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                                   Before the

                       Federal Communications Commission

                             Washington, D.C. 20554


                                         )                               
                                                                         
                                         )                               
                                                                         
                                         )                               
     In the Matter of                        File Nos. EB-07-TC-1568,    
                                         )                               
     EZPMG, Inc. and                         EB-07-TC-12725              
                                         )                               
     Kenneth Elias                           NAL/Acct. No. 200832170067  
                                         )                               
     Apparent Liability for Forfeiture       FRN: 0017996802             
                                         )                               
                                                                         
                                         )                               
                                                                         
                                         )                               


                  NOTICE OF APPARENT LIABILITY FOR FORFEITURE

   Adopted: August 15, 2008 Released: August 21, 2008

   By the Commission:

   I. INTRODUCTION

    1. In this Notice of Apparent Liability for Forfeiture ("NAL"), we find
       that EZPMG, Inc. and Kenneth Elias ("EZPMG") apparently willfully or
       repeatedly violated section 227 of the Communications Act of 1934, as
       amended ("Act"), and the Commission's related rules and orders, by
       delivering at least ninety unsolicited advertisements to the telephone
       facsimile machines of at least seventy-eight consumers. Based on the
       facts and circumstances surrounding these apparent violations, we find
       that EZPMG is apparently liable for a forfeiture in the amount of
       $443,500.

   II. BACKGROUND

    2. Section 227(b)(1)(C) of the Act makes it "unlawful for any person
       within the United States, or any person outside the United States if
       the recipient is within the United States . . . to use any telephone
       facsimile machine, computer, or other device to send, to a telephone
       facsimile machine, an unsolicited advertisement."  The term
       "unsolicited advertisement" is defined in the Act and the Commission's
       rules as "any material advertising the commercial availability or
       quality of any property, goods, or services which is transmitted to
       any person without that person's prior express invitation or
       permission in writing or otherwise." Under the Commission's rules, an
       "established business relationship" exception permits a party to
       deliver a message to a consumer if the sender has an established
       business relationship with the recipient and the sender obtained the
       number of the facsimile machine through the voluntary communication by
       the recipient, directly to the sender, within the context of the
       established business relationship, or through a directory,
       advertisement, or a site on the Internet to which the recipient
       voluntarily agreed to make available its facsimile number for public
       distribution.

    3. On April 17, 2007, in response to one or more consumer complaints
       alleging that EZPMG had faxed unsolicited advertisements, the
       Enforcement Bureau ("Bureau") issued a citation to EZPMG, pursuant to
       section 503(b)(5) of the Act. The citation warned EZPMG that
       subsequent violations could result in the imposition of monetary
       forfeitures of up to $11,000 per violation, and included a copy of the
       consumer complaints that formed the basis of the citation. Soon
       thereafter, the Commission staff issued a citation to Mr. Kenneth
       Elias, owner of EZPMG. The Bureau cited both Kenneth Elias and EZPMG
       for using a telephone facsimile machine, computer, or other device, to
       send unsolicited advertisements for mortgage services to a telephone
       facsimile machine, in violation of section 227 of the Act and the
       Commission's related rules and orders.   The citations informed both
       Kenneth Elias and EZPMG that within 30 days of the date of the
       citation, they could either request an interview with Commission
       staff, or could provide a written statement responding to the
       citation. On April 24, 2007 and August 1, 2007, EZPMG responded to the
       citations.

    4. Despite the citation's warning that subsequent violations could result
       in the imposition of monetary forfeitures, we have received additional
       consumer complaints indicating that EZPMG continued to engage in such
       conduct after issuance of the citation. We base our action here
       specifically on complaints filed by seventy-eight consumers
       establishing that EZPMG continued to send ninety unsolicited
       advertisements to telephone facsimile machines after the date of the
       citation.

