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                           Before the
                Federal Communications Commission
                     Washington, D.C. 20554
In the Matter of                )       
WBLB, Inc.                      )    File No.: EB-03-NF-061
License of WBLB                 )    NAL/Acct. No. 200432640001
Pulaski, Virginia               )    FRN 8693277
                        FORFEITURE ORDER

Adopted:  June  8, 2004                 Released:  June 14 , 2004

By the Chief, Enforcement Bureau:

     1.   In  this  Forfeiture  Order  (``Order''),  we  issue  a 
          monetary  forfeiture in  the amount  of eight  thousand 
          dollars ($8,000) to WBLB, Inc. (``WBLB''), licensee  of 
          AM  station WBLB,  for  repeated violation  of  Section 
          11.35(a) of  the Commission's Rules (``Rules'').1   The 
          noted  violation involves  WBLB's failure  to have  its 
          Emergency   Alert    System   transmitting    functions 
          available during times the station is in operation.

     2.   On  March   11,  2004,  the   Resident  Agent  of   the 
          Commission's Norfolk, Virginia Field Office  (``Norfolk 
          Office'')  issued a  Notice of  Apparent Liability  for 
          Forfeiture (``NAL'') in the amount of $8,000 to  WBLB.2  
          WBLB has  not filed a  response to the  NAL.  Based  on 
          the information before us, we affirm the forfeiture.  

     3.   ACCORDINGLY, IT  IS ORDERED that,  pursuant to  Section 
          503(b) of  the Communications Act  of 1934, as  amended 
          (``Act''),3 and  Sections 0.111,  0.311 and  1.80(f)(4) 
          of  the Rules,4  WBLB, Inc.  IS LIABLE  FOR A  MONETARY 
          FORFEITURE  in  the amount  of  $8,000  for  repeatedly 
          violating Section 11.35(a) of the Rules. 

     4.   Payment of the  forfeiture shall be made in the  manner 
          provided for in  Section 1.80 of   the Rules within  30 
          days of the  release of this Order.  If the  forfeiture 
          is not paid  within the period specified, the case  may 
          be   referred  to   the  Department   of  Justice   for 
          collection  pursuant to  Section  504(a) of  the  Act.5  
          Payment shall  be made  by mailing a  check or  similar 
          instrument, payable  to the order  of    the  ``Federal 
          Communications    Commission,''    to    the    Federal 
          Communications  Commission,  P.O.           Box  73482, 
          Chicago, Illinois 60673-7482.  The payment should  note 
          NAL/Acct. No.  200432640001 and FRN 8693277.   Requests 
          for full  payment under an  installment plan should  be 
          sent  to:  Chief, Revenue  and  Receivables  Operations 
          Group, 445 12th Street, S.W., Washington, D.C. 20554.6

     5.   IT IS FURTHER  ORDERED that a copy of this Order  shall 
          be sent by  first class mail and certified mail  return 
          receipt  requested, to  WBLB,  Inc., 3570  Robin  Tract 
          Road, Pulaski, Virginia  24301 and by first class  mail 
          to P.O. Box 150, Pulaski, Virginia 24301. 


                         David H. Solomon
                         Chief, Enforcement Bureau

     1 47 C.F.R.  11.35(a).

     2 Notice of Apparent Liability for Forfeiture, NAL/Acct. No. 
200432640001 (Enf.  Bur.,  Norfolk  Office,  released  March  11, 

     3 47 U.S.C.  503(b).

     4 47 C.F.R.  0.111, 0.311, 1.80(f)(4).

     5 47 U.S.C.  504(a).

     6 See 47 C.F.R.  1.1914.