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                                Before the
                      Federal Communications Commission
                          Washington, D.C. 20554

In the Matter of                   )
                              )
Extension of the Filing Requirement          )         MM Docket No. 00-44  
For Children's Television Programming   )
Reports (FCC Form 398)             )
                              )         
                              )


                      NOTICE OF PROPOSED RULE MAKING

Adopted:  March 9, 2000                           Released:  April 6, 2000


Comment Date:  June 12, 2000
Reply Comment Date:  July 12, 2000

By the Commission:  Commissioners Furchtgott-Roth and Powell concurring and issuing a joint
statement.

                             I.  INTRODUCTION

     1. This Notice of Proposed Rule Making (Notice) proposes to amend Section 73.3526(e)(11)(iii)
of the Commission's rules to continue indefinitely the requirement that commercial broadcast television
licensees file with the Commission, on an annual basis, their quarterly Children's Television Programming
Reports (FCC Form 398).  The Commission's rules currently state that such reports shall be filed on an
annual basis for an experimental period of three years, from January 1998 through January 2000. 
Continuation of the annual filing requirement will permit the Commission to continue to enforce the
Children's Television Act of 1990 ("CTA"), and its rules implementing the CTA, by monitoring the
amount and quality of educational television programming for children and industry compliance with the
Commission's children's educational programming requirements.

                               II.  BACKGROUND

     2.  The CTA requires the Commission, in its review of each television broadcast license renewal
application, to "consider the extent to which the licensee ... has served the educational and informational
needs of children through the licensee's overall programming, including programming specifically designed
to serve such needs."  In enacting the CTA, Congress found that, while television can benefit society by
helping to educate and inform children, there are significant market disincentives for commercial
broadcasters to air children's educational and informational programming.  The objective of Congress in
enacting the CTA was to increase the amount of educational and informational programming available on
television.  The CTA accomplished that objective by placing on every television licensee an obligation to
provide such programming, including programming specifically designed to educate and inform children,
and by requiring the FCC to enforce that obligation.

     3.  The Commission's initial rules implementing the CTA, adopted in 1991, included a very
flexible definition of educational programming and did not establish quantitative guidelines regarding the
amount of educational programming licensees were required to provide.  In addition, these initial rules did
not include measures designed to inform the public about educational programming.  Within a few years
after these initial rules took effect, questions began to be raised regarding the effectiveness of the new
rules, and in particular about the content of the programs stations claimed were educational.

     4.  In August 1996, the Commission adopted its current educational programming rules  to
strengthen its enforcement of the CTA.  The Commission's rules include several measures to improve
public access to information about the availability of programming "specifically designed" to serve
children's educational and informational needs (otherwise known as "core" programming).  These
measures include a requirement that licensees identify core programming at the time it is aired and in
information provided to publishers of television program guides.  Licensees are also required to designate
a children's liaison at the station responsible for collecting comments on the station's compliance with the
CTA.  In addition, the rules also establish a definition of "core" programming as well as a three-hour per
week processing guideline pursuant to which broadcasters airing at least three hours per week of
programming that meets the definition of "core" will receive staff-level approval of their license renewal
applications.  

     5.  One of the most important public information measures adopted by the Commission in 1996
is the requirement that licensees complete a Children's Television Programming Report (FCC Form 398)
each calendar quarter.  Among other things, these Reports identify the educational and informational
programs aired by the licensee over the previous quarter and the days and times these programs were
regularly scheduled, the age of the target child audience for each program, and the average number of
hours per week of core programming broadcast over the past quarter.  Licensees must include in the
Reports an explanation of how each core program meets the definition of "core" programming adopted
by the Commission.  Stations must also identify in their Reports the core programs the station plans to air
during the next calendar quarter.
  
     6.  The Reports are prepared on a quarterly basis and must be placed in the station's public
inspection file.  Stations are required to publicize the existence and location of the reports.  In addition, as
noted above, the rules currently provide that, "for an experimental period of three years" these Reports
must be filed with the Commission on an annual basis (four quarterly reports filed jointly once a year) on
the following dates: January 10, 1998, January 10, 1999, and January 10, 2000.  The Reports must be
filed with the Commission electronically, and the Commission posts the Reports on the FCC's Internet
home page where they can be readily accessed by the public.  The Commission also encourages
broadcasters to make these Reports available on their own websites.

