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                                   Before the

                       Federal Communications Commission

                             Washington, D.C. 20554


                                               )                             
                                                                             
                                               )                             
     In the Matter of                                                        
                                               )                             
     MEXICO MARKETING, LLC                                                   
                                               )                             
     d/b/a TravelComm, Inc.                                                  
                                               )                             
     d/b/a TravelComm Industries, Inc.                                       
                                               )   File No. EB-06-TC-130     
     d/b/a Canadian Travel                                                   
                                               )   NAL/Acct. No.             
     d/b/a Patriot Travel                          200732170070              
                                               )                             
     d/b/a CancunAllInclusive.net                  FRN: 0016560401           
                                               )                             
     d/b/a Cheapticketscancun                                                
                                               )                             
     d/b/a International Resort Reservations                                 
                                               )                             
     d/b/a Cancun Adventures, Inc.                                           
                                               )                             
     Apparent Liability for Forfeiture                                       
                                               )                             
                                                                             
                                               )                             


                  NOTICE OF APPARENT LIABILITY FOR FORFEITURE

   Adopted: July 31, 2007 Released: July 31, 2007

   By the Commission:

   I. INTRODUCTION

    1. In this Notice of Apparent Liability for Forfeiture ("NAL"), we find
       that Mexico Marketing, LLC ("Mexico Marketing") apparently willfully
       or repeatedly violated section 227 of the Communications Act of 1934,
       as amended ("Act"), and the Commission's related rules and orders, by
       delivering at least 209 unsolicited advertisements to the telephone
       facsimile machines of at least 45  consumers. Based on the facts and
       circumstances surrounding these apparent violations, we find that
       Mexico Marketing is apparently liable for a forfeiture in the amount
       of $1,133,000.

   II. BACKGROUND

    2. Section 227(b)(1)(C) of the Act makes it "unlawful for any person
       within the United States, or any person outside the United States if
       the recipient is within the United States . . . to use any telephone
       facsimile machine, computer, or other device to send, to a telephone
       facsimile machine, an unsolicited advertisement."  The term
       "unsolicited advertisement" is defined in the Act and the Commission's
       rules as "any material advertising the commercial availability or
       quality of any property, goods, or services which is transmitted to
       any person without that person's prior express invitation or
       permission in writing or otherwise." Under the Commission's Rules, an
       "established business relationship" exception permits a party to
       deliver a message to a consumer if the sender has an established
       business relationship with the recipient and the sender obtained the
       number of the facsimile machine through the voluntary communication by
       the recipient, directly to the sender, within the context of the
       established business relationship, or through a directory,
       advertisement, or a site on the Internet to which the recipient
       voluntarily agreed to make available its facsimile number for public
       distribution.

    3. On June 30, 2006, in response to one or more consumer complaints
       alleging that Mexico Marketing had faxed unsolicited advertisements,
       the Commission staff issued a citation to Mexico Marketing pursuant to
       section 503(b)(5) of the Act. The staff cited Mexico Marketing for
       using a telephone facsimile machine, computer, or other device, to
       send unsolicited advertisements to a telephone facsimile machine, in
       violation of section 227 of the Act and the Commission's related rules
       and orders. The citation, which the staff served by certified mail,
       return receipt requested, warned Mexico Marketing, that subsequent
       violations could result in the imposition of monetary forfeitures of
       up to $11,000 per violation, and included a copy of the consumer
       complaints that formed the basis of the citation. The citation
       informed Mexico Marketing within 30 days of the date of the citation,
       it could either  request an interview with Commission staff, or could
       provide a written statement responding to the citation. Mexico
       Marketing did not request an interview or otherwise respond to the
       citation.

    4. Despite the June 30, 2006 citation's  warning that subsequent
       violations could result in the imposition of monetary forfeitures, we
       have received additional consumer complaints indicating that Mexico
       Marketing  continued to engage in such conduct after receiving the
       citation.  We base our action here specifically on complaints filed by
       45  consumers establishing that Mexico Marketing  continued to send 
       209  unsolicited advertisements to telephone facsimile machines after
       the date of the citation.

