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                                   Before the

                       Federal Communications Commission

                             Washington, D.C. 20554


                                               )                             
                                                                             
                                               )                             
     In the Matter of                                                        
                                               )                             
     MEXICO MARKETING, LLC                                                   
                                               )                             
     d/b/a TravelComm, Inc.                                                  
                                               )                             
     d/b/a TravelComm Industries, Inc.                                       
                                               )   File No. EB-06-TC-130     
     d/b/a Canadian Travel                                                   
                                               )   NAL/Acct. No.             
     d/b/a Patriot Travel                          200732170070              
                                               )                             
     d/b/a CancunAllInclusive.net                  FRN: 0016560401           
                                               )                             
     d/b/a Cheapticketscancun                                                
                                               )                             
     d/b/a International Resort Reservations                                 
                                               )                             
     d/b/a Cancun Adventures, Inc.                                           
                                               )                             
     Apparent Liability for Forfeiture                                       
                                               )                             
                                                                             
                                               )                             


                  NOTICE OF APPARENT LIABILITY FOR FORFEITURE

   Adopted: December 26, 2007 Released: December 28, 2007

   By the Commission:

   I. INTRODUCTION

    1. In this Notice of Apparent Liability for Forfeiture ("NAL"), we find
       that Mexico Marketing, LLC ("Mexico Marketing") apparently willfully
       or repeatedly violated section 227 of the Communications Act of 1934,
       as amended ("Act"), and the Commission's related rules and orders, by
       delivering at least sixty-one  unsolicited advertisements to the
       telephone facsimile machines of at least twenty-five  consumers. Based
       on the facts and circumstances surrounding these apparent violations,
       we find that Mexico Marketing is apparently liable for a forfeiture in
       the amount of $335,000.

   II. BACKGROUND

    2. Section 227(b)(1)(C) of the Act makes it "unlawful for any person
       within the United States, or any person outside the United States if
       the recipient is within the United States . . . to use any telephone
       facsimile machine, computer, or other device to send, to a telephone
       facsimile machine, an unsolicited advertisement."  The term
       "unsolicited advertisement" is defined in the Act and the Commission's
       rules as "any material advertising the commercial availability or
       quality of any property, goods, or services which is transmitted to
       any person without that person's prior express invitation or
       permission in writing or otherwise." Under the Commission's rules, an
       "established business relationship" exception permits a party to
       deliver a message to a consumer if the sender has an established
       business relationship with the recipient and the sender obtained the
       number of the facsimile machine through the voluntary communication by
       the recipient, directly to the sender, within the context of the
       established business relationship, or through a directory,
       advertisement, or a site on the Internet to which the recipient
       voluntarily agreed to make available its facsimile number for public
       distribution.

    3. On June 30, 2006, in response to one or more consumer complaints
       alleging that Mexico Marketing had faxed unsolicited advertisements,
       the Commission staff issued a citation to Mexico Marketing pursuant to
       section 503(b)(5) of the Act. The staff cited Mexico Marketing for
       using a telephone facsimile machine, computer, or other device, to
       send unsolicited advertisements to a telephone facsimile machine, in
       violation of section 227 of the Act and the Commission's related rules
       and orders. The citation, which the staff served by certified mail,
       return receipt requested, warned Mexico Marketing, that subsequent
       violations could result in the imposition of monetary forfeitures of
       up to $11,000 per violation, and included a copy of the consumer
       complaints that formed the basis of the citation. The citation
       informed Mexico Marketing within thirty (30) days of the date of the
       citation, it could either  request an interview with Commission staff,
       or could provide a written statement responding to the citation.
       Mexico Marketing did not request an interview or otherwise respond to
       the citation.

    4. Despite the June 30, 2006 citation's  warning that subsequent
       violations could result in the imposition of monetary forfeitures, we
       have received additional consumer complaints indicating that Mexico
       Marketing  continued to engage in such conduct after receiving the
       citation.  We base our action here specifically on complaints filed by
       twenty-five  consumers establishing that Mexico Marketing  continued
       to send  sixty-one  unsolicited advertisements to telephone facsimile
       machines after the date of the citation.

