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                                   Before the

                       Federal Communications Commission

                             Washington, D.C. 20554


                                         )                               
                                                                         
                                         )                               
                                                                         
                                         )                               
                                                                         
     In the Matter of                    )   File No. EB-07-TC-2005      
                                                                         
     Extreme Leads, Inc.                 )   NAL/Acct. No. 200732170067  
                                                                         
     Apparent Liability for Forfeiture   )   FRN: 0016769630             
                                                                         
                                         )                               
                                                                         
                                         )                               
                                                                         
                                         )                               


                  NOTICE OF APPARENT LIABILITY FOR FORFEITURE

   Adopted:  July 30, 2007 Released: July 31, 2007

   By the Commission:

   I. INTRODUCTION

    1. In this Notice of Apparent Liability for Forfeiture ("NAL"), we find
       that Extreme Leads, Inc. ("Extreme Leads") apparently willfully or
       repeatedly violated section 227 of the Communications Act of 1934, as
       amended ("Act"), and the Commission's related rules and orders, by
       delivering at least 218 unsolicited advertisements to the telephone
       facsimile machines of at least 132 consumers. Based on the facts and
       circumstances surrounding these apparent violations, we find that
       Extreme Leads is apparently liable for a forfeiture in the amount of
       $1,377,000.

   II. BACKGROUND

    2. Section 227(b)(1)(C) of the Act makes it "unlawful for any person
       within the United States, or any person outside the United States if
       the recipient is within the United States . . . to use any telephone
       facsimile machine, computer, or other device to send, to a telephone
       facsimile machine, an unsolicited advertisement."  The term
       "unsolicited advertisement" is defined in the Act and the Commission's
       rules as "any material advertising the commercial availability or
       quality of any property, goods, or services which is transmitted to
       any person without that person's prior express invitation or
       permission in writing or otherwise." Under the Commission's Rules,
       there is an "established business relationship" exception that permits
       a party to deliver a message to a consumer if the sender has an
       established business relationship with the recipient and the sender
       obtained the number of the facsimile machine through the voluntary
       communication by the recipient, directly to the sender, within the
       context of the established business relationship, or through a
       directory, advertisement, or a site on the Internet to which the
       recipient voluntarily agreed to make available its facsimile number
       for public distribution.

    3. On June 14, 2006, in response to one or more consumer complaints
       alleging that Extreme Leads had faxed unsolicited advertisements, the
       Commission staff issued a citation to Extreme Leads, pursuant to
       section 503(b)(5) of the Act. The staff cited Extreme Leads for using
       a telephone facsimile machine, computer, or other device, to send
       unsolicited advertisements to a telephone facsimile machine, in
       violation of section 227 of the Act and the Commission's related rules
       and orders. The citation, which the staff served by certified mail,
       return receipt requested, warned  Extreme Leads  that subsequent
       violations could result in the imposition of monetary forfeitures of
       up to $11,000 per violation, and included a copy of the consumer
       complaints that formed the basis of the citation.  The citation
       informed Extreme Leads that within 30 days of the date of the
       citation, it could either request an interview with Commission staff,
       or could provide a written statement responding to the citation.
       Extreme Leads  did not request an interview or otherwise respond to
       the citation.

    4. Despite the citation's  warning that subsequent violations could
       result in the imposition of monetary forfeitures, we have received 147
       additional consumer complaints indicating that Extreme Leads continued
       to engage in such conduct after receiving the citation.  We base our
       action here specifically on complaints  filed by  132  consumers
       establishing that Extreme Leads continued to send  218  unsolicited
       advertisements to telephone facsimile machines after the date of the
       citation.

    5. Section 503(b) of the Act authorizes the Commission to assess a
       forfeiture of up to $11,000 for each violation of the Act or of any
       rule, regulation, or order issued by the Commission under the Act by a
       non-common carrier or other entity not specifically designated in
       section 503 of the Act. In exercising such authority, we are to take
       into account "the nature, circumstances, extent, and gravity of the
       violation and, with respect to the violator, the degree of
       culpability, any history of prior offenses, ability to pay, and such
       other matters as justice may require."

