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                                   Before the

                       Federal Communications Commission

                             Washington, D.C. 20554


                           )                             
                                                         
                           )                             
     In the Matter of          File Number EB-07-RC-005  
                           )                             
     Rent-A-Center, Inc.       Acct. No. 200832200003    
                           )                             
     Plano, TX                 FRN: 0012261228           
                           )                             
                                                         
                           )                             


                                     ORDER

   Adopted: June 11, 2008 Released: June 13, 2008

   By the Enforcement Bureau:

    1. In this Order, we adopt the attached Consent Decree entered into
       between the Enforcement Bureau ("Bureau") and Rent-A-Center, Inc.
       ("Rent-A-Center"). The Consent Decree terminates an investigation by
       the Bureau against Rent-A-Center for possible violations of Section
       15.117(k) of the Commission's Rules regarding the labeling of
       television receiving equipment that contains an analog broadcast
       television tuner but does not contain a digital broadcast television
       tuner.

    2. The Bureau and Rent-A-Center have negotiated the terms of the Consent
       Decree that resolve this matter. A copy of the Consent Decree is
       attached hereto and incorporated by reference.

    3. After reviewing the terms of the Consent Decree and evaluating the
       facts before us, we find that the public interest would be served by
       adopting the Consent Decree and terminating the investigation.

    4. In the absence of material new evidence relating to this matter, we
       conclude that our investigation raises no substantial or material
       questions of fact as to whether Rent-A-Center possesses the basic
       qualifications, including those related to character, to hold or
       obtain any Commission license or authorization.

    5. Accordingly, IT IS ORDERED that, pursuant to Section 4(i) of the
       Communications Act of 1934, as amended, and Sections 0.111 and 0.311
       of the Commission's Rules, the Consent Decree attached to this Order
       IS ADOPTED.

    6. IT IS FURTHER ORDERED that the above-captioned investigation IS
       TERMINATED.

    7. IT IS FURTHER ORDERED that Rent-A-Center, Inc. shall make its
       voluntary contribution to the United States Treasury, as specified in
       the Consent Decree, by mailing a check or similar instrument payable
       to the order of the Federal Communications Commission, to Federal
       Communications Commission, P.O. Box 979088, St. Louis, MO 63197-9000.
       Payment by overnight mail may be sent to U.S. Bank - Government
       Lockbox #979088, SL-MO-C2-GL, 1005 Convention Plaza, St. Louis, MO
       63101. Payment by wire transfer may be made to ABA Number 021030004,
       receiving bank TREAS/NYC, and account number 27000001. For payment by
       credit card, an FCC Form 159 (Remittance Advice) must be submitted.
        When completing the FCC Form 159, enter the NAL/Account number in
       block number 23A (call sign/other ID), and enter the letters "FORF" in
       block number 24A (payment type code). Rent-A-Center shall also send
       electronic notification on the date said payment is made to
       NER-Response@fcc.gov.

    8. IT IS FURTHER ORDERED that Rent-A-Center, Inc. will file reports with
       the Commission ninety days after the Effective Date and on July 9,
       2009. Each report shall include a compliance certificate from an
       officer, as an agent of Rent-A-Center, stating that the officer has
       personal knowledge that Rent-A-Center  has established operating
       procedures intended to ensure compliance with this Consent Decree,
       together with an accompanying statement explaining the basis for the
       officer's compliance certification. All reports shall be submitted to
       Kathryn S. Berthot, Chief, Spectrum Enforcement Division, Enforcement
       Bureau, Federal Communications Commission, 445 12th Street, S.W.,
       Washington, D.C. 20554 and by e-mail at Kathy.Berthot@fcc.gov.

    9. IT IS FURTHER ORDERED that a copy of this Order and Consent Decree
       shall be sent by first class mail and certified mail, return receipt
       requested, to Rent-A-Center, Inc., at its address of record.

   FEDERAL COMMUNICATIONS COMMISSION

   Kris Anne Monteith

   Chief, Enforcement Bureau

                                   Before the

                       Federal Communications Commission

                             Washington, D.C. 20554


                           )                             
                                                         
     In the Matter of      )   File Number EB-07-RC-005  
                                                         
     Rent-A-Center, Inc.   )   Acct. No. 200832200003    
                                                         
     Plano, TX             )   FRN 0012261228            
                                                         
                           )                             


                                 CONSENT DECREE

    1. The Enforcement Bureau ("Bureau") of the Federal Communications
       Commission (the "Commission" or "FCC") and Rent-A-Center, Inc.,
       including its wholly owned subsidiaries (collectively
       "Rent-A-Center"), by their respective authorized representatives,
       hereby enter into this Consent Decree for the purpose of terminating
       the Bureau's Investigation into Rent-A-Center's compliance with the
       Commission's regulations in 47 C.F.R. S: 15.117(k) regarding the
       labeling of television receiving equipment that contains an analog
       broadcast television tuner but does not contain a digital broadcast
       television tuner.

    2. For the purposes of this Consent Decree, the following definitions
       shall apply:

      a. "Act" means the Communications Act of 1934, as amended, 47 U.S.C.
         S:S: 151  et seq.

      b. "Adopting Order" means an Order of the Commission adopting the terms
         of this Consent Decree without change, addition, deletion, or
         modification.

    c. "Analog-only television receiving equipment" means television
       receiving equipment that contains an analog broadcast television tuner
       but does not contain a digital broadcast television tuner.

    d. "Bureau" means the Enforcement Bureau of the Federal Communications
       Commission.

    e. "Citation" means the citations issued by the Bureau or the Commission
       between May 29, 2007, and the Effective Date alleging violations by
       Rent-A-Center of Section 15.117(k) of the Commission's Rules.

    f. "Commission" or "FCC" means the Federal Communications Commission and
       all its bureaus and offices.

    g. "Effective Date" means the date on which the Commission releases the
       Adopting Order.

    h. "Investigation" means the investigation initiated by the Bureau
       regarding Rent-A-Center's compliance through the Effective Date with
       Section 15.117(k) of the Commission's Rules regarding the labeling of
       television receiving equipment that contains an analog broadcast
       television tuner but does not contain a digital broadcast television
       ("DTV") tuner.

    i. "Parties" means Rent-A-Center and the Bureau.

    j. "Rent-A-Center" means Rent-A-Center, Inc. and its predecessors in
       interest and its successors in interest.

    k. "Rules" means the Commission's regulations found in Title 47 of the
       Code of Federal Regulations.

   I. BACKGROUND

    3. To ensure that consumers do not inadvertently buy analog-only
       television receiving equipment without understanding that such devices
       will not be capable of receiving off-the-air television reception of
       digital signals after analog broadcasting ends unless connected to a
       digital-to-analog converter or a digital subscription service, the
       Commission adopted rules requiring  anyone that sells, offers for
       sale, or rents television receiving equipment that does not contain a
       DTV tuner to display a Consumer Alert at the point of sale. This
       requirement also applies to the sale or rent of analog-only television
       receiving equipment via direct mail, catalog, or electronic means
       (e.g., the Internet). These requirements are contained in Section
       15.117(k) of the Rules, which became effective on May 25, 2007.

    4. Section 15.117(k)(3) of the Rules requires that the Consumer Alert
       contain the following language:


         CONSUMER ALERT                                                      
                                                                             
         This television receiver has only an analog broadcast tuner and     
         will require a converter box after February 17, 2009, to receive    
         over-the-air broadcasts with an antenna because of the Nation's     
         transition to digital broadcasting. Analog-only TVs should          
         continue to work as before with cable and satellite TV services,    
         gaming consoles, VCRs, DVD players, and similar products. For more  
         information, call the Federal Communications Commission at          
         1-888-225-5322 (TTY: 1-888-835-5322) or visit the Commission's      
         digital television website at: www.dtv.gov.                         


