violator, the degree of culpability, any history
of prior offenses, ability to pay, and such other matters as justice may
8. Although the Commission's Forfeiture Policy Statement does not
establish a base forfeiture amount for violating the prohibition on making
telephone solicitations to customers who have registered on the National
Do-Not-Call Registry, the Commission has found that a national do-not-call
violation implicates the same concern as a violation of the company
specific do-not-call rules and, accordingly, justifies the application of
the $10,000 base amount that the Commission previously proposed for
company specific do-not call violations. We apply that base amount to the
9. AZ Prime One did not respond to the NAL or pay the proposed forfeiture
amount. AZ Prime One has failed to identify facts or circumstances to
persuade us that there is a basis for modifying the proposed forfeiture,
and we are not aware of any further mitigating circumstances sufficient to
warrant a reduction of the forfeiture penalty. For these reasons, and
based on the information before us, we hereby impose a total forfeiture of
$10,000 for AZ Prime One willful or repeated violation of section 227 of
the Act and the Commission's related rules and orders, as set forth in the
IV. ORDERING CLAUSES
10. Accordingly, IT IS ORDERED, pursuant to section 503(b) of the
Communications Act of 1934, as amended, 47 U.S.C. S: 503(b), and section
1.80(f)(4) of the Commission's rules, 47 C.F.R.
S: 1.80(f)(4), and under authority delegated by sections 0.111 and 0.311
of the Commission's rules, 47 C.F.R. S:S: 0.111, 0.311, that AZ Prime One
Mortgage Corporation IS LIABLE FOR A MONETARY FORFEITURE to the United
States Government the sum of $10,000 for willfully and repeatedly
violating section 227(b)(1)(c) of the Communications Act, 47 U.S.C. S:
227(b)(1)(c), section 64.1200(a)(3) of the Commission's rules, 47 C.F.R.
S: 64.1200(a)(3), and the related orders as described in the paragraphs
11. Payment of the forfeiture shall be made in the manner provided for in
section 1.80 of the Commission's rules within thirty (30) days of the
release of this Order. If the forfeiture is not paid within the period
specified, the case may be referred to the Department of Justice for
collection pursuant to section 504(a) of the Act. Payment of the
forfeiture must be made by check or similar instrument, payable to the
order of the Federal Communications Commission. The payment must include
the NAL/Account Number and FRN Number referenced above. Payment by check
or money order may be mailed to Federal Communications Commission, P.O.
Box 979088, St. Louis, MO 63197-9000. Payment by overnight mail may be
sent to U.S. Bank - Government Lockbox #979088, SL-MO-C2-GL, 1005
Convention Plaza, St. Louis, MO 63101. Payment by wire transfer may be
made to ABA Number 021030004, receiving bank TREAS/NYC, and account number
27000001. For payment by credit card, an FCC Form 159 (Remittance Advice)
must be submitted. When completing the FCC Form 159, enter the
NAL/Account number in block number 23A (call sign/other ID), and enter the
letters "FORF" in block number 24A (payment type code). AZ Prime One will
also send electronic notification on the date said payment is made to
Johnny.email@example.com. Requests for full payment under an installment plan
should be sent to: Chief Financial Officer -- Financial Operations, 445
12th Street, S.W., Room 1-A625, Washington, D.C. 20554. Please contact
the Financial Operations Group Help Desk at 1-877-480-3201 or Email:
ARINQUIRIES@fcc.gov with any questions regarding payment procedures.
12. IT IS FURTHER ORDERED that a copy of the Forfeiture Order shall be
sent by First Class mail and certified mail return receipt requested to AZ
Prime One Mortgage Corporation,aka HomePlaceLoans.com, Attention: Kimberly
Callan, President; Brian Ramsey, Secretary; and Donald W. Hudspeth,
Registered Agent, 7145 E. 1st St., Scottsdale, AZ 85251-5307 and 20601 N.
19th Ave. #100, Phoenix, AZ 85027-3587.
FEDERAL COMMUNICATIONS COMMISSION
Kris Anne Monteith
Chief, Enforcement Bureau
See 47 C.F.R. S: 64.1200(c)(2).
AZ Prime One Mortgage Corporation, 23 FCC Rcd 1964 (Enf. Bur. 2008)
47 C.F.R. S: 64.1200(c)(2).
47 U.S.C. S:227(a)(3); 47 C.F.R. S:64.1200(f)(12).
47 U.S.C S: 227(a)(3); 47 C.F.R. S: 64.1200(f)(12).
Section 64.1200(c)(2)(ii) of our rules requires that prior express
invitation or permission "must be evidenced by a signed, written agreement
between the consumer and seller which states that the consumer agrees to
be contacted by this seller and includes the telephone number to which the
calls may be placed." 47 C.F.R. S: 64.1200(c)(2)(ii).
