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Before the
Federal Communications Commission
Washington, D.C. 20554
)
)
In the Matter of )
MEXICO MARKETING, LLC )
d/b/a TravelComm, Inc. )
d/b/a TravelComm Industries, Inc. )
d/b/a Canadian Travel )
d/b/a Patriot Travel )
d/b/a CancunAllInclusive.net )
d/b/a Cheapticketscancun )
d/b/a International Resort Reservations ) File No. EB-06-TC-130
d/b/a Cancun Adventures, Inc. ) NAL/Acct. No.
200732170070
d/b/a cancunbestfares )
FRN: 0016560401
d/b/a cancunonsale.com )
d/b/a Choosecancun.com )
d/b/a Island Reef Resorts )
d/b/a Vacations, Inc. )
d/b/a Vacations IV )
d/b/a your cancun vacation )
d/b/a yourcancunvacation.com )
d/b/a Priceline Cancun )
Apparent Liability for Forfeiture )
)
)
NOTICE OF APPARENT LIABILITY FOR FORFEITURE
Adopted: June 30, 2008 Released: June 30, 2008
By the Commission:
I. INTRODUCTION
1. In this Notice of Apparent Liability for Forfeiture ("NAL"), we find
that Mexico Marketing, LLC ("Mexico Marketing") apparently willfully
or repeatedly violated section 227 of the Communications Act of 1934,
as amended ("Act"), and the Commission's related rules and orders, by
delivering at least forty-one unsolicited advertisements to the
telephone facsimile machines of at least thirty-one consumers. Based
on the facts and circumstances surrounding the apparent violation, we
find that Mexico Marketing is apparently liable for a forfeiture in
the amount of $239,500.
II. BACKGROUND
2. Section 227(b)(1)(C) of the Act makes it "unlawful for any person
within the United States, or any person outside the United States if
the recipient is within the United States . . . to use any telephone
facsimile machine, computer, or other device to send, to a telephone
facsimile machine, an unsolicited advertisement." The term
"unsolicited advertisement" is defined in the Act and the Commission's
rules as "any material advertising the commercial availability or
quality of any property, goods, or services which is transmitted to
any person without that person's prior express invitation or
permission in writing or otherwise." Under the Commission's rules, an
"established business relationship" exception permits a party to
deliver a message to a consumer if the sender has an established
business relationship with the recipient and the sender obtained the
number of the facsimile machine through the voluntary communication by
the recipient, directly to the sender, within the context of the
established business relationship, or through a directory,
advertisement, or a site on the Internet to which the recipient
voluntarily agreed to make available its facsimile number for public
distribution.
3. On June 30, 2006, in response to one or more consumer complaints
alleging that Mexico Marketing had faxed unsolicited advertisements,
the Enforcement Bureau ("Bureau") issued a citation to Mexico
Marketing, pursuant to section 503(b)(5) of the Act. The Bureau cited
Mexico Marketing for using a telephone facsimile machine, computer, or
other device, to send unsolicited advertisements to a telephone
facsimile machine, in violation of section 227 of the Act and the
Commission's related rules and orders. The citation, which was served
by certified mail, return receipt requested, warned Mexico Marketing
that subsequent violations could result in the imposition of monetary
forfeitures of up to $11,000 per violation, and included a copy of the
consumer complaints that formed the basis of the citation. The
citation informed Mexico Marketing that within thirty (30) days of the
date of the citation, it could either request an interview with
Commission staff, or could provide a written statement responding to
the citation. Mexico Marketing did not request an interview or
otherwise respond to the citation.
4. Despite the citation's warning that subsequent violations could result
in the imposition of monetary forfeitures, we have received additional
consumer complaints indicating that Mexico Marketing continued to
engage in such conduct after receiving the citation. We base our
action here specifically on the complaints filed by thirty-one
consumers establishing that Mexico Marketing continued to send
forty-one unsolicited advertisements to telephone facsimile machines
after the date of the citation.
5. Section 503(b) of the Act authorizes the Commission to assess a
forfeiture of up to $11,000 for each violation of the Act or of any
rule, regulation, or order issued by the Commission under the Act by a
non-common carrier or other entity not specifically designated in
section 503 of the Act. In exercising such authority, we are to take
into account "the nature, circumstances, extent, and gravity of the
violation and, with respect to the violator, the degree of
culpability, any history of prior offenses, ability to pay, and such
other matters as justice may require."