   III. DISCUSSION

   A. Violations of the Commission's Rules Restricting Unsolicited Facsimile
   Advertisements

    6. We find that Extreme Leads apparently violated section 227 of the Act
       and the Commission's related rules and orders by using a telephone
       facsimile machine, computer, or other device to send at least 218
       unsolicited advertisements to the 132 consumers identified in the
       Appendix. This NAL is based on evidence that these consumers received
       unsolicited fax advertisements from Extreme Leads after the Bureau's
       citation. The facsimile transmissions advertise mortgage services and
       other financial services. Further, according to the complaints, the
       consumers  neither had an established business relationship with
       Extreme Leads  nor gave Extreme Leads permission to send the facsimile
       transmissions.  The faxes at issue here therefore fall  within the
       definition of an "unsolicited advertisement."  Based on the entire
       record, including the consumer complaints, we conclude that Extreme
       Leads apparently violated section 227 of the Act and the Commission's
       related rules and orders by sending 218  unsolicited advertisements to
       132  consumers' facsimile machines.

    B. Proposed Forfeiture

    7. We find that Extreme Leads is apparently liable for a forfeiture in
       the amount of $1,377,000.  Although the Commission's Forfeiture Policy
       Statement does not establish a base forfeiture amount for violating
       the prohibition against using a telephone facsimile machine to send
       unsolicited advertisements, the Commission has previously considered
       $4,500 per unsolicited fax advertisement to be an appropriate base
       amount. We apply that base amount to each of 146 of the apparent
       violations. In addition, where the consumer requests the company to
       stop sending facsimile messages, and the company continues to send
       them, the Commission has previously considered $10,000 per unsolicited
       fax advertisement the appropriate forfeiture for violations associated
       with such egregious behavior. Here, 38 consumers specifically
       requested that Extreme Leads cease sending facsimiles. Notwithstanding
       these requests, an additional 56 facsimiles were sent to these
       consumers. In nine instances, consumers were unable to request that
       the company refrain from sending additional unsolicited facsimiles
       because the telephone number provided by Extreme Leads specifically
       for removal requests was either invalid, disconnected, or otherwise
       did not work. These consumers received 16 facsimiles. We find such
       behavior justifies a forfeiture amount higher than the base amount
       because it circumvents consumer attempts to request that the company
       stop sending facsimile messages. We believe that assessing a higher
       forfeiture amount is warranted based on the nature and gravity of the
       violations and the continued need to ensure compliance with section
       227 of the Act and the Commission's rules and orders. Accordingly, we
       apply the $10,000 amount to each of these 72 apparent violations where
       the consumer requested or attempted to request that Extreme Leads
       discontinue its faxing. Thus, a total forfeiture of $1,377,000  is
       proposed. Extreme Leads will have the opportunity to submit evidence
       and arguments in response to this NAL to show that no forfeiture
       should be imposed or that some lesser amount should be assessed.

   IV. CONCLUSION AND ORDERING CLAUSES

    8. We have determined that Extreme Leads, Inc. apparently violated
       section 227 of the Act and the Commission's related rules and orders
       by using a telephone facsimile machine, computer, or other device to
       send at least 218 unsolicited advertisements to the 132 consumers
       identified in the Appendix. We have further determined that Extreme
       Leads, Inc. is apparently liable for a forfeiture in the amount of
       $1,377,000.

    9. Accordingly, IT IS ORDERED, pursuant to section 503(b) of the Act, 47
       U.S.C. S: 503(b), and section 1.80 of the Rules, 47 C.F.R. S: 1.80,
       that Extreme Leads, Inc. is hereby NOTIFIED of this APPARENT LIABILITY
       FOR A FORFEITURE in the amount of $1,377,000  for willful or repeated
       violations of section 227(b)(1)(C) of the Communications Act, 47
       U.S.C. S: 227(b)(1)(C), sections 64.1200(a)(3) of the Commission's
       rules, 47 C.F.R. S: 64.1200(a)(3), and the related orders described in
       the paragraphs above.

   10. IT IS FURTHER ORDERED THAT, pursuant to section 1.80 of the
       Commission's rules, within thirty (30) days of the release date of
       this Notice of Apparent Liability for Forfeiture, Extreme Leads, Inc.
       SHALL PAY the full amount of the proposed forfeiture or SHALL FILE a
       written statement seeking reduction or cancellation of the proposed
       forfeiture.

