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VIA CERTIFIED MAIL
RETURN RECEIPT REQUESTED
Prestige Camera, LLC
337 East 89^th street
Brooklyn, NY 11236
Attn.: Albert Houllou, Executive
Re: File No. EB-07-SE-191
Dear Mr. Houllou:
This is an official CITATION, issued pursuant to Section 503(b)(5) of the
Communications Act of 1934, as amended ("Act"), 47 U.S.C. S 503(b)(5), to
[1]www.prestigecamera.com and Prestige Camera, LLC, Inc. (collectively
"Prestige Camera, LLC, Inc.") for failure to provide appropriate Consumer
Alert disclosures on analog tuner only television receiving equipment in
violation of Section 15.117(k) of the Commission's Rules ("Rules"), 47
C.F.R. S 15.117(k). As explained below, future violations of the
Commission's Rules in this regard may subject your company to monetary
forfeitures.
On June 7, 8, 11, and 12, 2007, the Enforcement Bureau's Spectrum
Enforcement Division visited [2]www.prestigecamera.com and observed that
Prestige Camera, LLC, Inc. did not have the proper Consumer Alert label
displayed on equipment that contained an analog tuner but not a digital
tuner at the point of sale.
Section 15.117(k) of the Commission's Rules states:
(k) The following requirements apply to all responsible parties, as
defined in S2.909 of this chapter, and any person that displays or
offers for sale or rent television receiving equipment that is not
capable of receiving, decoding and tuning digital signals.
(1) Such parties and persons shall place conspicuously and in close
proximity to such television broadcast receivers a sign containing, in
clear and conspicuous print, the Consumer Alert disclosure text
required by subparagraph (3). The text should be in a size of type
large enough to be clear, conspicuous and readily legible, consistent
with the dimensions of the equipment and the label. The information
may be printed on a transparent material and affixed to the screen, if
the receiver includes a display, in a manner that is removable by the
consumer and does not obscure the picture, or, if the receiver does
not include a display, in a prominent location on the device, such as
on the top or front of the device, when displayed for sale, or the
information in this format may be displayed separately immediately
adjacent to each television broadcast receiver offered for sale and
clearly associated with the analog-only model to which it pertains.
(2) If such parties and persons display or offer for sale or rent such
television broadcast receivers via direct mail, catalog, or electronic
means, they shall prominently display in close proximity to the images
or descriptions of such television broadcast receivers, in clear and
conspicuous print, the Consumer Alert disclosure text required by
subparagraph (3). The text should be in a size large enough to be
clear, conspicuous, and readily legible, consistent with the
dimensions of the advertisement or description.
(3) "CONSUMER ALERT
This television receiver has only an analog broadcast tuner and will
require a converter box after February 17, 2009, to receive
over-the-air broadcasts with an antenna because of the Nation's
transition to digital broadcasting. Analog-only TVs should continue to
work as before with cable and satellite TV services, gaming consoles,
VCRs, DVD players, and similar products. For more information, call
the Federal Communications Commission at 1-888-225-5322 (TTY:
1-888-835-5322) or visit the Commission's digital television website
at: [3]www.dtv.gov."
Accordingly, it appears that Prestige Camera, LLC, Inc. has violated
Section 15.117(k) of the Rules by failing to place conspicuously and in
close proximity to the following equipment, in clear and conspicuous
print, the Consumer Alert label required under Section 15.117(k):
Manufacturer Device Model #
Sharp LCD Television 32" LC 32D6U
ViewSonic LCD Television 42" N4251W
Panasonic LCD Television 26" TC 26LX50
Samsung LCD Television 23" LN S2352W
Pioneer Plasma Television 50" PDP 505CMX
LG Plasma Television 42" 42PM1M
Sony Plasma Television 42" FWD 42PV1S (silver and black)
Sansui Plasma Television 42" HDPDP4200
We caution you that failure to display the appropriate Consumer Alert
label on any television receiving equipment that is not capable of
receiving, decoding and tuning digital signals would constitute a further
violation of Section 15.117(k) of the Rules.
If, after receipt of this citation, Prestige Camera, LLC, Inc. violates
the Communications Act or the Commission's Rules in any manner described
herein, the Commission may impose monetary forfeitures not to exceed
$11,000 for each such violation or each day of a continuing violation up
to $97,500 for a single continuing violation.
If you choose to do so, you may respond to this citation within 10 days
from the date of this letter either through (1) a personal interview at
the Commission's Field Office nearest to your place of business, or (2) a
written statement. Your response should specify the actions that Prestige
Camera, LLC, Inc. is taking to ensure that it does not violate Section
15.117(k) of the Rules in the future.
Prestige Camera, LLC, Inc. may request an interview at the closest FCC
Field Office, which is the New York, NY Resident Agent Office. Please
contact Neal McNeil at (202) 418-2408 if you wish to schedule an
interview, which must take place within 10 days of this Citation. Prestige
Camera, LLC, Inc. may also submit a written statement within 10 days of
the date of this Citation to:
Kathryn S. Berthot
Chief, Spectrum Enforcement Division
Enforcement Bureau
Re: EB-07-SE-191
Federal Communications Commission
445 12^th Street, S.W., Rm. 3-C366
Washington, D.C. 20554
Under the Privacy Act of 1974, 5 U.S.C. S 552a(e)(3), we are informing you
that the Commission's staff will use all relevant material information
before it, including information that you disclose in your interview or
written statement, to determine what, if any, enforcement action is
required to ensure your compliance with the Communications Act and the
Commission's rules.
The knowing and willful making of any false statement, or the concealment
of any material fact, in reply to this citation is punishable by fine or
imprisonment under 18 U.S.C. S 1001.
Thank you in advance for your anticipated cooperation.
Sincerely,
Kathryn Berthot
Chief, Spectrum Enforcement Division
Enforcement Bureau
See 47 C.F.R. S 1.80(b)(3).
47 U.S.C. S 503(b)(5).
Federal Communications Commission DA 07-2589
3
Federal Communications Commission DA 07-2589
FEDERAL COMMUNICATIONS COMMISSION
WASHINGTON, D.C. 20554
June 13, 2007
References
Visible links
1. http://www.prestigecamera.com/
2. http://www.prestigecamera.com/
3. http://www.dtv.gov/