    5. Section 503(b) of the Act authorizes the Commission to assess a
       forfeiture of up to $11,000 for each violation of the Act or of any
       rule, regulation, or order issued by the Commission under the Act by a
       non-common carrier or other entity not specifically designated in
       section 503 of the Act. In exercising such authority, we are to take
       into account "the nature, circumstances, extent, and gravity of the
       violation and, with respect to the violator, the degree of
       culpability, any history of prior offenses, ability to pay, and such
       other matters as justice may require."

   III. DISCUSSION

   A. Violations of the Commission's Rules Restricting Unsolicited Facsimile
   Advertisements

    6. We find that Mexico Marketing apparently violated section 227 of the
       Act and the Commission's related rules and orders by using a telephone
       facsimile machine, computer, or other device to send at least 209
       unsolicited advertisements to the 45 consumers identified in the
       Appendix. This NAL is based on evidence that these consumers received
       unsolicited fax advertisements from Mexico Marketing after the
       Commission's citation. Each of those facsimile transmissions
       advertises a vacation package. Further, according to their complaints,
       the consumers neither had an established business relationship with
       Mexico Marketing nor gave Mexico Marketing permission to send the
       facsimile transmissions.  The faxes at issue here therefore fall
       within the definition of an "unsolicited advertisement."   Based on
       the entire record, including the consumer complaints, we conclude that
       Mexico Marketing apparently violated section 227 of the Act and the
       Commission's related rules and orders by sending 209 unsolicited
       advertisements to 45 consumers' facsimile machines.

    B. Proposed Forfeiture

    7. We find that Mexico Marketing is apparently liable for a forfeiture in
       the amount of $1,133,000.  Although the Commission's Forfeiture Policy
       Statement does not establish a base forfeiture amount for violating
       the prohibition against using a telephone facsimile machine to send
       unsolicited advertisements, the Commission has previously considered
       $4,500 per unsolicited fax advertisement to be an appropriate base
       amount. We apply that base amount to each of 174 of the apparent
       violations. In addition, where the consumer requests the company to
       stop sending facsimile messages, and the company continues to send
       them, the Commission has previously considered $10,000 per unsolicited
       fax advertisement the appropriate forfeiture for such egregious
       violations. Here, 18 consumers specifically requested that Mexico
       Marketing cease sending facsimiles. Notwithstanding these requests, an
       additional 35 facsimiles were sent to these consumers. Thus, we apply
       the $10,000 amount to each of 35 of the apparent violations. Thus, a
       total forfeiture of $1,133,000 is proposed. Mexico Marketing will have
       the opportunity to submit evidence and arguments in response to this
       NAL to show that no forfeiture should be imposed or that some lesser
       amount should be assessed.

   IV. CONCLUSION AND ORDERING CLAUSES

    8. We have determined that Mexico Marketing, LLC apparently violated
       section 227 of the Act and the Commission's related rules and orders
       by using a telephone facsimile machine, computer, or other device to
       send at least 209 unsolicited advertisements to the 45 consumers
       identified in the Appendix. We have further determined that Mexico
       Marketing Industries, Inc. is apparently liable for a forfeiture in
       the amount of $1,133,000.

    9. Accordingly, IT IS ORDERED, pursuant to section 503(b) of the Act, and
       section 1.80 of the Rules, 47 C.F.R. S: 1.80, 47 U.S.C. S: 503(b),
       that Mexico Marketing, LLC is hereby NOTIFIED of this APPARENT
       LIABILITY FOR A FORFEITURE in the amount of $1,133,000 for willful or
       repeated violations of section 227(b)(1)(C) of the Communications Act,
       47 U.S.C. S: 227(b)(1)(C), sections 64.1200(a)(3) of the Commission's
       rules, 47 C.F.R. S: 64.1200(a)(3), and the related orders described in
       the paragraphs above.

