Before the Federal Communications Commission Washington, D.C. 20554 In the Matter of Extension of the Filing Requirement For Children’s Television Programming Reports (FCC Form 398) ) ) ) ) ) MM Docket No. 00-44 REPORT AND ORDER AND FURTHER NOTICE OF PROPOSED RULE MAKING Adopted: September 14, 2000 Released: October 5, 2000 Comment Date: December 18, 2000 Reply Comment Date: January 17, 2001 By the Commission: Chairman Kennard issuing a statement; Commissioner Furchtgott-Roth dissenting and issuing a statement; Commissioner Powell issuing a statement; Commissioner Tristani concurring in part, dissenting in part, and issuing a statement. I. INTRODUCTION 1. In this Report and Order we make a number of changes to the children’s educational television reporting requirements of commercial broadcast television licensees. First, we extend indefinitely the requirement that commercial broadcast television licensees file with the Commission their quarterly Children’s Television Programming Reports (FCC Form 398). The Commission’s rules currently state that such reports shall be completed quarterly and filed on an annual basis for an experimental period of three years, from January 1998 through January 2000. These reports are required to be filed electronically. Second, we require broadcasters in the future to file these reports on a quarterly basis, at the time they are prepared, rather than annually. Finally, we also announce herein a number of revisions to be made to FCC Form 398 to make the information contained in the form clearer and more useful to the public and the FCC. The actions we take herein will assist the Commission in continuing to enforce the Children’s Television Act of 1990 (“CTA”) and our rules implementing the CTA by facilitating monitoring by the FCC and the public of the amount and quality of educational television programming for children and industry compliance with the Commission’s children’s educational programming requirements. We also adopt a Further Notice of Proposed Rulemaking to seek comment on whether broadcasters should be required to provide their completed Children’s Television Programming Reports at their own websites. II. BACKGROUND 2. Data indicate that children spend, on average, almost three hours a day watching television. In view of the significant impact this medium has on children, Congress has concluded that television should be contributing to children’s development. The CTA requires the Commission, in its review of each television broadcast license renewal application, to “consider the extent to which the licensee … has served the educational and informational needs of children through the licensee’s overall programming, including programming specifically designed to serve such needs.” In enacting the CTA, Congress found that, while television can benefit society by helping to educate and inform children, there are significant market disincentives for commercial broadcasters to air children’s educational and informational programming. The objective of Congress in enacting the CTA was to increase the amount of educational and informational programming available on television. The CTA places on every licensee an obligation to provide such programming, including programming specifically designed to educate and inform children, and requires the FCC to enforce that obligation. 3. In August 1996, the Commission adopted its current educational programming rules to strengthen its enforcement of the CTA. The Commission’s rules include several measures to increase the availability of programming “specifically designed” to serve children’s educational needs (otherwise known as “core” programming) and to facilitate public access to information about such programming. These measures include a requirement the licensees identify core programming at the time it is aired and in information provided to publishers of television guides. Licensees are also required to designate a children’s liaison at the station responsible for collecting comments on the station’s compliance with the CTA. Furthermore, the rules establish a definition of “core” programming as well as a three-hour-per- week processing guideline pursuant to which broadcasters airing at least three hours per week of programming that meets the definition of “core” will receive staff-level approval of the CTA portion of their renewal applications. 4. One of the most important public information measures adopted by the Commission in 1996 was the requirement that licensees complete a Children’s Television Programming Report, FCC Form 398, each calendar quarter and place the report in the station’s public inspection file. Broadcasters are required to separate the children’s programming reports from other materials they maintain in their public files. The Commission required that these quarterly reports be filed jointly with the Commission on an annual basis for an experimental period of three years. Among other things, these reports identify the educational and informational programs aired by the licensee over the previous quarter and the days and times these programs were regularly scheduled, the age of the target audience for each program, and the average number of hours per week of core programming broadcast over the past quarter. Licensees must include in the reports an explanation of how each core program meets the definition of “core” programming adopted by the Commission. Stations must also identify in their reports the core programs the station plans to air during the next calendar quarter. The Commission makes the reports available at its website. 5. The public information initiatives, including the Children’s Television Programming Reports, are an integral part of the children’s programming rules. These measures are designed to ensure that the public, and especially parents, has access to information regarding the educational programming being aired by broadcasters so that parents and others can help achieve the goal of the CTA to increase the amount of educational programming available on television. Facilitating public access to the information contained in the Children’s Television Programming Reports helps achieve the goals of the CTA in a number of ways. Parents who have access to information about educational programming, such as the titles of programs, the times they are regularly scheduled to air, and the age for which the programs are intended, can select such programming for their children to watch, thereby increasing the audience for such programs and the incentive of broadcasters to air, and producers to supply, more such programs. The information contained in the reports can also be used by parents, educators, and others interested in educational programming to monitor a station’s performance in complying with the CTA and the Commission’s rules. In this way, the public can play an active role in helping to enforce children’s programming requirements. Finally, requiring broadcasters to identify programming they rely upon to meet their obligation to air educational programming makes broadcasters more accountable to the public. Improving broadcaster accountability minimizes the need for government involvement to enforce the CTA and helps to ensure that broadcasters, with input from the public, rather than the Commission determine which television programs serve children’s educational needs. 