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X    Figure 1  Figure 1 y!HH,L,@Uddfcclogo.wpgHHy#>\  P6G;xP#PUBLIC NOTICE  X-#Xj\  P6G;9XP#FEDERAL COMMUNICATIONS COMMISSION 1919 M STREET, N.W.  X-WASHINGTON, D.C. 20554`(#L FCC 9734  yx\ dddhy  aE#G\  P6G;P#News media information 202/4180500 Internet: http://www.fcc.gov   xx- Xftp.fcc.gov  X-#Xj\  P6G;9XP# Report No. CS 976  hh,Vpp   February 7, 1997  X-  Xi -  COMMISSION SEEKS COMMENT  XR -N ON INDUSTRY PROPOSAL FOR RATING VIDEO PROGRAMMING  X; -l$ (CS Docket No. 9755 )lU  X -1. In the Telecommunications Act of 1996 ("the 1996 Act"),Y  yO-ԍPub. L. 104104, 110 Stat. 56 (February 8, 1996).Y Congress determined that parents should be provided "with timely information about the nature of upcoming video programming and with the technological tools that allow them easily to block violent, sexual,  X-or other programming that they believe harmful to their children."AX yO-ԍ1996 Act,  551(a)(9).A Congress also provided that, in the first instance, distributors of video programming should be given the opportunity  X-to develop a voluntary system to provide such information to parents.E {O3-ԍId.,  551(e).E  Xl-2. On January 17, 1997, the National Association of Broadcasters ("NAB"), the National Cable Television Association ("NCTA") and the Motion Picture Association of America ("MPAA") submitted a joint proposal to the Commission describing a voluntary ratings system for video programming (the "industry proposal"). Under the industry proposal,  X-television programming would fall into one of six categories (the "industry guidelines").Az yO;-ԍIndustry Proposal at 12.A For programs designed solely for children, the general industry guidelines are: TVY (All  X-Children This program is designed to be appropriate for all children), and TVY7  X-(Directed to Older Children This program is designed for children age 7 and above). For programs designed for the entire audience, the general industry guidelines are: TVG  X-(General Audience Most parents would find this program suitable for all ages), TVPG  X-(Parental Guidance Suggested This program may contain some material that some parents  Xw-would find unsuitable for younger children), TV14 (Parents Strongly Cautioned This program may contain some material that many parents would find unsuitable for children  XK -under 14 years of age), and TVM (Mature Audience Only This program is specially  X6!-designed to be viewed by adults and therefore may be unsuitable for children under 17).76!  {O)-ԍId.7 !",,,!e@d;[!,L\ '#k \ hԌ X-3. According to the industry proposal, the industry guidelines typically would be  X-assigned to television programs by broadcast and cable networks and producers.[ {Ob-  ԍId. at 3. The industry proposal states that the guidelines will be applied to all television programming except   xfor news and sports. Each program in a series will be separately rated. Unedited movies that are typically shown   on premium cable channels will carry their original MPAA ratings. Movies that were produced before the creation  {O-  of the movie ratings system in 1968 and movies that are edited for television will carry the industry guidelines. Id. at 34.[ However, local television stations would retain the right to substitute the guideline they deem most  X-suitable for their particular audience.7| {O -ԍId. at 3.7 The industry proposal also notes the establishment of an industry Oversight Monitoring Board "to ensure that the Guidelines are applied accurately  X-and consistently to television programming."1 {OL -ԍId.1 Under the industry proposal, most of the television programming available on broadcast and cable will soon carry the industry  X_-guidelines.f _ {O-  ԍId. at 4. The industry proposal states that all of the national broadcast television networks and virtually every   national cable network have agreed to rate their programming, and that many of them are already doing so. In   addition, the industry proposal states that most of the producers of syndicated programming will either apply a   <guideline to their programs themselves, or provide ratings information to stations and other distributors of their  {O-programs. Id. f The industry proposal states that a guideline icon will be displayed for 15 seconds at the beginning of each program and again at the beginning of the second hour of  X1-longer programs. \1T  {O6-  jԍId. at 4. The industry proposal also states that cable networks and television stations will supply ratings   information to newspapers and publishers of printed and electronic program guides, and that they have asked that  {O-the appropriate icon or other appropriate indication of a program's category be included in the program listings. Id.  In addition, the proposal states that the guideline for each program will be encoded on line 21 of the Vertical Blanking Interval once the Commission establishes a technical standard, which will enable the "Vchip" and permit parents to use the guidelines to  X -control their children's television viewing.9 x {O-ԍId. at 45.9 4. The above is only a general description of certain aspects of the industry proposal. For a more detailed description, interested parties are directed to review a complete copy of the industry proposal. The industry proposal is attached to this Public Notice as an Appendix. Copies may also be obtained from the Commission's Public Reference Room, Room 239, 1919 M Street, N.W., Washington, D.C., or from the Commission's Internet site  XK-(http://www.fcc.gov/vchip),J XK  yO%-  JԍFor technical reasons, a brochure that was attached to the industry proposal, entitled "TV Parental Guidelines,"   wcannot be posted on the Commission's Internet site. This brochure can be obtained through the Commission's public reference room or through ITS.J or by calling ITS, the Commission's transcription service, at (202) 8573800. 5. Under Section 551(e) of the 1996 Act, the Commission must now determine, in"* ,**(" consultation with appropriate public interest groups and interested individuals from the private sector, whether: (1)video programming distributors have established, within one year of the  X-1996 Act's enactment,q  yOK-ԍAs indicated above, the 1996 Act was signed into law on February 8, 1996.q voluntary rules for rating video programming that contains sexual, violent or other indecent material about which parents should be informed before it is displayed to children; (2)such voluntary rules are acceptable to the Commission; and (3)video programming distributors have agreed voluntarily to broadcast signals that contain ratings of such programming. If the Commission determines that the industry proposal fails to satisfy these criteria, the Commission must establish: (1) on the basis of recommendations from an advisory committee, guidelines and recommended procedures for the identification and rating of video programming that contains violent, sexual or other indecent material about which parents should be informed before it is displayed to children; and (2) in consultation with the television industry, rules requiring the distributors of video programming that has been rated to transmit such rating to permit parents to block the display of video  X -programming that they have determined is inappropriate for their children.vx X yO-  ,ԍ1996 Act,  551(b)(1), codified at Section 303(w) of the Communications Act of 1934 ("the Communications   Act"), as amended, 47 U.S.C.  303(w). The 1996 Act also mandated the inclusion in most new television signal   receivers of the socalled "Vchip" technology, which will be capable of reading electronic program ratings and   blocking the display of video programming with a common rating. 1996 Act,  551(c), codified at Section 303(x)   of the Communications Act, 47 U.S.C.  303(x); 1996 Act,  551(d), codified at Section 330(c) of the   Communications Act, 47 U.S.C.  330(c); and 1996 Act,  551(e). The Commission will initiate a separate proceeding shortly addressing the issues relating to the "Vchip."v 6. Interested parties are invited to provide comment on whether the industry proposal meets the standards set forth in Section 551(e) of the 1996 Act. In particular, we seek  Xy-comment on whether the industry proposal is "acceptable."Dy yO-ԍ1996 Act,  551(e)(1)(A).D Parties should specifically identify the factors they believe that the Commission should consider in making this determination. We also seek comment on whether the industry proposal satisfies Congress'  X4-concerns.?4(  {O -ԍId.,  551(a).? 7. To file formal comments in this proceeding, interested parties must file an original  X-plus four copies of all comments in CS Docket No. 9755 . If an interested party would like each Commissioner to receive a personal copy of its comments, it must file an original plus nine copies. Comments are due on April 8, 1997, reply comments are due on May 8, 1997, and surreply comments are due on May 23, 1997. Interested parties should send comments, reply comments and surreply comments to: Office of the Secretary, Federal Communications Commission, 1919 M Street, N.W. Washington, D.C. 20554. 8. Parties are also asked to submit formal comments, reply comments and surreply comments on diskette. Such diskette submissions would be in addition to, and not a substitute for, the formal filing requirements addressed above. Interested parties submitting diskettes should submit them to Rick Chessen of the Cable Services Bureau, 1919 M Street, N.W.,"  ,**y" Washington, D.C. 20554. Such a submission should be on a 3.5 inch diskette formatted in an IBM compatible form using MS DOS 5.0 and WordPerfect 5.1 software. The diskette should be submitted in "read only" mode. The diskette should be clearly labeled with the party's name, the words "Video Programming Ratings Proposal," the docket number of the Commission proceeding, the type of pleading (comments, reply comments or surreply comments), the name of the file(s), and the date of submission. The diskette should be accompanied by a cover letter. The Commission will post all submissions received on  X_-diskette on its Internet site (http://www.fcc.gov/vchip). 