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                                   Before the

                       Federal Communications Commission

                             Washington, D.C. 20554


                                           )                               
                                                                           
                                           )                               
                                                                           
                                           )                               
                                                                           
     In the Matter of                      )   File No. EB-07-TC-1751      
                                                                           
     Secured Finance & Investments, Inc.   )   NAL/Acct. No. 200832170048  
                                                                           
     Apparent Liability for Forfeiture     )   FRN: 0017794413             
                                                                           
                                           )                               
                                                                           
                                           )                               
                                                                           
                                           )                               


                  NOTICE OF APPARENT LIABILITY FOR FORFEITURE

   Adopted: June 10, 2008 Released: June 10, 2008

   By the Chief, Enforcement Bureau:

   I. INTRODUCTION

    1. In this Notice of Apparent Liability for Forfeiture ("NAL"), we find
       that Secured Finance & Investments, Inc. ("Secured Finance"])
       apparently willfully or repeatedly violated section 227 of the
       Communications Act of 1934, as amended ("Act"), and the Commission's
       related rules and orders, by delivering at least one unsolicited
       advertisement to the telephone facsimile machine of at least one
       consumer. Based on the facts and circumstances surrounding the
       apparent violation, we find that Secured Finance is apparently liable
       for a forfeiture in the amount of $4,500.

   II. BACKGROUND

    2. Section 227(b)(1)(C) of the Act makes it "unlawful for any person
       within the United States, or any person outside the United States if
       the recipient is within the United States . . . to use any telephone
       facsimile machine, computer, or other device to send, to a telephone
       facsimile machine, an unsolicited advertisement."  The term
       "unsolicited advertisement" is defined in the Act and the Commission's
       rules as "any material advertising the commercial availability or
       quality of any property, goods, or services which is transmitted to
       any person without that person's prior express invitation or
       permission in writing or otherwise." Under the Commission's rules, an
       "established business relationship" exception permits a party to
       deliver a message to a consumer if the sender has an established
       business relationship with the recipient and the sender obtained the
       number of the facsimile machine through the voluntary communication by
       the recipient, directly to the sender, within the context of the
       established business relationship, or through a directory,
       advertisement, or a site on the Internet to which the recipient
       voluntarily agreed to make available its facsimile number for public
       distribution.

    3. On June 26, 2007, in response to one or more consumer complaints
       alleging that Secured Finance had faxed unsolicited advertisements,
       the Enforcement Bureau ("Bureau") issued a citation to Secured
       Finance, pursuant to section 503(b)(5) of the Act. The Bureau cited
       Secured Finance for using a telephone facsimile machine, computer, or
       other device, to send unsolicited advertisements for financial
       services to a telephone facsimile machine, in violation of section 227
       of the Act and the Commission's related rules and orders. The
       citation, which was served by certified mail, return receipt
       requested, warned Secured Finance that subsequent violations could
       result in the imposition of monetary forfeitures of up to $11,000 per
       violation, and included a copy of the consumer complaints that formed
       the basis of the citation. The citation informed Secured Finance that
       within 30 days of the date of the citation, it could either request an
       interview with Commission staff, or could provide a written statement
       responding to the citation. Secured Finance did not request an
       interview or otherwise respond to the citation.

    4. Despite the citation's warning that subsequent violations could result
       in the imposition of monetary forfeitures, we have received an
       additional consumer complaint indicating that Secured Finance
       continued to engage in such conduct after issuance of the citation. We
       base our action here specifically on a complaint filed by a consumer
       establishing that Secured Finance continued to send an unsolicited
       advertisement to a telephone facsimile machine after the date of the
       citation.

    5. Section 503(b) of the Act authorizes the Commission to assess a
       forfeiture of up to $11,000 for each violation of the Act or of any
       rule, regulation, or order issued by the Commission under the Act by a
       non-common carrier or other entity not specifically designated in
       section 503 of the Act. In exercising such authority, we are to take
       into account "the nature, circumstances, extent, and gravity of the
       violation and, with respect to the violator, the degree of
       culpability, any history of prior offenses, ability to pay, and such
       other matters as justice may require."