                             III.  DISCUSSION

     7.  The public information initiatives adopted in 1996 are an integral part of the children's
programming rules.  These measures are designed to ensure that the public, and especially parents, has
access to information regarding the educational programming being aired by broadcasters so that parents
and others can help achieve the goal of the CTA to increase the amount of educational programming
available on television.  In adopting the public information initiatives as part of its revised educational
programming rules, the Commission explained their purpose as follows:


          We conclude that the market inadequacies that led Congress to pass the
     Children's Television Act can be addressed, in part, by enhancing parents' knowledge of
     children's educational programming.  One way to encourage licensees to provide such
     programming is to encourage and enable the public, especially parents, to interact with
     broadcasters.  Easy public access to information permits the Commission to rely more on
     marketplace forces to achieve the goals of the CTA and facilitates enforcement of the
     statute by allowing parents, educators, and others to actively monitor a station's
     performance.  As CBS 'wholeheartedly' agrees, 'judgments of the quality of a licensee's
     programming, educational or otherwise, are best made by the audience, not the federal
     government.'  Thus, our rules should facilitate easy access to information regarding
     children's educational programming in the community.
     

     8.  Facilitating public access to the information contained in the Children's Television
Programming Reports helps the marketplace to achieve the goals of the CTA in a number of ways. 
Parents who have access to information about educational programming, such as the titles of the
programs, the times they are regularly scheduled to air, and the age for which the programs are intended,
can select such programming for their children to watch, thereby increasing the audience for such
programs and the incentive of broadcasters to air, and producers to supply, more such programs.  Better
information also helps parents in working with broadcasters in their local communities to improve
children's educational programming without government intervention. The information contained in the
Reports can be used by parents, educators, and others interested in educational programming to monitor
a station's performance in complying with the CTA and the Commission's rules.  The Commission
encourages parents and others to communicate directly with stations and program producers regarding
the shows stations claim meet the FCC's definition of "core" programming.  In this way, the public can
play an active role in helping to enforce children's programming requirements.  Finally, requiring
broadcasters to identify programming they rely upon to meet their obligation to air educational
programming makes broadcasters more accountable to the public.  Improving broadcaster accountability
minimizes the need for government involvement to enforce the CTA and helps to ensure that
broadcasters, with input from the public, rather than the Commission determine which television programs
serve children's educational needs.

     9.  The requirement that broadcasters file their Children's Television Programming Reports with
the Commission was initially adopted, on an experimental basis, for a period of three years.  To date,
Reports have been filed for two successive years, January 10, 1998 and January 10, 1999.  Under the
current rules, the filing requirement expires after Reports for 1999 are filed January 10, 2000.  We believe
that the requirement that broadcasters file these Reports with the FCC should be continued.  Therefore,
we propose to retain the filing requirement indefinitely, and request comment on this proposal.

     10.  Anecdotal evidence suggests that organizations devoted to informing parents and community
members about children's programming use the reports as a primary data source.  For example, the
Center for Research on the Influences of Television on Children at the University of Texas reviews local
broadcasters' reports as part of an annual evaluation of children's programming in the Austin, Texas
market.  The Center for Media Education uses the reports to develop tools for parents.  Other
organizations, including the National Institute on Media and the Family and the Annenberg Public Policy
Center at the University of Pennsylvania, use the reports to track national trends in children's television
programming.  The filing requirement is an important part of the emphasis placed by the rules on
improving the flow of information to the public about educational programming.  Filing permits the
Commission to place the Reports on its website, making this information easily accessible in one central
location.  Members of the public can view Reports from a number of stations easily, and compare results,
without having to contact each station individually.  Continuation of the filing requirement is also
important to ensure that the Commission itself has access to information regarding licensee compliance
with the children's programming rules.  Without the annual filing requirement, licensees would be required
to report on their station's children's programming only once every eight years, at the end of the license
term.  Extension of the license term to eight years necessarily places a heavier emphasis on facilitating
public monitoring of licensee compliance with the rules, to assist the FCC in its enforcement role. Among
other things, the Commission has relied upon information in the Reports to evaluate industry practices in
connection with preemption of children's programming.  A review of the Children's Television
Programming Reports filed with the Commission for 1998 indicates that, of the 4,964 quarterly reports
filed, 63 reported less than 3 hours of core children's educational and informational programming, 2,116
reported exactly 3 hours of core programming, and 1,832 reported 4 or more hours of core programming. 
In adopting the children's programming rules, the Commission stated it would monitor the broadcast
industry's children's educational programming performance for three years based upon the Children's
Television Programming Reports filed with the Commission, and would review the reports at the end of
the three-year period and take appropriate action as necessary to ensure that stations are complying with
the rules and guidelines.  The Commission will commence that review after January 10, 2000, the filing
due date for the last Children's Television Programming Reports of the three-year period.
           