    5. Section 503(b) of the Act authorizes the Commission to assess a
       forfeiture of up to $11,000 for each violation of the Act or of any
       rule, regulation, or order issued by the Commission under the Act by a
       non-common carrier or other entity not specifically designated in
       section 503 of the Act. In exercising such authority, we are to take
       into account "the nature, circumstances, extent, and gravity of the
       violation and, with respect to the violator, the degree of
       culpability, any history of prior offenses, ability to pay, and such
       other matters as justice may require."

   III. DISCUSSION

   A. Violations of the Commission's Rules Restricting Unsolicited Facsimile
   Advertisements

    6. We find that EZPMG apparently violated section 227 of the Act and the
       Commission's related rules and orders by using a telephone facsimile
       machine, computer, or other device to send at least ninety unsolicited
       advertisements to the seventy-eight consumers identified in the
       Appendix. This NAL is based on evidence that seventy-eight consumers
       received unsolicited fax advertisements from EZPMG after the Bureau's
       citation. The facsimile transmissions advertise mortgage services.
       Further, according to the complaints, the consumers neither had an
       established business relationship with EZPMG nor gave EZPMG permission
       to send the facsimile transmissions. The faxes at issue here therefore
       fall within the definition of an "unsolicited advertisement."  Based
       on the entire record, including the consumer complaints, we conclude
       that EZPMG apparently violated section 227 of the Act and the
       Commission's related rules and orders by sending ninety unsolicited
       advertisements to seventy-eight consumers' facsimile machines.

    B. Proposed Forfeiture

    7. We find that EZPMG is apparently liable for a forfeiture in the amount
       of $443,500. Although the Commission's Forfeiture Policy Statement
       does not establish a base forfeiture amount for violating the
       prohibition against using a telephone facsimile machine to send
       unsolicited advertisements, the Commission has previously considered
       $4,500 per unsolicited fax advertisement to be an appropriate base
       amount. We apply that base amount to each of eighty-three apparent
       violations. In addition, where the consumer requests the company to
       stop sending facsimile messages, and the company continues to send
       them, the Commission has previously considered $10,000 per unsolicited
       fax advertisement the appropriate forfeiture for such egregious
       violations. Here, five consumers specifically requested that EZPMG
       cease sending facsimiles. Notwithstanding these requests, EZPMG sent
       seven additional facsimiles to these consumers. We therefore apply the
       $10,000 amount to each of these seven apparent violations. Thus, a
       total forfeiture of $443,500 is proposed. EZPMG will have the
       opportunity to submit evidence and arguments in response to this NAL
       to show that no forfeiture should be imposed or that some lesser
       amount should be assessed.

   IV. CONCLUSION AND ORDERING CLAUSES

    8. We have determined that EZPMG, Inc. apparently violated section 227 of
       the Act and the Commission's related rules and orders by using a
       telephone facsimile machine, computer, or other device to send at
       least ninety unsolicited advertisements to the seventy-eight consumers
       identified in the Appendix. We have further determined that EZPMG,
       Inc. is apparently liable for a forfeiture in the amount of $443,500.

    9. Accordingly, IT IS ORDERED, pursuant to section 503(b) of the Act, 47
       U.S.C. S: 503(b), and section 1.80 of the rules, 47 C.F.R. S: 1.80,
       that EZPMG, Inc. is hereby NOTIFIED of this APPARENT LIABILITY FOR A
       FORFEITURE in the amount of $443,500 for willful or repeated
       violations of section 227(b)(1)(C) of the Communications Act, 47
       U.S.C. S: 227(b)(1)(C), sections 64.1200(a)(3) of the Commission's
       rules, 47 C.F.R. S: 64.1200(a)(3), and the related orders described in
       the paragraphs above.

   10. IT IS FURTHER ORDERED THAT, pursuant to section 1.80 of the
       Commission's rules, within thirty (30) days of the release date of
       this Notice of Apparent Liability for Forfeiture, EZPMG, Inc. SHALL
       PAY the full amount of the proposed forfeiture or SHALL FILE a written
       statement seeking reduction or cancellation of the proposed
       forfeiture.