       The Consumer Alert must be in a size of type large enough to be clear,
       conspicuous and readily legible, consistent with the dimensions of the
       equipment and the label. The alert either must be printed on a
       transparent material and affixed to the screen, in a manner that is
       removable by the consumer and does not obscure the picture when
       displayed for sale, or displayed separately immediately adjacent to
       each television receiver offered for sale and clearly associated with
       the analog-only model to which it pertains. In the case of other
       analog-only video devices that do not include a display (e.g., VCRs,
       DVD players), the Consumer Alert must be in a prominent location on
       the device, such as on the top or front, or displayed separately
       immediately adjacent to and clearly associated with the analog-only
       model to which it pertains. To the extent that any persons display or
       offer for sale or rent via direct mail, catalog, or electronic means
       analog-only television receiving equipment, they must prominently
       display the Consumer Alert as part of all advertisements or
       descriptions of such television receiving equipment, in clear and
       conspicuous print, and in close proximity to any images or
       descriptions of such equipment.

         5. Immediately after the rule became effective, the Bureau began
            inspecting stores throughout the country, as well as popular
            retailer websites, and observed many models of analog-only
            television receiving equipment on display without the required
            Consumer Alert labels. Beginning on or about May 29, 2007, the
            Bureau conducted inspections at multiple retailer locations.
            Based on those inspections, and relying on publicly available
            information, the Bureau issued a Citation to  Rent-A-Center on
            June 21, 2007 for alleged violations of Section 15.117(k) at its
            stores.

         6. Immediately after receiving the Citation, Rent-A-Center
            instructed all of its stores on June 22, 2007 to post "Analog
            Only" price toppers on top of the price tag for each displayed
            analog product and the Consumer Alert in two different places on
            Rent-A-Center's electronics wall where all electronics products
            are displayed. In addition, on August 8, 2007, Rent-A-Center
            began using a form -- in both English and Spanish -- that a
            consumer would sign when renting an analog product to provide the
            consumer with actual notice of the impending change from analog
            signal to digital. This form was printed out every time an analog
            product's code was input into Rent-A-Center's computer system to
            be rented. Since that date, anyone who has rented an analog-only
            television receiver has received actual notice of the FCC's
            Consumer Alert.

         7. After affording Rent-A-Center a reasonable opportunity to respond
            to the first Citation, agents and investigators from the
            Enforcement Bureau inspected Rent-A-Center stores in various
            states and observed television receiving equipment with
            analog-only tuners on display apparently without the required
            Consumer Alert labels.

       II. TERMS OF AGREEMENT

         8. The Parties agree that the provisions of this Consent Decree
            shall be subject to final approval by the Commission by
            incorporation of such provisions by reference in the Adopting
            Order.

         9. The Parties agree and acknowledge that this Consent Decree shall
            constitute a final settlement between the Parties of the
            Investigation. In express reliance on the covenants and
            representations in this Consent Decree, the Commission agrees to
            terminate the Investigation without any finding of liability on
            the part of Rent-A-Center. In consideration for the termination
            of the Investigation and in accordance with the terms of this
            Consent Decree, Rent-A-Center agrees to the terms, conditions,
            and procedures contained herein.

        10. The Parties agree that this Consent Decree shall become binding
            on the Parties on the date the Bureau releases the Adopting
            Order. Upon release, the Adopting Order and this Consent Decree
            shall have the same force and effect as any other final order of
            the Bureau order, entitling the Bureau to exercise any rights and
            remedies attendant to the enforcement of a Commission order.

        11. The Parties agree that this Consent Decree does not constitute
            either an adjudication on the merits or a factual or legal
            finding or determination regarding any compliance or
            noncompliance with the requirements of the Act or the
            Commission's rules and orders. The Parties agree that this
            Consent Decree is for settlement purposes only and that by
            agreeing to this Consent Decree, Rent-A-Center does not admit or
            deny noncompliance, violation or liability for violating the Act
            or the Rules in connection with the matters that are the subject
            of this Consent Decree.