   III. DISCUSSION

   A. Violations of the Commission's Rules Restricting Unsolicited Facsimile
   Advertisements

    6. We find that Secured Finance apparently violated section 227 of the
       Act and the Commission's related rules and orders by using a telephone
       facsimile machine, computer, or other device to send at least one
       unsolicited advertisement to the consumer identified in the Appendix.
       This NAL is based on evidence that a consumer received an unsolicited
       fax advertisement from Secured Finance after the Bureau's citation.
       The facsimile transmission advertises financial services. Further,
       according to the complaint, the consumer neither had an established
       business relationship with Secured Finance nor gave Secured Finance
       permission to send the facsimile transmission. The fax at issue here
       therefore falls within the definition of an "unsolicited
       advertisement."  Based on the entire record, including the consumer
       complaint, we conclude that Secured Finance apparently violated
       section 227 of the Act and the Commission's related rules and orders
       by sending an unsolicited advertisement to the consumer's facsimile
       machine.

    B. Proposed Forfeiture

    7. We find that Secured Finance is apparently liable for a forfeiture in
       the amount of $4,500. Although the Commission's Forfeiture Policy
       Statement does not establish a base forfeiture amount for violating
       the prohibition against using a telephone facsimile machine to send
       unsolicited advertisements, the Commission has previously considered
       $4,500 per unsolicited fax advertisement to be an appropriate base
       amount. We apply that base amount to the apparent violation. Thus, a
       total forfeiture of $4,500 is proposed. Secured Finance will have the
       opportunity to submit evidence and arguments in response to this NAL
       to show that no forfeiture should be imposed or that some lesser
       amount should be assessed.

   IV. CONCLUSION AND ORDERING CLAUSES

    8. We have determined that Secured Finance & Investments, Inc. apparently
       violated section 227 of the Act and the Commission's related rules and
       orders by using a telephone facsimile machine, computer, or other
       device to send at least one unsolicited advertisement to the consumer
       identified in the Appendix. We have further determined that Secured
       Finance & Investments, Inc. is apparently liable for a forfeiture in
       the amount of $4,500.

    9. Accordingly, IT IS ORDERED, pursuant to section 503(b) of the Act, 47
       U.S.C. S: 503(b), and section 1.80 of the rules, 47 C.F.R. S: 1.80,
       and under the authority delegated by sections 0.111 and 0.311 of the
       Commission's rules, 47 C.F.R. S:S: 0.111, 0.311, that Secured Finance
       & Investments, Inc. is hereby NOTIFIED of this APPARENT LIABILITY FOR
       A FORFEITURE in the amount of $4,500 for willful or repeated
       violations of section 227(b)(1)(C) of the Communications Act, 47
       U.S.C. S: 227(b)(1)(C), sections 64.1200(a)(3) of the Commission's
       rules, 47 C.F.R. S: 64.1200(a)(3), and the related orders described in
       the paragraphs above.

   10. IT IS FURTHER ORDERED THAT, pursuant to section 1.80 of the
       Commission's rules, within thirty (30) days of the release date of
       this Notice of Apparent Liability for Forfeiture, Secured Finance &
       Investments, Inc. SHALL PAY the full amount of the proposed forfeiture
       or SHALL FILE a written statement seeking reduction or cancellation of
       the proposed forfeiture.

   11. Payment of the forfeiture must be made by check or similar instrument,
   payable to the order of the Federal Communications Commission. The payment
   must include the NAL/Account Number and FRN Number referenced above.
   Payment by check or money order may be mailed to Federal Communications
   Commission, P.O. Box 979088, St. Louis, MO 63197-9000. Payment by
   overnight mail may be sent to U.S. Bank - Government Lockbox #979088,
   SL-MO-C2-GL, 1005 Convention Plaza, St. Louis, MO 63101. Payment by wire
   transfer may be made to ABA Number 021030004, receiving bank TREAS/NYC,
   and account number 27000001. For payment by credit card, an FCC Form 159
   (Remittance Advice) must be submitted.  When completing the FCC Form 159,
   enter the NAL/Account number in block number 23A (call sign/other ID), and
   enter the letters "FORF" in block number 24A (payment type code). Secured
   Finance & Investments, Inc. will also send electronic notification on the
   date said payment is made to Johnny.drake@fcc.gov. Requests for full
   payment under an installment plan should be sent to:  Chief Financial
   Officer -- Financial Operations, 445 12th Street, S.W., Room 1-A625,
   Washington, D.C.  20554.   Please contact the Financial Operations Group
   Help Desk at 1-877-480-3201 or Email: ARINQUIRIES@fcc.gov with any
   questions regarding payment procedures.

