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                                   Before the

                       Federal Communications Commission

                             Washington, D.C. 20554

     In the Matter of                          )                             
     MEXICO MARKETING, LLC                     )                             
     d/b/a Canadian Travel                     )                             
     d/b/a Patriot Travel                      )                             
     d/b/a              )                             
     d/b/a Cheap Tickets Cancun                )                             
     d/b/a International Resort Reservations   )                             
                                                   File No.: EB-06-TC-130    
     d/b/a Cancun Adventures                   )                             
                                                   NAL/Acct. No.:            
     d/b/a cancunbestfares                     )   200732170070              
     d/b/a                    )   FRN: 0016560401           
     d/b/a                    )                             
     d/b/a Island Reef Resorts                 )                             
     d/b/a Vacations, Inc.                     )                             
     d/b/a Vacations IV                        )                             
     d/b/a your cancun vacation                )                             
     d/b/a              )                             
     d/b/a Priceline Cancun                    )                             

                                FORFEITURE ORDER

   Adopted: March 21, 2011 Released: April 12, 2011

   By the Commission:


   1. In this Forfeiture Order ("Order"), we impose a monetary forfeiture in
   the amount of $1,607,500 against Mexico Marketing, LLC ("Mexico
   Marketing") for willful and repeated violations of section 227 of the
   Communications Act of 1934, as amended ("Act"), and the Commission's
   related rules and orders, by delivering 290 unsolicited advertisements
   ("junk faxes") to the telephone facsimile machines of 89 consumers.


   2. This Order arises from three distinct Notices of Apparent Liability for
   Forfeiture ("NALs") that were issued against Mexico Marketing. The facts
   and circumstances surrounding these cases are set forth in the NALs and
   need not be reiterated at length.

   3. The Telephone Consumer Protection Act of 1991 ("TCPA") was enacted by
   Congress to address problems of abusive telemarketing - in particular,
   junk faxes. As Congress recognized, unsolicited faxes often impose
   unwanted burdens on the called party, including costs of paper and ink,
   and making fax machines unavailable for legitimate business messages.
   Section 227(b)(1)(C) of the Act makes it "unlawful for any person within
   the United States, or any person outside the United States if the
   recipient is within the United States . . . to use any telephone facsimile
   machine, computer, or other device to send, to a telephone facsimile
   machine, an unsolicited advertisement" except in certain limited

   4. As the NALs discuss, the Enforcement Bureau ("Bureau") issued a junk
   fax citation to Mexico Marketing on June 30, 2006, in response to one or
   more consumer complaints alleging that Mexico Marketing had faxed
   unsolicited advertisements. Mexico Marketing did not respond to this
   citation. Subsequently, the Commission received numerous additional
   complaints from consumers alleging that Mexico Marketing had faxed
   unsolicited advertisements to them. These violations, which occurred after
   the Bureau's citation, resulted in the issuance of three NALs against
   Mexico Marketing: on July 31, 2007, December 28, 2007, and June 30, 2008.
   The NALs ordered Mexico Marketing either to pay the proposed forfeiture
   amounts within thirty (30) days or to submit evidence or arguments to show
   that no forfeitures should be imposed or that some lesser amounts should
   be assessed.


   5. As with the citation, Mexico Marketing did not respond to the NALs.
   Accordingly, we affirm our findings that Mexico Marketing violated the Act
   and our rules on the 290 separate occasions listed in the Appendix.
   Although the Commission's Forfeiture Policy Statement does not establish a
   base forfeiture amount for violating the prohibition against using a
   telephone facsimile machine to send unsolicited advertisements, the
   Commission has previously considered $4,500 per unsolicited fax
   advertisement to be an appropriate base amount. If a consumer has
   requested that the company stop sending facsimile messages, however, and
   the company continues to send them, the Commission has previously
   considered $10,000 per unsolicited fax advertisement to be the appropriate
   forfeiture for such egregious violations.  Here, twenty-nine consumers had
   specifically requested that Mexico Marketing cease sending facsimiles.
   Notwithstanding these requests, an additional fifty-five facsimiles were
   sent to these consumers. Thus, we apply the $10,000 amount to each of
   fifty-five of the apparent violations, and apply the $4,500 amount to the
   remaining 235 violations. Since we have no evidence to suggest that the
   proposed forfeiture should be reduced or cancelled, we hereby impose a
   total forfeiture of $1,607,500 for Mexico Marketing's willful and repeated
   violation of section 227 of the Act and the Commission's related rules and
   orders, as set forth in the NALs.