    5. Section 503(b) of the Act authorizes the Commission to assess a
       forfeiture of up to $11,000 for each violation of the Act or of any
       rule, regulation, or order issued by the Commission under the Act by a
       non-common carrier or other entity not specifically designated in
       section 503 of the Act. In exercising such authority, we are to take
       into account "the nature, circumstances, extent, and gravity of the
       violation and, with respect to the violator, the degree of
       culpability, any history of prior offenses, ability to pay, and such
       other matters as justice may require."

   III. DISCUSSION

   A. Violations of the Commission's Rules Restricting Unsolicited Facsimile
   Advertisements

    6. We find that Mexico Marketing apparently violated section 227 of the
       Act and the Commission's related rules and orders by using a telephone
       facsimile machine, computer, or other device to send at least
       sixty-one unsolicited advertisements to the twenty-five consumers
       identified in the Appendix. This NAL is based on evidence that these
       consumers received unsolicited fax advertisements from Mexico
       Marketing after the Commission's citation. Each of those facsimile
       transmissions advertises a vacation package. Further, according to
       their complaints, the consumers neither had an established business
       relationship with Mexico Marketing nor gave Mexico Marketing
       permission to send the facsimile transmissions.  The faxes at issue
       here therefore fall within the definition of an "unsolicited
       advertisement."   Based on the entire record, including the consumer
       complaints, we conclude that Mexico Marketing apparently violated
       section 227 of the Act and the Commission's related rules and orders
       by sending sixty-one  unsolicited advertisements to twenty-five 
       consumers' facsimile machines.

    B. Proposed Forfeiture

    7. We find that Mexico Marketing is apparently liable for a forfeiture in
       the amount of $335,000.  Although the Commission's Forfeiture Policy
       Statement does not establish a base forfeiture amount for violating
       the prohibition against using a telephone facsimile machine to send
       unsolicited advertisements, the Commission has previously considered
       $4,500 per unsolicited fax advertisement to be an appropriate base
       amount. We apply that base amount to each of fifty of the apparent
       violations. In addition, where the consumer requests that the company
       stop sending facsimile messages, and the company continues to send
       them, the Commission has previously considered $10,000 per unsolicited
       fax advertisement the appropriate forfeiture for such egregious
       violations. Here, five consumers specifically requested that Mexico
       Marketing cease sending facsimiles. Notwithstanding these requests, an
       additional eleven facsimiles were sent to these consumers. Thus, we
       apply the $10,000 amount to each of eleven of the apparent violations.
       Thus, a total forfeiture of $335,000 is proposed. Mexico Marketing
       will have the opportunity to submit evidence and arguments in response
       to this NAL to show that no forfeiture should be imposed or that some
       lesser amount should be assessed.

   IV. CONCLUSION AND ORDERING CLAUSES

    8. We have determined that Mexico Marketing, LLC apparently violated
       section 227 of the Act and the Commission's related rules and orders
       by using a telephone facsimile machine, computer, or other device to
       send at least fifty-two unsolicited advertisements to the twenty-two
       consumers identified in the Appendix. We have further determined that
       Mexico Marketing Industries, Inc. is apparently liable for a
       forfeiture in the amount of $335,000.

    9. Accordingly, IT IS ORDERED, pursuant to section 503(b) of the Act, and
       section 1.80 of the rules, 47 C.F.R. S: 1.80, 47 U.S.C. S: 503(b),
       that Mexico Marketing, LLC is hereby NOTIFIED of this APPARENT
       LIABILITY FOR A FORFEITURE in the amount of $335,000 for willful or
       repeated violations of section 227(b)(1)(C) of the Communications Act,
       47 U.S.C. S: 227(b)(1)(C), sections 64.1200(a)(3) of the Commission's
       rules, 47 C.F.R. S: 64.1200(a)(3), and the related orders described in
       the paragraphs above.

   10. IT IS FURTHER ORDERED THAT, pursuant to section 1.80 of the
       Commission's rules, within thirty (30) days of the release date of
       this Notice of Apparent Liability for Forfeiture, Mexico Marketing,
       LLC SHALL PAY the full amount of the proposed forfeiture or SHALL FILE
       a written statement seeking reduction or cancellation of the proposed
       forfeiture.

   11. Payment by check or money order, payable to the order of the "Federal
       Communications Commission," may be mailed to Forfeiture Collection
       Section, Finance Branch, Federal Communications Commission, P.O. Box
       358340, Pittsburgh, PA 15251. Payment by overnight mail may be sent to
       Mellon Client Service Center, 500 Ross Street, Room 670, Pittsburgh,
       PA 15262-0001, Attn: FCC Module Supervisor. Payment by wire transfer
       may be made to: ABA Number 043000261, receiving bank Mellon Bank, and
       account number 911-6229. The payment should note NAL/Acct.
       No.200732170070.

   12. The response, if any, must be mailed both to the Office of the
       Secretary, Federal Communications Commission, 445 12th Street, SW,
       Washington, DC 20554, ATTN: Enforcement Bureau - Telecommunications
       Consumers Division, and to Colleen Heitkamp, Chief, Telecommunications
       Consumers Division, Enforcement Bureau, Federal Communications
       Commission, 445 12th Street, SW, Washington, DC 20554, and must
       include the NAL/Acct. No. referenced in the caption.

   13. The Commission will not consider reducing or canceling a forfeiture in
       response to a claim of inability to pay unless the petitioner submits:
       (1) federal tax returns for the most recent three-year period; (2)
       financial statements prepared according to generally accepted
       accounting practices; or (3) some other reliable and objective
       documentation that accurately reflects the petitioner's current
       financial status. Any claim of inability to pay must specifically
       identify the basis for the claim by reference to the financial
       documentation submitted.

   14. Requests for payment of the full amount of this Notice of Apparent
       Liability for Forfeiture under an installment plan should be sent to:
       Chief, Revenue and Receivables Operations Group, 445 12th Street, SW,
       Washington, DC 20554.

   15. IT IS FURTHER ORDERED that a copy of this Notice of Apparent Liability
       for Forfeiture shall be sent by Certified Mail Return Receipt
       Requested to Mexico Marketing, LLC, Attention: Rigoberto Sotolongo,
       President, 5895 Carrier Drive, Orlando, FL 32819; 5850 Lakehurst
       Drive, #280, Orlando, FL 32819; P.O. Box 300245, Casselberry, FL
       32730; 322 W Newell St., Winter Garden, FL 34787 and c/o Dorough,
       Calzada & Hamner, P.L., 419 North Magnolia Avenue, Orlando, FL 32801.

   FEDERAL COMMUNICATIONS COMMISSION

   Marlene H. Dortch

   Secretary

                                    APPENDIX


     Complainant received facsimile   Violation Date(s)                      
     solicitations                                                           

     Chris Baranaskas                 5/9/07                                 

     Janice Bein                      3/13/07; 4/3/07; 4/6/07; 4/11/07;      
                                      4/16/07                                

                                      3/28/07; 4/3/07; 4/9/07; 4/12/07;      
     Warren Davis                     4/17/07; 4/20/07; 4/25/07; 4/30/07;    
                                      5/30/07                                

     Kip Descombes                    5/3/07; 5/4/07                         

     Mark Duranty                     5/1/07; 5/2/07; 5/4/07; 5/9/07         

     Harold Hallikainen               5/4/07                                 

     Chris Kahn                       3/12/07                                

     Sara Kober                       5/1/07                                 

     Geddy Krul                       4/11/07                                

     Jon Lehner                       3/20/07; 3/26/07; 4/16/07              

     Sean Mahoney                     4/30/07                                

     Caitlin Massey                   3/20/07; 3/22/07; 4/16/07; 4/18/07;    
                                      4/20/07                                

     Christopher Maxwell              4/11/07                                

     Ron O'Connor II                  4/17/07                                

     Chanel Paulson                   3/9/07                                 

     William Ragsdale                 4/30/07                                

     Anne Shephard                    5/2/07                                 

     Doug Sherrod                     3/30/07; 4/2/07; 4/26/07               

     Bryan Tilden                     4/4/07; 4/11/07; 4/16/07; 4/18/07;     
                                      4/25/07; 4/30/07; 5/7/07               

     Willie Wadley                    4/3/07                                 



     Complainant  received facsimile                                         
     solicitations after requesting no more be     Violation Date(s)         
     sent                                                                    

     Lauren Buijs                                  4/9/07; 4/10/07; 4/12/07  

     John R. Burns, Jr.                            5/4/07                    

     Michelle Johnson                              4/9/07; 4/23/07           

     Anita Stein                                   3/26/07; 4/2/07; 4/6/07   

     Tim Uttomark                                  3/27/07; 4/12/07          


   See 47 U.S.C. S: 503(b)(1). The Commission has the authority under this
   section of the Act to assess a forfeiture against any person who has
   "willfully or repeatedly failed to comply with any of the provisions of
   this Act or of any rule, regulation, or order issued by the Commission
   under this Act ...." See also 47 U.S.C. S: 503(b)(5) (stating that the
   Commission has the authority under this section of the Act to assess a
   forfeiture penalty against any person who does not hold a license, permit,
   certificate or other authorization issued by the Commission or an
   applicant for any of those listed instrumentalities so long as such person
   (A) is first issued a citation of the violation charged; (B) is given a
   reasonable opportunity for a personal interview with an official of the
   Commission, at the field office of the Commission nearest to the person's
   place of residence; and (C) subsequently engages in conduct of the type
   described in the citation).

   According to publicly available information, Mexico Marketing is also
   doing business as TravelComm, Inc., TravelComm Industries, Inc., Canadian
   Travel, Patriot Travel, CancunAllInclusive.net, Cheapticketscancun,
   International Resort Reservations and Cancun Adventures, Inc. Therefore,
   all references in this NAL to "Mexico Marketing" encompass Mexico
   Marketing as well as TravelComm, Inc., TravelComm Industries, Inc.,
   Canadian Travel, Patriot Travel, CancunAllInclusive.net,
   Cheapticketscancun, International Resort Reservations and Cancun
   Adventures, Inc. Mexico Marketing  has  offices at 5895 Carrier Drive,
   Orlando, FL 32819; 5850 Lakehurst Drive, #280, Orlando, FL 32819; P.O. Box
   300245, Casselberry, FL 32730 and 322 W Newell St., Winter Garden, FL
   34787. Jerry Decker, President of Sales and Marketing, is listed as the
   contact person for Mexico Marketing. Dan Hatfield and Rigoberto Sotolongo
   are listed as Presidents for Mexico Marketing and Peter Sotolongo is the
   Manager. Accordingly, all references in this NAL to "Mexico Marketing"
   also encompass the foregoing individuals and all other principals and
   officers of this entity, as well as the corporate entity itself. The
   Registered Agent for Mexico Marketing is listed as Dorough, Calzada &
   Hamner, P.L., 419 North Magnolia Avenue, Orlando, FL 32801.

   See  47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3);  see also 
   Rules and Regulations Implementing the Telephone Consumer Protection Act
   of 1991, Report and  Order and Third Order on Reconsideration, 21 FCC Rcd
   3787 (2006).

   47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S:64.1200(a)(3).

   47 U.S.C. S:227(a)(4); 47 C.F.R. S:64.1200 (f)(13).

   An "established business relationship" is defined as a prior or existing
   relationship formed by a voluntary two-way communication "with or without
   an exchange of consideration, on the basis of an inquiry, application,
   purchase or transaction by the business or residential subscriber
   regarding products or services offered by such person or entity, which
   relationship has not been previously terminated by either party." 47
   C.F.R. S: 64.1200(f)(5).

   See 47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64 (a)(3)(i), (ii).

   Citation from Kurt A. Schroeder, Deputy Chief, Telecommunications
   Consumers Division, Enforcement Bureau, File No. EB-06-TC-130, issued to
   Mexico Marketing, LLC on June 30, 2006. The Commission staff previously
   issued a citation for unsolicited facsimile advertising to TravelComm
   Industries, Inc. on May 19, 2005.

   See 47 U.S.C. S: 503(b)(5) (authorizing the Commission to issue citations
   to persons who do not hold a license, permit, certificate or other
   authorization issued by the Commission or an applicant for any of those
   listed instrumentalities for violations of the Act or of the Commission's
   rules and orders).

   Commission staff mailed the citation to Mexico Marketing, LLC's three
   Florida addresses: 5895 Carrier Drive, Orlando, FL 32819, P.O. Box 300245,
   Casselberry, FL 32730 and 322 W. Newell St., Winter Garden, FL 34787. The
   citation was also sent by regular mail to P.O. Box 300245, Casselberry, FL
   32730.

   Following the issuance of the citation, the Commission continued to
   receive complaints from multiple consumers alleging that Mexico Marketing
   faxed unsolicited advertisements to them. These complaints, received after
   the Commission's citation, resulted in the issuance of a Notice of
   Apparent Liability for Forfeiture against Mexico Marketing on July 31,
   2007 in the amount of $1,133,000. Mexico Marketing, LLC, Notice of
   Apparent Liability for Forfeiture, FCC 07-133 (July 31, 2007).

   See Appendix for a listing of the consumer complaints against Mexico
   Marketing requesting Commission action.

   We note that evidence of additional instances of unlawful conduct by
   Mexico Marketing may form the basis of subsequent enforcement action.

   Section 503(b)(2)(C) provides for forfeitures up to $10,000 for each
   violation in cases not covered by subparagraph (A) or (B), which address
   forfeitures for violations by licensees and common carriers, among others.
   See 47 U.S.C. S: 503(b). In accordance with the inflation adjustment
   requirements contained in the Debt Collection Improvement Act of 1996,
   Pub. L. 104-134, Sec. 31001, 110 Stat. 1321, the Commission implemented an
   increase of the maximum statutory forfeiture under section 503(b)(2)(C) to
   $11,000. See 47 C.F.R. S:1.80(b)(3); Amendment of Section 1.80 of the
   Commission's Rules and Adjustment of Forfeiture Maxima to Reflect
   Inflation, 15 FCC Rcd 18221 (2000); see also Amendment of Section 1.80(b)
   of the Commission's Rules and Adjustment of Forfeiture Maxima to Reflect
   Inflation, 19 FCC Rcd 10945 (2004) (this recent amendment of section
   1.80(b) to reflect inflation left the forfeiture maximum for this type of
   violator at $11,000).

   47 U.S.C. S: 503(b)(2)(D); The Commission's Forfeiture Policy Statement
   and Amendment of Section 1.80 of the Rules to Incorporate the Forfeiture
   Guidelines, Report and Order, 12 FCC Rcd 17087, 17100-01 para. 27 (1997)
   (Forfeiture Policy Statement), recon. denied, 15 FCC Rcd 303 (1999).

   See, e.g., complaint dated April 2, 2007 from Warren Davis (stating that
   the "unsolicited junk FAX received at 9:33 AM on Wednesday, March 28,
   2007, promoting: "company vacations" on the Mexican Caribbean.; I
   personally and our company do NOT have an EBR with this caller or
   company."). All of the complainants involved in this action are listed in
   the Appendix below.

   47 U.S.C. S: 227(a)(4); 47 C.F.R. S: 64.1200(f)(13) (definition previously
   at S: 64.1200(f)(10)).

   See  Get-Aways, Inc., Notice of Apparent Liability For Forfeiture, 15 FCC
   Rcd 1805 (1999); Get-Aways, Inc., Forfeiture Order, 15 FCC Rcd 4843
   (2000); see also US Notary, Inc., Notice of Apparent Liability for
   Forfeiture, 15 Rcd 16999 (2000); US Notary, Inc., Forfeiture Order, 16 FCC
   Rcd 18398 (2001); Tri-Star Marketing, Inc., Notice of Apparent Liability
   For Forfeiture, 15 FCC Rcd 11295 (2000); Tri-Star Marketing, Inc.,
   Forfeiture Order, 15 FCC Rcd 23198 (2000).

   See Carolina Liquidators, Inc., Notice of Apparent Liability for
   Forfeiture, 15 FCC 16,837, 16,842 (2000); 21st Century Fax(es) Ltd., AKA
   20th Century Fax(es), 15 FCC Rcd 24,406, 24,411 (2000).

   See  47 U.S.C. S: 503(b)(4)(C); 47 C.F.R. S: 1.80(f)(3).

   47 C.F.R. S: 1.80.

   47 C.F.R. S: 1.1914.

   (...continued from previous page)

                                                              (continued....)

   Federal Communications Commission FCC 07-230

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   Federal Communications Commission FCC 07-230