9. Interested parties wishing to file informal comments in this proceeding may send them to the Office of the Secretary at the address noted above, or may send them via electronic mail to: vchip@fcc.gov (this electronic mail address is also accessible through the Commission's Internet site). The Commission will post electronic mail submissions in their entirety on its Internet site. All formal and informal comments will be available for public inspection during regular business hours in the FCC Reference Center, Room 239, Federal Communications Commission, 1919 M Street N.W., Washington D.C. 20554.  10. This proceeding will be treated as a nonrestricted notice and comment proceeding. Ex parte presentations are permitted, except during any Sunshine Agenda period,  XK-provided that they are disclosed as provided in the Commission's rules. See generally 47 C.F.R.  1.1202, 1.1203, and 1.1206(a).  X-  11. Accordingly, notice is hereby given of the Commission's consideration of the voluntary ratings proposal submitted by NAB, NCTA and MPAA, and comment is sought regarding such proposal. Action by the Commission, February 6, 1997, by Public Notice (FCC 9734), Chairman Hundt, Commissioners Quello, Ness and Chong. Chairman Hundt issuing a separate statement. \ԩFCClU" ,**"  X-H APPENDIX   X01Í ÍX0ÍÍ X0ÍÍ X0ÍÍ ҊC!hMr. William F. Caton January 17, 1997 Page  C",,," lU @-January 17, 1997 l l l lUMr. William F. Caton Secretary Federal Communications Commission 1919 M Street, N.W. Washington, D.C. 20554 Dear Mr. Caton: By this letter, we are submitting to the Commission the system of parental guidelines that has been adopted and is being implemented by television broadcasters and networks, cable networks and systems, and television program producers. In the Telecommunications Act, Congress called upon the video programming industry to establish a voluntary system to provide parents with information concerning programming that contains sexual, violent, or other indecent material about which parents should be informed that is shown on television. Last February 29, all segments of the video programming industry pledged to create television program guidelines. That pledge has now been met. The system of voluntary parental guidelines that we are submitting today without question achieves Congress objectives.  XN-  The TV Parental Guidelines lU The TV Parental Guidelines will provide parents with ratings of programs based on age and content. Under the Guidelines, television programming will fall into one of six categories. The categories are agebased, with the decision as to which category a program falls into determined by specified content. Two of the categories are for programming designed solely for children. The categories and the descriptions of the categories they signify are:  X#- These categories are for programs designed for children "  XQ%< 1 KKKK Figure 1 y!RX*KK(Lddo:\ratings\tv-y.tifSXy$(#(#Q%LL(#(#!L$#XN\  P9XP# All Children . This program is designed to be appropriate for all children.  Whether !Lanimated or liveaction, the themes and elements in this program are specifically !Ldesigned for a very young audience, including children from ages 26. This program LL(#(# ((#(#is not expected to frighten younger children.  X)<#XN\  P9XP#yATX.KK@Xddo:\ratings\tv-y7.tif8UXy$(#(#)NN(#(#AN$#XN\  P9XP# Directed to Older Children . This program is designed for children age 7 and  X*<ANabove.  It may be more appropriate for children who have acquired the developmental*,,,m)e*L,!*.N11A.8 NN(#(#(#(#skills needed to distinguish between makebelieve and reality. Themes and elements in this program may include mild physical or comedic violence, or may frighten children under the age of 7. Therefore, parents may wish to consider the suitability of this program for their very young children.#XN\  P9XP#  X- These categories are for programs designed for the entire audience "  X_<yaRX{KK,ddO:\RATINGS\TV-G.TIFRXy$(#(#_LL(#(#aL$ #XN\  P9XP#General Audience . Most parents would find this program suitable for all ages.  aLAlthough this rating does not signify a program designed specifically for children, aLmost parents may let younger children watch this program unattended. It contains LL(#(# (#(#little or no violence, no strong language and little or no sexual dialogue or situations.#XN\  P9XP#  X <yRX KK@dddO:\RATINGS\TV-PG.TIFSXy$(#(# LL(#(#L$ Parental Guidance Suggested . This program may contain some material that some  X <Lparents would find unsuitable for younger children . Many parents may want to Lwatch it with their younger children. The theme itself may call for parental guidance. LL(#(# (#(#The program may contain infrequent coarse language, limited violence, some suggestive sexual dialogue and situations.  