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                               February 25, 2008

   VIA CERTIFIED MAIL

   RETURN RECEIPT REQUESTED

   McRentals Inc.

   74 W Morgan St.

   Marshall, Missouri 65340

   Re: File No. EB-08-KC-031

   Citation No.: C200832560001

   Dear Retailer:

   This is an official CITATION, issued pursuant to Section 503(b)(5) of the
   Communications Act of 1934, as amended ("Act"), 47 U.S.C. S: 503(b)(5), to
   McRentals Inc. ("McRentals")  for failure to provide appropriate Consumer
   Alert disclosures on analog tuner only television receiving equipment in
   violation of Section 15.117(k) of the Commission's Rules ("Rules"), 47
   C.F.R. S: 15.117(k). As explained below, future violations of the
   Commission's rules in this regard may subject your company to monetary
   forfeitures.

   On February 20, 2008 an agent from the Commission's Kansas City Office  of
   the Enforcement Bureau visited McRental's store  at 74 W Morgan St,
   Marshall, MO.  and observed that McRentals  did not have the proper
   Consumer Alert label displayed on equipment that contained an analog tuner
   but not a digital tuner at the point of sale.

   Section 15.117(k) of the Commission's Rules states:


     (k) The following requirements apply to all  responsible parties, as    
     defined in S:2.909 of this chapter, and any person that displays or     
     offers for sale or rent television receiving equipment that is not      
     capable of receiving, decoding and tuning digital signals.              
                                                                             
     (1) Such parties and persons shall place conspicuously and in close     
     proximity to such television broadcast receivers a sign containing, in  
     clear and conspicuous print, the Consumer Alert disclosure text         
     required by subparagraph (3). The text should be in a size of type      
     large enough to be clear, conspicuous and readily legible, consistent   
     with the dimensions of the equipment and the label. The information     
     may be printed on a transparent material and affixed to the screen, if  
     the receiver includes a display, in a manner that is removable by the   
     consumer and does not obscure the picture, or, if the receiver does     
     not include a display, in a prominent location on the device, such as   
     on the top or front of the device, when displayed for sale, or the      
     information in this format may be displayed separately immediately      
     adjacent to each television broadcast receiver offered for sale and     
     clearly associated with the analog-only model to which it pertains.     
                                                                             
     (2) If such parties and persons display or offer for sale or rent such  
     television broadcast receivers via direct mail, catalog, or electronic  
     means, they shall prominently display in close proximity to the images  
     or descriptions of such television broadcast receivers, in clear and    
     conspicuous print, the Consumer Alert disclosure text required by       
     subparagraph (3). The text should be in a size large enough to be       
     clear, conspicuous, and readily legible, consistent with the            
     dimensions of the advertisement or description.                         
                                                                             
     (3) "CONSUMER ALERT                                                     
                                                                             
     This television receiver has only an analog broadcast tuner and will    
     require a converter box after February 17, 2009, to receive             
     over-the-air broadcasts with an antenna because of the Nation's         
     transition to digital broadcasting. Analog-only TVs should continue to  
     work as before with cable and satellite TV services, gaming consoles,   
     VCRs, DVD players, and similar products. For more information, call     
     the Federal Communications Commission at 1-888-225-5322 (TTY:           
     1-888-835-5322) or visit the Commission's digital television website    
     at: www.dtv.gov."                                                       


   Accordingly, it appears that McRentals has violated Section 15.117(k)(1)
   of the Rules by failing to place a label on the following equipment in a
   location so that it is "clearly associated with the analog-only model to
   which it pertains:" 


     Manufacturer   Device          Model #    Number of Units  

     JVC            DVD/VCR Combo   HR-XVC18   1                



   We caution you that failure to display an appropriate Consumer Alert label
   on any television receiving equipment that is not capable of receiving,
   decoding and tuning digital signals would constitute a further violation
   of Section 15.117(k) of the Rules.

   If, after receipt of this citation,  any McRentals  retail outlet or any
   other retail outlets under common ownership engages in conduct of the type
   described herein, in violation  of the Communications Act or the
   Commission's rules, the Commission may impose monetary forfeitures not to
   exceed $11,000 for each such violation or each day of a continuing
   violation up to $97,500 for a single continuing violation.

   If you choose to do so, you may respond to this citation within 10 days
   from the date of this letter either through (1) a personal interview at
   the Commission's Field Office nearest to your place of business, or (2) a
   written statement. Your response should specify the actions that McRentals
   is taking to ensure that it does not violate Section 15.117(k) of the
   Commission's rules in the future.

   If you choose to request a personal interview, the closest FCC Office is
   Federal Communications Commission,  520 NE Colbern Road, Lee's Summit,
   Missouri 64086. You should contact this office by telephone, (XXX)
   XXXX-XXXX to schedule this interview, which must take place within 10 days
   of the date of this Citation.

   Alternatively, as noted above,  McRentals  may submit a written statement
   to the above address within 10 days of the date of this Citation. Any
   written statements should specify what actions have been taken to correct
   the violation outlined above. Please reference file number EB-08-KC-031 
   when corresponding with the Commission.

   Under the Privacy Act of 1974, 5 U.S.C. S: 552a(e)(3), we are informing
   you that the Commission's staff will use all relevant material information
   before it, including information that you disclose in your interview or
   written statement, to determine what, if any, enforcement action is
   required to ensure your compliance with the Communications Act and the
   Commission's rules.

   The knowing and willful making of any false statement, or the concealment
   of any material fact, in reply to this citation is punishable by fine or
   imprisonment under 18 U.S.C. S: 1001.

   Thank you in advance for your anticipated cooperation.

   Sincerely,

   FEDERAL COMMUNICATIONS COMMISSION

   Robert C. McKinney

   District Director, Kansas City Office

   South Central Region 

   Enforcement Bureau

   See 47 C.F.R. S: 1.80(b)(3).

   47 U.S.C. S: 503(b)(5).

   2

                       FEDERAL COMMUNICATIONS COMMISSION

                             WASHINGTON, D.C. 20554