   10. IT IS FURTHER ORDERED THAT, pursuant to section 1.80 of the
       Commission's rules, within thirty (30) days of the release date of
       this Notice of Apparent Liability for Forfeiture, Mexico Marketing,
       LLC SHALL PAY the full amount of the proposed forfeiture or SHALL FILE
       a written statement seeking reduction or cancellation of the proposed
       forfeiture.

   11. Payment by check or money order, payable to the order of the "Federal
       Communications Commission," may be mailed to Forfeiture Collection
       Section, Finance Branch, Federal Communications Commission, P.O. Box
       358340, Pittsburgh, PA 15251. Payment by overnight mail may be sent to
       Mellon Client Service Center, 500 Ross Street, Room 670, Pittsburgh,
       PA 15262-0001, Attn: FCC Module Supervisor. Payment by wire transfer
       may be made to: ABA Number 043000261, receiving bank Mellon Bank, and
       account number 911-6229. The payment should note NAL/Acct. No.
       200732170070.

   12. The response, if any, must be mailed both to the Office of the
       Secretary, Federal Communications Commission, 445 12th Street, SW,
       Washington, DC 20554, ATTN: Enforcement Bureau - Telecommunications
       Consumers Division, and to Colleen Heitkamp, Chief, Telecommunications
       Consumers Division, Enforcement Bureau, Federal Communications
       Commission, 445 12th Street, SW, Washington, DC 20554, and must
       include the NAL/Acct. No. referenced in the caption.

   13. The Commission will not consider reducing or canceling a forfeiture in
       response to a claim of inability to pay unless the petitioner submits:
       (1) federal tax returns for the most recent three-year period; (2)
       financial statements prepared according to generally accepted
       accounting practices; or (3) some other reliable and objective
       documentation that accurately reflects the petitioner's current
       financial status. Any claim of inability to pay must specifically
       identify the basis for the claim by reference to the financial
       documentation submitted.

   14. Requests for payment of the full amount of this Notice of Apparent
       Liability for Forfeiture under an installment plan should be sent to:
       Chief, Revenue and Receivables Operations Group, 445 12th Street, SW,
       Washington, DC 20554.

   15. IT IS FURTHER ORDERED that a copy of this Notice of Apparent Liability
       for Forfeiture shall be sent by Certified Mail Return Receipt
       Requested to Mexico Marketing, LLC, Attention: Rigoberto Sotolongo,
       President, 5895 Carrier Drive, Orlando, FL 32819; 5850 Lakehurst
       Drive, #280, Orlando, FL 32819; P.O. Box 300245, Casselberry, FL
       32730; 322 W Newell St., Winter Garden, FL 34787 and c/o Dorough,
       Calzada & Hamner, P.L., 419 North Magnolia Avenue, Orlando, FL 32801.

   FEDERAL COMMUNICATIONS COMMISSION

   Marlene H. Dortch

   Secretary

                                    APPENDIX


     Complainant                  Violation Date(s)                          

     Maggie Church                2/8/07; 2/9/07                             

     Arthur H. Cobb - Cobb &      9/28/06                                    
     Associates, Ltd.                                                        

     Luis Cuevas                  9/6/06                                     

                                  10/30/06; 11/9/06; 12/8/06; 12/20/06;      
     Warren Davis                 1/15/07; 1/19/07; 1/31/07; 2/6/07;         
                                  2/12/07; 2/16/07; 2/28/07; 3/12/07;        
                                  3/16/07; 3/22/07                           

     Leonard Gaudreau -           11/06 (8 faxes); 12/06 (3 faxes)           
     Foothill Drilling, Inc.                                                 

     Jerome Grdina                8/7/06; 8/15/06; 8/24/06; 8/30/06          

     Harold Hallikainen           2/14/07                                    

     David and Deborah Hawkins    10/06 (12 faxes)                           

     David Hochstetler            8/31/06                                    

     Bill Jenkins                 8/29/06                                    

     William Kulaski -- Kulaski   12/29/07; 1/3/07; 1/19/07                  
     Realty                                                                  

     David Kurzman - Backroom     10/16/07                                   
     Sales                                                                   