Xe<ySXKK 0ddO:\RATINGS\TV-14.TIFpSXy$(#(#eMM(#(#M$ Parents Strongly Cautioned . This program may contain some material that many  XO<Mparents would find unsuitable for children under 14 years of age . Parents are Mstrongly urged to exercise greater care in monitoring this program and are cautioned MM(#(#"(#(#against letting children under the age of 14 watch unattended. This program may contain sophisticated themes, sexual content, strong language and more intense violence.  X<yTXKK ,ddO:\RATINGS\TV-M.TIFUXy$(#(#NN(#(#N$ Mature Audience Only . This program is specially designed to be viewed by adults  X<Nand therefore may be unsuitable for children under 17.  This program may contain Nmature themes, profane language, graphic violence and explicit sexual content. NN(#(#(#(# The TV Parental Guidelines using these six categories are designed to give parents a simple, easytouse system for deciding which programs are appropriate for children to watch. The Guidelines " which provide parents with information concerning the level and kinds of content in a program that Congress believed would be useful to them " will be widely available to parents. A copy of a brochure explaining the system is attached; it is being made available to parents across the Nation. Further, we expect that newspapers and other program  X-listings, including TV Guide and cables Prevue Channel, will carry full explanations of the six categories, including the types of program content that each category of programming may contain. We have also established a home page on the World Wide Web where parents can obtain information about the Guidelines, as well as telephone numbers in English and Spanish  X"-that parents can call to obtain a copy of the Guidelines.d"i0 X%-ԍThe Web site can be accessed at http://www.tvguidelines.org.d Cable networks and television"y,k&k&  !{La{ L M#pN! stations will also air public service announcements explaining the TV Parental Guidelines and how parents can use them. The TV Parental Guidelines will permit parents quickly to decide which categories of programming they wish their children to watch unsupervised, and they can also use the Guidelines to help them decide which programs they should watch with their children. Further, the TV Parental Guidelines will be readily usable with the Vchip to give parents another tool to help control their childrens television viewing. Guidelines will be assigned to programs in most cases by broadcast and cable networks  X -and producers. This was the process Congress contemplated in the Telecommunications Act i0 X - ԍXSee 141 Cong. Rec. H8486 (daily ed. Aug. 4, 1995)(Statement of Congressman  X~ - ?Markey)( All of the ratings will be done voluntarily by the broadcasters.); id. at H8495  (Statement of Congressman Moran)( What we do is ask the broadcast industry to rate their own programs.).(#ƥ, and it is the only feasible way in which the 2,000 hours of television programming distributed every day could be rated. The final say in assigning program guidelines rests with local television stations who will have the right to substitute the rating they deem most suitable for their particular audience for a rating chosen by a programs producer. Each program in a series will be separately rated, so that parents will have notice if a particular episode of a program has content about which they may be concerned. In addition, we are establishing an Oversight Monitoring Board to ensure that the Guidelines are applied accurately and consistently to television programming. The Oversight Monitoring Board will have 19 members, six each from the broadcast television industry, the cable industry, and the program production community, in addition to a chairman. This follows the precedent established by the Appeals Board for movie ratings whose members also come from within the industry. The first chairman of the Board will be Jack Valenti, who also chaired the interindustry committee that established the Guidelines. The Oversight Monitoring Board will provide information to producers and other program distributors concerning the Guidelines, as well as address complaints and requests from the public about the Guidelines and their implementation. The Oversight Monitoring Board will regularly hear the views of parents through an ongoing effort that will explore attitudes about the TV Parental Guidelines and the way in which they are being applied to programming. The Board will also regularly conduct focus groups and commission "8,k&k&  "Ԍquantitative studies to determine whether the X0ÍÍ X8ÍÍ X8ÍÍ X8ÍÍ Guidelines are in fact providing useful information to parents, and will consider any needed changes to them. The Guidelines will be applied to all television programming except for news and sports. Unedited movies that are typically shown on premium cable channels will carry their original MPAA ratings. Movies that were produced before the creation of the movie ratings system in 1968 and movies that are edited for television will carry the TV Parental Guidelines. The guideline icon