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June 6, 2007
VIA CERTIFIED MAIL
RETURN RECEIPT REQUESTED
TOYS "R" US
1800 Jantzen Beach Center
Portland, Oregon 97217
TOY "R" US, Inc. Headquarters
One Geoffrey Way
Wayne, New Jersey 07470-2030
Attn.: David J. Schwartz, Senior Vice President
And General Counsel
Re: File No. EB-07-PO-112
Citation No.: C20073292007
Dear TOYS "R" US:
This is an official CITATION, issued pursuant to Section 503(b)(5) of the
Communications Act of 1934, as amended ("Act"), 47 U.S.C. S 503(b)(5), to
TOYS "R" US and TOYS "R" US, Inc. (collectively TOYS "R" US) for failure
to provide appropriate Consumer Alert disclosures on analog tuner only
television receiving equipment in violation of Section 302(b) of the Act,
47 U.S.C. S 302a(b), and Section 15.117(k) of the Commission's Rules
("Rules"), 47 C.F.R. S 15.117(k). As explained below, future violations of
the Commission's rules in this regard may subject your company to monetary
On June 5, 2007, the Enforcement Bureau's Portland Resident Agent Office
visited TOYS "R" US store located at 1800 Jantzen Beach Center, Portland,
Oregon and observed that TOYS "R" US did not have the proper Consumer
Alert label displayed on equipment that contained an analog tuner but not
a digital tuner at the point of sale.
Section 302(b) of the Act provides that "[n]o person shall manufacture,
import, sell, offer for sale, or ship devices or home electronic equipment
and systems, or use devices, which fail to comply with regulations
promulgated to this section." Section 15.117(k) of the Commission's Rules
(k) The following requirements apply to all responsible parties, as
defined in S2.909 of this chapter, and any person that displays or
offers for sale or rent television receiving equipment that is not
capable of receiving, decoding and tuning digital signals.
(1) Such parties and persons shall place conspicuously and in close
proximity to such television broadcast receivers a sign containing, in
clear and conspicuous print, the Consumer Alert disclosure text
required by subparagraph (3). The text should be in a size of type
large enough to be clear, conspicuous and readily legible, consistent
with the dimensions of the equipment and the label. The information
may be printed on a transparent material and affixed to the screen, if
the receiver includes a display, in a manner that is removable by the
consumer and does not obscure the picture, or, if the receiver does
not include a display, in a prominent location on the device, such as
on the top or front of the device, when displayed for sale, or the
information in this format may be displayed separately immediately
adjacent to each television broadcast receiver offered for sale and
clearly associated with the analog-only model to which it pertains.
(2) If such parties and persons display or offer for sale or rent such
television broadcast receivers via direct mail, catalog, or electronic
means, they shall prominently display in close proximity to the images
or descriptions of such television broadcast receivers, in clear and
conspicuous print, the Consumer Alert disclosure text required by
subparagraph (3). The text should be in a size large enough to be
clear, conspicuous, and readily legible, consistent with the
dimensions of the advertisement or description.
(3) "CONSUMER ALERT
This television receiver has only an analog broadcast tuner and will
require a converter box after February 17, 2009, to receive
over-the-air broadcasts with an antenna because of the Nation's
transition to digital broadcasting. Analog-only TVs should continue to
work as before with cable and satellite TV services, gaming consoles,
VCRs, DVD players, and similar products. For more information, call
the Federal Communications Commission at 1-888-225-5322 (TTY:
1-888-835-5322) or visit the Commission's digital television website
Accordingly, it appears that TOYS "R" US has violated Section 302(b) of
the Act, and Section 15.117(k) of the Rules by failing to place
conspicuously and in close proximity to the following television
receivers, in clear and conspicuous print, the Consumer Alert label
required under Section 15.117(k). We caution you that failure to display
the appropriate Consumer Alert label on any television receiving equipment
that is not capable of receiving, decoding and tuning digital signals
would constitute a further violation of Section 302(b) of the Act and
Section 15.117(k) of the Rules:
13" Disney television, model DT1350-C
13" Spongebob television, model SB315
13" Bratz Plugged In television
13" Barbie television, model Bar322
If, after receipt of this citation, TOYS "R" US violates the
Communications Act or the Commission's rules in any manner described
herein, the Commission may impose monetary forfeitures not to exceed
$11,000 for each such violation or each day of a continuing violation up
to $97,500 for a single continuing violation.
If you choose to do so, you may respond to this citation within 10 days
from the date of this letter either through (1) a personal interview at
the Commission's Field Office nearest to your place of business, or (2) a
written statement. Your response should specify the actions that TOYS "R"
US is taking to ensure that it does not violate Section 15.117(k) of the
Commission's rules in the future.
TOYS "R" US may request an interview at the closest FCC Office, which is
Federal Communications Commission, 11410 NE 122^nd Way, Suite 312,
Kirkland, WA 98034-6927. You may contact this office by telephone, (XXX)
XXXX-XXXX to schedule this interview, which must take place within 10 days
of this Citation. TOYS "R" US may also submit a written statement to the
Federal Communications Commission, Portland Resident Agent Office, P.O.
Box 61469, Vancouver, Washington 98666-1469, within 10 days of the date of
this Citation. Any written statements should specify what actions have
been taken to correct the violation outlined above. Please reference file
number EB-07-PO-112 when corresponding with the Commission.
Under the Privacy Act of 1974, 5 U.S.C. S 552a(e)(3), we are informing you
that the Commission's staff will use all relevant material information
before it, including information that you disclose in your interview or
written statement, to determine what, if any, enforcement action is
required to ensure your compliance with the Communications Act and the
The knowing and willful making of any false statement, or the concealment
of any material fact, in reply to this citation is punishable by fine or
imprisonment under 18 U.S.C. S 1001.
Thank you in advance for your anticipated cooperation.
FEDERAL COMMUNICATIONS COMMISSION
Portland Resident Agent Office
See 47 C.F.R. S 1.80(b)(3).
47 U.S.C. S 503(b)(5).
FEDERAL COMMUNICATIONS COMMISSION
WASHINGTON, D.C. 20554