   11. Payment of the forfeiture must be made by check or similar instrument,
   payable to the order of the Federal Communications Commission. The payment
   must include the NAL/Account Number and FRN Number referenced above.
   Payment by check or money order may be mailed to Federal Communications
   Commission, P.O. Box 979088, St. Louis, MO 63197-9000. Payment by
   overnight mail may be sent to U.S. Bank - Government Lockbox #979088,
   SL-MO-C2-GL, 1005 Convention Plaza, St. Louis, MO 63101. Payment by wire
   transfer may be made to ABA Number 021030004, receiving bank TREAS/NYC,
   and account number 27000001. For payment by credit card, an FCC Form 159
   (Remittance Advice) must be submitted.  When completing the FCC Form 159,
   enter the NAL/Account number in block number 23A (call sign/other ID), and
   enter the letters "FORF" in block number 24A (payment type code). EZPMG,
   Inc. will also send electronic notification on the date said payment is
   made to Johnny.drake@fcc.gov. Requests for full payment under an
   installment plan should be sent to:  Chief Financial Officer -- Financial
   Operations, 445 12th Street, S.W., Room 1-A625, Washington, D.C.  20554.  
   Please contact the Financial Operations Group Help Desk at 1-877-480-3201
   or Email: ARINQUIRIES@fcc.gov with any questions regarding payment
   procedures.

   12. The response, if any, must be mailed both to the Office of the
   Secretary, Federal Communications Commission, 445 12th Street, SW,
   Washington, DC 20554, ATTN: Enforcement Bureau - Telecommunications
   Consumers Division, and to Colleen Heitkamp, Chief, Telecommunications
   Consumers Division, Enforcement Bureau, Federal Communications Commission,
   445 12th Street, SW, Washington, DC 20554, and must include the NAL/Acct.
   No. referenced in the caption.

   13. The Commission will not consider reducing or canceling a forfeiture in
   response to a claim of inability to pay unless the petitioner submits: (1)
   federal tax returns for the most recent three-year period; (2) financial
   statements prepared according to generally accepted accounting practices;
   or (3) some other reliable and objective documentation that accurately
   reflects the petitioner's current financial status. Any claim of inability
   to pay must specifically identify the basis for the claim by reference to
   the financial documentation submitted.

   14. IT IS FURTHER ORDERED that a copy of this Notice of Apparent Liability
   for Forfeiture shall be sent by Certified Mail Return Receipt Requested
   and First Class mail to EZPMG, Inc., Attention: Kenneth Elias, 28 Harrison
   Avenue, Suite 213, Englishtown, NJ 07726.

   FEDERAL COMMUNICATIONS COMMISSION

   Marlene H. Dortch

   Secretary

                                    APPENDIX

                        Complainants and Violation Dates


     Complainant received facsimile             Violation Date(s)            
     solicitations                                                           