     11.  We also request comment on whether our rules should be revised to require that Reports be
filed quarterly, at the time they are prepared, rather than once a year.  As broadcasters must prepare the
Reports quarterly, requiring Reports to be filed on a quarterly basis is unlikely to impose a significant
additional burden on licensees, especially now that Reports are required to be filed electronically and
transmission to the Commission should require only a few additional keystrokes.  Finally, we ask
commenters to address whether any changes should be made to FCC Form 398 to make the Reports
more informative or easier to prepare.  For example,  are there revisions to Form 398 that would make it
easier for the reader to determine the number of times core programs are preempted and to obtain
information about the rescheduling of any preempted episodes?   

                         IV.  ADMINISTRATIVE MATTERS

     12.  Comments and Reply Comments.  Pursuant to Sections 1.415 and 1.419 of the Commission's
rules, 47 C.F.R.   1.415, 1.419, interested parties may file comments on or before June 12, 2000 and
reply comments on or before July 12, 2000.  Comments may be filed using the Commission's Electronic
Filing System (ECFS) or by filing paper copies.  See Electronic Filing of Documents in Rulemaking
Proceedings, 63 Fed. Reg. 24,121 (1998).

     13.  Comments filed through the ECFS can be sent as an electronic file via the Internet to
<http://www.fcc.gov/e-file/ecfs.html>.  Generally, only one copy of an electronic submission must be
filed.  If multiple docket or rulemaking numbers appear in the caption of this proceeding, however,
commenters must transmit one electronic copy of the comments to each docket or rulemaking number
referenced in the caption.  In completing the transmittal screen, commenters should include their full
name, postal service mailing address, and the applicable docket or rulemaking number.  Parties may also
submit an electronic comment by Internet e-mail.  To get filing instructions for e-mail comments,
commenters should send an e-mail to ecfs@fcc.gov, and 
should include the following words in the body of the message, "get form, <your e-mail address."  A
sample form and directions will be sent in reply.

     14.  Parties who choose to file by paper must file an original and four copies of each filing.  If
more than one docket or rulemaking number appear in the caption of this proceeding, commenters must
submit two additional copies for each additional docket or rulemaking number.  All filings 
must be sent to the Commission's Secretary, Magalie Roman Salas, Office of the Secretary, Federal
Communications Commission, 445 Twelfth Street, S.W.; TW-A325, Washington, D.C. 20554.

     15.  Parties who choose to file by paper should also submit their comments on diskette.   These
diskettes should be submitted to: Kim Matthews, 445 Twelfth Street, S.W.; 2-C225, Washington, D.C.
20554.  Such a submission should be on a 3.5 inch diskette formatted in an IBM compatible format using
WordPerfect 5.1 for Windows or compatible software.  the diskette should be accompanied by a cover
letter and should be submitted in "read only" mode.  The diskette should be clearly labeled with the
commenter's name, proceeding (including the docket number (MM Docket No. 00-44), type of pleading
(comment or reply comment), date of submission, and the name of the electronic file on the diskette.  The
label should also include the following phrase "Disk Copy - Not an Original."  Each diskette should
contain only one party's pleadings, preferably in a single electronic file.  In addition, commenters must
send diskette copies to the Commission's copy contractor, International Transcription Service, Inc., 445
Twelfth Street, S.W.; CY-B402, Washington, D.C. 20554.

