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                                   Before the

                       Federal Communications Commission

                             Washington, D.C. 20554


                                             )                               
                                                                             
                                             )                               
                                                                             
     In the Matter of                        )                               
                                                                             
     Universal Roofing                       )   File No. EB-06-TC-254       
                                                                             
     d/b/a Universal Roofing & General       )   NAL/Acct. No. 200832170080  
     Contracting                                                             
                                             )   FRN: 0018140293             
     Apparent Liability for Forfeiture                                       
                                             )                               
                                                                             
                                             )                               
                                                                             
                                             )                               


                  NOTICE OF APPARENT LIABILITY FOR FORFEITURE

   Adopted: September 24, 2008 Released: September 26, 2008 

   By the Chief, Enforcement Bureau:

   I. INTRODUCTION

    1. In this Notice of Apparent Liability for Forfeiture ("NAL"), we find
       that Universal Roofing apparently willfully or repeatedly violated
       section 227 of the Communications Act of 1934, as amended ("Act"), and
       the Commission's related rules and orders, by delivering at least one
       unsolicited advertisement to the telephone facsimile machine of at
       least one consumer. Based on the facts and circumstances surrounding
       the apparent violation, we find that Universal Roofing is apparently
       liable for a forfeiture in the amount of $4,500.00.

   II. BACKGROUND

    2. Section 227(b)(1)(C) of the Act makes it "unlawful for any person
       within the United States, or any person outside the United States if
       the recipient is within the United States . . . to use any telephone
       facsimile machine, computer, or other device to send, to a telephone
       facsimile machine, an unsolicited advertisement."  The term
       "unsolicited advertisement" is defined in the Act and the Commission's
       rules as "any material advertising the commercial availability or
       quality of any property, goods, or services which is transmitted to
       any person without that person's prior express invitation or
       permission in writing or otherwise." Under the Commission's rules, an
       "established business relationship" exception permits a party to
       deliver a message to a consumer if the sender has an established
       business relationship with the recipient and the sender obtained the
       number of the facsimile machine through the voluntary communication by
       the recipient, directly to the sender, within the context of the
       established business relationship, or through a directory,
       advertisement, or a site on the Internet to which the recipient
       voluntarily agreed to make available its facsimile number for public
       distribution.

    3. On September 9, 2006, in response to one or more consumer complaints
       alleging that Universal Roofing had faxed unsolicited advertisements,
       the Enforcement Bureau ("Bureau") issued a citation to Universal
       Roofing, pursuant to section 503(b)(5) of the Act. The Bureau cited
       Universal Roofing for using a telephone facsimile machine, computer,
       or other device, to send unsolicited advertisements for commercial
       roofing to a telephone facsimile machine, in violation of section 227
       of the Act and the Commission's related rules and orders. The citation
       warned Universal Roofing that subsequent violations could result in
       the imposition of monetary forfeitures of up to $11,000 per violation,
       and included a copy of the consumer complaints that formed the basis
       of the citation. The citation informed Universal Roofing that within
       30 days of the date of the citation, it could either request an
       interview with Commission staff, or could provide a written statement
       responding to the citation. Universal Roofing did not request an
       interview or otherwise respond to the citation.

    4. Despite the citation's warning that subsequent violations could result
       in the imposition of monetary forfeitures, we have received an
       additional consumer complaint indicating that Universal Roofing
       continued to engage in such conduct after issuance of the citation. We
       base our action here specifically on a complaint filed by a consumer
       establishing that Universal Roofing continued to send an unsolicited
       advertisement to telephone facsimile machines after the date of the
       citation.

    5. Section 503(b) of the Act authorizes the Commission to assess a
       forfeiture for each violation of the Act, or of any rule, regulation,
       or order issued by the Commission under the Act, by a non-common
       carrier or other entity not specifically designated in section 503 of
       the Act. The maximum penalty for such a violation is $11,000 for a
       violation occurring before September 2, 2008, and $16,000 for a
       violation occurring on or after September 2, 2008. In exercising such
       authority, we are to take into account "the nature, circumstances,
       extent, and gravity of the violation and, with respect to the
       violator, the degree of culpability, any history of prior offenses,
       ability to pay, and such other matters as justice may require."