III. DISCUSSION
A. Violations of the Commission's Rules Restricting Unsolicited Facsimile
Advertisements
6. We find that Mexico Marketing apparently violated section 227 of the
Act and the Commission's related rules and orders by using a telephone
facsimile machine, computer, or other device to send at least forty-one
unsolicited advertisements to the thirty-one consumers identified in the
Appendix. This NAL is based on evidence that the consumers received
unsolicited fax advertisements from Mexico Marketing after the
Commission's citation. The facsimile transmissions advertise vacation
packages. Further, according to the complaints, the consumers neither had
an established business relationship with Mexico Marketing nor gave Mexico
Marketing permission to send the facsimile transmissions. The faxes at
issue here therefore fall within the definition of an "unsolicited
advertisement." Based on the entire record, including the consumer
complaints, we conclude that Mexico Marketing apparently violated section
227 of the Act and the Commission's related rules and orders by sending
forty-one unsolicited advertisements to thirty-one consumers' facsimile
machines.
B. Proposed Forfeiture
7. We find that Mexico Marketing is apparently liable for a forfeiture in
the amount of $239,500. Although the Commission's Forfeiture Policy
Statement does not establish a base forfeiture amount for violating the
prohibition against using a telephone facsimile machine to send
unsolicited advertisements, the Commission has previously considered
$4,500 per unsolicited fax advertisement to be an appropriate base amount.
We apply that base amount to each of thirty-one of the apparent
violations. In addition, where the consumer requests the company to stop
sending facsimile messages, and the company continues to send them, the
Commission has previously considered $10,000 per unsolicited fax
advertisement the appropriate forfeiture for such egregious violations.
Here, seven consumers specifically requested that Mexico Marketing cease
sending facsimiles. Notwithstanding these requests, Mexico Marketing sent
ten additional facsimiles to these consumers. We therefore apply the
$10,000 amount to each of these ten apparent violations. Thus, a total
forfeiture of $239,500 is proposed. Mexico Marketing will have the
opportunity to submit evidence and arguments in response to this NAL to
show that no forfeiture should be imposed or that some lesser amount
should be assessed.
IV. CONCLUSION AND ORDERING CLAUSES
8. We have determined that Mexico Marketing apparently violated section
227 of the Act and the Commission's related rules and orders by using a
telephone facsimile machine, computer, or other device to send at least
forty-one unsolicited advertisements to the thirty-one consumers
identified in the Appendix. We have further determined that Mexico
Marketing is apparently liable for a forfeiture in the amount of $239,500.
9. Accordingly, IT IS ORDERED, pursuant to section 503(b) of the Act, 47
U.S.C. S: 503(b), and section 1.80 of the rules, 47 C.F.R. S: 1.80, that
Mexico Marketing is hereby NOTIFIED of this APPARENT LIABILITY FOR A
FORFEITURE in the amount of $239,500 for willful or repeated violations of
section 227(b)(1)(C) of the Communications Act, 47 U.S.C. S: 227(b)(1)(C),
sections 64.1200(a)(3) of the Commission's rules, 47 C.F.R. S:
64.1200(a)(3), and the related orders described in the paragraphs above.
10. IT IS FURTHER ORDERED THAT, pursuant to section 1.80 of the
Commission's rules, within thirty (30) days of the release date of this
Notice of Apparent Liability for Forfeiture, Mexico Marketing SHALL PAY
the full amount of the proposed forfeiture or SHALL FILE a written
statement seeking reduction or cancellation of the proposed forfeiture.
11. Payment of the forfeiture must be made by check or similar instrument,
payable to the order of the Federal Communications Commission. The payment
must include the NAL/Account Number and FRN Number referenced above.