        12. Compliance Plan.

               a. Customers who purchased analog-only television receivers
                  between May 29 and August 7, 2007. Within 30 days of the
                  Effective Date, Rent-A-Center  will write to all customers
                  by U.S. Mail for whom Rent-A-Center has an address who
                  purchased an analog-only television receiver device between
                  May 29, 2007 and August 7, 2007. Upon a customer's request,
                  Rent-A-Center will provide an analog converter box at no
                  additional cost or charge to any customer who provides a
                  receipt establishing proof of purchase of an analog-only
                  product from Rent-A-Center between May 29, 2007 and August
                  7, 2007. Rent-A-Center will establish a toll-free phone
                  number for customers' use for purposes of requesting an
                  analog converter box.

               b. Customers who rented analog-only television receivers
                  between May 29 and August 7, 2007. On or before December 1,
                  2008,  Rent-A-Center  will write to all customers who
                  rented an analog-only television receiver device between
                  May 29, 2007 and August 7, 2007 and are still renting that
                  device, and upon the customer's request, provide them an
                  analog converter box at no additional cost or charge by
                  calling Rent-A-Center at a toll-free phone number.

               c. Other rental customers. For rental customers who are in
                  good standing on their rental agreements and do not have
                  cable or satellite television service, Rent-A-Center will
                  honor customer requests to switch an analog-only product
                  for a comparable digital product in stock at the
                  Rent-A-Center store where the customer's contract is
                  serviced as part of Rent-a-Center's Worry Free Guarantee
                  and will apply all payments on the analog-only product to
                  the digital product. Rent-A-Center will handle such
                  customer requests upon request, in the ordinary course of
                  its business.

        13. Compliance Reports. Rent-A-Center will file compliance reports
            with the Commission ninety days after the Effective Date and on
            July 9, 2009. Each compliance report shall include a compliance
            certificate from an officer, as an agent of Rent-A-Center,
            stating that the officer has personal knowledge that
            Rent-A-Center has established operating procedures intended to
            ensure compliance with this Consent Decree, together with an
            accompanying statement explaining the basis for the officer's
            compliance certification. All compliance reports shall be
            submitted to Kathryn S. Berthot, Chief, Spectrum Enforcement
            Division, Enforcement Bureau, Federal Communications Commission,
            445 12th Street, S.W., Washington, D.C. 20554 and at
            Kathy.Berthot@fcc.gov.

        14. Termination Date. Unless stated otherwise,  the requirements of
            this Consent Decree will expire July 9, 2009.

        15. Voluntary Contribution. Rent-A-Center agrees that it will make a
            voluntary contribution to the United States Treasury in the
            amount of Sixty Thousand Dollars ($60,000) within thirty (30)
            calendar days from the Effective Date. Rent-A-Center will make
            this contribution without further protest or recourse, by check
            or similar instrument, payable to the order of the Federal
            Communications Commission. The payment must include the File No.
            and FRN No. referenced in the Adopting Order. Payment by check or
            money order may be mailed to the Federal Communications
            Commission, P.O. Box 979088, St. Louis, MO 63197-9000. Payment by
            overnight mail may be sent to U.S. Bank - Government Lockbox #
            979088, SL-MO-C2-GL, 1005 Convention Plaza, St. Louis, MO 63101.
            Payment by wire transfer may be made to ABA Number 021030004,
            receiving bank TREAS/NYC, and account number 27000001. For
            payment by credit card, an FCC Form 159 (Remittance Advice) must
            be submitted.  When completing the FCC Form 159, enter the
            NAL/Account number in block number 23A (call sign/other ID), and
            enter the letters "FORF" in block number 24A (payment type code).
            Rent-A-Center shall also send electronic notification on the date
            said payment is made to Sharon.Webber@fcc.gov.

        16. From and after the Effective Date, the Bureau agrees that, in the
            absence of new material evidence, it will not institute, on its
            own motion or in response to third-party objection, any new
            proceeding, formal or informal, or take any action on its own
            motion against Rent-A-Center for possible past violations of
            Section 15.117(k) of the Commission's rules regarding the
            labeling of analog-only television receiving equipment prior to
            the Effective Date. Absent intentional or negligent
            misrepresentation by Rent-A-Center, newly discovered evidence of
            violations of Section 15.117(k) prior to the Effective Date shall
            not be considered "new material evidence."

