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                                  Before the
Federal Communications Commission
Washington, D.C. 20554

In the Matter of	)
Free Fire Media, Inc.	)		     File No.:
Licensee of Station KCNR	)		 NOV No.: V201432960014
Shasta, California	)	  Facility ID: 64414


	Released: August 7, 2014

By the District Director, San Francisco Office, Western Region,
Enforcement Bureau:

* This is a Notice of Violation (Notice) issued pursuant to Section 1.89
of the Commission's rules (Rules) to Free Fire Media, Inc., licensee
of radio station KCNR serving Shasta, California.  Pursuant to Section
1.89(a) of the Rules, issuance of this Notice does not preclude the
Enforcement Bureau from further action if warranted, including issuing
a Notice of Apparent Liability for Forfeiture for the violation(s)
noted herein.
* On May 15, 2014, an agent of the Enforcement Bureau's San Francisco
Office inspected radio station KCNR located at 1326 Market St., Redding,
California, and observed the following violations:

  + 47 C.F.R. § 11.61(b): "Entries shall be made in EAS Participant
  records, as specified in §11.35(a) and 11.54(a)(3)."  KCNR did not
  have EAS CAP-formatted entries in the station's EAS logs from January 1,
  2014 through May 15, 2014.

  + 47 C.F.R. § 11.52(d)(2): "With respect to monitoring EAS
  messages...EAS Participants EAS Equipment must interface with the
  Federal Emergency Management Agency's Integrated Public Alert and
  Warning System (IPAWS) to enable . . . the distribution of Common
  Alert Protocol (CAP)-formatted alert messages from the IPAWS system
  to EAS Participants EAS equipment."  At the time of inspection, there
  was no CAP Equipment installed, and the station owner was not aware
  of the CAP requirements.

* As the nation's emergency warning system, the Emergency Alert
System is critical to public safety, and we recognize the vital role
that broadcasters play in ensuring its success.  The Commission takes
seriously any violations of the Rules implementing the EAS and expects
full compliance from its regulatees.
* Pursuant to Section 308(b) of the Communications Act of 1934, as
amended, and Section 1.89 of the Rules, we seek additional information
concerning the violations and any remedial actions taken.  Therefore, Free
Fire Media, Inc., must submit a written statement concerning this matter
within twenty (20) days of release of this Notice.  The response (i) must
fully explain each violation, including all relevant surrounding facts and
circumstances, (ii) must contain a statement of the specific action(s)
taken to correct each violation and preclude recurrence, and (iii) must
include a time line for completion of any pending corrective action(s).
The response must be complete in itself and must not be abbreviated by
reference to other communications or answers to other notices.
* In accordance with Section 1.16 of the Rules, we direct Free Fire
Media, Inc., to support its response to this Notice with an affidavit
or declaration under penalty of perjury, signed and dated by an
authorized officer of Free Fire Media, Inc., with personal knowledge
of the representations provided in Free Fire Media, Inc., response,
verifying the truth and accuracy of the information therein, and
confirming that all of the information requested by this Notice which
is in the licensee's possession, custody, control, or knowledge has
been produced.	To knowingly and willfully make any false statement or
conceal any material fact in reply to this Notice is punishable by fine
or imprisonment under Title 18 of the U.S. Code.
* All replies and documentation sent in response to this Notice should
be marked with the File No. and NOV No. specified above, and mailed to
the following address:

Federal Communications Commission
San Francisco Office
5653 Stone ridge Dr., Suite 105
Pleasanton, CA 94588

* This Notice shall be sent to Free Fire Media, Inc., at its address
of record.

* The Privacy Act of 1974 requires that we advise you that the
Commission will use all relevant material information before it,
including any information disclosed in your reply, to determine what,
if any, enforcement action is required to ensure compliance.


David K. Hartshorn
District Director
San Francisco Office
Western Region
Enforcement Bureau