     Thaddeus Kuziela             1/17/07                                    

     Craig Maelen                 3/30/07                                    

     Richard Lucas                8/2/06; 8/21/06; 12/18/06; 1/10/07         

     Nicole McMahan - M. B.       9/06; 10/06 (2 faxes); 11/06; 1/07 (3      
     Kahn Construction Company,   faxes)                                     
     Inc.                                                                    

     Don Morrison - Rotations,    8/14/06; 8/22/06; 8/30/06; 2/22/07;        
     Inc.                         3/6/07; 3/12/07; 3/16/07; 3/26/07          

     Tom Neumann                  8/20/06                                    

     Julia Norman - Virginia      10/9/06                                    
     Literacy Foundation                                                     

     Benjamin Schultz             8/11/06                                    

     Karen Shill                  8/1/06                                     

     Andrea Silver                12/5/06                                    

     James Stewart                8/16/06 (2 faxes)                          

                                  8/11/06; 8/23/06; 8/29/06; 9/9/06;         
                                  9/28/06; 10/5/06; 10/11/06; 10/23/06;      
                                  10/28/06; 11/2/06; 11/3/06; 11/14/06;      
                                  11/17/06; 11/24/06; 12/11/06; 12/12/06;    
                                  12/15/06; 12/21/06 (2 faxes); 12/28/06;    
     James Sutton                 1/11/07; 1/17/07; 1/23/07; 1/29/07;        
                                  2/2/07; 2/8/07; 2/9/07 (2 faxes);          
                                  2/20/07; 2/23/07; 3/6/07; 3/12/07;         
                                  3/16/07; 3/21/07; 3/27/07; 3/28/07;        
                                  4/5/07; 4/10/07; 4/13/07; 4/18/07;         
                                  4/23/07; 4/25/07; 4/30/07; 5/3/07          

                                  9/5/06; 9/12/06; 9/24/06; 9/26/06;         
     R. Bryan Tilden              1/3/07; 1/9/07; 1/15/07; 1/19/07;          
                                  1/25/07; 1/31/07; 2/12/07; 3/29/07         

                                  8/15/06; 10/11/06; 10/17/06; 10/23/06;     
                                  10/23/06; 10/30/06 (2 faxes); 11/6/07 (2   
                                  faxes); 11/13/06; 11/16/06; 11/24/06;      
                                  12/7/06 (2 faxes); 12/13/06; 12/19/06;     
     Thomas Van Stavern           12/27/06; 1/4/07 (2 faxes); 1/11/07 (2     
                                  faxes); 1/17/07 (2 faxes); 1/23/07 (2      
                                  faxes); 1/30/07; 2/6/07 (2 faxes);         
                                  2/9/07; 3/3/07; 3/5/07; 3/12/07 (2         
                                  faxes); 3/16/07; 3/22/07 (2 faxes);        
                                  3/28/07;                                   

     Barbara Zipp                 10/20/06                                   



     Complainant  was sent facsimile                                         
     solicitations after requesting no    Violation Date(s)                  
     more be sent                                                            

                                          10/27/06; 11/14/06; 11/17/06;      
     William Agosto                       11/24/06; 12/6/07; 12/26/07;       
                                          1/8/07; 1/12/07; 1/24/07           

     Robert Clark - Community Housing     8/17/06                            
     Group, LLC                                                              

     Kathleen Edwards                     8/4/06                             

     Carol Lynn Esposito                  12/26/06; 1/9/07                   

     Craig Esselman - Eastern Modular     9/18/06                            
     Transportation                                                          

     Ira Friedman                         11/1/06; 11/7/06; 11/13/06;        
                                          11/17/06; 11/27/06; 12/1/06        

     David Graves                         10/2/06                            

     Chase Harlan                         10/24/06                           

     Sheila Massey                        1/10/07; 1/16/07                   

     Judith McElhatton                    11/20/06                           

     Barbara Murphy - Packaging &         9/20/06                            
     Shipping Group, Inc.                                                    