   III. DISCUSSION

   A. Violations of the Commission's Rules Restricting Unsolicited Facsimile
   Advertisements

    6. We find that Universal Roofing apparently violated section 227 of the
       Act and the Commission's related rules and orders by using a telephone
       facsimile machine, computer, or other device to send at least one
       unsolicited advertisement to the consumer identified in the Appendix.
       This NAL is based on evidence that a consumer received an unsolicited
       fax advertisement from Universal Roofing after the Bureau's citation.
       The facsimile transmission advertises commercial roofing. Further,
       according to the complaint, the consumer neither had an established
       business relationship with Universal Roofing nor gave Universal
       Roofing permission to send the facsimile transmission. The fax at
       issue here therefore falls within the definition of an "unsolicited
       advertisement."  Based on the entire record, including the consumer
       complaint, we conclude that Universal Roofing apparently violated
       section 227 of the Act and the Commission's related rules and orders
       by sending an unsolicited advertisement to the consumer's facsimile
       machine.

    B. Proposed Forfeiture

    7. We find that Universal Roofing is apparently liable for a forfeiture
       in the amount of $4,500.00. Although the Commission's Forfeiture
       Policy Statement does not establish a base forfeiture amount for
       violating the prohibition against using a telephone facsimile machine
       to send unsolicited advertisements, the Commission has previously
       considered $4,500 per unsolicited fax advertisement to be an
       appropriate base amount. We apply that base amount to one apparent
       violation. Thus, a total forfeiture of $4,500.00 is proposed.
       Universal Roofing will have the opportunity to submit evidence and
       arguments in response to this NAL to show that no forfeiture should be
       imposed or that some lesser amount should be assessed.

   IV. CONCLUSION AND ORDERING CLAUSES

    8. We have determined that Universal Roofing apparently violated section
       227 of the Act and the Commission's related rules and orders by using
       a telephone facsimile machine, computer, or other device to send at
       least one unsolicited advertisement to the consumer identified in the
       Appendix. We have further determined that Universal Roofing is
       apparently liable for a forfeiture in the amount of $4,500.00.

    9. Accordingly, IT IS ORDERED, pursuant to section 503(b) of the Act, 47
       U.S.C. S: 503(b), and section 1.80 of the rules, 47 C.F.R. S: 1.80,
       and under the authority delegated by sections 0.111 and 0.311 of the
       Commission's rules, 47 C.F.R. S:S: 0.111, 0.311, that Universal
       Roofing is hereby NOTIFIED of this APPARENT LIABILITY FOR A FORFEITURE
       in the amount of $4,500.00 for willful or repeated violations of
       section 227(b)(1)(C) of the Communications Act, 47 U.S.C. S:
       227(b)(1)(C), section 64.1200(a)(3) of the Commission's rules, 47
       C.F.R. S: 64.1200(a)(3), and the related orders described in the
       paragraphs above.

   10. IT IS FURTHER ORDERED THAT, pursuant to section 1.80 of the
       Commission's rules, within thirty (30) days of the release date of
       this Notice of Apparent Liability for Forfeiture, Universal Roofing
       SHALL PAY the full amount of the proposed forfeiture or SHALL FILE a
       written statement seeking reduction or cancellation of the proposed
       forfeiture.

   11. Payment of the forfeiture must be made by check or similar instrument,
   payable to the order of the Federal Communications Commission. The payment
   must include the NAL/Account Number and FRN Number referenced above.
   Payment by check or money order may be mailed to Federal Communications
   Commission, P.O. Box 979088, St. Louis, MO 63197-9000. Payment by
   overnight mail may be sent to U.S. Bank - Government Lockbox #979088,
   SL-MO-C2-GL, 1005 Convention Plaza, St. Louis, MO 63101. Payment by wire
   transfer may be made to ABA Number 021030004, receiving bank TREAS/NYC,
   and account number 27000001. For payment by credit card, an FCC Form 159
   (Remittance Advice) must be submitted.  When completing the FCC Form 159,
   enter the NAL/Account number in block number 23A (call sign/other ID), and
   enter the letters "FORF" in block number 24A (payment type code).
   Universal Roofing will also send electronic notification on the date said
   payment is made to Johnny.drake@fcc.gov. Requests for full payment under
   an installment plan should be sent to:  Chief Financial Officer --
   Financial Operations, 445 12th Street, S.W., Room 1-A625, Washington,
   D.C.  20554.   Please contact the Financial Operations Group Help Desk at
   1-877-480-3201 or Email: ARINQUIRIES@fcc.gov with any questions regarding
   payment procedures.