     Wallace, Stephen                           8/27/07                      

     Russell, Martha                            8/28/07                      

     Volodin, Dmitriy                           8/28/07                      

     Edgar, William                             8/28/07                      

     Leonard, Robert                            8/29/07                      

     Yurow, Lois                                8/30/07                      

     Asper, John                                9/4/07                       

     Drew, Rick                                 9/4/07                       

     Lunt, Richard                              9/4/07                       

     Kanowitz, Joseph                           9/5/07                       

     LaVesser, Cindy                            9/7/07                       

     Baasch, Dennis                             9/10/07                      

     Bruno, Kenneth                             9/10/07                      

     Rizzuto, Hugo                              9/11/07                      

     Simon, Jeffrey                             9/11/07                      

     Teudt, Jr., Gerald                         9/11/07                      

     Wharton, Paul                              9/10/07                      

     Davies, Lawrence                           9/12/07                      

     Fan, Joseph                                9/12/07                      

     Host, Douglas                              9/12/07                      

     Huddleston, James                          9/12/07                      

     Porterfield, Charlotte                     9/12/07                      

     LeFountain, Kitty                          9/12/07                      

     Chapman, Michael                           9/12/07                      

     McCord, Jennifer                           9/12/07                      

     Luke, A.                                   9/12/07                      

     Lidman, William                            9/17/07                      

     Cantor, Alicia                             9/17/07                      

     Barret, Paul                               9/18/07                      

     Moore, Paul                                9/18/07, 10/9/07, 10/17/07   

     Yusem, Stuart                              9/18/07                      

     Clay, Jewel                                9/19/07                      

     Koennecke, John                            9/19/07, 10/30/07            

     Shiver, Sandy                              9/19/07                      

     Brown, Christopher                         9/19/07                      

     McNair, Bruce                              9/24/07                      

     McWethy, Thomas                            9/24/07                      

     Hogg, Susan                                9/26/07                      

     Yurow, Louis                               9/27/07                      

     Borum, Darrell                             10/1/07                      

     Tilden, R. Bryan                           10/1/07, 10/3/07             

     Hagar, Derek                               10/1/07                      

     Hickey, Betty                              10/2/07                      

     Hochhalter, Lanny                          10/2/07, 10/12/07            

     Blue, Carter                               10/2/07                      

     Lopez, Giselle                             10/2/07                      

     Avery, L                                   10/3/07                      

     Tepper, Samuel                             10/5/07, 10/31/07            

     Berry, Carl                                10/8/07                      

     Mack, Larry                                10/8/07                      

     Freeman, Martin Lee                        10/9/07                      

     Gross, Lisa                                10/9/07, 10/10/07, 10/17/07  

     Dye, Vicki                                 10/15/07                     

     Adams, Cody                                10/16/07                     

     Brabham, Martin                            10/31/07                     

     Brooks, Pauletta                           10/22/07                     

     Bryant, Lynae                              10/30/07                     

     Busa, Anthony                              10/24/07                     

     Gierak, Richard                            10/11/07                     

     Goldstein, Paul                            10/23/07                     

     Haberberger, Susan                         10/15/07                     

     Little, Kathy                              9/12/07                      

     Manuel, Mel                                10/30/07                     

     Morris, Dan                                10/30/07                     

     Morton, Ann                                10/11/07                     

     Munoz-Vourakis, Marisa                     10/10/07                     

     Padsensky, Dj                              10/22/07                     

     Peacock, Scott                             10/11/07                     

     Pinera, Hector Y.                          10/10/07                     

     Ripley, Matthew                            10/16/07                     

     Rugh, Clayton                              10/15/07                     

     Sherman, Joe                               9/20/07                      

     Thometz, Tim                               10/16/07                     

     Veal, LaKeidra                             10/16/07                     

     Williams, Kevin                            10/30/07                     



     Complainant received facsimile solicitations after   Violation Date(s)  
     requesting no more be sent                                              

     Adams, Cody                                          10/24/07           

     Farquharson, Bill                                    10/11/07           

     Gibbons, Cathy                                       10/10/07           

     Haberberger, Susan                                   10/25/07           

     Wharton, Paul                                        9/11/07, 9/17/07,  
                                                          10/16/07           


   See 47 U.S.C. S: 503(b)(1). The Commission has the authority under this
   section of the Act to assess a forfeiture against any person who has
   "willfully or repeatedly failed to comply with any of the provisions of
   this Act or of any rule, regulation, or order issued by the Commission
   under this Act ...." See also 47 U.S.C. S: 503(b)(5) (stating that the
   Commission has the authority under this section of the Act to assess a
   forfeiture penalty against any person who does not hold a license, permit,
   certificate or other authorization issued by the Commission or an
   applicant for any of those listed instrumentalities so long as such person
   (A) is first issued a citation of the violation charged; (B) is given a
   reasonable opportunity for a personal interview with an official of the
   Commission, at the field office of the Commission nearest to the person's
   place of residence; and (C) subsequently engages in conduct of the type
   described in the citation).

   EZPMG, Inc. has offices at 28 Harrison Avenue, Suite 213, Englishtown, NJ
   07726. Kenneth Elias, owner and president of EZPMG, also has offices at 28
   Harrison Avenue, Suite 213, Englishtown, NJ 07726, and is listed as the
   contact person for EZPMG. Accordingly, all references in this NAL to EZPMG
   also encompass the foregoing individual and all other principals and
   officers of this entity, as well as the corporate entity itself.