   11. Payment by check or money order, payable to the order of the "Federal
       Communications Commission," may be mailed to Forfeiture Collection
       Section, Finance Branch, Federal Communications Commission, P.O. Box
       358340, Pittsburgh, PA 15251. Payment by overnight mail may be sent to
       Mellon Client Service Center, 500 Ross Street, Room 670, Pittsburgh,
       PA 15262-0001, Attn: FCC Module Supervisor. Payment by wire transfer
       may be made to: ABA Number 043000261, receiving bank Mellon Bank, and
       account number 911-6229. The payment should note NAL/Acct. No.
       200732170067.

   12. The response, if any, must be mailed both to the Office of the
       Secretary, Federal Communications Commission, 445 12th Street, SW,
       Washington, DC 20554, ATTN: Enforcement Bureau - Telecommunications
       Consumers Division, and to Colleen Heitkamp, Chief, Telecommunications
       Consumers Division, Enforcement Bureau, Federal Communications
       Commission, 445 12th Street, SW, Washington, DC 20554, and must
       include the NAL/Acct. No. referenced in the caption.

   13. The Commission will not consider reducing or canceling a forfeiture in
       response to a claim of inability to pay unless the petitioner submits:
       (1) federal tax returns for the most recent three-year period; (2)
       financial statements prepared according to generally accepted
       accounting practices; or (3) some other reliable and objective
       documentation that accurately reflects the petitioner's current
       financial status. Any claim of inability to pay must specifically
       identify the basis for the claim by reference to the financial
       documentation submitted.

   14. Requests for payment of the full amount of this Notice of Apparent
       Liability for Forfeiture under an installment plan should be sent to:
       Chief, Revenue and Receivables Operations Group, 445 12th Street, SW,
       Washington, DC 20554.

   15. IT IS FURTHER ORDERED that a copy of this Notice of Apparent Liability
       for Forfeiture shall be sent by Certified Mail Return Receipt
       Requested to Extreme Leads, Inc., Attention: Marc Carlson, Nick
       Mancino and Steve Anderson, 3346 Auburn Rd, Auburn Hills, MI
       48326-3310 and 6001 N. Adams Rd, Ste 103, Bloomfield Hills, MI
       48304-1575.

   FEDERAL COMMUNICATIONS COMMISSION

   Marlene H. Dortch

   Secretary

                                    APPENDIX


     Complainant sent facsimile solicitations    Violation Date(s)   

     Alfred K. Kornel                                10/3/2006       

     Allen Hart                                      9/21/2006       

     Allen S. Greene                                 8/9/2006        

     Allen S. Greene                                 8/10/2006       

     Allen S. Greene                                 8/30/2006       

     Allen S. Greene                                 9/5/2006        

     Allen S. Greene                                 9/11/2006       

     Allen S. Greene                                 9/20/2006       

     Allen S. Greene                                 10/3/2006       

     Allen S. Greene                                10/12/2006       

     Allyn Taylor                                    10/3/2006       

     Anthony J. Papania                             10/31/2006       

     Ben J. Hofmeister                               8/17/2006       

     Ben J. Hofmeister                               8/23/2006       

     Ben J. Hofmeister                               8/30/2006       

     Berry & Rita Shelton                            9/13/2006       

     Bob Mitchell                                    10/2/2006       

     Bob Pianka                                      8/2/2006        

     Burt Hoffman                                    7/31/2006       

     Burt Hoffman                                    8/2/2006        

     Cecilia Elguera                                10/19/2006       

     David A. Hawkins                               10/31/2006       

     David A. Hawkins                                11/8/2006       

     David G Kanter                                  9/19/2006       

     David Gamble                                   10/11/2006       

     David L. Everson                                8/28/2006       

     David L. Everson                                9/7/2006        

     David Solinske                                  8/1/2006        

     David Solinske                                  8/15/2006       

     David Wisniewski                                9/11/2006       

     Dawn D Colwell                                  7/31/2006       

     Donald E. Cullman                               8/24/2006       

     Donald F. Vogt                                  11/7/2006       

     Eleanor Robbins                                 8/2/2006        

     Eleanor Robbins                                 8/7/2006        

     Frank Chickey                                   8/17/2006       

     Frank Chickey                                   8/31/2006       

     Franklin D. Self                                9/11/2006       

     Geoffrey L. Denempont                           8/2/2006        

     George Welles                                   8/3/2006        

     Glen L. Kapitawovich                            8/7/2006        

     Graham Ginsberg                                 8/9/2006        

     Gwendolyn Warrick                               8/16/2006       

     Jaime Lewis                                     8/1/2006        

     James L. Goines                                 8/2/2006        

     Jason P. Sheaffer                               7/31/2006       

     Jerrold Feigenbaum                              9/21/2006       

     Jerrold Feigenbaum                              9/25/2006       

     Jerrold Feigenbaum                              9/26/2006       

     Jerrold Feigenbaum                              9/27/2006       

     Jerrold Feigenbaum                              10/2/2006       

     Jerrold Feigenbaum                              10/3/2006       

     Jerry Mandel                                    9/5/2006        

     Jessyca L. Howell                          9/13/2006-9/27/2006  

     Jessyca L. Howell                          9/13/2006-9/27/2006  

     Jessyca L. Howell                          9/13/2006-9/27/2006  

     Jim Pelletier                                  10/10/2006       

     Jim Pelletier                                  10/18/2006       

     Joanne M. Carbana                               8/23/2006       

     Joe Carson                                      8/3/2006        

     Joe Carson                                      9/14/2006       

     John Alexander                                  9/13/2006       

     Jon Roberts                                     8/16/2006       

     Jon Roberts                                     8/17/2006       

     Jonathan Bernon                                 8/16/2006       

     Jonathan Bernon                                 8/22/2006       

     Jonathan Bernon                                 8/22/2006       

     Jonathan Bernon                                 8/29/2006       

     Jonathan Bernon                                 9/7/2006        

     Joseph Blumenthal                               8/1/2006        

     Julia B. Norman                                 10/5/2006       

     Julia B. Norman                                10/11/2006       

     Kathryn L. Nelson                               8/16/2006       

     Kathryn L. Nelson                               8/18/2006       

     Kathryn L. Nelson                               8/21/2006       

     Kathryn L. Nelson                               8/30/2006       

     Kathryn L. Nelson                               9/11/2006       

     Kathryn L. Nelson                               9/21/2006       

     Kathryn L. Nelson                               9/26/2006       

     Kenny Stewart                                  10/19/2006       

     Kristen A. Henderson                            8/1/2006        

     Laura Lillie                                   10/10/2006       

     Linda B Evans                                   8/15/2006       

     Linda Brown                                     10/2/2006       

     Linda Edelmann                                  9/28/2006       

     Linda Edelmann                                  10/3/2006       

     Linda Edelmann                                  10/5/2006       

     Linda Edelmann                                 10/24/2006       

     Linda Edelmann                                  11/7/2006       

     M R Terelmes                                    8/10/2006       

     Mark D. Roberts                                10/16/2006       

     Mark D. Roberts                                10/25/2006       

     Mark Kotyuk                                     10/5/2006       

     Mary Johnson                                    9/21/2006       

     Mary Johnson                                    9/25/2006       

     Mary Johnson                                    9/26/2006       

     Mary Johnson                                    9/27/2006       

     Mary Johnson                                    9/27/2006       

     Megan Seaborn                                   8/21/2006       

     Melvin Freund                                  10/30/2006       

     Melvin Freund                                   11/1/2006       

     Michael D. Bloom                                10/9/2006       

     Nancy E. Bockstael                              8/24/2006       

     Nancy E. Bockstael                              9/6/2006        

     Nancy E. Bockstael                              9/18/2006       

     Nancy Miller Springman                         10/17/2006       

     Nancy Overson                                   9/5/2006        

     Nicole McMahan                                  8/10/2006       

     Nicole McMahan                                 10/18/2006       

     Paul K Hemmer                                   8/17/2006       

     Rhonda Stuteman                                10/23/2006       

     Rich Heinrich                                   9/26/2006       

     Richard C. Lambert                              9/26/2006       

     Richard Holloway                                 10/9/06        

     Richard M. Lucas                                8/2/2006        

     Richard M. Lucas                                8/8/2006        

     Richard M. Lucas                               10/16/2006       

     Rita M. Gloner                                  8/21/2006       

     Rita M. Gloner                                  8/23/2006       

     Robert A. Cosgrove                             10/26/2006       

     Robert A. Cosgrove                             10/31/2006       

     Robert C Bigrigg                                8/16/2006       

     Robert C Bigrigg                                8/24/2006       

     Robert L King                                   8/21/2006       

     Robert Mahoney                                  8/17/2006       

     Robert T Evans                                  8/2/2006        

     Robert T. Plumb                                 9/13/2006       

     Ron Kielb                                       8/21/2006       

     Ronald Pearlman                                 8/17/2006       

     Russell Owen                                    10/3/2006       

     Russell Owen                                    10/3/2006       

     S. John Chander                                 8/10/2006       

     S. John Chander                                 8/14/2006       

     Sandra S. Bockes                               10/12/2006       

     Sandra S. Bockes                               10/30/2006       

     Santo Casella                                   8/22/2006       

     Stephen Guss                                    8/28/2006       

     Steven L Turco                                  8/28/2006       

     Sulu Demirpolat                                 8/22/2006       

     Susan Knopfle                                   8/31/2006       

     Susan Knopfle                                   9/7/2006        

     Suzanne M. Ishi                                 8/28/2006       

     Thomas G. Kamp                                  9/25/2006       

     Thomas Hennessey                                8/2/2006        

     Van Wood                                       10/26/2006       

     William J. Coulston                             9/26/2006       



     Complainant sent facsimile solicitations after       Violation Date(s)  
     requesting no more be sent                                              

     Alicia C. Underwood-Zollar                               8/24/2006      

     Bradley D. Roth                                          8/23/2006      

     David L. Patton                                          9/26/2006      

     Delight C. Brown                                         10/3/2006      

     Diana C. Bolivar                                          8/2006        

     Eileen Mouly                                             9/5/2006       

     Eileen Mouly                                             9/27/2006      

     Eleanor Robbins                                          8/8/2006       

     Evelyn Berg                                              8/1/2006       

     Evelyn Giso                                              9/13/2006      

     Fatmi Anders                                             7/31/2006      

     Fatmi Anders                                             8/2/2006       

     Fatmi Anders                                             8/31/2006      

     Fatmi Anders                                             9/7/2006       

     Fatmi Anders                                             9/20/2006      

     Fatmi Anders                                             10/3/2006      

     Geoffrey L. Denempont                                    8/7/2006       

     Glen L. Kapitawovich                                     9/26/2006      

     Glen L. Kapitawovich                                     10/4/2006      

     Glen L. Kapitawovich                                     10/5/2006      

     Harold B. Smith                                         10/11/2006      

     James Robert Myers, Jr.                                 10/23/2006      

     James T. Valley                                          8/30/2006      

     Jeni K. Manago                                           8/2/2006       

     Jeni K. Manago                                           8/9/2006       

     Jeremy Dealke                                            9/13/2006      

     Jill B. Grossman                                         9/28/2006      

     Jill B. Grossman                                         9/27/2006      

     Jim P. Willingham                                        9/11/2006      

     John Fulford                                             9/6/2006       

     Kandie Press                                             9/20/2006      

     Karen L. Bays                                            8/28/2006      

     Linda C. Wierbza                                         7/31/2006      

     Linda C. Wierbza                                         8/2/2006       

     Luanne M. O'Keefe                                        8/29/2006      

     Mark M. Warner                                           11/9/2006      

     Mark M. Warner                                           11/9/2006      

     Mike Witkowski                                           9/26/2006      

     Nancy Sweetman                                           8/30/2006      

     Natural Resources Consulting, Inc                        8/2/2006       

     Natural Resources Consulting, Inc                        8/3/2006       

     Natural Resources Consulting, Inc                        8/8/2006       

     Natural Resources Consulting, Inc                        8/28/2006      

     Oshunrire Naomi O James                                  8/31/2006      

     Oshunrire Naomi O James                                  9/11/2006      

     Pedro F. Mora                                            9/20/2006      

     Ramesh Keswani                                          10/26/2006      

     Richard Braunstein                                       8/28/2006      

     Richard Braunstein                                       9/6/2006       

     Robert Steele                                            10/2/2006      

     Roger Easterling                                         10/2/2006      

     Roy G. Saltman                                           7/31/2006      

     Stephen Antisdel                                         8/22/2006      

     Stephen Antisdel                                         10/2/2006      

     Tiffany Keller                                           8/21/2006      

     William H. Seigel                                       10/23/2006      



     Complainant  actively attempted to request that no   Violation Date(s)  
     more facsimile solicitations be sent                                    

     Allan Lippman                                            8/31/2006      

     Dale I. Meyer                                            9/6/2006       

     Gwyn Reed                                                9/13/2006      

     Howard M. Greene                                         7/31/2006      

     Howard M. Greene                                         8/1/2006       

     Joan A. Pope                                            10/12/2006      

     John E Turner                                            9/11/2006      

     John E Turner                                            9/18/2006      

     Mark E. Logan                                            8/1/2006       

     Pamela E. Morrell                                        8/23/2006      

     Pamela E. Morrell                                        9/7/2006       

     Phillip W. Watson                                        8/17/2006      

     Phillip W. Watson                                        8/24/2006      

     Phillip W. Watson                                        8/28/2006      

     Phillip W. Watson                                        8/31/2006      

     Phillip W. Watson                                        9/14/2006      


   See 47 U.S.C. S: 503(b)(1). The Commission has the authority under this
   section of the Act to assess a forfeiture against any person who has
   "willfully or repeatedly failed to comply with any of the provisions of
   this Act or of any rule, regulation, or order issued by the Commission
   under this Act ...." See also 47 U.S.C. S: 503(b)(5) (stating that the
   Commission has the authority under this section of the Act to assess a
   forfeiture penalty against any person who does not hold a license, permit,
   certificate or other authorization issued by the Commission or an
   applicant for any of those listed instrumentalities so long as such person
   (A) is first issued a citation of the violation charged; (B) is given a
   reasonable opportunity for a personal interview with an official of the
   Commission, at the field office of the Commission nearest to the person's
   place of residence; and (C) subsequently engages in conduct of the type
   described in the citation).

   According to publicly available information, Extreme Leads is also doing
   business as ELI, Inc. ("ELI"). Therefore, all references in this NAL to
   "Extreme Leads" encompass Extreme Leads as well as ELI. Extreme Leads has 
   offices at 3346 Auburn Rd, Auburn Hills, MI 48326-3310 and 6001 N. Adams
   Rd, Ste 103, Bloomfield Hills, MI 48304-1575. Marc Carlson, Nick Mancino
   and Steve Anderson are listed as contact persons for Extreme Leads.
   Accordingly, all references in this NAL to "Extreme Leads" also encompass
   the foregoing individuals and all other principals and officers of this
   entity, as well as the corporate entity itself.

   See  47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3);  see also 
   Rules and Regulations Implementing the Telephone Consumer Protection Act
   of 1991, Report and  Order and Third Order on Reconsideration, 21 FCC Rcd
   3787 (2006).

   47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3).

   47 U.S.C. S:227(a)(4); 47 C.F.R. S:64.1200 (f)(13).

   An "established business relationship" is defined as a prior or existing
   relationship formed by a voluntary two-way communication "with or without
   an exchange of consideration, on the basis of an inquiry, application,
   purchase or transaction by the business or residential subscriber
   regarding products or services offered by such person or entity, which
   relationship has not been previously terminated by either party." 47
   C.F.R. S: 64.1200(f)(5).

   See 47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64 (a)(3)(i), (ii).

   Citation from Kurt A. Schroeder, Deputy Chief, Telecommunications
   Consumers Division, Enforcement Bureau, File No. EB-06-TC-117, issued to
   Extreme Leads on June 14, 2006.

   See 47 U.S.C. S: 503(b)(5) (authorizing the Commission to issue citations
   to persons who do not hold a license, permit, certificate or other
   authorization issued by the Commission or an applicant for any of those
   listed instrumentalities for violations of the Act or of the Commission's
   rules and orders).

   Commission staff mailed the citation to ELI, Inc., a.k.a. Extreme Leads,
   Inc., Attn. Jeffrey Wilson, 3346 Auburn Road, P.O. Box 334, Auburn Hills,
   MI 48326; Extreme Leads, Inc., Attn. Jeffrey Wilson, 6001 N Adams Rd,
   Bloomfield Hills, MI 48304; and Extreme Leads, Inc., Attn. Jeffrey Wilson,
   30750 Tanglewood Drive, Novi, MI 48377. See n.2, supra.

