FACT SHEET ADVERTISING & MARKETING OF DIAL-AROUND AND OTHER LONG DISTANCE SERVICES ? On November 4, 1999, the Federal Communications Commission (FCC) and Federal Trade Commission (FTC) convened a joint public forum to address the advertising and marketing of long distance services, including dial-around services -- often called "10-10" numbers. ? The joint forum provided an opportunity for government, industry, and consumer groups to discuss recent trends in how long-distance services are advertised and what principles should guide industry advertising. ? The FCC also announced at the joint forum the Market›Sense web site (www.fcc.gov/marketsense) to help consumers make sense of the long distance marketplace. The web site includes the "Top Ten Telecom Tips" for consumers, a primer on how to shop for long distance service. ? Number of marketing/advertising-related complaints the FCC has received between: ? January 1, 1999 - June 30, 1999: 989 ? January 1, 1998 - June 30, 1999: 2919 ? 20% of U.S. households have used a dial-around service in the past year. ? The dial-around service market represents 7.5% of the long distance market. ? Revenue of the dial-around service market: ? 1993 - $96 million ? 1999 - $3 billion