   12. The response, if any, must be mailed both to the Office of the
   Secretary, Federal Communications Commission, 445 12th Street, SW,
   Washington, DC 20554, ATTN: Enforcement Bureau - Telecommunications
   Consumers Division, and to Colleen Heitkamp, Chief, Telecommunications
   Consumers Division, Enforcement Bureau, Federal Communications Commission,
   445 12th Street, SW, Washington, DC 20554, and must include the NAL/Acct.
   No. referenced in the caption.

   13. The Commission will not consider reducing or canceling a forfeiture in
   response to a claim of inability to pay unless the petitioner submits: (1)
   federal tax returns for the most recent three-year period; (2) financial
   statements prepared according to generally accepted accounting practices;
   or (3) some other reliable and objective documentation that accurately
   reflects the petitioner's current financial status. Any claim of inability
   to pay must specifically identify the basis for the claim by reference to
   the financial documentation submitted.

   14. IT IS FURTHER ORDERED that a copy of this Notice of Apparent Liability
   for Forfeiture shall be sent by Certified Mail Return Receipt Requested
   and First Class mail to: Universal Roofing, Attn.: Max Bosques aka Max
   Boscowitz, aka Max Miller, 3607 Bellmore Road, Baltimore, MD 21244; 7616
   Carla Road, Baltimore, MD 21208; and 1943 Dundalk Avenue, Baltimore, MD
   21222.

   FEDERAL COMMUNICATIONS COMMISSION

   Kris Anne Monteith

   Chief, Enforcement Bureau

                                    APPENDIX

                         Complainant and Violation Date


     Complainant received facsimile solicitation   Violation Date  

     Iuskey, Paul                                  10/2/07         


   See 47 U.S.C. S: 503(b)(1). The Commission has the authority under this
   section of the Act to assess a forfeiture against any person who has
   "willfully or repeatedly failed to comply with any of the provisions of
   this Act or of any rule, regulation, or order issued by the Commission
   under this Act ...." See also 47 U.S.C. S: 503(b)(5) (stating that the
   Commission has the authority under this section of the Act to assess a
   forfeiture penalty against any person who does not hold a license, permit,
   certificate or other authorization issued by the Commission or an
   applicant for any of those listed instrumentalities so long as such person
   (A) is first issued a citation of the violation charged; (B) is given a
   reasonable opportunity for a personal interview with an official of the
   Commission, at the field office of the Commission nearest to the person's
   place of residence; and (C) subsequently engages in conduct of the type
   described in the citation).

   According to publicly available information, Universal Roofing is also
   doing business as Universal Roofing & General Contracting. Therefore, all
   references in this NAL to "Universal Roofing" encompass Universal Roofing
   as well as Universal Roofing & General Contracting. Universal Roofing has
   offices at 3607 Bellmore Road, Baltimore, MD 21244, 1943 Dundalk Avenue,
   Baltimore, MD 21222, 7616 Carla Road, Baltimore, MD 21208. Max Bosques aka
   Max Boscowitz, aka Max Miller is listed as the owner and contact person
   for Universal Roofing. Accordingly, all references in this NAL to
   "Universal Roofing" also encompass the foregoing individuals and all other
   principals and officers of this entity, as well as the corporate entity
   itself.

   See  47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3);  see also 
   Rules and Regulations Implementing the Telephone Consumer Protection Act
   of 1991, Report and  Order and Third Order on Reconsideration, 21 FCC Rcd
   3787 (2006).

   47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3).

   47 U.S.C. S: 227(a)(4); 47 C.F.R. S: 64.1200(f)(13).

   An "established business relationship" is defined as a prior or existing
   relationship formed by a voluntary two-way communication "with or without
   an exchange of consideration, on the basis of an inquiry, application,
   purchase or transaction by the business or residential subscriber
   regarding products or services offered by such person or entity, which
   relationship has not been previously terminated by either party." See 47
   U.S.C. S: 227(a)(2); 47 C.F.R. S: 64.1200(f)(5).

