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   June 12, 2007

   VIA CERTIFIED MAIL

   RETURN RECEIPT REQUESTED

   TOYS "R" US, Store #5653

   1100 E. 30th St.

   National City, CA 91950

   TOYS "R" US, Inc. Headquarters

   One Geoffrey Way

   Wayne, New Jersey 07470-2030

   Attn.: David J. Schwartz, Senior Vice President

   And General Counsel

   Re: File No. EB-07-SD-170

   Citation No.: C20073294017

   Dear Retailer:

   This is an official CITATION, issued pursuant to Section 503(b)(5) of the
   Communications Act of 1934, as amended ("Act"), 47 U.S.C. S 503(b)(5), to
   TOYS "R" US, Store #5653 and TOYS "R" US, Inc. (collectively "TOYS "R"
   US") for failure to provide appropriate Consumer Alert disclosures on
   analog tuner only television receiving equipment in violation of Section
   15.117(k) of the Commission's Rules ("Rules"), 47 C.F.R. S 15.117(k). As
   explained below, future violations of the Commission's rules in this
   regard may subject your company to monetary forfeitures.

   On June 11, 2007, the Enforcement Bureau's San Diego Office visited TOYS
   "R" US, Store #5653 at 1100 E. 30th Street, National City, California, and
   observed that TOYS "R" US did not have the proper Consumer Alert label
   displayed on television equipment that contained an analog tuner but not a
   digital tuner at the point of sale.

   Section 15.117(k) of the Commission's Rules states:


     (k) The following requirements apply to all  responsible parties, as    
     defined in S2.909 of this chapter, and any person that displays or      
     offers for sale or rent television receiving equipment that is not      
     capable of receiving, decoding and tuning digital signals.              
                                                                             
     (1) Such parties and persons shall place conspicuously and in close     
     proximity to such television broadcast receivers a sign containing, in  
     clear and conspicuous print, the Consumer Alert disclosure text         
     required by subparagraph (3). The text should be in a size of type      
     large enough to be clear, conspicuous and readily legible, consistent   
     with the dimensions of the equipment and the label. The information     
     may be printed on a transparent material and affixed to the screen, if  
     the receiver includes a display, in a manner that is removable by the   
     consumer and does not obscure the picture, or, if the receiver does     
     not include a display, in a prominent location on the device, such as   
     on the top or front of the device, when displayed for sale, or the      
     information in this format may be displayed separately immediately      
     adjacent to each television broadcast receiver offered for sale and     
     clearly associated with the analog-only model to which it pertains.     
                                                                             
     (2) If such parties and persons display or offer for sale or rent such  
     television broadcast receivers via direct mail, catalog, or electronic  
     means, they shall prominently display in close proximity to the images  
     or descriptions of such television broadcast receivers, in clear and    
     conspicuous print, the Consumer Alert disclosure text required by       
     subparagraph (3). The text should be in a size large enough to be       
     clear, conspicuous, and readily legible, consistent with the            
     dimensions of the advertisement or description.                         
                                                                             
     (3) "CONSUMER ALERT                                                     
                                                                             
     This television receiver has only an analog broadcast tuner and will    
     require a converter box after February 17, 2009, to receive             
     over-the-air broadcasts with an antenna because of the Nation's         
     transition to digital broadcasting. Analog-only TVs should continue to  
     work as before with cable and satellite TV services, gaming consoles,   
     VCRs, DVD players, and similar products. For more information, call     
     the Federal Communications Commission at 1-888-225-5322 (TTY:           
     1-888-835-5322) or visit the Commission's digital television website    
     at: www.dtv.gov."                                                       


   Accordingly, it appears that TOYS "R" US has violated Section 15.117(k) of
   the Rules by failing to place conspicuously and in close proximity to the
   following equipment in a clear and conspicuous print, the Consumer Alert
   label required under Section 15.117(k):

    1. Memcorp, TV (Disney Princess television), model #DT1350-C

    2. Spectra Merchandising International, TV (Strawberry Shortcake), model
       # SS213

   We caution you that failure to display the appropriate Consumer Alert
   label on any television receiving equipment that is not capable of
   receiving, decoding and tuning digital signals would constitute a further
   violation of Section 15.117(k) of the Rules.

   If, after receipt of this citation, TOYS "R" US violates the
   Communications Act or the Commission's rules in any manner described
   herein, the Commission may impose monetary forfeitures not to exceed
   $11,000 for each such violation or each day of a continuing violation up
   to $97,500 for a single continuing violation.

   If you choose to do so, you may respond to this citation within 10 days
   from the date of this letter either through (1) a personal interview at
   the Commission's Field Office nearest to your place of business, or (2) a
   written statement. Your response should specify the actions that TOYS "R"
   US is taking to ensure that it does not violate the Section 15.117(k) of
   the Commission's rules in the future.

   TOYS "R" US may request an interview at the closest FCC Office, which is
   Federal Communications Commission, 4542 Ruffner Street, Suite 370, San
   Diego, California 92111. You may contact this office by telephone, (XXX)
   XXXX-XXXXto schedule this interview, which must take place within 10 days
   of this Citation. TOYS "R" US may also submit a written statement to the
   above address within 10 days of the date of this Citation. Any written
   statements should specify what actions have been taken to correct the
   violations outlined herein. Please reference file number EB-07-SD-170 when
   corresponding with the Commission.

   Under the Privacy Act of 1974, 5 U.S.C. S 552a(e)(3), we are informing you
   that the Commission's staff will use all relevant material information
   before it, including information that you disclose in your interview or
   written statement, to determine what, if any, enforcement action is
   required to ensure your compliance with the Communications Act and the
   Commission's rules.

   The knowing and willful making of any false statement, or the concealment
   of any material fact, in reply to this citation is punishable by fine or
   imprisonment under 18 U.S.C. S 1001.

   Thank you in advance for your anticipated cooperation.

   Sincerely,

   FEDERAL COMMUNICATIONS COMMISSION

   William R. Zears Jr.

   District Director

   San Diego District Office, Western Region

   Enforcement Bureau

   See 47 C.F.R. S 1.80(b)(3).

   47 U.S.C. S 503(b)(5).

   3

                       FEDERAL COMMUNICATIONS COMMISSION

                             WASHINGTON, D.C. 20554