   See  47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3);  see also 
   Rules and Regulations Implementing the Telephone Consumer Protection Act
   of 1991, Report and  Order and Third Order on Reconsideration, 21 FCC Rcd
   3787 (2006).

   47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3).

   47 U.S.C. S: 227(a)(4); 47 C.F.R. S: 64.1200(f)(13).

   An "established business relationship" is defined as a prior or existing
   relationship formed by a voluntary two-way communication "with or without
   an exchange of consideration, on the basis of an inquiry, application,
   purchase or transaction by the business or residential subscriber
   regarding products or services offered by such person or entity, which
   relationship has not been previously terminated by either party." 47
   C.F.R. S: 64.1200(f)(5).

   See 47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3)(i), (ii).

   Citation from Kurt A. Schroeder, Deputy Chief, Telecommunications
   Consumers Division, Enforcement Bureau, File No. EB-07-TC-1568 issued to
   EZPMG, Inc. on April 17, 2007 ("April 2007 citation").

   See 47 U.S.C. S: 503(b)(5) (authorizing the Commission to issue citations
   to persons who do not hold a license, permit, certificate or other
   authorization issued by the Commission or an applicant for any of those
   listed instrumentalities for violations of the Act or of the Commission's
   rules and orders).

   See Citation from Kurt A. Schroeder, Deputy Chief, Telecommunications
   Consumers Division, Enforcement Bureau, File No. EB-07-TC-12725 issued to
   Mr. Kenneth Elias on July 23, 2007 ("July 2007 citation").

   Bureau staff mailed the April 17, 2007 citation to the following address:
   EZPMG, Inc., Attn: Kenneth Elias, 28 Harrison Avenue, Englishtown, NJ
   07726. See n.2, supra. Bureau staff mailed the July 23, 2007 citation to
   the following address: Mr. Kenneth Elias, 28 Harrison Avenue, Suite 213,
   Englishtown, NJ 07726. See n.8, supra.

   On April 24, 2007, EZPMG, Inc. responded to the April 2007 citation. Mr.
   Kenneth B. Elias, President, EZPMG, Inc., to Kurt A., Schroeder, Deputy
   Chief, Telecommunications Consumers Division, Enforcement Bureau, Federal
   Communications Commission, dated April 24, 2007. On August 1, 2007, EZPMG,
   Inc. responded to the July 2007 citation. Mr. Kenneth B. Elias, President,
   EZPMG, Inc., to Kurt A., Schroeder, Deputy Chief, Telecommunications
   Consumers Division, Enforcement Bureau, Federal Communications Commission,
   dated August 1, 2007. Both of EZPMG's responses stated, among other
   things, that the fax numbers used to transmit the advertisements were
   publicly listed on the Internet, and yellow page listings. Kenneth Elias,
   owner of EZPMG, included internet pages, from which the fax numbers were
   obtained. The Act and our rules, however, explicitly require that a fax
   sender must first have an established business relationship with the fax
   recipient before using a fax number from a voluntarily published source to
   send unsolicited fax advertisements.  See 47 U.S.C. S:
   227(b)(1)(C)(i)-(iii); 47 C.F.R. S: 64.1200(a)(3) (unsolicited fax ads
   prohibited unless sender has EBR with recipient and the fax number was
   obtained, inter alia, from a directory, advertisement, or Internet site to
   which the recipient voluntarily made the number available for
   distribution); see also Rules and Regulations Implementing the Telephone
   Consumer Protection Act of 1991, CG Docket Nos. 02-278 and 05-338, Report
   and  Order and Third Order on Reconsideration, 21 FCC Rcd 3787, 3793-96
   (2006)(burden of proof to demonstrate established business relationship is
   on the sender; senders of facsimile advertisements must have an EBR with
   the recipient in order to send the advertisement to the recipient's
   facsimile number; that the facsimile number was made available in a
   directory, advertisement or website does not alone entitle a person to
   send a facsimile advertisement to that number). Here, the record shows
   that EZPMG apparently did not have the requisite EBR with the fax
   recipients before using published fax numbers.

   See Appendix for a listing of the consumer complaints against EZPMG
   requesting Commission action.

   We note that evidence of additional instances of unlawful conduct by EZPMG
   may form the basis of subsequent enforcement action.

   Section 503(b)(2)(C) provides for forfeitures up to $10,000 for each
   violation in cases not covered by subparagraph (A) or (B), which address
   forfeitures for violations by licensees and common carriers, among
   others.  See 47 U.S.C. S: 503(b).  In accordance with the inflation
   adjustment requirements contained in the Debt Collection Improvement Act
   of 1996, Pub. L. 104-134, Sec. 31001, 110 Stat. 1321, the Commission
   implemented an increase of the maximum statutory forfeiture under section
   503(b)(2)(C) to $11,000.  See 47 C.F.R. S:1.80(b)(3); Amendment of Section
   1.80 of the Commission's Rules and Adjustment of Forfeiture Maxima to
   Reflect Inflation, 15 FCC Rcd 18221 (2000); see also Amendment of Section
   1.80(b) of the Commission's Rules and Adjustment of Forfeiture Maxima to
   Reflect Inflation, 19 FCC Rcd 10945 (2004) (amendment of section 1.80(b)
   to reflect inflation left the forfeiture maximum for this type of violator
   at $11,000); Amendment of Section 1.80(b) of the Commission's Rules,
   Adjustment of Forfeiture Maxima to Reflect Inflation, FCC 08-154, rel.
   June 13, 2008 (when effective, forfeiture maximum for this type of
   violator increased to $16,000).  

   47 U.S.C. S: 503(b)(2)(D); The Commission's Forfeiture Policy Statement
   and Amendment of Section 1.80 of the Rules to Incorporate the Forfeiture
   Guidelines, Report and Order, 12 FCC Rcd 17087, 17100-01 para. 27 (1997)
   (Forfeiture Policy Statement), recon. denied, 15 FCC Rcd 303 (1999).

   See, e.g., complaint dated August 27, 2007, from Stephen Wallace (stating
   that he has never done any business with the fax advertiser, never made an
   inquiry or application to the fax advertiser, never given permission for
   the company to send the fax, and requested that the fax advertiser not fax
   advertisements to him.). The complainants involved in this action are
   listed in the Appendix.

   See 47 U.S.C. S: 227(a)(4); 47 C.F.R. S: 64.1200(f)(13) (definition
   previously at S: 64.1200(f)(10)).

   See  Get-Aways, Inc., Notice of Apparent Liability For Forfeiture, 15 FCC
   Rcd 1805 (1999); Get-Aways, Inc., Forfeiture Order, 15 FCC Rcd 4843
   (2000); see also US Notary, Inc., Notice of Apparent Liability for
   Forfeiture, 15 Rcd 16999 (2000); US Notary, Inc., Forfeiture Order, 16 FCC
   Rcd 18398 (2001); Tri-Star Marketing, Inc., Notice of Apparent Liability
   For Forfeiture, 15 FCC Rcd 11295 (2000); Tri-Star Marketing, Inc.,
   Forfeiture Order, 15 FCC Rcd 23198 (2000).

   See Carolina Liquidators, Inc., Notice of Apparent Liability for
   Forfeiture, 15 FCC 16,837, 16,842 (2000); 21st Century Fax(es) Ltd., AKA
   20th Century Fax(es), 15 FCC Rcd 24,406, 24,411 (2000).

   See  47 U.S.C. S: 503(b)(4)(C); 47 C.F.R. S: 1.80(f)(3).

   47 C.F.R. S: 1.80.

   (...continued from previous page)

                                                              (continued....)

   Federal Communications Commission FCC 08-190

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   Federal Communications Commission FCC 08-190