   6. Accordingly, IT IS ORDERED, pursuant to section 503(b) of the
   Communications Act of 1934, as amended, 47 U.S.C. S: 503(b), and section
   1.80(f)(4) of the Commission's rules, 47 C.F.R.

   S: 1.80(f)(4), that Mexico Marketing, LLC IS LIABLE FOR A MONETARY
   FORFEITURE to the United States Government in the sum of $1,607,500 for
   willfully and repeatedly violating section 227(b)(1)(C) of the
   Communications Act, 47 U.S.C. S: 227(b)(1)(C), and section 64.1200(a)(3)
   of the Commission's rules, 47 C.F.R. S: 64.1200 (a)(3), and the related
   orders as described in the paragraphs above.

   7. Payment of the forfeiture shall be made in the manner provided for in
   section 1.80 of the Commission's rules within thirty (30) days of the
   release of this Order. If the forfeiture is not paid within the period
   specified, the case may be referred to the Department of Justice for
   collection pursuant to section 504(a) of the Act. Payment of the
   forfeiture must be made by check or similar instrument, payable to the
   order of the Federal Communications Commission. The payment must include
   the NAL/Account Number and FRN Number referenced above. Payment by check
   or money order may be mailed to Federal Communications Commission, P.O.
   Box 979088, St. Louis, MO 63197-9000. Payment by overnight mail may be
   sent to U.S. Bank - Government Lockbox #979088, SL-MO-C2-GL, 1005
   Convention Plaza, St. Louis, MO 63101. Payment by wire transfer may be
   made to ABA Number 021030004, receiving bank TREAS/NYC, and account number
   27000001. For payment by credit card, an FCC Form 159 (Remittance Advice)
   must be submitted.  When completing the FCC Form 159, enter the
   NAL/Account number in block number 23A (call sign/other ID), and enter the
   letters "FORF" in block number 24A (payment type code). Mexico Marketing,
   LLC will also send electronic notification to on the
   date said payment is made. Requests for full payment under an installment
   plan should be sent to:  Chief Financial Officer -- Financial Operations,
   445 12th Street, S.W., Room 1-A625, Washington, D.C.  20554.   Please
   contact the Financial Operations Group Help Desk at 1-877-480-3201 or
   Email: with any questions regarding payment

   8. IT IS FURTHER ORDERED that a copy of the Forfeiture Order  shall be
   sent by First Class mail and certified mail return receipt requested to
   Mexico Marketing, Attention: Jerry Decker, Rigoberto Sotolongo, 5895
   Carrier Drive, Orlando, FL 32819; 5850 Lakehurst Drive, #280, Orlando, FL
   32819; P.O. Box 300245, Casselberry, FL 32730; 322 W. Newell St., Winter
   Garden, FL 34787; P.O. Box 300039, Fern Park, FL 32730; 5439 International
   Drive, Orlando, FL 32819; 5859 Carrier Drive, Orlando, FL 32819; and 7205
   International Drive, Orlando, FL 32819.