6. In the Children’s Programming Report and Order, the Commission also required that a children’s program be “regularly scheduled” to be counted as core programming for purposes of meeting the three-hour-per-week processing guideline, i.e., -- a core children’s program must “be scheduled to air at least once a week” and “must air on a regular basis.” The Commission stated that television series typically air in the same time slot for 13 consecutive weeks, although some episodes may be preempted for programs such as breaking news or live sports events. The Commission noted that programming that is aired on a regular basis is more easily anticipated and located by viewers, and can build loyalty that will improve its chance for commercial success. The Commission stated that it would leave to the staff to determine, with guidance from the full Commission as necessary, what constitutes regularly scheduled programming and what level of preemption is allowable. Subsequent to the adoption of the Children’s Programming Report and Order, and in response to requests from the ABC, CBS, and NBC networks that local stations be given flexibility to reschedule episodes of core programs that are preempted by live network sports events without adversely affecting the program’s status as “regularly scheduled,” the Mass Media Bureau has allowed the networks limited flexibility in preempting core children’s programming. Specifically, within certain limitations, the Bureau advised that preempted core programs could count toward a station’s core programming obligation if the program were rescheduled. The Bureau also indicated that it would revisit this limited flexibility regarding preempted core programming based on the level of preempted programs, the rescheduling and broadcast of the preempted programs, and the impact of promotions and other steps taken by the stations to make children’s educational programming a success. 7. In April 2000, the Commission adopted a Notice of Proposed Rule Making proposing to amend section 73.3526(e)(11)(iii) of the Commission’s rules to extend indefinitely the requirement that broadcasters file their Children’s Television Programming Reports with the Commission. The Notice also sought comment on whether reports should be filed with the Commission quarterly, at the time they are prepared, rather than annually. Finally, the Notice asked commenters to address whether any changes should be made to FCC Form 398 to make the reports more informative and easier to prepare. For example, the Notice asked whether there were revisions to the form that would make it easier for the reader to determine the number of times core programs are preempted and to obtain information about the rescheduling of any preempted episodes. III. ISSUE ANALYSIS A. Filing Requirement Extension. 8. Background. As noted above, we proposed in the Notice to continue indefinitely the requirement that licensees file their quarterly Children’s Television Programming Reports with the Commission. No comments were filed objecting to this proposal. 9. Discussion. We will extend indefinitely the requirement that broadcasters file FCC Form 398 with the Commission. As we stated in the Notice, the requirement that reports be filed with the Commission is an important part of the emphasis placed in our children’s programming rules on improving the flow of information to the public about educational programming. Filing permits the Commission to place the reports on our website, making this information easily accessible in one central location. Members of the public can view reports from a number of stations easily without having to contact each station individually. As we also stated in the Notice, continuation of the filing requirement is also important to ensure that the Commission itself has access to information regarding licensee compliance with the children’s programming rules. Without the annual filing requirement, licensees would be required to report to the Commission on their station’s children’s educational programming only once every eight years, at the end of the license term. Extension of the license term to eight years necessarily places a stronger emphasis on facilitating public monitoring of licensee compliance with the rules, to assist the FCC in its enforcement role. The Center for Media Education (“CME”), Peggy Charren, the Annenberg Public Policy Center of the University of Pennsylvania, and thirteen other academics and organizations interested in children’s programming issues (collectively referred to herein as “CME et al.”) filed joint comments strongly supporting extension of the Children’s Television Programming Report filing requirement. These commenters agree that the requirement that broadcasters file their quarterly reports with the Commission is one of the “principal ingredients” of the children’s television public information initiatives and is necessary for effective monitoring and enforcement of the CTA. The National Association of Broadcasters (“NAB”), the only other commenter to file in response to the Notice, stated that it does not object to the continuation of an annual filing requirement. 