   12. The response, if any, must be mailed both to the Office of the
   Secretary, Federal Communications Commission, 445 12th Street, SW,
   Washington, DC 20554, ATTN: Enforcement Bureau - Telecommunications
   Consumers Division, and to Colleen Heitkamp, Chief, Telecommunications
   Consumers Division, Enforcement Bureau, Federal Communications Commission,
   445 12th Street, SW, Washington, DC 20554, and must include the NAL/Acct.
   No. referenced in the caption.

   13. The Commission will not consider reducing or canceling a forfeiture in
   response to a claim of inability to pay unless the petitioner submits: (1)
   federal tax returns for the most recent three-year period; (2) financial
   statements prepared according to generally accepted accounting practices;
   or (3) some other reliable and objective documentation that accurately
   reflects the petitioner's current financial status. Any claim of inability
   to pay must specifically identify the basis for the claim by reference to
   the financial documentation submitted.

   14. IT IS FURTHER ORDERED that a copy of this Notice of Apparent Liability
   for Forfeiture shall be sent by Certified Mail Return Receipt Requested
   and First Class mail to Secured Finance & Investments, Inc., 575 Anton
   Blvd., Suite 700, Costa Mesa, CA 92626 and P.O. Box 11943, Newport Beach,
   CA 92658, Attention: Ria Sherl Noory, Frishta A. Noory, Angela Noory, and
   Waheed Noory; and 18101 Von Karman, Irvine, CA 92612.

   FEDERAL COMMUNICATIONS COMMISSION

   Kris Anne Monteith

   Chief, Enforcement Bureau

                                    APPENDIX

                         Complainant and Violation Date


     Complainant received facsimile solicitations   Violation Date(s)  

     Wood, Van                                      6/12/07            


   See 47 U.S.C. S: 503(b)(1). The Commission has the authority under this
   section of the Act to assess a forfeiture against any person who has
   "willfully or repeatedly failed to comply with any of the provisions of
   this Act or of any rule, regulation, or order issued by the Commission
   under this Act ...." See also 47 U.S.C. S: 503(b)(5) (stating that the
   Commission has the authority under this section of the Act to assess a
   forfeiture penalty against any person who does not hold a license, permit,
   certificate or other authorization issued by the Commission or an
   applicant for any of those listed instrumentalities so long as such person
   (A) is first issued a citation of the violation charged; (B) is given a
   reasonable opportunity for a personal interview with an official of the
   Commission, at the field office of the Commission nearest to the person's
   place of residence; and (C) subsequently engages in conduct of the type
   described in the citation).

   Secured Finance has offices at 575 Anton Blvd., Suite 700, Costa Mesa, CA
   92626 and P.O. Box 11943, Newport Beach, CA 92658. Angela Noory, Waheed
   Noory, and Ria Sherl Noory, President, are listed as the contact persons
   for Secured Finance. Accordingly, all references in this NAL to Secured
   Finance also encompass the foregoing individuals and all other principals
   and officers of this entity, as well as the corporate entity itself.
   Frishta A. Noory, 575 Anton Blvd, Suite 700, Costa Mesa, CA 92626,  is
   listed as the registered agent.

   See  47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3);  see also 
   Rules and Regulations Implementing the Telephone Consumer Protection Act
   of 1991, Report and  Order and Third Order on Reconsideration, 21 FCC Rcd
   3787 (2006).

   47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3).