     Lynn Muscat                          8/26/06; 9/11/06                   

     Michelle North - LynuxWorks, Inc.    1/24/07                            

     Carol Pendergrass                    3/14/07                            

     Eric Sonju                           1/31/07                            

     Scott Storlid - Natural Resources    9/8/06                             
     Consulting, Inc.                                                        

     Dinesh Wilson                        9/6/06                             

     Joanne Zapata - Stern Capital, LLC   9/27/06; 10/3/06                   


   See 47 U.S.C. S: 503(b)(1). The Commission has the authority under this
   section of the Act to assess a forfeiture against any person who has
   "willfully or repeatedly failed to comply with any of the provisions of
   this Act or of any rule, regulation, or order issued by the Commission
   under this Act ...." See also 47 U.S.C. S: 503(b)(5) (stating that the
   Commission has the authority under this section of the Act to assess a
   forfeiture penalty against any person who does not hold a license, permit,
   certificate or other authorization issued by the Commission or an
   applicant for any of those listed instrumentalities so long as such person
   (A) is first issued a citation of the violation charged; (B) is given a
   reasonable opportunity for a personal interview with an official of the
   Commission, at the field office of the Commission nearest to the person's
   place of residence; and (C) subsequently engages in conduct of the type
   described in the citation).

   According to publicly available information, Mexico Marketing is also
   doing business as TravelComm, Inc., TravelComm Industries, Inc., Canadian
   Travel, Patriot Travel, CancunAllInclusive.net, Cheapticketscancun,
   International Resort Reservations and Cancun Adventures, Inc. Therefore,
   all references in this NAL to "Mexico Marketing" encompass Mexico
   Marketing as well as TravelComm, Inc., TravelComm Industries, Inc.,
   Canadian Travel, Patriot Travel, CancunAllInclusive.net,
   Cheapticketscancun, International Resort Reservations and Cancun
   Adventures, Inc. Mexico Marketing  has  offices at 5895 Carrier Drive,
   Orlando, FL 32819; 5850 Lakehurst Drive, #280, Orlando, FL 32819; P.O. Box
   300245, Casselberry, FL 32730 and 322 W Newell St., Winter Garden, FL
   34787. Jerry Decker, President of Sales and Marketing, is listed as the
   contact person for Mexico Marketing. Dan Hatfield and Rigoberto Sotolongo
   are listed as Presidents for Mexico Marketing and Peter Sotolongo is the
   Manager. Accordingly, all references in this NAL to "Mexico Marketing"
   also encompass the foregoing individuals and all other principals and
   officers of this entity, as well as the corporate entity itself. The
   Registered Agent for Mexico Marketing is listed as Dorough, Calzada &
   Hamner, P.L., 419 North Magnolia Avenue, Orlando, FL 32801.

   See  47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3);  see also 
   Rules and Regulations Implementing the Telephone Consumer Protection Act
   of 1991, Report and  Order and Third Order on Reconsideration, 21 FCC Rcd
   3787 (2006).

   47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S:64.1200(a)(3).

   47 U.S.C. S:227(a)(4); 47 C.F.R. S:64.1200 (f)(13).

   An "established business relationship" is defined as a prior or existing
   relationship formed by a voluntary two-way communication "with or without
   an exchange of consideration, on the basis of an inquiry, application,
   purchase or transaction by the business or residential subscriber
   regarding products or services offered by such person or entity, which
   relationship has not been previously terminated by either party." 47
   C.F.R. S: 64.1200(f)(5).

   See 47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64 (a)(3)(i), (ii).

   Citation from Kurt A. Schroeder, Deputy Chief, Telecommunications
   Consumers Division, Enforcement Bureau, File No. EB-06-TC-130, issued to
   Mexico Marketing, LLC on June 30, 2006. The Commission staff previously
   issued a citation for unsolicited facsimile advertising to TravelComm
   Industries, Inc. on May 19, 2005.

   See 47 U.S.C. S: 503(b)(5) (authorizing the Commission to issue citations
   to persons who do not hold a license, permit, certificate or other
   authorization issued by the Commission or an applicant for any of those
   listed instrumentalities for violations of the Act or of the Commission's
   rules and orders).

