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                                 July 26, 2007

   VIA CERTIFIED MAIL

   RETURN RECEIPT REQUESTED

   Conn's, Inc.

   3295 College Street

   Beaumont, Texas 77701

   Attn: Sydney K. Boone, Corporate General Counsel

   Re: File No. EB-07-SE-248

   Dear Mr. Boone:

   This is an official CITATION, issued pursuant to Section 503(b)(5) of the
   Communications Act of 1934, as amended ("Act"), 47 U.S.C. S: 503(b)(5), to
   Conns.com and Conn's Inc.  (collectively "Conn's")  for failure to provide
   appropriate Consumer Alert disclosures on analog tuner only television
   receiving equipment in violation of Section 15.117(k) of the Commission's
   Rules ("Rules"), 47 C.F.R. S: 15.117(k). As explained below, future
   violations of the Commission's rules in this regard may subject your
   company to monetary forfeitures.

   Between July 18 and July 20, 2007, investigators from the Commission's 
   Enforcement Bureau  visited Conn's Internet site and observed that Conn's 
   did not have the proper Consumer Alert label displayed on equipment that
   contained an analog tuner but not a digital tuner at the point of sale.

   Section 15.117(k) of the Commission's Rules states:


     (k) The following requirements apply to all  responsible parties, as    
     defined in S:2.909 of this chapter, and any person that displays or     
     offers for sale or rent television receiving equipment that is not      
     capable of receiving, decoding and tuning digital signals.              
                                                                             
     (1) Such parties and persons shall place conspicuously and in close     
     proximity to such television broadcast receivers a sign containing, in  
     clear and conspicuous print, the Consumer Alert disclosure text         
     required by subparagraph (3). The text should be in a size of type      
     large enough to be clear, conspicuous and readily legible, consistent   
     with the dimensions of the equipment and the label. The information     
     may be printed on a transparent material and affixed to the screen, if  
     the receiver includes a display, in a manner that is removable by the   
     consumer and does not obscure the picture, or, if the receiver does     
     not include a display, in a prominent location on the device, such as   
     on the top or front of the device, when displayed for sale, or the      
     information in this format may be displayed separately immediately      
     adjacent to each television broadcast receiver offered for sale and     
     clearly associated with the analog-only model to which it pertains.     
                                                                             
     (2) If such parties and persons display or offer for sale or rent such  
     television broadcast receivers via direct mail, catalog, or electronic  
     means, they shall prominently display in close proximity to the images  
     or descriptions of such television broadcast receivers, in clear and    
     conspicuous print, the Consumer Alert disclosure text required by       
     subparagraph (3). The text should be in a size large enough to be       
     clear, conspicuous, and readily legible, consistent with the            
     dimensions of the advertisement or description.                         
                                                                             
     (3) "CONSUMER ALERT                                                     
                                                                             
     This television receiver has only an analog broadcast tuner and will    
     require a converter box after February 17, 2009, to receive             
     over-the-air broadcasts with an antenna because of the Nation's         
     transition to digital broadcasting. Analog-only TVs should continue to  
     work as before with cable and satellite TV services, gaming consoles,   
     VCRs, DVD players, and similar products. For more information, call     
     the Federal Communications Commission at 1-888-225-5322 (TTY:           
     1-888-835-5322) or visit the Commission's digital television website    
     at: www.dtv.gov."                                                       


   Accordingly, it appears that Conn's has violated Section 15.117(k) of the
   Rules by failing to place conspicuously and in close proximity to the
   following equipment, in clear and conspicuous print, the Consumer Alert
   label required under Section 15.117(k):


     Manufacturere    Device         Model #   

     Osram Sylvania   TV/DVD         6520FDG   

     Toshiba          TV/DVD         MD20F52   

     Toshiba          TV/DVD         MW20F52   

     Toshiba          TV/DVD         MD13Q42   

     Toshiba          TV/VCR/DVD     MW14F51   

     Toshiba          TV/VCR/DVD     MW24F52   

     Sylvania         TV             6615LG    

     Sylvania         TV/DVD Combo   6615-LDG  

     Sylvania         TV             6620LG    

     Toshiba          TV/DVD Combo   20HLV86   


   We caution you that failure to display an appropriate Consumer Alert label
   on any television receiving equipment that is not capable of receiving,
   decoding and tuning digital signals would constitute a further violation
   of Section 15.117(k) of the Rules.

   If, after receipt of this Citation, Conn's violates the Communications Act
   or the Commission's rules in any manner described herein, the Commission
   may impose monetary forfeitures not to exceed $11,000 for each such
   violation or each day of a continuing violation up to $97,500 for a single
   continuing violation.

   If you choose to do so, you may respond to this Citation within 10 days
   from the date of this letter either through (1) a personal interview at
   the Commission's Field Office nearest to your place of business, or (2) a
   written statement. Your response should specify the actions that Conn's is
   taking to ensure that it does not violate Section 15.117(k) of the
   Commission's rules in the future.

   Conn's may request an interview at the closest FCC Office, which is
   located in Dallas, Texas. Please contact Neal McNeil  at (202) 418-2408 to
   schedule this interview, which must take place within 10 days of this
   Citation. Conn's  may also submit a written statement within 10 days of
   the date of this Citation to:

   Kathryn S. Berthot

   Chief, Spectrum Enforcement Division

   Enforcement Bureau

   Re: EB-07-SE-248

   Federal Communications Commission

   445 12th Street, S.W., Rm. 3-C366

   Washington, D.C. 20554

   Under the Privacy Act of 1974, 5 U.S.C. S: 552a(e)(3), we are informing
   you that the Commission's staff will use all relevant material information
   before it, including information that you disclose in your interview or
   written statement, to determine what, if any, enforcement action is
   required to ensure your compliance with the Communications Act and the
   Commission's rules.

   The knowing and willful making of any false statement, or the concealment
   of any material fact, in reply to this Citation is punishable by fine or
   imprisonment under 18 U.S.C. S: 1001.

   Thank you in advance for your anticipated cooperation.

   Sincerely,

   Kathryn S. Berthot

   Chief, Spectrum Enforcement Division

   Enforcement Bureau

   See 47 C.F.R. S: 1.80(b)(3).

   47 U.S.C. S: 503(b)(5).

   Federal Communications Commission DA 07-3408

   3

   Federal Communications Commission DA 07-3408

                       FEDERAL COMMUNICATIONS COMMISSION

                             WASHINGTON, D.C. 20554