will be displayed for 15 seconds at the beginning of each program  X -in the upper lefthand corner of the screen.5 `V X - ԍXThe icons will occupy 40 scan lines on the television screen. This is twice the size that  }the Commission determined to be adequate for sponsor identifications on political  Xe - advertising. See 47 C.F.R.  73.1212(a)(2)(ii); Codification of the Commissions Political  XP- Programming Policies, 7 FCC Rcd. 1616 (1992). Notably, the Telecommunications Act  does not require distributors of video programming to display ratings onscreen, and the  legislative history also includes no suggestion that stations would do so. Broadcasters and  cable networks nonetheless decided to carry the onscreen icon to ensure that parents  ]would have access to this information before the vchip in available in television sets. By so agreeing, the industry is thus exceeding Congress expectations.(# It will be displayed again at the beginning of the second hour of longer programs. All of the national broadcast television networks have agreed to apply the Guidelines to their programming, and much of network programming is already carrying a guideline. Virtually every national cable network has also agreed to rate its programs, and many have already begun to do so. We have provided information about the TV Parental Guidelines to syndicators and we are urging them to rate their own programs. Most of the major producers of syndicated programming will either apply a guideline to their programs themselves, or provide ratings information to stations and other distributors of their programs. Within a short period, therefore, most of the television programming available on broadcast television and cable will carry the Guidelines. Cable networks and television stations will supply ratings information to newspapers and publishers of printed and electronic program guides. We have asked that they include the appropriate icon or another appropriate printed indication of a programs category in their program listings. We have also agreed to encode the guideline for each program on line 21 of the Vertical Blanking Interval once the Commission establishes a technical standard. This will"e ,k&k&  " enable the vchip and permit parents to use the TV Parental Guidelines to control childrens television viewing when parents are not in the home.   X-q The Statutory Framework l lUSection 551 of the Telecommunications Act of 1996, P. L. 104104, requires the Commission to prescribe, after consultation with an advisory committee, guidelines and recommended procedures for the identification and rating of video programming that contains sexual, violent, or other indecent material about which parents should be informed before it is displayed to children. Section 551(e)(1) provides that this requirement shall take effect one year after enactment,  X -XX` ` only if the Commission determines, in consultation with appropriate public interest groups and interested individuals from the private sector, that distributors of video programming have not, by such date "x` XX` `  (A) established voluntary rules for rating video programming that contains sexual, violent, or other indecent material about which parents should be informed before it is displayed to children, and such rules are acceptable to the Commission; andx` XX` `  (B) agreed voluntarily to broadcast signals that contain ratings of such programming. (emphasis added)x` By its plain terms, the Act does not require the Commission to act at a particular time on guidelines adopted by the industry; it is to appoint an advisory committee and proceed to adopt its own recommended guidelines only if it concludes that, as of one year after enactment, the television industry has not established acceptable guidelines. The Conference Report on the Act makes this clear: XX` `  Under subsection (e)(1), the effective date for subsection (b) (regarding the appointment of an advisory committee to recommend a rating system and the rules for transmitting a rating) is no less than one year after the date of enactment. The actual effective date has also been made contingent on a determination by the Commission that distributors of video programming have not, by such date, established a voluntary system for rating video programming and such programming is x` "S% ,k&k&  $"Ԍ` ` acceptable to the Commission and have also agreed to include ` ` ratings in the transmission of signals to television sets for blocking.  X-H. Rep. No. 458, 104th Cong., 2d Sess. 196 (1996). The conferees also stated that any guidelines adopted by the Commission would only be intended to provide industry with a carefully considered and practical system for rating programs if the industry does not develop  Xv-such a system itself. Id. at 195. The language and structure of the Telecommunications Act and the Conference Report demonstrate, therefore, that Congress hoped that the television industry would voluntarily establish a ratings system and that, if it did, the Commission would not be required to adopt any recommended procedures for rating programs. The debates on the Act confirm that Congress intended the Commission to act only if the industry failed to do so. Congressman Markey, who sponsored the House version of the Vchip language (the version that was  X -largely adopted in the conference bill) `V X9- 0ԍXH. Rep. No. 458, 104th Cong., 2d Sess. 195 (1996)( The conference agreement adopts the House provisions with modifications.).