   See 47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3)(i), (ii).

   Citation from Kurt A. Schroeder, Deputy Chief, Telecommunications
   Consumers Division, Enforcement Bureau, File No. EB-06-TC-254 issued to
   Universal Roofing on September 9, 2006.

   See 47 U.S.C. S: 503(b)(5) (authorizing the Commission to issue citations
   to persons who do not hold a license, permit, certificate or other
   authorization issued by the Commission or an applicant for any of those
   listed instrumentalities for violations of the Act or of the Commission's
   rules and orders).

   Bureau staff mailed the citation to the following address: Universal
   Roofing, Attn: Max Bosques, Owner, 3607 Bellmore Road, Baltimore, MD
   21244. See n.2, supra.

   See Appendix for a listing of the consumer complaint against Universal
   Roofing requesting Commission action.

   We note that evidence of additional instances of unlawful conduct by
   Universal Roofing may form the basis of subsequent enforcement action.

   Section 503(b)(2)(C) provides for forfeitures up to $10,000 for each
   violation in cases not covered by subparagraph (A) or (B), which address
   forfeitures for violations by licensees and common carriers, among others.
   See 47 U.S.C. S: 503(b). In accordance with the inflation adjustment
   requirements contained in the Debt Collection Improvement Act of 1996,
   Pub. L. 104-134, Sec. 31001, 110 Stat. 1321, the Commission implemented an
   increase of the maximum statutory forfeiture under section 503(b)(2)(C)
   first to $11,000 and more recently to $16,000. See 47 C.F.R. S:1.80(b)(3);
   Amendment of Section 1.80 of the Commission's Rules and Adjustment of
   Forfeiture Maxima to Reflect Inflation, 15 FCC Rcd 18221 (2000)
   (forfeiture maximum for this type of violator set at $11,000); Amendment
   of Section 1.80(b) of the Commission's Rules and Adjustment of Forfeiture
   Maxima to Reflect Inflation, 19 FCC Rcd 10945 (2004)(amendment of section
   1.80(b) to reflect inflation left the forfeiture maximum for this type of
   violation at $11,000); Amendment of Section 1.80(b) of the Commission's
   Rules, Adjustment of Forfeiture Maxima to Reflect Inflation, FCC 08-154,
   rel. June 13, 2008 (amendment of section 1.80(b) to reflect inflation
   increased the forfeiture maximum for this type of violator to $16,000).

   47 U.S.C. S: 503(b)(2)(D); The Commission's Forfeiture Policy Statement
   and Amendment of Section 1.80 of the Rules to Incorporate the Forfeiture
   Guidelines, Report and Order, 12 FCC Rcd 17087, 17100-01 para. 27 (1997)
   (Forfeiture Policy Statement), recon. denied, 15 FCC Rcd 303 (1999).

   See, e.g., complaint dated October 2, 2007, from Paul Iuskey (stating that
   he has never done any business with the fax advertiser, never made an
   inquiry or application to the fax advertiser, never given permission for
   the company to send the fax, and requested that the fax advertiser not fax
   advertisements to him.). The complainant involved in this action is listed
   in the Appendix.

   See 47 U.S.C. S: 227(a)(4); 47 C.F.R. S: 64.1200(f)(13) (definition
   previously at S: 64.1200(f)(10)).

   See  Get-Aways, Inc., Notice of Apparent Liability For Forfeiture, 15 FCC
   Rcd 1805 (1999); Get-Aways, Inc., Forfeiture Order, 15 FCC Rcd 4843
   (2000); see also US Notary, Inc., Notice of Apparent Liability for
   Forfeiture, 15 Rcd 16999 (2000); US Notary, Inc., Forfeiture Order, 16 FCC
   Rcd 18398 (2001); Tri-Star Marketing, Inc., Notice of Apparent Liability
   For Forfeiture, 15 FCC Rcd 11295 (2000); Tri-Star Marketing, Inc.,
   Forfeiture Order, 15 FCC Rcd 23198 (2000).

   See  47 U.S.C. S: 503(b)(4)(C); 47 C.F.R. S: 1.80(f)(3).

   47 C.F.R. S: 1.80.

   (...continued from previous page)

                                                              (continued....)

   Federal Communications Commission DA 08-2145

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   Federal Communications Commission DA 08-2145