10. We agree with CME et al. that extending the filing requirement indefinitely is important to permit the Commission to continue to inform the public about the availability of educational programming and to ensure that broadcasters are meeting the obligations set forth in the CTA and our rules. As we stated in the Notice, evidence also indicates that a variety of organizations, including CME, the National Institute on Media and the Family, and the Annenberg Public Policy Center at the University of Pennsylvania, use the reports to track national trends in children’s television programming and to develop tools to inform parents and others about children’s programming. In addition to these groups, CME et al. notes that other organizations use or plan to use the reports, including the American Center for Children and the Media, the Center for Research on the Effects of Television, the Center for Educational Priorities, Children Now, the Media Literacy Online Project, and Mediascope. CME et al. also notes that the reports are integral to the academic research undertaken at centers such as the Children and Media Project in the Department of Psychology at Georgetown University, and the Center for Communication and Social Policy at the University of California at Santa Barbara. 11. The Commission has reviewed all of the reports filed since commencement of the FCC filing requirement, and has used the information in the reports to evaluate industry practices in connection with preemption of children’s programming. In addition, the Commission staff is currently preparing an analysis based on the data reflected in reports filed over the past three years. In adopting the children’s programming rules, the Commission stated it would monitor the broadcast industry’s children’s educational programming performance for three years based upon the Children’s Television Programming Reports filed with the Commission, and would review the reports at the end of the three- year period and take appropriate action as necessary to ensure that stations are complying with the rules and guidelines. B. Quarterly Filing 12. Background. We also sought comment in the Notice on whether our rules should be revised to require that Reports be filed quarterly, at the time they are prepared, rather than once a year. We tentatively concluded that requiring reports to be filed quarterly was unlikely to impose a significant additional burden on licensees, especially as reports are required to be filed electronically. 13. Discussion. In addition to extending the filing requirement, we will require broadcasters to file their Children’s Television Programming Reports with the Commission on a quarterly basis, at the time the reports are prepared, rather than annually. Section 73.3526(e)(11)(iii) currently requires that the report for each calendar quarter be filed in the station’s public inspection file by the tenth day of the succeeding calendar quarter. Beginning January 10, 2001, we will require that reports for each quarter be filed electronically with the Commission by the same date the report is due to be placed in the station’s public inspection file. 14. We agree with CME et al. that quarterly filing with the Commission will provide the public and the Commission with more current information on the educational and informational programming offered by broadcasters to meet their obligation under the CTA and our rules. Among other things, the reports include information on the core educational and informational programs the licensee plans to air during the next calendar quarter. The purpose of requiring licensees to report this information is to permit parents, teachers, and others to better anticipate and plan for the viewing of educational programs by children. Facilitating timely public access to the station’s schedule of core educational and informational programs for the succeeding calendar quarter will permit parents and others to use this information more effectively to plan their children’s television viewing. CME et al. suggests that quarterly filings will be more helpful to parents, and argues that they will also allow researchers to report more timely on programming trends for the annual television season, which could influence programming for the subsequent television season. 15. NAB opposes a quarterly filing requirement, arguing that licensees appear to be complying with the children’s television programming rules and that there is no demonstrated need for increased reporting requirements. While we agree that the reports filed since our revised children’s television programming rules became effective indicate that virtually all licensees claim to be airing at least 3 hours per week of programming that meets our definition of programming “specifically designed” to meet the educational and informational needs of children, we believe that improving public access to the information contained in the reports will assist parents and others interested in selecting programs for children to watch. As noted above, assisting parents in choosing educational programming for their children may possibly increase the commercial success of such programming and thereby prompt broadcasters to increase the amount of educational and informational broadcast television programming available to children – one of the underlying goals of our children’s programming public information initiatives. More timely information will also assist those interested in monitoring station performance under our rules, thus assisting the Commission in its enforcement role. 16. As reports must now be prepared and placed in the station’s public inspection file on a quarterly basis, we continue to believe that requiring these quarterly reports to be transmitted electronically to the Commission on a quarterly basis, rather than once a year, will not impose a significant additional burden on licensees. In this regard, we note that more than seventy percent of licensees already voluntarily file their reports quarterly. Reports are currently required to be filed electronically with the Commission, and the Commission makes an electronic version of a blank FCC Form 398 available on its website to be used by licensees to prepare their quarterly submissions. As CME et al. suggests, transmitting the reports to the Commission quarterly rather than annually should require very little additional time and effort on the part of licensees. In view of the benefits of quarterly filing with the FCC and the minimal additional burden this will impose on licensees, we believe that quarterly filing is warranted. C. Changes to FCC Form 398 17. Background. Finally, we also requested comment in the Notice on possible changes to FCC Form 398 that would make the Children’s Television Programming Reports more informative or easier to prepare. Specifically, we asked whether there are revisions to the form that would make it easier for the reader to determine the number of times core programs are preempted and to obtain information about the rescheduling of any preempted episodes. 18. CME et al. suggested that FCC Form 398 be revised to provide more information regarding (1) why a broadcaster has preempted a children’s educational program, (2) which program guide publishers are not printing the programming information provided by local broadcasters, and (3) what efforts broadcasters are making to publicize the existence and location of their Reports (question 8). CME et al. also suggests that broadcasters be required to post their reports on their website, that the FCC’s own children’s television webpage be made more user-friendly, and that Form 398 be revised to reflect the station’s license renewal date. 19. Preemption Report. The Commission required that programming must be “regularly scheduled” to qualify under the three-hour guideline. This requirement was based on the fact that programming that is aired on a regular basis is more easily anticipated and located by viewers, and therefore more likely to be seen by its intended audience. Although acknowledging that preemption might occur, the Commission expected that preemption of core programming would be rare. The Mass Media Bureau staff has recently reviewed a random sample of the Children’s Television Programming Reports, and determined that the average preemption rate by stations affiliated with the largest networks during the past two years is nearly 10%, and has been as high as 25% during a quarter when a large number of sports programming commitments. Given this level of preemption, and the difficulty that some members of the public and the Commission staff have experienced in interpreting the information set forth in Form 398, we wish to gather more information about the circumstances of preemption to ensure that our preemption policy does not thwart the CTA. 20. To make the information in the Children’s Television Programming Reports clearer and to improve public access to information about educational and informational programming and licensee compliance with the CTA and our rules, we will make a few revisions to FCC Form 398. Currently, question 5 of FCC Form 398 requires broadcasters to list, among other information, the title of each core educational and informational program aired by the station during the past calendar quarter, the days and times the program is regularly scheduled, the total times the program aired, the number of preemptions and, if the program was preempted and rescheduled, the date and time the program was aired. From the way this question is currently worded and formatted, it is difficult to determine from the responses to this question exactly how many times each core program was preempted during the calendar quarter, whether the preempted episode was eventually aired and, if so, when the program was aired. In addition, as CME suggests, it would be useful to know the reason for each preemption. Although we encourage stations to reschedule core programming preempted for breaking news, even if programs preempted for breaking news are not rescheduled they can count toward the three-hour-per-week core programming guideline. We cannot currently determine whether a program was preempted for breaking news or another reason, and thus whether the program must have been rescheduled and aired in order to count toward the three-hour guideline. Finally, we would also like to know if licensees made efforts to notify viewers and publishers of program guides of the date and time their rescheduled programs would air. To address these issues, we will revise question 5 of FCC Form 398 to gather more information about preempted core programs during the quarter and add as an addendum to the form a “Preemption Report” to be completed for each preempted core program during the quarter. The Preemption Report will request information on the date of each preemption, if the program was rescheduled the date and time the program was aired, and the reason for the preemption (e.g., we will ask the licensee to pick a reason from among several options, including breaking news). We will also ask licensees to indicate whether promotional efforts were made to notify the public of the time and date the rescheduled program would air. This data will provide more complete information regarding the level of preemption of core programs and station practices in rescheduling such programs. This information will in turn allow the FCC and interested members of the public to continue to monitor the impact of preemptions generally on the availability of core programs. 21. Program Guide Information. We will also revise question 4 of FCC Form 398 in order to collect more extensive data about the information furnished by licensees to publishers of program guides regarding core programming aired by the station. Section 73.673(b) of our rules requires commercial television station licensees to provide information identifying core programming, and the age group for which the program is intended, to publishers of program guides. In adopting this requirement, we noted that program guides are an effective means of providing parents with advance notice of scheduling of educational programs, and that such information can assist both parents in finding suitable programs for their children and others who wish to monitor station performance in complying with the CTA. While we noted that we cannot require guides to print this information, we stated that the information is more likely to be included in program listings if broadcasters routinely provide it. 22. Question 4 as currently written asks whether licensees have provided information to publishers of program guides as required by our rules, with the licensee indicating “yes” or “no.” We will revise this question to ask licensees to identify by name the program guides to which information was provided, but decline to require broadcasters to indicate in their reports whether the program guides to which the information was provided actually published this information. Our purpose in making this change is twofold. First, we agree with CME et al. that requiring broadcasters to list the publishers to whom information was submitted will provide parents, the public and the Commission useful data by which to judge a broadcasters good-faith efforts to comply with our goal of facilitating public access to information about educational programming. Second, and perhaps more important, requiring broadcasters to provide this information will help in identifying those publishers that decline to include information about educational programming in their program guides. Studies examining the