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Before the
Federal Communications Commission
Washington, D.C. 20554
)
)
)
In the Matter of
) File No. EB- 06-TC-120
The Hot Lead LLC
) NAL/Acct. No. 200732170072
d/b/a The Hot Lead Company
) FRN: 0016773533
Apparent Liability for Forfeiture
)
)
)
NOTICE OF APPARENT LIABILITY FOR FORFEITURE
Adopted: August 13, 2007 Released: August 14, 2007
By the Commission:
I. INTRODUCTION
1. In this Notice of Apparent Liability for Forfeiture ("NAL"), we find
that The Hot Lead LLC ("Hot Lead") apparently willfully or repeatedly
violated section 227 of the Communications Act of 1934, as amended
("Act"), and the Commission's related rules and orders, by delivering
at least 356 unsolicited advertisements to the telephone facsimile
machines of at least 110 consumers. Based on the facts and
circumstances surrounding these apparent violations, we find that Hot
Lead is apparently liable for a forfeiture in the amount of
$2,168,500.
II. BACKGROUND
2. Section 227(b)(1)(C) of the Act makes it "unlawful for any person
within the United States, or any person outside the United States if
the recipient is within the United States . . . to use any telephone
facsimile machine, computer, or other device to send, to a telephone
facsimile machine, an unsolicited advertisement." The term
"unsolicited advertisement" is defined in the Act and the Commission's
rules as "any material advertising the commercial availability or
quality of any property, goods, or services which is transmitted to
any person without that person's prior express invitation or
permission in writing or otherwise." Under the Commission's Rules, an
"established business relationship" exception permits a party to
deliver a message to a consumer if the sender has an established
business relationship with the recipient and the sender obtained the
number of the facsimile machine through the voluntary communication by
the recipient, directly to the sender, within the context of the
established business relationship, or through a directory,
advertisement, or a site on the Internet to which the recipient
voluntarily agreed to make available its facsimile number for public
distribution.
3. On May 5, 2006, in response to one or more consumer complaints
alleging that Hot Lead had faxed unsolicited advertisements, the
Commission staff issued a citation to Hot Lead, pursuant to section
503(b)(5) of the Act. The staff cited Hot Lead for using a telephone
facsimile machine, computer, or other device, to send unsolicited
advertisements for mortgage financing, health and life insurance,
credit and debit card services, interior shutters, custom-logo
shirts/T-shirts, fax advertising and sales leads to a telephone
facsimile machine, in violation of section 227 of the Act and the
Commission's related rules and orders. The citation, which the staff
served by certified mail, return receipt requested, warned Hot Lead
that subsequent violations could result in the imposition of monetary
forfeitures of up to $11,000 per violation, and included a copy of the
consumer complaints that formed the basis of the citation. The
citation informed Hot Lead that within 30 days of the date of the
citation, it could either request an interview with Commission staff,
or could provide a written statement responding to the citation. Hot
Lead did not request an interview or otherwise respond to the
citation.
4. Despite the citation's warning that subsequent violations could result
in the imposition of monetary forfeitures, we have received additional
consumer complaints indicating that Hot Lead continued to engage in
such conduct after receiving the citation. We base our action here
specifically on complaints filed by 110 consumers establishing that
Hot Lead continued to send 356 unsolicited advertisements to telephone
facsimile machines after the date of the citation.
5. Section 503(b) of the Act authorizes the Commission to assess a
forfeiture of up to $11,000 for each violation of the Act or of any
rule, regulation, or order issued by the Commission under the Act by a
non-common carrier or other entity not specifically designated in
section 503 of the Act. In exercising such authority, we are to take
into account "the nature, circumstances, extent, and gravity of the
violation and, with respect to the violator, the degree of
culpability, any history of prior offenses, ability to pay, and such
other matters as justice may require."
III. DISCUSSION
A. Violations of the Commission's Rules Restricting Unsolicited Facsimile
Advertisements
6. We find that Hot Lead apparently violated section 227 of the Act and
the Commission's related rules and orders by using a telephone
facsimile machine, computer, or other device to send at least 356
unsolicited advertisements to the 110 consumers identified in the
Appendix. This NAL is based on evidence that the consumers received
unsolicited fax advertisements from Hot Lead after the Bureau's
citation. The facsimile transmissions advertise mortgage financing,
health and life insurance, credit and debit card services, interior
shutters, custom-logo shirts/T-shirts, fax advertising and sales
leads. Further, according to the complaints, the consumers neither had
an established business relationship with Hot Lead nor gave Hot Lead
permission to send the facsimile transmissions. The faxes at issue
here therefore fall within the definition of an "unsolicited
advertisement." Based on the entire record, including the consumer
complaints, we conclude that Hot Lead apparently violated section 227
of the Act and the Commission's related rules and orders by sending
356 unsolicited advertisements to 110 consumers' facsimile machines.
B. Proposed Forfeiture
7. We find that Hot Lead is apparently liable for a forfeiture in the
amount of $2,168,500 Although the Commission's Forfeiture Policy
Statement does not establish a base forfeiture amount for violating
the prohibition against using a telephone facsimile machine to send
unsolicited advertisements, the Commission has previously considered
$4,500 per unsolicited fax advertisement to be an appropriate base
amount. We apply that base amount to each of 253 of the apparent
violations. In addition, where the consumer requests the company to
stop sending facsimile messages, and the company continues to send
them, the Commission has previously considered $10,000 per unsolicited
fax advertisement the appropriate forfeiture for such egregious
violations. Here, 23 consumers specifically requested that Hot Lead
cease sending facsimiles. Notwithstanding these requests, an
additional 103 facsimiles were sent to these consumers. Thus, we apply
the $10,000 amount to each of 103 of the apparent violations." Thus, a
total forfeiture of $2,168,500 is proposed. Hot Lead will have the
opportunity to submit evidence and arguments in response to this NAL
to show that no forfeiture should be imposed or that some lesser
amount should be assessed.
IV. CONCLUSION AND ORDERING CLAUSES
8. We have determined that The Hot Lead LLC apparently violated section
227 of the Act and the Commission's related rules and orders by using
a telephone facsimile machine, computer, or other device to send at
least 356 unsolicited advertisements to the 110 consumers identified
in the Appendix. We have further determined that The Hot Lead LLC is
apparently liable for a forfeiture in the amount of $2,168,500.
9. Accordingly, IT IS ORDERED, pursuant to section 503(b) of the Act, 47
U.S.C. S: 503(b), and section 1.80 of the Rules, 47 C.F.R. S: 1.80,
that The Hot Lead LLC is hereby NOTIFIED of this APPARENT LIABILITY
FOR A FORFEITURE in the amount of $2,168,500 for willful or repeated
violations of section 227(b)(1)(C) of the Communications Act, 47
U.S.C. S: 227(b)(1)(C), sections 64.1200(a)(3) of the Commission's
rules, 47 C.F.R. S: 64.1200(a)(3), and the related orders described in
the paragraphs above.
10. IT IS FURTHER ORDERED THAT, pursuant to section 1.80 of the
Commission's rules, within thirty (30) days of the release date of
this Notice of Apparent Liability for Forfeiture, The Hot Lead LLC
SHALL PAY the full amount of the proposed forfeiture or SHALL FILE a
written statement seeking reduction or cancellation of the proposed
forfeiture.
11. Payment by check or money order, payable to the order of the "Federal
Communications Commission," may be mailed to Forfeiture Collection
Section, Finance Branch, Federal Communications Commission, P.O. Box
358340, Pittsburgh, PA 15251. Payment by overnight mail may be sent to
Mellon Client Service Center, 500 Ross Street, Room 670, Pittsburgh,
PA 15262-0001, Attn: FCC Module Supervisor. Payment by wire transfer
may be made to: ABA Number 043000261, receiving bank Mellon Bank, and
account number 911-6229. The payment should note NAL/Acct. No.
200732170072.