     16.  Ex Parte Rules.  This is a permit-but-disclose notice and comment rulemaking proceeding. 
Ex parte presentations are permitted except during the Sunshine Agenda period, provided they are
disclosed as provided in the Commission's Rules.  See generally 47 C.F.R. Sections 1.1202, 1.1203, and
1.1206(a).

     17.  Initial Regulatory Flexibility Analysis.  With respect to this Notice, and Initial Regulatory
Flexibility Analysis ("IRFA") is contained in Appendix A.  As required by Section 603 of the Regulatory
Flexibility Act, the Commission has prepared an IRFA of the expected impact on small entities of the
proposals contained in this Notice.  Written public comments are requested on the IRFA.  In order to
fulfill the mandate of the Contract With America Advancement Act of 1996 regarding the Final
Regulatory Flexibility Analysis, we ask a number of questions in our IRFA regarding the prevalence of
small business in the television broadcasting industry.  Comments on the IRFA must be filed in
accordance with the same filing deadlines as comments on the Notice, but they must have a distinct
heading designating them as responses to the IRFA.  The Secretary shall send a copy of this Notice,
including the IRFA, to the Chief Counsel for Advocacy of the Small Business Administration in
accordance with Section 603(a) of the Regulatory Flexibility Act, Pub. L. No. 96-354, 94 Stat. 1164, 5
U.S.C.  601 et seq. (1981), as amended.

     18.  Authority.  This Notice is issued pursuant to authority contained in Sections 4(i), 303, and
307 of the Communications Act of 1934, as amended, 47 U.S.C.  154(i), 303, and 307.

     19.  Additional Information.  For additional information on this proceeding, please contact Kim
Matthews, Policy and Rules Division, Mass Media Bureau, (202) 418-2154. 


                    FEDERAL COMMUNICATIONS COMMISSION 





                    Magalie Roman Salas
                    Secretary


                                APPENDIX A

     Initial Paperwork Reduction Act of 1995 Analysis.  This NPRM proposes to continue indefinitely
the requirement that broadcast television licensees file with the Commission their Children's Television
Programming Reports on FCC Form 398.  In addition, the NPRM invites comment on whether these
filings should be required on a quarterly, rather than an annual, basis, and on whether revisions should be
made to Form 398 to reduce the burden on licensees.  As part of our continuing effort to reduce
paperwork burdens, we invite the general public and the Office of Management and Budget (OMB) to
take this opportunity to comment on the information collections contained in this NPRM, as required by
the Paperwork Reduction Act of 1995, Public Law No. 104-13.  Public and agency comments are due at
the same time as other comments on this Notice; OMB comments are due 60 days from the date of
publication of this Notice in the Federal Register.  Comments should address: (a) whether the proposed
collection of information is necessary for the proper performance of the functions of the Commission,
including whether the information shall have practical utility; (b) the accuracy of the Commission's burden
estimates; (c) ways to enhance the quality, utility, and clarity of the information collected; and (d) ways to
minimize the burden of the collection of information on the respondents, including the use of automated
collection techniques or other forms of information technology.  In addition to filing comments with the
Secretary, a copy of any comments on the information collections contained herein should be submitted
to Judy Boley, Federal Communications Commission, 445 Twelfth Street, S.W.; 1-C8004, Washington,
D.C. 20554, or via the Internet to jboley@fcc.gov and to Timothy Fain, OMB Desk Officer, 10236
NEOB, 725 17th Street, N.W., Washington, D.C. 20503 or via the Internet to fain_t@al.eop.gov.

