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                           Before the
                Federal Communications Commission
                     Washington, D.C. 20554

                              )
In the Matter of                        )
                              )    File No.: EB-02-AT-318
Coffee County Broadcasting, Inc.        )    NAL/Acct.        No. 
200232480027
                              )    FRN 0003-7625-64
Licensee of Station WMSR (AM)      ) 
McMinnville, Tennessee             )    




                        FORFEITURE ORDER

Adopted:  January 28, 2003                             Released:  
January 31, 2003

By the Chief, Enforcement Bureau:

     1.   In  this  Forfeiture  Order  (``Order''),  we  issue  a 
          monetary  forfeiture in  the amount  of seven  thousand 
          dollars ($7,000)  to Coffee  County Broadcasting,  Inc. 
          (``Coffee County''),  for willful violation of  Section 
          73.1125(a)  of  the  Commission's  Rules  (``Rules'').1  
          The noted  violation involves  Coffee County's  failure 
          to  maintain  a presence  at  its  main  studio  during 
          normal business hours.
 
     2.   On September  30, 2002,  the District  Director of  the 
Commission's Atlanta, Georgia  Field Office (``Atlanta  Office'') 
issued a Notice of Apparent Liability for Forfeiture (``NAL'') in 
the amount of $7,000  to Coffee County.2   Coffee County has  not 
filed a response to the NAL.  Based on the information before us, 
we affirm the forfeiture.

     3.   ACCORDINGLY, IT IS  ORDERED THAT,  pursuant to  Section 
503(b) of the Communications Act of 1934, as amended  (``Act''),3 
and Sections 0.111,  0.311 and 1.80(f)(4)  of the Rules,4  Coffee 
County IS  LIABLE FOR  A  MONETARY FORFEITURE  in the  amount  of 
$7,000 for willfully violating Section 73.1125(a) of the Rules.

     4.   Payment of the forfeiture shall  be made in the  manner 
provided for in Section 1.80 of  the Rules within 30 days of  the 
release of this Order.  If the forfeiture is not paid within  the 
period specified, the case may  be referred to the Department  of 
Justice for collection  pursuant to Section  504(a) of the  Act.5  
Payment shall be made by  mailing a check or similar  instrument, 
payable  to   the   order   of   the   ``Federal   Communications 
Commission,'' to the Federal Communications Commission, P.O.  Box 
73482, Chicago,  Illinois 60673-7482.   The payment  should  note 
NAL/Acct. No. 200232480027, and  FRN 0003-7625-64.  Requests  for 
full payment under an installment plan should be sent to:  Chief, 
Revenue and Receivables Operations Group, 445 12th Street,  S.W., 
Washington, D.C. 20554.6

     5.        IT IS FURTHER  ORDERED THAT a  copy of this  Order 
shall be  sent by  first class  mail and  certified mail,  return 
receipt requested, to Coffee County Broadcasting, Inc., P.O.  Box 
759, McMinnville, Tennessee 37110. 

                         FEDERAL COMMUNICATIONS COMMISSION
                         


                         David H. Solomon
                         Chief, Enforcement Bureau
_________________________

     1 47 C.F.R. § 73.1125(a).

     2 Notice of Apparent Liability for Forfeiture, NAL/Acct. No. 
200232480027 (Enf. Bur., Atlanta  Office, released September  30, 
2002).

     3 47 U.S.C. § 503(b).

     4 47 C.F.R. §§ 0.111, 0.311, 1.80(f)(4).

     5 47 U.S.C. § 504(a).

     6 See 47 C.F.R. § 1.1914.