Click here for Microsoft Word Version
********************************************************
NOTICE
********************************************************
This document was converted from
WordPerfect or Word to ASCII Text format.
Content from the original version of the document such as
headers, footers, footnotes, endnotes, graphics, and page numbers
will not show up in this text version.
All text attributes such as bold, italic, underlining, etc. from the
original document will not show up in this text version.
Features of the original document layout such as
columns, tables, line and letter spacing, pagination, and margins
will not be preserved in the text version.
If you need the complete document, download the
Word or WordPerfect version or Adobe Acrobat version (above).
*****************************************************************
In Reply Refer to:
EB-00-IH-0373/MG
Judith and Garfield Reeves-Stevens
8929 Hollywood Hills Road
Los Angeles, CA 90046
Dear Ms. Reeves-Stevens and Mr. Reeves-Stevens:
By this letter we close our investigation into an alleged
violation of the Commission's policy against the use of
subliminal perception techniques in broadcasting by KTTV(TV), Los
Angeles, CA and DirecTV.
Your complaint alleged that KTTV(TV) may have broadcast a
subliminal text message during an episode of The X-Files, which
aired on KTTV(TV) between 9:00 p.m. and 10:00 p.m., Pacific time,
on Sunday, November 5, 2000. Specifically, you stated that the
allegedly subliminal message appeared between a group of
commercials and the resumption of an episode of The X-Files. The
message read: ``Why does Al Gore say one thing if the truth is
another?'' You provided a tape of the episode in question, which
you stated that you received and recorded from your satellite
service, DirecTV, Inc. The text of the message in question
appears approximately 48 minutes, 30 seconds into this tape. We
sent letters of inquiry to KTTV(TV) and DirecTV, as well as
copies of the tape that you submitted and copies of a frame-by-
frame rendering of your tape, produced by the Commission's staff.
Fox Broadcasting, Inc. (``Fox''), licensee of KTTV(TV), and
DirecTV have responded to our inquiry. We provided you with
copies of these responses, in order to give you the opportunity
to comment on them. However, you did not file any additional
comments.
The Commission's Public Notice, Concerning the Broadcast of
Information by Means of ``Subliminal Perception'' Techniques, 44
FCC 2d 1016, 1017 (1974) states:
We believe that use of subliminal perception is inconsistent
with the
obligations of a licensee, and therefore we take this
occasion to make clear
that broadcasts employing such techniques are contrary to
the public interest.
Whether effective or not, such broadcasts clearly are
intended to be deceptive.
Fox's response states that the text message in question was part
of a commercial announcement sponsored by Victory 2000 California
Republican Party. Fox explains that due to an unintentional
malfunction of KTTV(TV)'s computerized program automation system,
this text aired in isolation, without the rest of the commercial
announcement of which it was part. Fox further states and
demonstrates that the commercial in its entirety aired
approximately twenty-two minutes later. We accept Fox's
explanation that this text message was broadcast as a result of
the inadvertent malfunction of KTTV(TV)'s automated system.
Moreover, based on the responses from Fox and DirecTV, we find
that DirecTV retransmitted KTTV(TV)'s signal, including the
miscued text message, as it had been received from Fox.
Fox has offered specific information concerning the
malfunction in its automated system. In this regard, Fox
explains that KTTV uses a fully automated system to switch from
one program source to another during the course of its broadcast
day. Part of this system includes the Profile, which is a file
server that plays back nonprogram material contained in
KTTV(TV)'s program breaks, including commercials, public service
announcements, newsbreaks, etc. According to Fox, the Profile is
part of the automated system, and cannot be manually controlled.
Fox also explains that after a program break, the Profile
cues up nonprogram material for the next break instantly. Fox
asserts that ``on rare occasions,'' the Profile has not cued
precisely, which results in the cueing of a few frames of
material that is scheduled to air in the next break. Fox asserts
that on most televisions, this miscued material is generally
invisible, but that it may be observed in a frame-by-frame
analysis, and may be more readily noticeable when a record and
replay apparatus, such a TiVo system, is used.
Thus, Fox states that on November 5, 2000, at approximately
9:48 p.m., during the final break in The X-Files, the Profile
miscued, such that at the end of a local newsbreak, a flash frame
aired for approximately 1/10th of a second, consisting of the
beginning of a political commercial that was scheduled to air at
the beginning of the next break. Then the automated system
switched to the network feed of The X-Files. The political
commercial, of which this flash frame was part, aired in its
entirety during the next break. In support of this explanation,
Fox provides information from its program log, as well as a
videotape containing KTTV(TV)'s programming as it aired in real
time during the time period in question, as well as a frame-by-
frame rendering of the miscue that resulted in the airing of the
flash frame. In addition, Fox states that KTTV(TV)'s technicians
have adjusted their software in order to minimize the occurrence
of programming miscues.
Fox also states that DirecTV obtains KTTV(TV)'s signal as it
is output by the master control, as automated in the manner
described above. Fox assumes that the DirecTV transmission
recorded by the complainants' TiVo system contained the isolated
text message in the flash frame that resulted when KTTV(TV)'s
automated system miscued. DirecTV's response confirms Fox's
assumption. DirecTV states that it carries the KTTV(TV) feed as
part of its local market television offering in Los Angeles, and
transmits the signal as it is sent from the local television
station, with no modification other than for adjustments to
proper audio and video levels and color representation. DirecTV
states that it does not make any additions or deletions to the
content of the signal sent from the television station. You did
not comment on the information submitted by Fox and DirecTV, and
have not submitted any
additional information that would contradict Fox's explanation
for the appearance of the miscued text
message.
Based upon the information submitted, including Fox's videotape
of KTTV(TV)'s programming during the time period in question on
November 5, 2000, we are satisfied that KTTV(TV), DirecTV, and
theofficers, directors, and employees of Fox and DirecTV were
unaware of the miscued text message prior to airing. Under these
circumstances, we conclude that no further action is warranted.
Sincerely,
David H. Solomon
Chief, Enforcement Bureau
cc: Molly Pauker, Esq.
Vice President, Corporate & Legal Affairs
Fox Television Stations, Inc.
Licensee, KTTV(TV), Los Angeles, CA
David A. Baylor
Executive Vice President
DirecTV
Merrill S. Spiegel, Esq.
DirecTV