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                                   Before the

                       Federal Communications Commission

                             Washington, D.C. 20554


                                )                                
                                                                 
     In the Matter of           )                                
                                                                 
     Gold Coast Radio , LLC     )     File Number: EB-06-LA-114  
                                                                 
     Licensee of Station KMLA   )   NAL/Acct. No.: 200732900003  
                                                                 
     El Rio, California         )               FRN: 0003745254  
                                                                 
     Facility ID # 55273        )                                
                                                                 
                                )                                


                  NOTICE OF APPARENT LIABILITY FOR FORFEITURE

                                                  Released: December 22, 2006

   By the District Director, Los Angeles Office, Western Region, Enforcement
   Bureau:

   I. INTRODUCTION

    1. In this Notice of Apparent Liability for Forfeiture ("NAL"), we find
       that Gold Coast Radio, LLC ("Gold Coast"), licensee of station KMLA,
       an FM broadcast station serving El Rio, California, apparently
       repeatedly violated Section 73.1560(b) of the Commission's Rules
       ("Rules") by operating its transmitter at a power level exceeding 105%
       of that authorized by its license. We conclude, pursuant to Section
       503(b) of the Communications Act of 1934, as amended ("Act"), that
       Gold Coast is apparently liable for a forfeiture in the amount of four
       thousand dollars ($4,000).

   II. BACKGROUND

    2. On August 29, 2006, in response to complaints, Los Angeles agents
       monitored and made field strength measurements of KMLA's transmitted
       signal from a location 7 kilometers from the KMLA transmitter site. At
       that location, the field strength was measured at 17.2 mV/m, when
       measured with a field strength meter. The agents also set up a
       spectrum analyzer and sampling antenna at their hotel and observed the
       emissions mask and relative strength of the KMLA transmitter
       emissions. Agents made periodic observations at several times during
       the day and evening of August 29, 2006, and observed that the level of
       the signal transmitted by KMLA did not change.

    3. On August 30, 2006, the Los Angeles agents, after observing the signal
       level on the spectrum analyzer was consistent with their observations
       from the previous day, inspected the KMLA transmitter and observed the
       transmitter power meter which indicated that the KMLA transmitter
       output was 1022 watts. According to the station's license, KMLA is
       authorized to operate at 530 watts. The agents also interviewed KMLA
       station management personnel who reported that the station had been
       operating without a Chief Engineer or designated Chief Operator for a
       period of one month, and that there was no one available to adjust the
       transmitter. After the transmitter inspection, the Los Angles agents
       again measured the field strength of the KMLA signal from the same
       location as the previous day. At that location, the field strength was
       measured at 16.7 mV/m, when measured with a field strength meter,
       indicating a variance of 0.25 dB from the day before. The agents also
       observed the spectrum analyzer set up in the hotel room and noted that
       the KMLA signal level had not changed from the observations made on
       August 29, 2006, and earlier on August 30, 2006.

   III. DISCUSSION

    4. Section 503(b) of the Act provides that any person who willfully or
       repeatedly fails to comply substantially with the terms and conditions
       of any license, or willfully or repeatedly fails to comply with any of
       the provisions of the Act or of any rule, regulation or order issued
       by the Commission thereunder, shall be liable for a forfeiture
       penalty. The term "repeated" means the commission or omission of such
       act more than once or for more than one day.

    5. Section 73.1560(b) states: "FM stations. Except as provided in
       paragraph (d) of this section, the transmitter output of an FM
       station...must be maintained as near as practicable to the authorized
       transmitter output power and may not be less than 90%, nor more than
       105% of the authorized power." On August 29, 2006, and August 30,
       2006, Los Angeles agents, through multiple observations and field
       strength measurements, determined that KMLA was operating at
       approximately 190% of its authorized power of 530 watts. The violation
       occurred on more than one day, therefore, it is repeated. Based on the
       evidence before us, we find that Gold Coast  apparently repeatedly
       violated Section 73.1560(b)  of the Rules by operating the KMLA
       transmitter at a power level exceeding 105% of power level authorized
       by the KMLA license.

    6. Pursuant to The Commission's Forfeiture Policy Statement and Amendment
       of Section 1.80 of the Rules to Incorporate the Forfeiture Guidelines,
       ("Forfeiture Policy Statement"), and Section 1.80 of the Rules, the
       base forfeiture amount for exceeding power limits is $4,000. In
       assessing the monetary forfeiture amount, we must also take into
       account the statutory factors set forth in Section 503(b)(2)(D) of the
       Act, which include the nature, circumstances, extent, and gravity of
       the violations, and with respect to the violator, the degree of
       culpability, and history of prior offenses, ability to pay, and other
       such matters as justice may require. Applying the Forfeiture Policy
       Statement, Section 1.80, and the statutory factors to the instant
       case, we conclude that Gold Coast is apparently liable for a $4,000
       forfeiture.

   IV. ORDERING CLAUSES

    7. Accordingly, IT IS ORDERED that, pursuant to Section 503(b) of the
       Communications Act of 1934, as amended, and Sections 0.111, 0.311,
       0.314 and 1.80 of the Commission's Rules, Gold Coast Radio, LLC, is
       hereby NOTIFIED of this APPARENT LIABILITY FOR A FORFEITURE in the
       amount of four thousand dollars ($4,000) for violations of Section
       73.1560(b) of the Rules.

    8. IT IS FURTHER ORDERED that, pursuant to Section 1.80 of the
       Commission's Rules within thirty days of the release date of this
       Notice of Apparent Liability for Forfeiture, Gold Coast Radio, LLC,
       SHALL PAY the full amount of the proposed forfeiture or SHALL FILE a
       written statement seeking reduction or cancellation of the proposed
       forfeiture.

    9. Payment of the forfeiture must be made by check or similar instrument,
       payable to the order of the Federal Communications Commission.  The
       payment must include the NAL/Acct. No. and FRN No. referenced above.
       Payment by check or money order may be mailed to Federal
       Communications Commission, P.O. Box 358340, Pittsburgh, PA
       15251-8340.  Payment by overnight mail may be sent to Mellon
       Bank /LB 358340, 500 Ross Street, Room 1540670, Pittsburgh, PA
       15251.   Payment by wire transfer may be made to ABA Number 043000261,
       receiving bank Mellon Bank, and account number 911-6106.

   10. The response, if any, must be mailed to Federal Communications
       Commission, Enforcement Bureau, Western Region, Los Angeles Office,
       18000 Studebaker Rd., Suite 660, Cerritos, CA 90703, and must include
       the NAL/Acct. No. referenced in the caption.

   11. The Commission will not consider reducing or canceling a forfeiture in
       response to a claim of inability to pay unless the petitioner submits:
       (1) federal tax returns for the most recent three-year period; (2)
       financial statements prepared according to generally accepted
       accounting practices ("GAAP"); or (3) some other reliable and
       objective documentation that accurately reflects the petitioner's
       current financial status. Any claim of inability to pay must
       specifically identify the basis for the claim by reference to the
       financial documentation submitted.

   12. Requests for payment of the full amount of this Notice of Apparent
       Liability for Forfeiture under an installment plan should be sent to:
       Associate Managing Director - Financial Operations, Room 1A625, 445
       12th Street, S.W., Washington, D.C. 20554.

   13. IT IS FURTHER ORDERED that a copy of this Notice of Apparent Liability
       for Forfeiture shall be sent by Certified Mail, Return Receipt
       Requested, and regular mail, to Gold Coast Radio, LLC.

   FEDERAL COMMUNICATIONS COMMISSION

   Catherine Deaton

   District Director

   Los Angeles Office

   Western Region

   Enforcement Bureau

   47 C.F.R. S 73.1560(b).

   47 U.S.C. S 503(b).

   Section 312(f)(2) of the Act, 47 U.S.C. S 312(f)(2), which also applies to
   violations for which forfeitures are assessed under Section 503(b) of the
   Act, provides that "[t]he term 'repeated', when used with reference to the
   commission or omission of any act, means the commission or omission of
   such act more than once or, if such commission or omission is continuous,
   for more than one day."

   47 C.F.R. S 73.1560(b) (Operating power and mode tolerances).

   12 FCC Rcd 17087 (1997), recon. denied, 15 FCC Rcd 303 (1999); 47 C.F.R.
   S1.80.

   47 U.S.C. S 503(b)(2)(D).

   47 U.S.C. S 503(b), 47 C.F.R. SS 0.111, 0.311, 0.314, 1.80, 73.1560(b).

   See 47 C.F.R. S 1.1914.

   (...continued from previous page)

                                                              (continued....)

   Federal Communications Commission

                                       2

   Federal Communications Commission