impact of the children’s programming rules have concluded that many parents still do not know which programs carry educational labels, and that the widespread failure of program guides to include information identifying core educational programming contributes to this problem. It does not appear that any newspapers or program guides routinely include in their television listings the symbols identifying core programs. Requiring stations to identify publishers to which information about core programs is being provided will allow parents and others to encourage other program guide publishers to include this information in their TV listings. As broadcasters are already required by our rules to provide information to program guide publishers, it should not be difficult for broadcasters simply to identify those publishers on their quarterly programming reports. We disagree with CME et al., however, that broadcasters should be required to indicate in their reports whether the program guides to which information was provided actually published this information. As NAB argues, tracking what was actually published could impose a significant burden on broadcasters. Once publishers that have been provided with information are identified by licensees in their reports, interested members of the public can monitor those publications and urge them to include educational children’s program identifiers. 23. License Renewal Date. Finally, as CME et al. suggests, we will also add a question to FCC Form 398 requiring the station to indicate its license renewal date. This information is readily available to broadcasters and easy to provide, and will be useful to members of the public interested in monitoring station compliance. 24. Revised Form 398. We will amend Section 73.3526 of the Commission’s rules as set forth in Appendix A and FCC Form 398, Children’s Television Programming Report, to reflect the changes discussed above. We direct the Mass Media Bureau to revise FCC Form 398 accordingly and submit it to OMB for approval. IV. FURTHER NOTICE OF PROPOSED RULEMAKING 25. Background. In the Notice, we encouraged broadcasters to make the Children’s Television Programming Reports available on their own websites. CME et al. proposes that broadcasters be required to post their reports on their internet websites. NAB, however, argues that a requirement that licensees post FCC Form 398 on their own websites would be duplicative. 26. Discussion. We tentatively conclude that if a broadcaster maintains a website, it must post its quarterly report on that site at the same time that it places it in the station’s public file. Although the Children’s Television Programming Reports are available in a central location on the FCC’s website, we believe that members of the public may look first to their local broadcast station, rather than the Commission, for information about the programming of the station. Our inclination is to allow stations, at their option, either to post the quarterly reports on the station's own internet website, or to create a link on the station's website directly to either the FCC's children's television webpage or to the station's most recent quarterly report on the FCC's children's television website. We note that NAB argues that it may cost stations more to provide the required form at their websites. Allowing stations simply to create a link to the FCC's website provides a less costly alternative. This option also responds to NAB's concern about any unnecessary duplication of effort associated with making the reports available both on the FCC's and the station's websites. Broadcasters must currently retain a paper copy of the report in their station public inspection file until final action has been taken on the station's next renewal of license. We seek comment on whether broadcasters that elect to maintain the reports on their own station websites should be required to maintain these reports on the website until final action has been taken on the station's next license renewal application. . 27. Because the Commission’s own website provides a central location where the public can access reports from all stations in their community and across the country, we want to ensure that the information on our website is easily accessible by the public. In response to a request from CME et al., the Commission staff has created a link directly from its internet homepage to its children’s television webpage. We note that interested organizations can create links directly from their own websites to our children’s television website if they choose. V. CONCLUSION 28. In this Report and Order, we revise our rules to continue indefinitely the requirement that commercial broadcast television licensees file their quarterly Children’s Television Programming Reports with the Commission, and to require that these reports be filed quarterly rather than annually. We also make a number of revisions to FCC Form 398 to make the information in the reports clearer and more useful to the Commission and the public. These measures are designed to permit us to continue to enforce the CTA and our rules implementing that statute, and to improve public access to information about licensee compliance with their obligations to provide educational and informational programming for children. ADMINISTRATIVE MATTERS 29. Comments and Reply Comments. Pursuant to Sections 1.415 and 1.419 of the Commission's rules, 47 C.F.R. §§ 1.415, 1.419, interested parties may file comments on or before December 18, 2000 and reply comments on or before January 17, 2001. Comments may be filed using the Commission's Electronic Filing System (ECFS) or by filing paper copies. See Electronic Filing of Documents in Rulemaking Proceedings, 63 Fed. Reg. 24,121 (1998). 30. Comments filed through the ECFS can be sent as an electronic file via the Internet to . Generally, only one copy of an electronic submission must be filed. If multiple docket or rulemaking numbers appear in the caption of this proceeding, however, commenters must transmit one electronic copy of the comments to each docket or rulemaking number referenced in the caption. In completing the transmittal screen, commenters should include their full name, postal service mailing address, and the applicable docket or rulemaking number. Parties may also submit an electronic comment by Internet e-mail. To get filing instructions for e-mail comments, commenters should send an e-mail to ecfs@fcc.gov, and should include the following words in the body of the message, "get form,