        17. Except as expressly provided in this Consent Decree, nothing
            herein shall prevent the Commission or its delegated authority
            from investigating Rent-A-Center's compliance with the Act, the
            Commission's rules, or this Consent Decree.

        18. Rent-A-Center waives any and all rights it may have to seek
            administrative or judicial reconsideration, review, appeal or
            stay or to otherwise challenge or contest the validity of this
            Consent Decree and the Adopting Order, including challenges based
            on the Commission's jurisdiction over the matters considered in
            this Consent Decree and the Commission's authority to enter into
            or adopt this Consent Decree, provided the Adopting Order adopts
            this Consent Decree without change, addition, or modification.
            Rent-A-Center shall retain the right to challenge Commission
            interpretation of the Consent Decree or any terms contained
            herein. Rent-A-Center does not waive any defenses, jurisdictional
            or otherwise, to any Commission prosecution of a violation not
            covered by this Consent Decree, including but not limited to any
            violation of 47 C.F.R. S: 15.117(k) alleged to have occurred
            subsequent to the Effective Date.

        19. Rent-A-Center's decision to enter this Consent Decree is
            expressly contingent upon the Commission's issuance of the
            Adopting Order without change, addition, or modification of the
            Consent Decree.

        20. Nothing in this Consent Decree shall preclude Rent-A-Center from
            petitioning the Commission for relief as to future obligations
            under Section 15.117(k) of the Commission's Rules.

        21. In the event that this Consent Decree is rendered invalid by any
            court of competent jurisdiction, it shall become null and void
            and may not be used in any manner in any legal proceeding.

        22. The Parties agree that if either Party (or the United States on
            behalf of the Commission), brings a judicial action to enforce
            the terms of the Adopting Order, neither Rent-A-Center nor the
            Commission shall contest the validity of the Consent Decree or
            the Adopting Order, and Rent-A-Center will waive any statutory
            right to a trial de novo regarding the terms or validity of the
            Consent Decree. Rent-A-Center, however, may present evidence that
            it has not violated the Consent Decree.

        23. Rent-A-Center agrees that any violation of any term of this
            Consent Decree shall constitute a separate violation of a
            Commission order, entitling the Commission to exercise any rights
            and remedies attendant to the enforcement of a Commission order.

        24. The Parties agree that if any provision of the Consent Decree
            conflicts with any subsequent rule or order adopted by the
            Commission (except an order specifically intended to revise the
            terms of this Consent Decree to which Rent-A-Center does not
            consent), that provision will be superseded by such Commission
            rule or order.

        25. This Consent Decree cannot be modified without the advance
            written consent of both Parties.

        26. This Consent Decree may be signed in counterparts.

       For the Enforcement Bureau:

       ____________________________

       Kris Anne Monteith

       Chief, Enforcement Bureau

       ____________________________

       Date

       For Rent-A-Center, Inc.:

       ____________________________

       Ron DeMoss

       Senior Vice President and General Counsel

       ____________________________

       Date

       47 U.S.C. S: 154(i).

       47 C.F.R. S:S: 0.111, 0.311.

       Second Periodic Review of the Commission's Rules and Policies
       Affecting the Conversion To Digital Television, Second Report and
       Order, 22 FCC Rcd 8776 (2007) ("Second DTV Periodic Report and
       Order").

       Second Periodic Review in the Commission's Rules and Policies
       Affecting the Conversion to Digital Television, 72 Fed. Reg. 28894-01
       (May 23, 2007).

       A "price topper" is a card that slides behind the price card in a
       price card frame so it may be seen from behind the price card; thus,
       the "price tag topper" has an additional message that is displayed
       above the price card.

       Federal Communications Commission DA 08-1390

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                    Federal Communications Commission DA 07-

       Federal Communications Commission DA #

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                    Federal Communications Commission DA 07-