(#, explained that [t]his is a voluntary system that is submitted. If the networks do not come up with one on their own, a voluntary rating system  X-that is recommended. 141 Cong. Rec. H8487 (daily ed. Aug. 4, 1995). In the debate on the conference bill, Congressman Markey reiterated this understanding: It will be several years before television sets include the Vchip. First, the industry must develop a ratings  XM-system. 142 Cong. Rec. H1171 (daily ed. Feb. 1, 1996). The same point was made in the Senate debate on the conference bill: [I]f the television broadcasters, [and] cable operators have not taken the opportunity to voluntarily develop a rating system to guide parents, the Federal Communications Commission would be authorized to establish an advisory committee to develop recommendations and guidelines for the identification and rating of television  X-programming. Id. at S702 (daily ed. Feb. 1, 1996)(Statement of Senator Burns). Thus, if the television industry develops a voluntary system of guidelines, as it has, Congress did not expect the Commission to develop its own ratings system; the Commission is to act only if the industry fails to. To be sure, the Act authorizes the Commission to appoint the advisory committee if the industrydeveloped system is not acceptable. But that proviso does not alter Congress express understanding that it was principally looking for guidelines adopted by the industry. Nor does it permit the Commission to substitute its own judgment of what might be the best system for the industrys choice. The structure of the Act itself so indicates. If the industry failed to adopt a system, the Commission would be required to appoint a broadbased advisory committee including representatives of appropriate public interest groups, and other interested individuals from the private sector. No such requirement was imposed upon the industry in its development of"! b,k&k&  " guidelines, which shows that Congress did not intend the two processes to be  X-interchangeable._`V Xb- \ԍXNonetheless, the Implementing Group devoted thousand of hours to designing the system,  ]meeting with educators, childrens advocacy groups, medical and psychological experts  Nand groups, as well as producers and distributors of television programming, in order to  ldesign a system that would at the same time be easy to use and understand and provide  the most useful information to parents. A list of these groups is attached. Thus, in  developing the Guidelines, the industry went far beyond the process that Congress anticipated.(#ƽ Further, Congress use of the word acceptable also confirms that it did not intend for the Commission to demand that an industrydeveloped system of guidelines conform to the Commissions own or anyone elses vision of an ideal program. Given the absence of a specific definition of the term in the Act or its legislative history, the Commission should be  X_-guided by its general meaning. _`V X- ԍXPerrin v. United States, 444 U.S. 37, 42 (1979)( A fundamental canon of construction is  that, unless otherwise defined, words will be interpreted as taking their ordinary, contem porary, common meaning.). While the Commissions Rules use the term acceptable  in a variety of contexts, none of them appear to relate to the question before the  X- Commission here. See, e.g., 47 C.F.R.  1.4000(a)(2)(iii)(preempting local regulation that  precludes reception of an acceptable quality signal); 47 C.F.R.  5.207 (applicants for  a pioneers preference may submit an acceptable showing of technical feasibility); 47  C.F.R.  15.117(c)(Note)(discussing acceptable television tuning mechanisms); 47  C.F.R.  68.318(b)(1)(establishing minimum acceptable standards for certain terminal  equipment); 47 C.F.R.  73.702(g)(Note)(although FCC prefers field strengths equal to  or greater than IFRB standards, lesser field strengths will be acceptable); 47 C.F.R.   73.3522(a)(6)(applicant whose application is not acceptable for filing granted oppor tunity to correct deficiencies). Further, there is no evidence that Congress knew about or  considered any of these uses of the word acceptable when it drafted the Telecommunications Act.