Payment by check or money order may be mailed to Federal Communications
Commission, P.O. Box 979088, St. Louis, MO 63197-9000. Payment by
overnight mail may be sent to U.S. Bank - Government Lockbox #979088,
SL-MO-C2-GL, 1005 Convention Plaza, St. Louis, MO 63101. Payment by wire
transfer may be made to ABA Number 021030004, receiving bank TREAS/NYC,
and account number 27000001. For payment by credit card, an FCC Form 159
(Remittance Advice) must be submitted. When completing the FCC Form 159,
enter the NAL/Account number in block number 23A (call sign/other ID), and
enter the letters "FORF" in block number 24A (payment type code). Mexico
Marketing will also send electronic notification on the date said payment
is made to Johnny.drake@fcc.gov. Requests for full payment under an
installment plan should be sent to: Chief Financial Officer -- Financial
Operations, 445 12th Street, S.W., Room 1-A625, Washington, D.C. 20554.
Please contact the Financial Operations Group Help Desk at 1-877-480-3201
or Email: ARINQUIRIES@fcc.gov with any questions regarding payment
procedures.
12. The response, if any, must be mailed both to the Office of the
Secretary, Federal Communications Commission, 445 12th Street, SW,
Washington, DC 20554, ATTN: Enforcement Bureau, Telecommunications
Consumers Division, and to Colleen Heitkamp, Chief, Telecommunications
Consumers Division, Enforcement Bureau, Federal Communications Commission,
445 12th Street, SW, Washington, DC 20554, and must include the NAL/Acct.
No. referenced in the caption.
13. The Commission will not consider reducing or canceling a forfeiture in
response to a claim of inability to pay unless the petitioner submits: (1)
federal tax returns for the most recent three-year period; (2) financial
statements prepared according to generally accepted accounting practices;
or (3) some other reliable and objective documentation that accurately
reflects the petitioner's current financial status. Any claim of inability
to pay must specifically identify the basis for the claim by reference to
the financial documentation submitted.
14. IT IS FURTHER ORDERED that a copy of this Notice of Apparent Liability
for Forfeiture shall be sent by Certified Mail Return Receipt Requested to
Mexico Marketing, Attention: Jerry Decker, Rigoberto Sotolongo, 5895
Carrier Drive, Orlando, FL 32819; 5850 Lakehurst Drive, #280, Orlando, FL
32819; P.O. Box 300245, Casselberry, FL 32730; 322 W. Newell St., Winter
Garden, FL 34787; P.O. Box 300039, Fern Park, FL 32730; 5439 International
Drive, Orlando, FL 32819; 5859 Carrier Drive, Orlando, FL 32819; 7205
International Drive, Orlando, FL 32819; and c/o Dorough, Calzada & Hamner,
P.L., 419 North Magnolia Avenue, Orlando, FL 32801.
FEDERAL COMMUNICATIONS COMMISSION
Marlene H. Dortch
Secretary
APPENDIX
Complainants and Violation Dates
Complainant received facsimile Violation Date(s)
solicitations
Jere Bice 7/2/07
Chris Burger 7/12/07
Audrey Casey 7/5/07
Sue Conachan 7/12/07
David Crochet 7/13/07
Mike Cullen 7/5/07
Warren Davis 7/9/07
Mark Duranty 7/3/07
Joann Formisano 7/6/07
Ben Forta 7/3/07
Bonnie Geisler 7/10/07, 7/11/07, 7/12/07
Sherry Germann 7/5/07
Rick Grossman 7/13/07
Lanny Hochhalter 7/12/07
Mark Kirschke 7/10/07
James Merlo 7/7/07
Robert Nicolais 7/6/07
David Oglesby 7/3/07, 7/11/07
J. Schutze 7/5/07
Karen Shill 7/12/07
Anthony Sifert 7/2/07, 7/9/07
Helge Steiness 7/3/07
Jimmy Sutton 7/12/07
R. Bryan Tilden 7/4/07, 7/11/07
Sophia Yen 7/1/07, 7/2/07
Complainant received facsimile
solicitations after requesting no more be Violation Date(s)
sent
Sue Beach-Roberts 7/16/07, 7/27/07
Tyler Boon 7/11/07
Ellen Gordon 7/2/07
Randal Miles 7/3/07, 7/10/07, 7/16/07
Virginia Nash 7/16/07
Helge Steiness 7/10/07
Mac Watson 7/3/07
See 47 U.S.C. S: 503(b)(1). The Commission has the authority under this
section of the Act to assess a forfeiture against any person who has
"willfully or repeatedly failed to comply with any of the provisions of
this Act or of any rule, regulation, or order issued by the Commission
under this Act ...." See also 47 U.S.C. S: 503(b)(5) (stating that the
Commission has the authority under this section of the Act to assess a
forfeiture penalty against any person who does not hold a license, permit,
certificate or other authorization issued by the Commission or an
applicant for any of those listed instrumentalities so long as such person
(A) is first issued a citation of the violation charged; (B) is given a
reasonable opportunity for a personal interview with an official of the
Commission, at the field office of the Commission nearest to the person's
place of residence; and (C) subsequently engages in conduct of the type
described in the citation).