   Marlene H. Dortch



                        Complainants and Violation Dates

      Complainant received                  Violation Date(s)                
     facsimile solicitations                                                 

     Bein, J.                  3/13/07; 4/3/07; 4/6/07; 4/11/07; 4/16/07     

     Bice, J.                  7/2/07                                        

     Burger, C.                7/12/07                                       

     Casey, A.                 7/5/07                                        

     Church, M                 2/8/07, 2/9/07                                

     Cobb, A. (Cobb &          9/28/06                                       
     Associates, Ltd.                                                        

     Conachan, S.              7/12/07                                       

     Crochet, D.               7/13/07                                       

     Cuevas, L.                9/6/06                                        

     Cullen, M.                7/5/07                                        

                               10/30/06; 11/9/06; 12/8/06; 12/20/06;         
                               1/15/07; 1/31/07; 2/6/07; 2/12/07; 2/16/07;   
     Davis, W.                 2/28/07; 3/12/07; 3/16/07; 3/22/07; 3/28/07;  
                               4/3/07; 4/9/07; 4/12/07; 4/17/07; 4/20/07;    
                               4/25/07; 4/30/07;                             

     Descombes, K.             5/3/07; 5/4/07                                

     Duranty, M.               7/3/07                                        

     Formisano, J.             7/6/07                                        

     Forta, B.                 7/3/07                                        

     Gaudreau, L (Foothill     11/06 (8 faxes); 12/06 (3 faxes)              
     Drilling, Inc.                                                          

     Geisler, B.               7/10/07; 7/11/07; 7/12/07                     

     Germann, S                7/5/07                                        

     Grdina, J.                8/7/06; 8/15/06; 8/24/06; 8/30/06             

     Grossman, R.              7/13/07                                       

     Hallikainen, H.           2/14/07                                       

     Hawkins, D. & D.          10/06 (12 faxes)                              

     Hochhalter, L.            7/12/07                                       

     Hochstetler, D.           8/31/06                                       

     Jenkins, B.               8/29/06                                       

     Kahn, C.                  3/12/2007                                     

     Kirschke, M.              7/10/07                                       

     Krul, G.                  4/11/2007                                     

     Kulaski, W. (Kulaski      12/29/06; 1/3/07; 1/19/07                     

     Kurzman, D (Backroom      10/16/06                                      

     Kuziela, T.               1/17/07                                       

     Lehner, J.                3/20/07; 3/26/07; 4/16/07                     

     Lucas, R.                 8/2/06; 8/21/06; 12/18/06; 1/10/07            

     Maelen, C.                3/30/07                                       

     Massey, C.                3/20/07; 3/22/07; 4/16/07; 4/18/07; 4/20/07   

     Maxwell, C.               4/11/2007                                     

     McMahan, N. (M. B. Kahn   9/06; 10/06 (2 faxes); 11/06; 1/07 (3 faxes)  
     Construction Co., Inc.)                                                 

     Merlo, J.                 7/7/07                                        

     Morrison, D (Rotations,   8/14/06; 8/22/06; 8/30/06; 2/22/07; 3/6/07;   
     Inc.)                     3/12/07; 3/16/07; 3/26/07                     

     Neumann, T.               8/20/06                                       

     Nicolais, R.              7/6/07                                        

     Norman, J. (Virginia      10/9/06                                       
     Literacy Foundation)                                                    

     O'Connor II, R.           4/17/2007                                     

     Oglesby, D.               7/3/07; 7/11/07                               

     Paulson, C.               3/9/2007                                      

     Schultz, B.               8/11/06                                       

     Schutze, J.               7/5/07                                        

     Sherrod, D.               3/30/07; 4/2/07; 4/26/07                      

     Shill, K.                 8/1/2006; 7/12/07                             

     Sifert, A.                7/2/07; 7/9/07                                

     Silver, A.                12/5/06                                       

     Steiness, J.              7/3/07                                        

     Stewart, J.               8/16/06 (2 faxes)                             

                               8/11/06; 8/23/06; 8/29/06; 9/9/06; 9/28/06;   
                               10/5/06; 10/11/06; 10/23/06; 10/28/06;        
                               11/2/06; 11/3/06; 11/14/06; 11/17/06;         
                               11/24/06; 12/11/06; 12/12/06; 12/15/06;       
     Sutton, J.                12/21/06 (2 faxes); 12/28/06; 1/11/07;        
                               1/17/07; 1/23/07; 1/29/07; 2/2/07; 2/8/07;    
                               2/9/07 (2 faxes); 2/20/07; 2/23/07; 3/6/07;   
                               3/12/07; 3/16/07; 3/21/07; 3/27/07; 3/28/07;  
                               4/5/07; 4/10/07; 4/13/07; 4/18/07; 4/23/07;   
                               4/25/07; 4/30/07; 5/3/07; 7/12/07             