   See Appendix for a listing of the consumer complaints against Extreme
   Leads requesting Commission action.

   We note that evidence of additional instances of unlawful conduct by
   Extreme Leads may form the basis of subsequent enforcement action.

   Section 503(b)(2)(C) provides for forfeitures up to $10,000 for each
   violation in cases not covered by subparagraph (A) or (B), which address
   forfeitures for violations by licensees and common carriers, among others.
   See 47 U.S.C. S: 503(b). In accordance with the inflation adjustment
   requirements contained in the Debt Collection Improvement Act of 1996,
   Pub. L. 104-134, Sec. 31001, 110 Stat. 1321, the Commission implemented an
   increase of the maximum statutory forfeiture under section 503(b)(2)(C) to
   $11,000. See 47 C.F.R. S:1.80(b)(3); Amendment of Section 1.80 of the
   Commission's Rules and Adjustment of Forfeiture Maxima to Reflect
   Inflation, 15 FCC Rcd 18221 (2000); see also Amendment of Section 1.80(b)
   of the Commission's Rules and Adjustment of Forfeiture Maxima to Reflect
   Inflation, 19 FCC Rcd 10945 (2004) (this recent amendment of section
   1.80(b) to reflect inflation left the forfeiture maximum for this type of
   violator at $11,000).

   47 U.S.C. S: 503(b)(2)(D); The Commission's Forfeiture Policy Statement
   and Amendment of Section 1.80 of the Rules to Incorporate the Forfeiture
   Guidelines, Report and Order, 12 FCC Rcd 17087, 17100-01 para. 27 (1997)
   (Forfeiture Policy Statement), recon. denied, 15 FCC Rcd 303 (1999).

   See, e.g., complaints dated October 30, 2006 and November 1, 2006, from
   Melvin Freund. All of the complainants involved in this action are listed
   in the Appendix below.

   See 47 U.S.C. S: 227(a)(4); 47 C.F.R. S: 64.1200(f)(13) (definition
   previously at S: 64.1200(f)(10)).

   See  Get-Aways, Inc., Notice of Apparent Liability For Forfeiture, 15 FCC
   Rcd 1805 (1999); Get-Aways, Inc., Forfeiture Order, 15 FCC Rcd 4843
   (2000); see also US Notary, Inc., Notice of Apparent Liability for
   Forfeiture, 15 Rcd 16999 (2000); US Notary, Inc., Forfeiture Order, 16 FCC
   Rcd 18398 (2001); Tri-Star Marketing, Inc., Notice of Apparent Liability
   For Forfeiture, 15 FCC Rcd 11295 (2000); Tri-Star Marketing, Inc.,
   Forfeiture Order, 15 FCC Rcd 23198 (2000).

   See Carolina Liquidators, Inc., Notice of Apparent Liability for
   Forfeiture, 15 FCC 16,837, 16,842 (2000); 21st Century Fax(es) Ltd., AKA
   20th Century Fax(es), Notice of Apparent Liability for Forfeiture, 15 FCC
   Rcd 24,406, 24,411 (2000).

   See, e.g., complaint dated August 1, 2006, from Howard M. Greene (stating
   that calling the opt-out number resulted in a recording indicating that
   the "the number is not in service."); complaint dated September 18, 2006,
   from John E. Turner (stating that "neither [removal] number connected to
   anything"); complaint dated September 26, 2006, from Gwyn Reed (stating
   that calling the fax removal number resulted in the following voice
   message recording: "52-4. Number is invalid or number has been blocked
   you're your area code."); complaint received September 25, 2006, from Dale
   I. Meyer (stating that all "stop" numbers are "disconnected or
   non-working."); complaint received October 23, 2006, from Phillip W.
   Watson (stating that "[o]f the 5 different opt-out numbers on these faxes,
   none worked for me."). The complainants involved in these actions are
   listed in the Appendix below.

   See  47 U.S.C. S: 503(b)(4)(C); 47 C.F.R. S: 1.80(f)(3).

   47 C.F.R. S: 1.80.

   47 C.F.R. S: 1.1914.

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   Federal Communications Commission FCC 07-131

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   Federal Communications Commission FCC 07-131