According to publicly available information, Mexico Marketing is also
doing business as TravelComm, Inc., TravelComm Industries, Inc., Canadian
Travel, Patriot Travel, CancunAllInclusive.net, Cheapticketscancun,
International Resort Reservations, Cancun Adventures, Inc,
cancunbestfares, cancunonsale.com, Choosecancun.com, Island Reef Resorts,
Vacations, Inc., Vacations IV, your cancun vacation, yourcancunvaction.com
and Priceline Cancun. Therefore, all references in this NAL to "Mexico
Marketing" encompass Mexico Marketing as well as TravelComm, Inc.,
TravelComm Industries, Inc., Canadian Travel, Patriot Travel,
CancunAllInclusive.net, Cheapticketscancun, International Resort
Reservations, Cancun Adventures, Inc., cancunbestfares, cancunonsale.com,
Choosecancun.com, Island Reef Resorts, Vacations, Inc., Vacations IV, your
cancun vacation, yourcancunvaction.com and Priceline Cancun. Mexico
Marketing has offices at 5895 Carrier Drive, Orlando, FL 32819; 5850
Lakehurst Drive, #280, Orlando, FL 32819; P.O. Box 300245, Casselberry, FL
32730; 322 W Newell St., Winter Garden, FL 34787; P.O. Box 300039, Fern
Park, FL 32730; 5439 International Drive, Orlando, FL 32819; 5859 Carrier
Drive, Orlando, FL 32819; and 7205 International Drive, Orlando, FL 32819.
Jerry Decker, President of Sales and Marketing, is listed as the contact
person for Mexico Marketing. Rigoberto Sotolongo is listed as President
for Mexico Marketing and Peter Sotolongo is the Manager. Accordingly, all
references in this NAL to "Mexico Marketing" also encompass the foregoing
individuals and all other principals and officers of this entity, as well
as the corporate entity itself. The Registered Agent for Mexico Marketing
is listed as Dorough, Calzada & Hamner, P.L., 419 North Magnolia Avenue,
Orlando, FL 32801.
See 47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3); see also
Rules and Regulations Implementing the Telephone Consumer Protection Act
of 1991, Report and Order and Third Order on Reconsideration, 21 FCC Rcd
3787 (2006).
47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3).
47 U.S.C. S: 227(a)(4); 47 C.F.R. S: 64.1200(f)(13).
An "established business relationship" is defined as a prior or existing
relationship formed by a voluntary two-way communication "with or without
an exchange of consideration, on the basis of an inquiry, application,
purchase or transaction by the business or residential subscriber
regarding products or services offered by such person or entity, which
relationship has not been previously terminated by either party." 47
C.F.R. S: 64.1200(f)(5).
See 47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3)(i), (ii).
Citation from Kurt A. Schroeder, Deputy Chief, Telecommunications
Consumers Division, Enforcement Bureau, File No. EB-06-TC-130, issued to
Mexico Marketing on June 30, 2006. The Commission staff previously issued
a citation for unsolicited facsimile advertising to TravelComm Industries,
Inc. on May 19, 2005.
See 47 U.S.C. S: 503(b)(5) (authorizing the Commission to issue citations
to persons who do not hold a license, permit, certificate or other
authorization issued by the Commission or an applicant for any of those
listed instrumentalities for violations of the Act or of the Commission's
rules and orders).
Bureau staff mailed the citation to Mexico Marketing, LLC's three Florida
addresses: 5895 Carrier Drive, Orlando, FL 32819; P.O. Box 300245,
Casselberry, FL 32730; and 322 W. Newell St., Winter Garden, FL 34787. The
citation was also sent by regular mail to P.O. Box 300245, Casselberry, FL
32730.
