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                                   Before the

                       Federal Communications Commission

                             Washington, D.C. 20554


                                         )                               
                                                                         
                                         )                               
                                                                         
     In the Matter of                    )   File No. EB-05-TC-040       
                                                                         
     SMC, LLC                            )   NAL/Acct. No. 200832170009  
                                                                         
     Apparent Liability for Forfeiture   )   FRN: 0017313230             
                                                                         
                                         )                               
                                                                         
                                         )                               


                  NOTICE OF APPARENT LIABILITY FOR FORFEITURE

   Adopted: July 23, 2008 Released: July 24, 2008

   By the Commission:

   I. INTRODUCTION

    1. In this Notice of Apparent Liability for Forfeiture ("NAL"), we find
       that SMC, LLC ("SMC") apparently willfully or repeatedly violated
       section 227 of the Communications Act of 1934, as amended ("Act"), and
       the Commission's related rules and orders, by delivering at least
       fifty-nine unsolicited advertisements to the telephone facsimile
       machines of at least thirty consumers. Based on the facts and
       circumstances surrounding these apparent violations, we find that SMC
       is apparently liable for a forfeiture in the amount of $348,000.

   II. BACKGROUND

    2. Section 227(b)(1)(C) of the Act makes it "unlawful for any person
       within the United States, or any person outside the United States if
       the recipient is within the United States . . . to use any telephone
       facsimile machine, computer, or other device to send, to a telephone
       facsimile machine, an unsolicited advertisement."  The term
       "unsolicited advertisement" is defined in the Act and the Commission's
       rules as "any material advertising the commercial availability or
       quality of any property, goods, or services which is transmitted to
       any person without that person's prior express invitation or
       permission in writing or otherwise." Under the Commission's rules, an
       "established business relationship" exception permits a party to
       deliver a message to a consumer if the sender has an established
       business relationship with the recipient and the sender obtained the
       number of the facsimile machine through the voluntary communication by
       the recipient, directly to the sender, within the context of the
       established business relationship, or through a directory,
       advertisement, or a site on the Internet to which the recipient
       voluntarily agreed to make available its facsimile number for public
       distribution.

    3. On October 12, 2005, in response to one or more consumer complaints
       alleging that SMC had faxed unsolicited advertisements, the
       Commission's Enforcement Bureau ("Bureau") issued a citation to SMC,
       pursuant to section 503(b)(5) of the Act. The Bureau cited SMC for
       using a telephone facsimile machine, computer, or other device, to
       send unsolicited advertisements for medical services offered by
       another entity, to a telephone facsimile machine, in violation of
       section 227 of the Act and the Commission's related rules and orders.
       The citation, which was served by certified mail, return receipt
       requested, warned SMC that subsequent violations could result in the
       imposition of monetary forfeitures of up to $11,000 per violation, and
       included a copy of the consumer complaints that formed the basis of
       the citation. The citation informed SMC that within thirty (30) days
       of the date of the citation, it could either request an interview with
       Commission staff, or could provide a written statement responding to
       the citation. SMC did not request an interview or otherwise respond to
       the citation.

    4. Despite the citation's warning that subsequent violations could result
       in the imposition of monetary forfeitures, we have received additional
       consumer complaints indicating that SMC continued to engage in such
       conduct after issuance of the citation. We base our action here
       specifically on the complaints filed by thirty consumers establishing
       that SMC continued to send fifty-nine unsolicited advertisements to
       telephone facsimile machines after the date of the citation.

    5. Section 503(b) of the Act authorizes the Commission to assess a
       forfeiture of up to $11,000 for each violation of the Act or of any
       rule, regulation, or order issued by the Commission under the Act by a
       non-common carrier or other entity not specifically designated in
       section 503 of the Act. In exercising such authority, we are to take
       into account "the nature, circumstances, extent, and gravity of the
       violation and, with respect to the violator, the degree of
       culpability, any history of prior offenses, ability to pay, and such
       other matters as justice may require."

   III. DISCUSSION

   A. Violations of the Commission's Rules Restricting Unsolicited Facsimile
   Advertisements

   6. We find that SMC apparently violated section 227 of the Act and the
   Commission's related rules and orders by using a telephone facsimile
   machine, computer, or other device to send at least fifty-nine unsolicited
   advertisements to the thirty consumers identified in the Appendix. This
   NAL is based on evidence that the consumers received unsolicited fax
   advertisements from SMC after the Commission's citation. The facsimile
   transmissions advertise affordable life insurance. Further, according to
   the complaints, the consumers neither had an established business
   relationship with SMC nor gave SMC permission to send the facsimile
   transmissions. The faxes at issue here therefore fall within the
   definition of an "unsolicited advertisement."  Based on the entire record,
   including the consumer complaints, we conclude that SMC apparently
   violated section 227 of the Act and the Commission's related rules and
   orders by sending fifty-nine unsolicited advertisements to thirty
   consumers' facsimile machines.

    B. Proposed Forfeiture

   7. We find that SMC is apparently liable for a forfeiture in the amount of
   $348,000. Although the Commission's Forfeiture Policy Statement does not
   establish a base forfeiture amount for violating the prohibition against
   using a telephone facsimile machine to send unsolicited advertisements,
   the Commission has previously considered $4,500 per unsolicited fax
   advertisement to be an appropriate base amount. We apply that base amount
   to each of forty-four of the apparent violations. In addition, where the
   consumer requests the company to stop sending facsimile messages, and the
   company continues to send them, the Commission has previously considered
   $10,000 per unsolicited fax advertisement the appropriate forfeiture for
   such egregious violations. Here, eight consumers specifically requested
   that SMC cease sending facsimiles. Notwithstanding these requests, SMC
   sent fifteen additional facsimiles to these consumers. We therefore apply
   the $10,000 amount to each of these fifteen apparent violations. Thus, a
   total forfeiture of $348,000 is proposed. SMC will have the opportunity to
   submit evidence and arguments in response to this NAL to show that no
   forfeiture should be imposed or that some lesser amount should be
   assessed.

   IV. CONCLUSION AND ORDERING CLAUSES

   8. We have determined that SMC, LLC apparently violated section 227 of the
   Act and the Commission's related rules and orders by using a telephone
   facsimile machine, computer, or other device to send at least fifty-nine
   unsolicited advertisements to the thirty consumers identified in the
   Appendix. We have further determined that SMC, LLC is apparently liable
   for a forfeiture in the amount of $348,000.

   9. Accordingly, IT IS ORDERED, pursuant to section 503(b) of the Act, 47
   U.S.C. S: 503(b), and section 1.80 of the rules, 47 C.F.R. S: 1.80, that
   SMC, LLC is hereby NOTIFIED of this APPARENT LIABILITY FOR A FORFEITURE in
   the amount of $348,000 for willful or repeated violations of section
   227(b)(1)(C) of the Communications Act, 47 U.S.C. S: 227(b)(1)(C),
   sections 64.1200(a)(3) of the Commission's rules, 47 C.F.R. S:
   64.1200(a)(3), and the related orders described in the paragraphs above.

   10. IT IS FURTHER ORDERED THAT, pursuant to section 1.80 of the
   Commission's rules, within thirty (30) days of the release date of this
   Notice of Apparent Liability for Forfeiture, SMC, LLC SHALL PAY the full
   amount of the proposed forfeiture or SHALL FILE a written statement
   seeking reduction or cancellation of the proposed forfeiture.