   47 U.S.C. S: 227(a)(4); 47 C.F.R. S: 64.1200(f)(13).

   An "established business relationship" is defined as a prior or existing
   relationship formed by a voluntary two-way communication "with or without
   an exchange of consideration, on the basis of an inquiry, application,
   purchase or transaction by the business or residential subscriber
   regarding products or services offered by such person or entity, which
   relationship has not been previously terminated by either party." 47
   C.F.R. S: 64.1200(f)(5).

   See 47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3)(i), (ii).

   Citation from Kurt A. Schroeder, Deputy Chief, Telecommunications
   Consumers Division, Enforcement Bureau, File No. EB-07-TC-1751 issued to
   Secured Finance on June 26, 2007.

   See 47 U.S.C. S: 503(b)(5) (authorizing the Commission to issue citations
   to persons who do not hold a license, permit, certificate or other
   authorization issued by the Commission or an applicant for any of those
   instrumentalities for violations of the Act or of the Commission's rules
   and orders).

   Commission staff mailed the citation to the following address: 575 Anton
   Blvd., Suite 700, Costa Mesa, CA 92626. See n.2, supra.

   See Appendix for a listing of the consumer complaint against Secured
   Finance requesting Commission action.

   We note that evidence of additional instances of unlawful conduct by
   Secured Finance may form the basis of subsequent enforcement action.

   Section 503(b)(2)(C) provides for forfeitures up to $10,000 for each
   violation in cases not covered by subparagraph (A) or (B), which address
   forfeitures for violations by licensees and common carriers, among others.
   See 47 U.S.C. S: 503(b). In accordance with the inflation adjustment
   requirements contained in the Debt Collection Improvement Act of 1996,
   Pub. L. 104-134, Sec. 31001, 110 Stat. 1321, the Commission implemented an
   increase of the maximum statutory forfeiture under section 503(b)(2)(C) to
   $11,000. See 47 C.F.R. S:1.80(b)(3); Amendment of Section 1.80 of the
   Commission's Rules and Adjustment of Forfeiture Maxima to Reflect
   Inflation, 15 FCC Rcd 18221 (2000); see also Amendment of Section 1.80(b)
   of the Commission's Rules and Adjustment of Forfeiture Maxima to Reflect
   Inflation, 19 FCC Rcd 10945 (2004) (this recent amendment of section
   1.80(b) to reflect inflation left the forfeiture maximum for this type of
   violator at $11,000).

   47 U.S.C. S: 503(b)(2)(D); The Commission's Forfeiture Policy Statement
   and Amendment of Section 1.80 of the Rules to Incorporate the Forfeiture
   Guidelines, Report and Order, 12 FCC Rcd 17087, 17100-01 para. 27 (1997)
   (Forfeiture Policy Statement), recon. denied, 15 FCC Rcd 303 (1999).

   See, e.g., complaint dated August 23, 2007, from Van Woods (stating that
   he has never done any business with the fax advertiser, never made an
   inquiry or application to the fax advertiser and never given permission
   for the company to send the fax). The complainant involved in this action
   is listed in the Appendix.

   See 47 U.S.C. S: 227(a)(4); 47 C.F.R. S: 64.1200(f)(13) (definition
   previously at S: 64.1200(f)(10)).

   See  Get-Aways, Inc., Notice of Apparent Liability For Forfeiture, 15 FCC
   Rcd 1805 (1999); Get-Aways, Inc., Forfeiture Order, 15 FCC Rcd 4843
   (2000); see also US Notary, Inc., Notice of Apparent Liability for
   Forfeiture, 15 Rcd 16999 (2000); US Notary, Inc., Forfeiture Order, 16 FCC
   Rcd 18398 (2001); Tri-Star Marketing, Inc., Notice of Apparent Liability
   For Forfeiture, 15 FCC Rcd 11295 (2000); Tri-Star Marketing, Inc.,
   Forfeiture Order, 15 FCC Rcd 23198 (2000).

   See  47 U.S.C. S: 503(b)(4)(C); 47 C.F.R. S: 1.80(f)(3).

   47 C.F.R. S: 1.80.

   (...continued from previous page)

                                                              (continued....)

   Federal Communications Commission DA 08-1376

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   Federal Communications Commission DA 08-1376