   Commission staff mailed the citation to Mexico Marketing, LLC's three
   Florida addresses: 5895 Carrier Drive, Orlando, FL 32819, P.O. Box 300245,
   Casselberry, FL 32730 and 322 W. Newell St., Winter Garden, FL 34787. The
   citation was also sent by regular mail to P.O. Box 300245, Casselberry, FL
   32730.

   See Appendix for a listing of the consumer complaints against Mexico
   Marketing requesting Commission action.

   We note that evidence of additional instances of unlawful conduct by
   Mexico Marketing may form the basis of subsequent enforcement action.

   Section 503(b)(2)(C) provides for forfeitures up to $10,000 for each
   violation in cases not covered by subparagraph (A) or (B), which address
   forfeitures for violations by licensees and common carriers, among others.
   See 47 U.S.C. S: 503(b). In accordance with the inflation adjustment
   requirements contained in the Debt Collection Improvement Act of 1996,
   Pub. L. 104-134, Sec. 31001, 110 Stat. 1321, the Commission implemented an
   increase of the maximum statutory forfeiture under section 503(b)(2)(C) to
   $11,000. See 47 C.F.R. S:1.80(b)(3); Amendment of Section 1.80 of the
   Commission's Rules and Adjustment of Forfeiture Maxima to Reflect
   Inflation, 15 FCC Rcd 18221 (2000); see also Amendment of Section 1.80(b)
   of the Commission's Rules and Adjustment of Forfeiture Maxima to Reflect
   Inflation, 19 FCC Rcd 10945 (2004) (this recent amendment of section
   1.80(b) to reflect inflation left the forfeiture maximum for this type of
   violator at $11,000).

   47 U.S.C. S: 503(b)(2)(D); The Commission's Forfeiture Policy Statement
   and Amendment of Section 1.80 of the Rules to Incorporate the Forfeiture
   Guidelines, Report and Order, 12 FCC Rcd 17087, 17100-01 para. 27 (1997)
   (Forfeiture Policy Statement), recon. denied, 15 FCC Rcd 303 (1999).

   See, e.g., complaint dated January 23, 2007, from Nicole McMahan of M. B.
   Kahn Construction Company, Inc. (stating that the unsolicited faxes they
   received from companies including Mexico Marketing were "not requested"
   nor do they have a "prior business relationship with any of the
   companies"). All of the complainants involved in this action are listed in
   the Appendix below.

   47 U.S.C. S: 227(a)(4); 47 C.F.R. S: 64.1200(f)(13) (definition previously
   at S: 64.1200(f)(10)).

   See  Get-Aways, Inc., Notice of Apparent Liability For Forfeiture, 15 FCC
   Rcd 1805 (1999); Get-Aways, Inc., Forfeiture Order, 15 FCC Rcd 4843
   (2000); see also US Notary, Inc., Notice of Apparent Liability for
   Forfeiture, 15 Rcd 16999 (2000); US Notary, Inc., Forfeiture Order, 16 FCC
   Rcd 18398 (2001); Tri-Star Marketing, Inc., Notice of Apparent Liability
   For Forfeiture, 15 FCC Rcd 11295 (2000); Tri-Star Marketing, Inc.,
   Forfeiture Order, 15 FCC Rcd 23198 (2000).

   See Carolina Liquidators, Inc., Notice of Apparent Liability for
   Forfeiture, 15 FCC 16,837, 16,842 (2000); 21st Century Fax(es) Ltd., AKA
   20th Century Fax(es), 15 FCC Rcd 24,406, 24,411 (2000).

   See  47 U.S.C. S: 503(b)(4)(C); 47 C.F.R. S: 1.80(f)(3).

   47 C.F.R. S: 1.80.

   47 C.F.R. S: 1.1914.

   (...continued from previous page)

                                                              (continued....)

   Federal Communications Commission FCC 07-133

   Federal Communications Commission FCC 07-133