Following the issuance of the citation, the Commission continued to
receive complaints from multiple consumers alleging that Mexico Marketing
faxed unsolicited advertisements to them. These complaints, received after
the Commission's citation, resulted in the issuance of two Notices of
Apparent Liability for Forfeiture against Mexico Marketing on July 31,
2007 in the amount of $1,133,000 and on December 28, 2007 in the amount of
$325,000. Mexico Marketing, LLC, Notice of Apparent Liability for
Forfeiture, 22 FCC Rcd 14196 (2007); Mexico Marketing, LLC, Notice of
Apparent Liability for Forfeiture, 22 FCC Rcd 22218 (2007).
See Appendix for a listing of the consumer complaints against Mexico
Marketing requesting Commission action.
We note that evidence of additional instances of unlawful conduct by
Mexico Marketing may form the basis of subsequent enforcement action.
Section 503(b)(2)(C) provides for forfeitures up to $10,000 for each
violation in cases not covered by subparagraph (A) or (B), which address
forfeitures for violations by licensees and common carriers, among others.
See 47 U.S.C. S: 503(b). In accordance with the inflation adjustment
requirements contained in the Debt Collection Improvement Act of 1996,
Pub. L. 104-134, Sec. 31001, 110 Stat. 1321, the Commission implemented an
increase of the maximum statutory forfeiture under section 503(b)(2)(C) to
$11,000. See 47 C.F.R. S:1.80(b)(3); Amendment of Section 1.80 of the
Commission's Rules and Adjustment of Forfeiture Maxima to Reflect
Inflation, 15 FCC Rcd 18221 (2000); see also Amendment of Section 1.80(b)
of the Commission's Rules and Adjustment of Forfeiture Maxima to Reflect
Inflation, 19 FCC Rcd 10945 (2004) (this recent amendment of section
1.80(b) to reflect inflation left the forfeiture maximum for this type of
violator at $11,000).
47 U.S.C. S: 503(b)(2)(D); The Commission's Forfeiture Policy Statement
and Amendment of Section 1.80 of the Rules to Incorporate the Forfeiture
Guidelines, Report and Order, 12 FCC Rcd 17087, 17100-01 para. 27 (1997)
(Forfeiture Policy Statement), recon. denied, 15 FCC Rcd 303 (1999).
See, e.g., complaint dated July 2, 2007, from Jere Bice (stating that he
has never done any business with the fax advertiser, never made an inquiry
or application to the fax advertiser and never given permission for the
company to send the fax); complaint dated July 12, 2007, from Sue Conachan
(stating that she has never done any business with the fax advertiser,
never made an inquiry or application to the fax advertiser and never given
permission for the company to send the fax). The complainants involved in
this action are listed in the Appendix.
See 47 U.S.C. S: 227(a)(4); 47 C.F.R. S: 64.1200(f)(13) (definition
previously at S: 64.1200(f)(10)).
See Get-Aways, Inc., Notice of Apparent Liability For Forfeiture, 15 FCC
Rcd 1805 (1999); Get-Aways, Inc., Forfeiture Order, 15 FCC Rcd 4843
(2000); see also US Notary, Inc., Notice of Apparent Liability for
Forfeiture, 15 Rcd 16999 (2000); US Notary, Inc., Forfeiture Order, 16 FCC
Rcd 18398 (2001); Tri-Star Marketing, Inc., Notice of Apparent Liability
For Forfeiture, 15 FCC Rcd 11295 (2000); Tri-Star Marketing, Inc.,
Forfeiture Order, 15 FCC Rcd 23198 (2000).
See Carolina Liquidators, Inc., Notice of Apparent Liability for
Forfeiture, 15 FCC 16,837, 16,842 (2000); 21st Century Fax(es) Ltd., AKA
20th Century Fax(es), 15 FCC Rcd 24,406, 24,411 (2000).
See 47 U.S.C. S: 503(b)(4)(C); 47 C.F.R. S: 1.80(f)(3).
47 C.F.R. S: 1.80.
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Federal Communications Commission FCC 08-161
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Federal Communications Commission FCC 08-161