For do-not-call purposes, the term "established business relationship"
means "a prior or existing relationship formed by a voluntary two-way
communication between a person or entity and a residential subscriber with
or without an exchange of consideration, on the basis of the subscriber's
purchase or transaction with the entity within the eighteen (18) months
immediately preceding the date of the telephone call or on the basis of
the subscriber's inquiry or application regarding products or services
offered by the entity within the three months immediately preceding the
date of the call, which relationship has not been previously terminated by
either party." 47 C.F.R. S: 64.1200(f)(4). The established business
relationship exception does not apply when a telephone subscriber has made
a company-specific do-not-call request. A company-specific do-not-call
request terminates an established business relationship for telemarketing
purposes even if the requester continues to do business with the company.
47 C.F.R. S: 64.1200(f)(4)(i); see also Rules and Regulations Implementing
the Telephone Consumer Protection Act of 1991, Report and Order, 18 FCC
Rcd 14014, 14070, para. 96 (2003); Rules and Regulations Implementing the
Telephone Consumer Protection Act of 1991, Report and Order, 7 FCC Rcd
8752, 8766 n.47, 8770 n.63 (1992); see also H.R. Rep. 102-317, 1st Sess.,
102nd Cong. at 15 (1991); Charvat v. Dispatch Consumer Services, Inc., 95
Ohio St. 3d 505, 769 N.E.2d 829 (2002).
The term "personal relationship" means "any family member, friend, or
acquaintance of the telemarketer making the call." 47 C.F.R. S:
The 31-day requirement applies to telephone solicitations made on or after
January 1, 2005. Rules and Regulations Implementing the Telephone Consumer
Protection Act of 1991, Order, 19 FCC Rcd 19215 (2004). Previously, the
Commission's rules provided that do-not-call registrations had to be
honored within 3 months. Rules and Regulations Implementing the Telephone
Consumer Protection Act of 1991, Report and Order, 18 FCC Rcd 14014,
14040, para. 38 (2003). The 3-month provision applied to telephone
solicitations made before January 1, 2005.
47 C.F.R. S:64.1200(c0(2)(1)(A)-(E).
Citation from Kurt A. Schroeder, Deputy Chief, Telecommunications
Consumers Division, Enforcement Bureau, File No. EB-07-TC-578, issued to
AZ Prime One Mortgage Company on February 28, 2007.
See 47 U.S.C. S: 503(b)(5) (authorizing the Commission to issue citations
to persons who do not hold a license, permit, certificate or other
authorization issued by the Commission or an applicant for any of those
listed instrumentalities for violations of the Act or of the Commission's
rules and orders).
Commission staff mailed the citation to AZ Prime One Mortgage Company ,
Attn: Brian Ramsey, President, 7145 East 1st Street, Scottsdale, Arizona
See n.2 supra; see also 47 U.S.C. S: 503(b)(1).
Section 503(b)(2)(C) provides for forfeitures of up to $10,000 for each
violation in cases not covered by subparagraph (A) or (B), which address
forfeitures for violations by licensees and common carriers, among others.
See 47 U.S.C. S: 503(b). In accordance with the inflation adjustment
requirements contained in the Debt Collection Improvement Act of 1996,
Pub. L. 104-134, Sec. 31001, 110 Stat. 1321, the Commission implemented an
increase of the maximum statutory forfeiture under section 503(b)(2)(C)
first to $11,000 and more recently to $16,000. See 47 C.F.R. S:1.80(b)(3);
Amendment of Section 1.80 of the Commission's Rules and Adjustment of
Forfeiture Maxima to Reflect Inflation, 15 FCC Rcd 18221 (2000)(forfeiture
maximum for this type of violator set at $11,000); Amendment of Section
1.80(b) of the Commission's Rules and Adjustment of Forfeiture Maxima to
Reflect Inflation, 19 FCC Rcd 10945 (2004) (amendment of section 1.80(b)
to reflect inflation left the forfeiture maximum for this type of violator
at $11,000); Amendment of Section 1.80(b) of the Commission's Rules,
Adjustment of Forfeiture Maxima to Reflect Inflation, 23 FCC Rcd 9845
(2008) (amendment of section 1.80(b) to reflect inflation increased the
forfeiture maximum for this type of violator to $16,000).
See 47 U.S.C. S: 503(b)(2)(D); see also The Commission's Forfeiture Policy
Statement and Amendment of Section 1.80 of the Rules to Incorporate the
Forfeiture Guidelines, Report and Order, 12 FCC Rcd 17087, 17100-01 para.
27 (1997) (Forfeiture Policy Statement), recon. denied, 15 FCC Rcd 303
The Commission's Forfeiture Policy Statement and Amendment of Section 1.80
of the Rules to Incorporate the Forfeiture Guidelines, Report and Order,
12 FCC Rcd 17087 (1997), recon. denied, 15 FCC Rcd 303 (1999) (Forfeiture
Dynasty Mortgage, LLC, Order of Forfeiture, 22 FCC Rcd 9453, 9469, para.
47 U.S.C. S: 504(a).
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Federal Communications Commission DA 09-1328
Federal Communications Commission DA 09-1328