                               9/5/06; 9/12/06; 9/24/06; 9/26/06; 1/3/07;    
     Tilden, R. B.             1/9/07; 1/15/07; 1/19/07; 1/25/07; 1/31/07;   
                               2/12/07; 3/29/07; 7/4/07; 7/11/07             

                               10/11/06; 10/17/06; 10/23/06 (2 faxes);       
                               10/30/06 (2 faxes); 11/6/07 (2 faxes);        
                               11/13/06; 11/16/06; 11/24/06; 12/7/06 (2      
                               faxes); 12/13/06; 12/19/06; 12/27/06; 1/4/07  
     Van Stavern, T.           (2 faxes); 1/11/07 (2 faxes); 1/17/07 (2      
                               faxes); 1/23/07 (2 faxes); 1/30/07; 2/6/07    
                               (2 faxes); 2/9/07; 3/3/07; 3/5/07; 3/12/07    
                               (2 faxes); 3/16/07; 3/22/07 (2 faxes);        

     Wadley, W.                4/3/2007                                      

     Watson, M.                7/3/07                                        

     Yen, S.                   7/1/07, 7/2/07                                

     Zipp, B.                  10/20/06                                      

       Complainant received facsimile                                        
      solicitations after requesting no           Violation Date(s)          
                more be sent                                                 

                                           10/27/06; 11/14/06; 11/17/06;     
     Agosto, W.                            11/24/06; 12/6/07; 12/26/07;      
                                           1/8/07; 1/12/07; 1/24/07          

     Beach-Roberts, S.                     7/16/07, 7/27/07                  

     Boon, T.                              7/11/07                           

     Buijs, L                              4/9/07; 4/10/07; 4/12/07          

     Burns, Jr., J.                        5/4/2007                          

     Clark, R. (Community Housing Group,   8/17/06                           

     Edwards, K.                           8/4/06                            

     Esposito, C. L.                       12/26/06; 1/9/07                  

     Esselman, C. (Eastern Modular         9/18/06                           

     Friedman, I.                          11/1/06; 11/7/06; 11/13/06;       
                                           11/17/06; 11/27/06; 12/1/06       

     Gordon, E.                            7/2/07                            

     Graves, D.                            10/2/06                           

     Harlan, C.                            10/24/06                          

     Johnson, M.                           4/9/07; 4/23/07                   

     Massey, S.                            1/10/07; 1/16/07                  

     McElhatton, J.                        11/20/06                          

     Miles, R.                             7/3/07; 7/10/07; 7/16/07          

     Murphy, B. (Packaging & Shipping      9/20/06                           
     Group, Inc.)                                                            

     Muscat, L.                            8/26/06; 9/11/06                  

     Nash, V                               7/16/07                           

     North, M. (Lynux Works, Inc.)         1/24/07                           

     Pendergrass, C.                       3/14/07                           

     Sonju, E.                             1/31/07                           

     Stein, A.                             3/26/07; 4/2/07; 4/6/07           

     Steiness, J.                          7/10/07                           

     Storlid, S. (Natural Resources        9/8/06                            
     Consulting, Inc.)                                                       

     Uttomark, T.                          3/27/07; 4/12/07                  

     Wilson, D.                            9/6/06                            

     Zapata, J. (Stern Capital, LLC)       9/27/06; 10/3/06                  

   See 47 U.S.C. S: 503(b)(1). The Commission has the authority under this
   section of the Act to assess a forfeiture against any person who has
   "willfully or repeatedly failed to comply with any of the provisions of
   this Act or of any rule, regulation, or order issued by the Commission
   under this Act ...."; see also 47 U.S.C. S: 503(b)(5) (stating that the
   Commission has the authority under this section of the Act to assess a
   forfeiture penalty against any person who does not hold a license, permit,
   certificate or other authorization issued by the Commission or an
   applicant for any of those listed instrumentalities so long as such person
   (A) is first issued a citation of the violation charged; (B) is given a
   reasonable opportunity for a personal interview with an official of the
   Commission, at the field office of the Commission nearest to the person's
   place of residence; and (C) subsequently engages in conduct of the type
   described in the citation).