(#Ƈ Websters Third International defines acceptable as a thing that is capable or worthy of being accepted; as something that is satisfactory: conforming to or equal to approved standards; and as barely satisfactory or adequate. Thus, if the industrydeveloped system is designed to accomplish Congress stated goals, then it must be deemed acceptable by the Commission. The relevant standard that Congress established for guidelines is a system for rating video programming that contains sexual, violent, or other indecent material about which parents should be informed before it is displayed to children. Telecommunications Act  551(e)(1)(A). The TV Parental Guidelines the industry has adopted more than meet that test. " b,k&k&  L" They identify programs and place them into categories based on specified levels of sexual content, violence, and strong or profane language. Parents who wish to monitor or restrict their childrens watching will be informed about the levels of sexual and violent materials and strong language that will be found in nonnews or sports television programs. This information will be available to them in program listings, onscreen during each program, and " when the Commission adopts a technical standard " in the Vertical Blanking Interval of television signals (and in a suitable fashion in digital television signals). Further, through the Oversight Monitoring Board, the industry has established a means to address any concerns that develop about the operation of the Guidelines, their usefulness to parents, and complaints about the application of the Guidelines to particular programs. The TV Parental Guidelines indeed are precisely the kind of system contemplated by the proponents of the Vchip provisions of the Telecommunications Act. Congressman Goodlatte told the House that the legislation would: XX` ` empower the parents of this country to do what every one of them does with their children today when they ask if they can go to a movie theater, give them a limited number of choices to help them make decisions that they cannot be in that movie theater when their child asks them to go with another friend to see a movie: G, PG, PG13, R, and C17, X, and not rated. The Vchip will give them a similar opportunity to do something with television that they cannot possibly do just by reading the newspaper ads.x`  X-141 Cong. Rec. H8488 (daily ed. Aug. 14, 1995). Congressman Burton, one of the sponsors of the Vchip amendment, stated, we need a system where a parent can block out a whole  X-category of violence and sexually explicit programs if they want to. Id. at H8487. Thus, even if Congress had no precise understanding of the system of guidelines that might be adopted, it clearly preferred to leave development of a system to the industry, and the debate in Congress shows that it would be comfortable with guidelines similar to those that have been in place for movies for 28 years which place programs into categories that parents could readily understand and use. Indeed, if Congress had believed that an MPAAlike agebased ratings system would not achieve its goals, it easily could have said so. Clearly, however, it did not. " ,k&k&  " The TV Parental Guidelines in fact are based on the MPAA ratings with which parents  X-are familiar and which enjoy broad public support.9`V Xb- ԍXSurveys of parents show that roughly 80 percent believe that the MPAA movie ratings  system is useful or very useful as a guide for deciding what movies children should see. Opinion Research Corporation (Sept. 1996).(#9 The rating assigned to individual programs will reflect levels of the precise content that Congress identified as the ones about which parents would be concerned. They provide parents with a useable number of options so that their wishes concerning their childrens viewing can be readily implemented. As the descriptions of each category are widely distributed, and as parents see the ratings assigned to different programs, they will become familiar with the Guidelines and will recognize the content of programs in the different categories. The TV Parental Guidelines, therefore, will achieve Congress objective of informing parents about television programming. This is the test the Commission must use to determine acceptability, not whether a different system might also achieve Congress goals, or perhaps serve purposes beyond those Congress identified. If the Guidelines adopted by the industry conform to Congress expectations " as they clearly do " then the Commission must conclude that they are acceptable. As Congress indicated in the Act, we anticipate that the Commission will seek public comment on the TV Parental Guidelines. We look forward to participating in that process. "KK,k&k&  " Please direct any questions concerning this matter to Jill Luckett at NCTA, Jack Goodman at NAB, and Cynthia Merrifield at MPAA. -/Respectfully submitted, l l l l lUH 8(#ŇJack Valenti President and CEO Motion Picture Association of America" ,k&k&  " Decker Anstrom President and CEO National Cable Television Association" ,k&k&  " Eddie Fritts President and CEO National Association of BroadcastersR ,k&k&  . Hk&k&  Rԯ Attachments  Xy-cc:Chairman and Commissioners Meredith J. Jones Roy J. Stewart Christopher J. Wright ",k&k&  u"  X-!    X` hp x (#%'0*,.8135@8: