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Ultimately, Bristol reached an agreement with an unnamed paging company for the latter to "construct, market, and use" a total of ten of Bristol's licenses (seven of which are at issue here), as well as nine others that the Bristol partnership principals  S'had obtained from another partnership, Riverside MAS Partners.@ {OZ 'ԍId. at 2.@ Upon hearing that the construction deadline was approaching, the paging company advised Bristol to apply for an extension. Bristol claims that in the meantime all of the sites have been surveyed for available space on existing towers and the paging company has contracted with another company regarding the order of necessary  S'equipment.:~ {O 'ԍId.: 6.ؠSection 101.63 of the Commission's Rules provides that each station authorized, under Part  Si '101 of the Rules must be in operation within eighteen months from the initial date of grant.Ni  yO'ԍ47 C.F.R.  101.63(a)(b).N The Part 101 Rules further provide that failure to timely begin operation results in the authorization cancelling automatically and the licensee being required to return such authorization to the  S 'Commission.Z  {O' "8 ԍ47 C.F.R.  101.63(b);  see also 47 U.S.C.  319(b). Section 319 of the Communications Act of 1934, as  x amended, states that a construction permit is automatically forfeited if the station is not ready for operation within the construction period unless "prevented by causes not under the control of the grantee." Section 101.63 also provides, however, that requests for extension of time to place a facility in operation may be granted upon a showing of good cause, setting forth, in detail, the  Sj'applicant's reasons for failing to have the facility operating within the prescribed period.Jj  yO'ԍ47 C.F.R.  101.63(d).J 7.ؠBristol substantially premises its argument for grant of the Reconsideration Request on the "financial obligation created, the progress of purchased materials, and the potential financial loss as  S'well as additional potential obligational losses that are hand."NR  yO 'ԍReconsideration Request at 3.N While undoubtedly Bristol is in a position to suffer financially if its request is denied, with the potential exception of purchasing certain materials, we do not find these reasons to constitute a sufficient basis under the Commission's Rules for granting the request. Indeed, in its licensing of various wireless telecommunications services, the Commission has repeatedly ruled that business decisions made by licensees which ultimately prove misguided should not influence Commission determinations made in the course of managing the spectrum. The principals that invested in Bristol essentially admit that they do not understand the Commission's Rules nor understand fully how to operate as a Commission licensee, and therefore had relied upon a third party to provide such guidance. And while the decision to do so ultimately has ",l(l(,,"Ԍproven a mistake, it is a result of a business decision of Bristol to deal with this investment company,  S'and not because of exigencies beyond its control. yO5' "N ԍIn a case wherein individuals were fraudulently solicited by a company to prepare and file Cellular  x Radiotelephone applications on their behalf, the Commission concluded that the individual applicants were  x responsible for the consequences of their decision to use a mass application preparer, and that there was no evidence  {O' xH of compelling circumstances to justify waiver of a filing deadline. Robert A. Baker, Receiver, Memorandum Opinion  {OW'and Order, No. 64400AL (CCB) (rel. Apr. 18, 1986), review denied, FCC 86197 (Apr. 21, 1986).  8.ؠWith regard to the procurement of equipment, we find that whether the paging company may have begun negotiations for, or even ordered, equipment does not change the outcome. Initially, we note that such a fact is quite distinct even from Bristol itself ordering equipment and beginning construction with the intent of finishing construction as quickly as possible in order to use its authorization. Even in that instance, a grant of an extension request is not automatic. The Commission has denied construction extension requests in a variety of contexts where licensees have been delayed by such factors as equipment delivery problems, interference from adjacent buildings,  S'zoning difficulties, and the inability to obtain construction permits.| {O' " ԍSee, e.g., AAT Electronics Corporation, 93 FCC 2d 1034 (1983) (decision not to market service aggressively  xH because of equipment uncertainties is within licensee's control); Business Radio Communications Systems, Inc., 102  x FCC 2d 714 (1985) (construction delay caused by zoning challenge not a circumstance beyond licensee's control);  {Ox' xg Texas TwoWay, Inc., 98 FCC 2d 1300 (1984),  aff'd sub nom., Texas TwoWay, Inc. v. FCC, 762 F.2d 138 (D.C.  x Cir. 1985) (licensee responsible for delay resulting from interference caused by construction adjacent to transmitter site because site selection was an independent business decision). In each instance, the licensee made a business decision and thus the delays could not be attributed to causes beyond its control. Likewise, in the instant case, equipment delivery or installation has not been delayed for some unique reason, nor has the licensee itself, Bristol, even begun obtaining equipment. Bristol apparently does not intend to utilize the licenses itself, but rather to lease or sell them to a paging company in order to, in effect, "cut its losses." In fact, the paging company, a third party, seems to be ordering equipment so that it may use the sites and not for purposes of Bristol to receive or provide service. Thus, we are not persuaded that the efforts made towards the ordering of equipment by Bristol or the paging company is good cause warranting extension of the construction deadline for the subject MAS facilities.  S'D IV. CONCLUSION \  Sk'9.ؠBy this Order, we affirm the Branch's denial of Bristol MAS Partners' request for extension of its deadline to construct and place into operation its MAS Stations WPJF864 through WPJF870. We conclude that Bristol MAS Partners D&P   D&P has failed to demonstrate good cause for such an extension. Specifically, it has not begun construction and has not demonstrated that circumstances beyond its control are the reasons for its failure to timely construct.  S:'- V. ORDERING CLAUSES \ pX` hp x (#%'0*,.8135@8: