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STATEMENT OF
COMMISSIONER MICHAEL J. COPPS,
APPROVING IN PART, CONCURRING IN PART
Re: Complaints Against Various Television Licensees
Concerning Their February 1, 2004, Broadcast of the Super
Bowl XXXVIII Halftime Show
Few incidents have focused such widespread attention on
the issue of indecency on the airwaves or garnered more
complaints than last year's Super Bowl. Millions of
Americans watched what should have been an all-American
evening for the entire family. Instead, we got something
far different - an outrageous stunt and over 540,000
complaints from people all across the country.
I agree that the Super Bowl halftime show violated the
indecency statute and am pleased that we are taking this
step to address a deplorable incident. I remain troubled,
however, by certain aspects of the decision and therefore do
not approve it in its entirety.
First, I am concerned by the precedent we establish in
failing to assess a penalty against non-Viacom-owned
affiliates that aired the Super Bowl. I recognize that the
affiliates likely did not expect that this national event
would include such indecency. Yet, many stations air
programming that they do not produce themselves. The
Commission must be careful not to signal that we would
excuse indecent broadcasts merely because a station did not
control the production of the content. Some level of fine
would have been appropriate for these stations. The primary
focus of our indecency enforcement under the statute must
remain those who are licensed to use the public airwaves and
we look to their vigilance to protect our children from
indecent broadcasts.
Second, the Commission received complaints about other
aspects of the halftime show and some of the commercials.
Yet, the Order dismisses these complaints in a footnote with
hardly any analysis or explanation. The FCC relies on
viewers and listeners to file complaints about indecent
broadcasts and places a heavy burden on complaining
citizens. The citizens that filed these complaints have a
right to expect more of a Commission follow-through on their
complaints.
Finally, although the Commission is imposing the largest
fine in history for indecency on television, let's not kid
ourselves that this fine will serve as a disincentive to
multi-billion dollar conglomerates broadcasting indecency.
This fine needs to be seen in the context of a broadcast in
which each 30-second commercial cost more than $2 million.
In other words, this fine represents less than 10 seconds of
ad time on the Super Bowl and will be easily absorbed as a
cost of doing business. We must continue to demonstrate to
citizens that their complaints will receive prompt and
vigorous attention and to the broadcast industry that
Commission involvement in these issues is not a passing
fancy.