   11. Payment of the forfeiture must be made by check or similar instrument,
   payable to the order of the Federal Communications Commission. The payment
   must include the NAL/Account Number and FRN Number referenced above.
   Payment by check or money order may be mailed to Federal Communications
   Commission, P.O. Box 979088, St. Louis, MO 63197-9000. Payment by
   overnight mail may be sent to U.S. Bank - Government Lockbox #979088,
   SL-MO-C2-GL, 1005 Convention Plaza, St. Louis, MO 63101. Payment by wire
   transfer may be made to ABA Number 021030004, receiving bank TREAS/NYC,
   and account number 27000001. For payment by credit card, an FCC Form 159
   (Remittance Advice) must be submitted.  When completing the FCC Form 159,
   enter the NAL/Account number in block number 23A (call sign/other ID), and
   enter the letters "FORF" in block number 24A (payment type code). SMC, LLC
   will also send electronic notification on the date said payment is made to
   Johnny.drake@fcc.gov. Requests for full payment under an installment plan
   should be sent to:  Chief Financial Officer -- Financial Operations, 445
   12th Street, S.W., Room 1-A625, Washington, D.C.  20554.   Please contact
   the Financial Operations Group Help Desk at 1-877-480-3201 or Email:
   ARINQUIRIES@fcc.gov with any questions regarding payment procedures.

   12. The response, if any, must be mailed both to the Office of the
   Secretary, Federal Communications Commission, 445 12th Street, SW,
   Washington, DC 20554, ATTN: Enforcement Bureau, Telecommunications
   Consumers Division, and to Colleen Heitkamp, Chief, Telecommunications
   Consumers Division, Enforcement Bureau, Federal Communications Commission,
   445 12th Street, SW, Washington, DC 20554, and must include the NAL/Acct.
   No. referenced in the caption.

   13. The Commission will not consider reducing or canceling a forfeiture in
   response to a claim of inability to pay unless the petitioner submits: (1)
   federal tax returns for the most recent three-year period; (2) financial
   statements prepared according to generally accepted accounting practices;
   or (3) some other reliable and objective documentation that accurately
   reflects the petitioner's current financial status. Any claim of inability
   to pay must specifically identify the basis for the claim by reference to
   the financial documentation submitted.

   14. IT IS FURTHER ORDERED that a copy of this Notice of Apparent Liability
   for Forfeiture shall be sent by Certified Mail Return Receipt Requested
   and First Class Mail to SMC, LLC, Attention: Greg Horne, 13612 Midway
   Road, #405, Farmers Branch, TX 75244, 6009 W. Parker Road, Suite 149-114,
   Plano, TX 75093, 13612 Midway Road, #405, Dallas, TX 75244 and 16901
   Dallas Parkway, Addison, TX 75001.

   FEDERAL COMMUNICATIONS COMMISSION

   Marlene H. Dortch

   Secretary

                                    APPENDIX

                        Complainants and Violation Dates


     Complainant received facsimile              Violation Date(s)           
     solicitations                                                           

     Thomas Abbott                               8/16/07                     

     Todd Arnold                                 9/9/07, 9/12/07, 9/25/07    

     David Brown                                 8/25/07                     

     Brenda Carlson                              10/25/07                    

     Jan Deswik                                  10/10/07                    

     Constance Elliott                           9/22/07, 10/18/07           

     D'Auric Gladney                             8/10/07                     

     Marla Goldstein                             10/17/07                    

     Tammy Kloser                                9/11/07, 10/4/07            

     Kurt Kolb                                   9/19/07                     

     Andrew Kraus                                10/24/07                    

     Alan MacIntyre                              9/1/07, 9/30/07, 10/26/07   

     Laura Palmberg                              10/1/07                     

     Gisela Palmero                              9/2/07                      

     Ronald Sanders                              8/8/07, 9/5/07              

     Harry Schultz                               8/16/07, 9/11/07, 10/8/07   

     James Scielzo                               9/25/07                     

     Sung Shim                                   8/29/08                     

     Wayne Smith                                 8/28/07, 9/11/07, 9/25/07   

     Melissa Spencer                             8/17/07, 8/22/07            

     Gary Stacharowski                           8/20/07, 9/7/07, 9/22/07    

     Carolyn Stock                               9/26/07, 9/28/07, 10/4/07,  
                                                 10/12/07                    

     Ira Sutker                                  8/16/07, 10/11/07           

     Dewey Watkins                               10/23/07                    

     Gary Willis                                 8/26/07                     

     Marvin Zelkowitz                            9/21/07                     





     Complainant received facsimile solicitations   Violation Date(s)        
     after requesting no more be sent                                        

     Mona Ewest                                     8/3/07, 8/6/07, 8/28/07  

     Randal Miles                                   7/25/07; 8/25/07         

     Marsha Montgomery                              9/11/07                  

     James Scielzo                                  10/4/07, 10/10/07        

     Wayne Smith                                    10/4/07, 10/9/07         

     Melissa Spencer                                8/27/08, 9/11/07,        
                                                    9/25/07                  

     Carolyn Stock                                  10/16/07                 

     Katie Williams                                 8/28/07                  




   See 47 U.S.C. S: 503(b)(1). The Commission has the authority under this
   section of the Act to assess a forfeiture against any person who has
   "willfully or repeatedly failed to comply with any of the provisions of
   this Act or of any rule, regulation, or order issued by the Commission
   under this Act ...." See also 47 U.S.C. S: 503(b)(5) (stating that the
   Commission has the authority under this section of the Act to assess a
   forfeiture penalty against any person who does not hold a license, permit,
   certificate or other authorization issued by the Commission or an
   applicant for any of those listed instrumentalities so long as such person
   (A) is first issued a citation of the violation charged; (B) is given a
   reasonable opportunity for a personal interview with an official of the
   Commission, at the field office of the Commission nearest to the person's
   place of residence; and (C) subsequently engages in conduct of the type
   described in the citation).

   SMC has its office at 13612 Midway Road, #405, Farmers Branch, TX 75244.
   Greg Horne is listed as the contact person for SMC. In addition, SMC has
   offices at 6009 W. Parker Road, Suite 149-114, Plano, TX 75093; 13612
   Midway Road, #405, Dallas, TX 75244 and 16901 Dallas Parkway, Addison, TX
   75001. Accordingly, all references in this NAL to SMC also encompass the
   foregoing individual and all other principals and officers of this entity,
   as well as the corporate entity itself. Mr. Horne is also the contact
   person for The Hot Lead, LLC and RMG Communications, which have been the
   subject of prior enforcement actions. See  RMG Communications, Notice of
   Apparent Liability for Forfeiture, 22 FCC RCD 17133 (2007); The Hot Lead,
   LLC, Forfeiture Order, 23 FCC Rcd 5282 (2008).

   See  47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3);  see also 
   Rules and Regulations Implementing the Telephone Consumer Protection Act
   of 1991, Report and  Order and Third Order on Reconsideration, 21 FCC Rcd
   3787 (2006).

   47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3).

   47 U.S.C. S: 227(a)(4); 47 C.F.R. S: 64.1200(f)(13).

   An "established business relationship" is defined as a prior or existing
   relationship formed by a voluntary two-way communication "with or without
   an exchange of consideration, on the basis of an inquiry, application,
   purchase or transaction by the business or residential subscriber
   regarding products or services offered by such person or entity, which
   relationship has not been previously terminated by either party." 47
   C.F.R. S: 64.1200(f)(5).

   See 47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3)(i), (ii).

   Citation from Kurt A. Schroeder, Deputy Chief, Telecommunications
   Consumers Division, Enforcement Bureau, File No. EB-05-TC-040, issued to
   SMC on October 12, 2005.

   See 47 U.S.C. S: 503(b)(5) (authorizing the Commission to issue citations
   to persons who do not hold a license, permit, certificate or other
   authorization issued by the Commission or an applicant for any of those
   listed instrumentalities for violations of the Act or of the Commission's
   rules and orders).

   Bureau staff mailed the citation to the following address: 13612 Midway
   Road, Suite 405, Dallas, TX 75244-3410. See n.2, supra.

   Following the issuance of the citation, the Commission continued to
   receive complaints from multiple consumers alleging that SMC faxed
   unsolicited advertisements to them. These complaints, received after the
   Commission's citation, resulted in the issuance of a Notice of Apparent
   Liability for Forfeiture against SMC on February 29, 2008, in the amount
   of $458,500. See SMC, LLC, Notice of Apparent Liability for Forfeiture, 23
   FCC Rcd 3497 (2008).

   See Appendix for a listing of the consumer complaints against SMC
   requesting Commission action.

   We note that evidence of additional instances of unlawful conduct by SMC
   may form the basis of subsequent enforcement action.

   Section 503(b)(2)(C) provides for forfeitures up to $10,000 for each
   violation in cases not covered by subparagraph (A) or (B), which address
   forfeitures for violations by licensees and common carriers, among others.
   See 47 U.S.C. S: 503(b). In accordance with the inflation adjustment
   requirements contained in the Debt Collection Improvement Act of 1996,
   Pub. L. 104-134, Sec. 31001, 110 Stat. 1321, the Commission implemented an
   increase of the maximum statutory forfeiture under section 503(b)(2)(C) to
   $11,000. See 47 C.F.R. S:1.80(b)(3); Amendment of Section 1.80 of the
   Commission's Rules and Adjustment of Forfeiture Maxima to Reflect
   Inflation, 15 FCC Rcd 18221 (2000); see also Amendment of Section 1.80(b)
   of the Commission's Rules and Adjustment of Forfeiture Maxima to Reflect
   Inflation, 19 FCC Rcd 10945 (2004) (amendment of section 1.80(b) to
   reflect inflation left the forfeiture maximum for this type of violator at
   $11,000); Amendment of Section 1.80(b) of the Commission's Rules,
   Adjustment of Forfeiture Maxima to Reflect Inflation, FCC 08-154, rel.
   June 13, 2008 (when effective, forfeiture maximum for this type of
   violator increased to $16,000).

   47 U.S.C. S: 503(b)(2)(D); The Commission's Forfeiture Policy Statement
   and Amendment of Section 1.80 of the Rules to Incorporate the Forfeiture
   Guidelines, Report and Order, 12 FCC Rcd 17087, 17100-01 para. 27 (1997)
   (Forfeiture Policy Statement), recon. denied, 15 FCC Rcd 303 (1999).

   See, e.g., complaint dated August 25, 2007, from David Brown (stating that
   he has never done any business with the fax advertiser, never made an
   inquiry or application to the fax advertiser and never given permission
   for the company to send the fax); complaint dated August 22, 2007, from
   Melissa Spencer (stating that she has never done any business with the fax
   advertiser, never made an inquiry or application to the fax advertiser and
   never given permission for the company to send the fax). The complainants
   involved in this action are listed in the Appendix.

   See 47 U.S.C. S: 227(a)(4); 47 C.F.R. S: 64.1200(f)(13) (definition
   previously at S: 64.1200(f)(10)).

   See  Get-Aways, Inc., Notice of Apparent Liability For Forfeiture, 15 FCC
   Rcd 1805 (1999); Get-Aways, Inc., Forfeiture Order, 15 FCC Rcd 4843
   (2000); see also US Notary, Inc., Notice of Apparent Liability for
   Forfeiture, 15 Rcd 16999 (2000); US Notary, Inc., Forfeiture Order, 16 FCC
   Rcd 18398 (2001); Tri-Star Marketing, Inc., Notice of Apparent Liability
   For Forfeiture, 15 FCC Rcd 11295 (2000); Tri-Star Marketing, Inc.,
   Forfeiture Order, 15 FCC Rcd 23198 (2000).

   See Carolina Liquidators, Inc., Notice of Apparent Liability for
   Forfeiture, 15 FCC 16,837, 16,842 (2000); 21st Century Fax(es) Ltd., AKA
   20th Century Fax(es), 15 FCC Rcd 24,406, 24,411 (2000).

   See  47 U.S.C. S: 503(b)(4)(C); 47 C.F.R. S: 1.80(f)(3).

   47 C.F.R. S: 1.80.

   (...continued from previous page)

                                                              (continued....)

   Federal Communications Commission FCC 08-170

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   Federal Communications Commission FCC 08-170