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                                 June 14, 2007



   Sears Store #2933

   1400 Union Turnpike

   New Hyde Park, NY 11040

   Sears, Roebuck & Co.

   3333 Beverly Road
   Hoffman Estates, IL 60179

   Attn.: William R. Harker, Senior Vice President and General Counsel

   Re: File No. EB-07-NY-193

   Citation No.: C20073238020

   Dear Retailer:

   This is an official CITATION, issued pursuant to Section 503(b)(5) of the
   Communications Act of 1934, as amended ("Act"), 47 U.S.C. S 503(b)(5), to
   Sears Store #2933 and Sears, Roebuck & Co. (collectively "Sears ") for
   failure to provide appropriate Consumer Alert disclosures on analog tuner
   only television receiving equipment in violation of Section 15.117(k) of
   the Commission's Rules ("Rules"), 47 C.F.R. S 15.117(k). As explained
   below, future violations of the Commission's rules in this regard may
   subject your company to monetary forfeitures.

   On June 5, 2007, agents from the Enforcement Bureau's  New York Field
   Office  visited Sears Store #2933 and observed that Sears did not have the
   proper Consumer Alert label displayed on equipment that contained an
   analog tuner but not a digital tuner at the point of sale.

   Section 15.117(k) of the Commission's Rules states:

     (k) The following requirements apply to all  responsible parties, as    
     defined in S2.909 of this chapter, and any person that displays or      
     offers for sale or rent television receiving equipment that is not      
     capable of receiving, decoding and tuning digital signals.              
     (1) Such parties and persons shall place conspicuously and in close     
     proximity to such television broadcast receivers a sign containing, in  
     clear and conspicuous print, the Consumer Alert disclosure text         
     required by subparagraph (3). The text should be in a size of type      
     large enough to be clear, conspicuous and readily legible, consistent   
     with the dimensions of the equipment and the label. The information     
     may be printed on a transparent material and affixed to the screen, if  
     the receiver includes a display, in a manner that is removable by the   
     consumer and does not obscure the picture, or, if the receiver does     
     not include a display, in a prominent location on the device, such as   
     on the top or front of the device, when displayed for sale, or the      
     information in this format may be displayed separately immediately      
     adjacent to each television broadcast receiver offered for sale and     
     clearly associated with the analog-only model to which it pertains.     
     (2) If such parties and persons display or offer for sale or rent such  
     television broadcast receivers via direct mail, catalog, or electronic  
     means, they shall prominently display in close proximity to the images  
     or descriptions of such television broadcast receivers, in clear and    
     conspicuous print, the Consumer Alert disclosure text required by       
     subparagraph (3). The text should be in a size large enough to be       
     clear, conspicuous, and readily legible, consistent with the            
     dimensions of the advertisement or description.                         
     (3) "CONSUMER ALERT                                                     
     This television receiver has only an analog broadcast tuner and will    
     require a converter box after February 17, 2009, to receive             
     over-the-air broadcasts with an antenna because of the Nation's         
     transition to digital broadcasting. Analog-only TVs should continue to  
     work as before with cable and satellite TV services, gaming consoles,   
     VCRs, DVD players, and similar products. For more information, call     
     the Federal Communications Commission at 1-888-225-5322 (TTY:           
     1-888-835-5322) or visit the Commission's digital television website    
     at: [1]"                                                    

   Accordingly, it appears that Sears has violated Section 15.117(k) of the
   Rules by failing to place conspicuously and in close proximity to the
   following equipment, in clear and conspicuous print, the required Consumer
   Alert label:

     Manufacturer              Device                 Model #     Number of  

       Philips               23" LCD TV             23PF5320/28       1      

       Sylvania       20" Pure Flat CRT TV/DVD       CD202SL8         1      

       Toshiba          20" TV/DVD/VCR combo          MW20F52         1      

       Toshiba              TV/DVD combo              MD20Q41         1      

       Philips                 20" TV                20PT6446         1      

       Sylvania         20" TV/DVD/VCR combo          6720FDF         1      

       Sylvania     27" TV/VCR/DVD recorder combo     SREC427         1      

       Samsung            DVD recorder/VCR           DVD-VR330        1      

       Sylvania           DVD recorder/VCR            DVR90VG         1      

       Sylvania           DVD & VCR player            DVC841G         1      

       Philips              DVD/VCR combo             DVP3150         1      

       Sylvania             DVD recorder              DVR91DG         1      

       Samsung              DVD recorder             DVD-R130         1      

         Sony             DVD recorder/ VCR          RDRVX530         1      

   We caution you that failure to display an appropriate Consumer Alert label
   on any television receiving equipment that is not capable of receiving,
   decoding and tuning digital signals would constitute a further violation
   of Section 15.117(k) of the Rules.

   If, after receipt of this citation, Sears  engages in conduct of the type
   described herein, in violation  of the Communications Act or the
   Commission's rules, the Commission may impose monetary forfeitures not to
   exceed $11,000 for each such violation or each day of a continuing
   violation up to $97,500 for a single continuing violation.

   If you choose to do so, you may respond to this citation within 10 days
   from the date of this letter either through (1) a personal interview at
   the Commission's Field Office nearest to your place of business, or (2) a
   written statement. Your response should specify the actions that Sears is
   taking to ensure that it does not violate Section 15.117(k) of the
   Commission's rules in the future.

   If you choose to request a personal interview, the closest FCC Office is
   Federal Communications Commission, New York Office, 201 Varick Street,
   Suite 1151, New York, NY 10014. You should contact this office by
   telephone, (XXX) XXXX-XXXX to schedule this interview, which must take
   place within 10 days of this Citation. Alternatively, as noted above,
   Sears may submit a written statement to the above address within 10 days
   of the date of this Citation. Any written statements should specify what
   actions have been taken to correct the violations outlined above. Please
   reference file number EB-07-NY-193 when corresponding with the Commission.

   Under the Privacy Act of 1974, 5 U.S.C. S 552a(e)(3), we are informing you
   that the Commission's staff will use all relevant material information
   before it, including information that you disclose in your interview or
   written statement, to determine what, if any, enforcement action is
   required to ensure your compliance with the Communications Act and the
   Commission's rules.

   The knowing and willful making of any false statement, or the concealment
   of any material fact, in reply to this citation is punishable by fine or
   imprisonment under 18 U.S.C. S 1001.

   Thank you in advance for your anticipated cooperation.



   Daniel W. Noel

   District Director

   New York District Office

   Northeast Region

   Enforcement Bureau

   See 47 C.F.R. S 1.80(b)(3).

   47 U.S.C. S 503(b)(5).



                             WASHINGTON, D.C. 20554


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