   47 U.S.C. S: 227.

   47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3).

   Mexico Marketing LLC, Notice of Apparent Liability for Forfeiture, 22 FCC
   Rcd 14196 (2007)("First Junk Fax NAL"); Mexico Marketing LLC, Notice of
   Apparent Liability for Forfeiture, 22 FCC Rcd 22218 (2007)("Second Junk
   Fax NAL"); Mexico Marketing LLC, Notice of Apparent Liability for
   Forfeiture, 23 FCC Rcd 10742 (2008)("Third Junk Fax NAL")(collectively

   Telephone Consumer Protection Act of 1991, Pub. L. No. 102-243, 105 Stat.
   2394, codified at 47 U.S.C. S: 227. See also Junk Fax Prevention Act of
   2005, Pub. L. No. 109-21, 119 Stat. 359 (2005).

   See, e.g., S. Rep. No. 1462, 102d Cong., 1st Sess. 2 (1991); H. Rep. No.
   102-317, 102d Congress, 1st Sess. 10 (1991).

   47 U.S.C. S: 227(b)(1)(C); 47 C.F.R. S: 64.1200(a)(3).

   Citation from Kurt A. Schroeder, Deputy Chief, Telecommunications
   Consumers Division, Enforcement Bureau, FCC, File No. EB-06-TC-130, issued
   to Mexico Marketing, LLC on June 30, 2006 ("Junk Fax Citation").

   See 47 U.S.C. S: 503(b)(5) (authorizing the Commission to issue citations
   to persons who do not hold a license, permit, certificate, or other
   authorization issued by the Commission and to applicants for any of those
   listed instrumentalities for violations of the Act or of the Commission's
   rules and orders).

   See n.4, supra; see also 47 U.S.C. S: 503(b)(1).

   While the NALs include violations committed by Travelcomm Industries, Inc.
   ("Travelcomm"), only the violations committed by Mexico Marketing are
   included in the attached Appendix and used as the basis for this
   forfeiture. We take no position at this time as to any liability Mexico
   Marketing might have for Travelcomm's violations, or Travelcomm may have
   for Mexico Marketing's violations. Violations committed by Travelcomm are
   addressed in a separate forfeiture order. Travelcomm Industries, Inc., FCC
   11-49 (2011).

   See  Get-Aways, Inc., Notice of Apparent Liability for Forfeiture, 15 FCC
   Rcd 1805 (1999); Get-Aways, Inc., Forfeiture Order, 15 FCC Rcd 4843
   (2000); see also US Notary, Inc., Notice of Apparent Liability for
   Forfeiture, 15 Rcd 16999 (2000); US Notary, Inc., Forfeiture Order, 16 FCC
   Rcd 18398 (2001); Tri-Star Marketing, Inc., Notice of Apparent Liability
   for Forfeiture, 15 FCC Rcd 11295 (2000); Tri-Star Marketing, Inc.,
   Forfeiture Order, 15 FCC Rcd 23198 (2000).

   See Carolina Liquidators, Inc., Notice of Apparent Liability for
   Forfeiture, 15 FCC 16,837, 16,842 (2000); 21st Century Fax(es) Ltd., AKA
   20th Century Fax(es), Notice of Apparent Liability for Forfeiture, 15 FCC
   Rcd 24,406, 24,411 (2000).

   See n.11, supra. The First and Second Junk Fax NALs include violations
   committed by Travelcomm Industries, Inc. The attached Appendix includes
   only those violations in the NALs committed by Mexico Marketing.

   47 U.S.C. S: 504(a).

   (...continued from previous page)


   Federal Communications Commission FCC 11-48


   Federal Communications Commission FCC 11-48