12. The response, if any, must be mailed both to the Office of the
Secretary, Federal Communications Commission, 445 12th Street, SW,
Washington, DC 20554, ATTN: Enforcement Bureau - Telecommunications
Consumers Division, and to Colleen Heitkamp, Chief, Telecommunications
Consumers Division, Enforcement Bureau, Federal Communications
Commission, 445 12th Street, SW, Washington, DC 20554, and must
include the NAL/Acct. No. referenced in the caption.
13. The Commission will not consider reducing or canceling a forfeiture in
response to a claim of inability to pay unless the petitioner submits:
(1) federal tax returns for the most recent three-year period; (2)
financial statements prepared according to generally accepted
accounting practices; or (3) some other reliable and objective
documentation that accurately reflects the petitioner's current
financial status. Any claim of inability to pay must specifically
identify the basis for the claim by reference to the financial
documentation submitted.
14. Requests for payment of the full amount of this Notice of Apparent
Liability for Forfeiture under an installment plan should be sent to:
Chief, Revenue and Receivables Operations Group, 445 12th Street, SW,
Washington, DC 20554.
15. IT IS FURTHER ORDERED that a copy of this Notice of Apparent Liability
for Forfeiture shall be sent by Certified Mail Return Receipt
Requested to The Hot Lead LLC, Attention: Mr. Greg Horne, 16901 Dallas
Parkway, Addison, Texas 75001 and The Hot Lead Company, Attention: Mr.
Greg Horne, 1400 Preston Road #300, Plano, Texas 75903.
FEDERAL COMMUNICATIONS COMMISSION
Marlene H. Dortch
Secretary
APPENDIX
Complainant sent facsimile Violation Date(s)
solicitations
Gary Ackerman 11/08/06; 01/20/07; 01/23/07
Lawrence H. Lee 09/14/06; 12/20/06; 12/26/06; 12/28/06;
01/12/07; 02/04/07; 02/06/07
08/17/06; 09/16/06; 10/18/06; 10/26/06;
Elaine Brunen 11/12/06; 11/19/06; 12/08/06; 12/28/06;
01/11/07; 01/21/07; 01/22/07; 01/24/07;
02/12/07; 02/18/07; 03/05/07
James Godfrey 12/22/06; 02/09/07
Jim Pelletier 10/16/06; 11/12/06; 12/10/06: 12/29/06;
01/28/07; 02/23/07
Ato Mensah 11/12/06
Allen Greene 03/02/07
12/10/06; 01/16/07; 01/18/07; 12/17/06;
Eugene Zoglio 01/13/07; 02/03/07; 02/04/07; 02/16/07;
02/26/07; 03/03/07
Robert Reed 02/25/07; 02/27/07; 02/28/07
Patricia Glenn 03/02/07; 03/03/07; 03/08/07; 03/14/07;
03/08/07
Van Wood 11/23/06; 01/10/07
Anne Sheafer 11/05/06
David Gamble 11/07/06
Regina Griffin 01/15/07; 01/17/07
11/02/06; 11/06/06; 11/07/06; 11/12/06;
John B. Agliano 11/14/06; 11/19/06; 12/02/06; 12/03/06;
12/10/06; 12/13/06; 12/28/06
------------------------------------------------------------------------
Keith Nissen 01/10/07; 01/15/07; 01/26/07; 01/31/07;
02/14/07; 02/20/07; 03/06/07
Bruce Becker 01/09/07
William Walker 11/26/06; 12/07/06; 12/15/06; 01/07/07;
01/10/07; 01/31/07; 01/18/07; 01/22/07
Kathy Aquilino 01/11/07; 01/12/07; 01/23/07; 02/06/07;
02/10/07
Min Chen 01/18/07; 02/14/07
Don Roberts 02/19/07
Dale O'Brien 12/09/06
Randi Viola 12/10/06
Laura Palmberg 01/02/07; 02/05/07; 02/16/07; 03/20/07
Conor Soraghan 01/14/07; 01/15/07
Chris Franchetti Michaels 01/10/07
Deborah Silverstein 01/22/07
Rhona Flehinger 08/26/06; 09/04/06; 10/22/06; 10/28/06;
11/02/06; 11/23/06
Ben Jones 02/02/07
Maggie Church 01/16/07; 01/27/07
Robert Goodwin 02/17/06
10/02/06; 10/05/06; 10/12/06; 10/18/06;
Michael Hawkins 11/04/06; 11/14/06; 11/17/06; 11/22/06;
11/29/06; 12/07/06; 12/11/06; 12/22/06;
01/03/07; 01/04/07; 01/05/07
James Watson 01/25/07
John Rushing 02/03/07
Alan Lynchosky 11/06/06
Anthony Sellars 02/06/07
Dan Silva 01/03/07; 01/11/07; 02/01/07; 02/04/07;
03/14/07
Ron Utterback 03/20/07
Alan Greene 12/05/06; 12/09/06; 12/28/06; 12/30/06;
01/20/07; 02/18/07; 03/02/07
Michael Rosenblatt 03/01/07; 03/02/07; 03/03/07
Michael Lavelle 02/14/07
Harvey Dureyee 02/09/07
Joan K. Berna 01/05/07
Russell Owen 01/04/07; 01/16/07; 01/27/07; 01/29/07
Susan O'Neill 02/05/07
Peter Skittone 12/01/06; 12/27/06
Chris DiPalma 12/31/06; 01/04/07
Nick Weaver 12/13/06
Brad Silverberg 12/14/06
Keith Hillman 01/02/07
Jon A. Cole 12/24/06; 12/28/06; 02/05/07; 03/10/07
Mike Slover 01/09/07
Karen Lee 11/23/06
Joe Crabb 11/11/06
Diane Howard 02/10/07; 02/17/07; 03/09/07
Frank Warner 01/30/07; 01/19/07; 02/11/07
Linda Griffith 11/11/06; 11/24/06; 12/02/06; 12/11/06;
12/28/06
Wendy Gulla 02/06/07; 02/07/07; 02/24/07; 03/04/07;
03/08/07
Edward O'Rourke 01/26/07; 02/13/07; 02/17/07
Lee Portnoff 01/30/07; 02/20/07; 03/03/07
Henry Perez 01/21/07; 01/26/07; 02/03/07
Judy Sherman 01/18/07
Julie Brown 01/08/07; 01/09/07
Greg Kielian 02/02/07; 02/04/07
Kenneth A. Bible 03/12/07
10/28/06; 11/15/06; 11/15/06; 11/16/06;
11/17/06; 12/02/06; 12/02/06; 12/10/06;
Carolyn Platz
12/24/06; 12/26/06; 12/30/06; 01/12/07;
01/23/07; 02/04/07; 02/11/07; 03/07/07
Focus Development Group 03/04/07
Jacqueline Keren 03/06/07
Judith Berke 02/01/07; 02/04/07
John Cassels 02/09/07
Linda L. Stillman 01/24/07
Dore Schcofler 01/16/07; 01/18/07; 01/22/07
Louis Neno 12/26/06
Bernard Shine 10/28/06; 11/17/06; 11/30/06; 12/04/06;
12/20/06
Michael Dormady 01/16/07
Patricia Connelly 12/20/06; 01/30/07
Erin Wheeler 03/27/07
Harold Hallikainen 03/29/07
Mark Rigby 03/22/07
Peter Bye 01/19/07
Linda Mantone 03/20/07
William Mcdonough 12/12/06; 12/13/06
Vincent Stona 11/13/06; 11/19/06; 11/28/06
Michael Wagner 01/22/07
Chad Roeger 02/10/07; 02/20/07; 03/11/07; 03/17/07
Martha Carbana 02/26/07
Garry Jaffe 02/15/07
Complainant sent facsimile
solicitations after Violation Date(s)
requesting no more be sent
Murray McDole 08/15/06; 11/07/06; 11/14/06; 11/19/06;
01/08/07; 02/03/07
Emil Bereczky 09/11/06; 10/08/06; 10/17/06; 11/07/06;
11/19/06; 12/15/06; 12/17/06
Roberta Parkinson 02/05/07
01/05/07; 02/03/07; 02/09/07; 02/13/07;
Shaun Stuart 02/14/07; 02/22/07; 02/28/07; 03/23/07;
03/27/07
Marana Corn 09/01/06
11/12/06; 12/01/06; 12/04/06; 12/12/06;
Marvin Cheiten 01/01/07; 01/06/07; 01/20/07; 01/23/07;
02/14/07
David Kimmel 03/14/07; 03/14/07
10/16/06; 10/30/06; 11/02/06; 11/11/06;
11/26/06; 11/27/06; 12/03/06; 12/09/06;
Robert Josefek 12/13/06; 12/26/06; 12/27/06; 12/30/06;
01/10/07; 01/31/07; 02/04/07; 02/16/06;
02/22/07; 02/28/07; 03/22/07
08/16/06; 08/26/06; 09/05/06; 09/29/06;
10/18/06; 10/26/06; 11/08/06; 11/17/06;
James Sensenbach 11/26/06; 12/07/06; 12/11/06; 12/21/06;
01/02/07; 01/17/07; 01/19/07; 01/22/07
Pat Ng 03/06/07
Young Sun Lee 02/05/07
Jerry Jarrell 02/20/07; 02/24/07; 02/25/07
Danelle Davenport 09/16/06; 11/22/06; 12/19/06; 12/28/06;
01/19/07
Fred Yohe 02/15/07
Mary Mikit 02/27/07; 03/05/07; 03/08/07
Michael Kormas 12/10/06; 12/16/06; 12/26/06; 01/05/07;
01/27/07; 02/05/07
Lloyd Banton 01/13/07
Flo Jordan 02/07/07; 02/09/07; 02/13/07; 02/27/07
Mark Pirkl 03/29/07; 03/29/07; 03/29/07
Peter Wentzel 03/27/07
Joe Stephan 03/13/07
Patricia Shiras 03/07/07
Ilya Epshteyn 03/01/07
See 47 U.S.C. S: 503(b)(1). The Commission has the authority under this
section of the Act to assess a forfeiture against any person who has
"willfully or repeatedly failed to comply with any of the provisions of
this Act or of any rule, regulation, or order issued by the Commission
under this Act ...." See also 47 U.S.C. S: 503(b)(5) (stating that the
Commission has the authority under this section of the Act to assess a
forfeiture penalty against any person who does not hold a license, permit,
certificate or other authorization issued by the Commission or an
applicant for any of those listed instrumentalities so long as such person
(A) is first issued a citation of the violation charged; (B) is given a
reasonable opportunity for a personal interview with an official of the
Commission, at the field office of the Commission nearest to the person's
place of residence; and (C) subsequently engages in conduct of the type
described in the citation).
According to publicly available information, Hot Lead is also doing
business as The Hot Lead Company. Therefore, all references in this NAL to
"Hot Lead" encompass Hot Lead as well as The Hot Lead Company. Hot Lead
has offices at 16901 Dallas Parkway, Addison, Texas 75001. Mr. Greg Horne,
is listed as the contact person for Hot Lead. The Hot Lead Company has
offices at 1400 Preston Road #300, Plano, Texas 75903. Mr. Greg Horne, is
listed as the contact person for The Hot Lead Company. Accordingly, all
references in this NAL to "Hot Lead" also encompass the foregoing
individual and all other principals and officers of this entity, as well
as the corporate entity itself.
See 47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3); see also
Rules and Regulations Implementing the Telephone Consumer Protection Act
of 1991, Report and Order and Third Order on Reconsideration, 21 FCC Rcd
3787 (2006).
47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3).
47 U.S.C. S:227(a)(4); 47 C.F.R. S:64.1200 (f)(13).
An "established business relationship" is defined as a prior or existing
relationship formed by a voluntary two-way communication "with or without
an exchange of consideration, on the basis of an inquiry, application,
purchase or transaction by the business or residential subscriber
regarding products or services offered by such person or entity, which
relationship has not been previously terminated by either party." 47
C.F.R. S: 64.1200(f)(5).
See 47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3)(i), (ii).
Citation from Kurt A. Schroeder, Deputy Chief, Telecommunications
Consumers Division, Enforcement Bureau, File No. EB-06-TC-120 issued to
Hot Lead on May 5, 2006.
See 47 U.S.C. S: 503(b)(5) (authorizing the Commission to issue citations
to persons who do not hold a license, permit, certificate or other
authorization issued by the Commission or an applicant for any of those
listed instrumentalities for violations of the Act or of the Commission's
rules and orders).
Commission staff mailed the citation to 16901 Dallas Parkway, Addison,
Texas 75001 and 1400 Preston Road #300, Plano, Texas 75903. See n.2,
supra.
See Appendix for a listing of the consumer complaints against Hot Lead
requesting Commission action.
We note that evidence of additional instances of unlawful conduct by Hot
Lead may form the basis of subsequent enforcement action.
Section 503(b)(2)(C) provides for forfeitures up to $10,000 for each
violation in cases not covered by subparagraph (A) or (B), which address
forfeitures for violations by licensees and common carriers, among others.
See 47 U.S.C. S: 503(b). In accordance with the inflation adjustment
requirements contained in the Debt Collection Improvement Act of 1996,
Pub. L. 104-134, Sec. 31001, 110 Stat. 1321, the Commission implemented an
increase of the maximum statutory forfeiture under section 503(b)(2)(C) to
$11,000. See 47 C.F.R. S:1.80(b)(3); Amendment of Section 1.80 of the
Commission's Rules and Adjustment of Forfeiture Maxima to Reflect
Inflation, 15 FCC Rcd 18221 (2000); see also Amendment of Section 1.80(b)
of the Commission's Rules and Adjustment of Forfeiture Maxima to Reflect
Inflation, 19 FCC Rcd 10945 (2004) (this recent amendment of section
1.80(b) to reflect inflation left the forfeiture maximum for this type of
violator at $11,000).
47 U.S.C. S: 503(b)(2)(D); The Commission's Forfeiture Policy Statement
and Amendment of Section 1.80 of the Rules to Incorporate the Forfeiture
Guidelines, Report and Order, 12 FCC Rcd 17087, 17100-01 para. 27 (1997)
(Forfeiture Policy Statement), recon. denied, 15 FCC Rcd 303 (1999).
See, e.g., complaint dated Dec. 26, 2006 from Randi Viola (stating that
"we are receiving numerous unsolicited faxes daily. I have enclosed four
of the unwanted faxes we have received this morning. We have never done
business with any of these companies and never gave them permission to fax
us anything."). The complainants involved in this action are listed in the
Appendix below.
See 47 U.S.C. S: 227(a)(4); 47 C.F.R. S: 64.1200(f)(13) (definition
previously at S: 64.1200(f)(10)).
See Get-Aways, Inc., Notice of Apparent Liability For Forfeiture, 15 FCC
Rcd 1805 (1999); Get-Aways, Inc., Forfeiture Order, 15 FCC Rcd 4843
(2000); see also US Notary, Inc., Notice of Apparent Liability for
Forfeiture, 15 Rcd 16999 (2000); US Notary, Inc., Forfeiture Order, 16 FCC
Rcd 18398 (2001); Tri-Star Marketing, Inc., Notice of Apparent Liability
For Forfeiture, 15 FCC Rcd 11295 (2000); Tri-Star Marketing, Inc.,
Forfeiture Order, 15 FCC Rcd 23198 (2000).
See Carolina Liquidators, Inc., Notice of Apparent Liability for
Forfeiture, 15 FCC 16,837, 16,842 (2000); 21st Century Fax(es) Ltd., AKA
20th Century Fax(es), 15 FCC Rcd 24,406, 24,411 (2000).
See 47 U.S.C. S: 503(b)(4)(C); 47 C.F.R. S: 1.80(f)(3).
47 C.F.R. S: 1.80.
47 C.F.R. S: 1.1914.
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Federal Communications Commission FCC 07-147
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Federal Communications Commission FCC 07-147