     Initial Regulatory Flexibility Act Analysis.  As required by the Regulatory Flexibility Act, 5
U.S.C.  603 ("RFA"), the Commission has prepared an Initial Regulatory Flexibility Analysis ("IRFA")
of the expected impact on small entities of the proposals contained in this NPRM.  Written public
comments are requested with respect to the IRFA.  These comments must be filed in accordance with the
same filing deadlines for comments on the rest of the NPRM, but they must have a separate and distinct
heading, designating the comments as responses to the IRFA.  The Commission shall send a copy of this
NPRM, including the IRFA, to the Chief Counsel for Advocacy of the Small Business Administration in
accordance with the RFA, 5 U.S.C.  603(a).

     a. Reasons Why Agency Action is Being Considered.  Our goals in commencing this proceeding
and in formulating the proposals in the NPRM are to ensure that the FCC and the public have adequate
information regarding educational programming for children and licensee compliance with the CTA and
the FCC's rules.

     b. Need For and Objectives of the Proposed Rule Changes.  Our goal in commencing this
proceeding and in formulating the proposals in the NPRM is to ensure that the public continues to have
access to information regarding the educational programming being aired by television broadcast licensees
to assist parents in selecting educational programming for their children and to assist the public in
monitoring the performance of stations in complying with the CTA and the FCC's rules.  Our goal is also
to ensure that the FCC receives adequate information to enforce the CTA and its rules, and to permit it
to provide a central location for access to Children's Television Reports on the FCC's Internet website.

     c. Legal Basis.  Authority for the actions proposed in the NPRM may be found in Sections 4(i)
and 303 and 307 of the Communications Act of 1934, as amended, 47 U.S.C.  154(i), 303, and 307.

     d. Recording, Recordkeeping, and Other Compliance Requirements.  The NPRM proposes to
continue indefinitely existing filing requirements, and invites comments on whether licensees should be
required to file Children's Television Programming Reports on a quarterly rather than an annual basis.

     e. Federal Rules that Overlap, Duplicate, or Conflict with the Proposed Rules.  The rules
proposed in this proceeding do not overlap, duplicate, or conflict with any other rules.

     f. Description and Estimate of the Number of Small Entities to Which the Rules Would Apply. 
Under the RFA, small entities may include small organizations, small businesses, and small governmental
jurisdictions. 5 U.S.C.  601(6).  The RFA, 5 U.S.C.  601(3), generally defines the term "small business"
as having the same meaning as the term "small business concern" under the Small Business Act, 15 U.S.C.
 632.  A small business concern is one which: (1) is independently owned and operated; (2) is not
dominant in its field of operation; and (3) satisfies any additional criteria established by the Small Business
Administration ("SBA").  Pursuant to 5 U.S.C.  601(3), the statutory definition of a small business
applies "unless an agency after consultation with the Office of Advocacy of the SBA and after opportunity
for public comment, establishes one or more definitions of such term which are appropriate to the
activities of the agency and publishes such definition(s) in the Federal Register.  There are approximately
1,240 existing commercial television broadcasters of all sizes that may be affected by the proposals
contained in this NRPM.  
          
     g. Any Significant Alternatives Minimizing the Impact on Small Entities and Consistent with the
Stated Objectives:  This NPRM solicits comment on a number of proposals, including continuation of the
existing requirement to file Children's Television Programming Reports with the Commission.  We seek
comment in the NPRM on this proposal as well as on other issues, and on whether there is a significant
economic impact on any class of small licensees as a result of any of our proposals.  Any significant
alternatives presented in the comments will be considered.       
                                                                           
                        JOINT CONCURRING STATEMENT OF
         COMMISSIONERS HAROLD FURCHTGOTT-ROTH and MICHAEL POWELL 

     
     Re:  Extension of the Filing Requirement For Children's Television Programming Reports (FCC 398)
     
We concur in the decision to adopt the Notice of Proposed Rule Making to query whether the
Commission should amend Section 73.3526(e)(11)(iii) to continue indefinitely the requirement that
commercial broadcast television licensees file Children's Television Programming Reports (FCC Form
398).  But we object to the Commission's conclusion, at this stage of the proceeding, that a permanent
reporting requirement should be adopted.  We are not prepared to conclude, without the benefit of further
comment, that the filing of these reports necessarily accomplishes the goals for which they are intended. 
We look forward to comments from interested parties not only on the Commission's specific proposal
articulated in the NPRM, but also on other alternative approaches that parties may recommend.