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   June 11, 2007

   VIA CERTIFIED MAIL

   RETURN RECEIPT REQUESTED

   TOYS "R" US

   12535 SE 82^nd Avenue

   Clackamas, OR 97015

   TOY "R" US, Inc.

   Headquarters

   One Geoffrey Way

   Wayne, New Jersey 07470-2030

   Attn.: David J. Schwartz, Senior Vice President

   And General Counsel

   Re: File No. EB-07-PO-115

   Citation No.: C20073292011

   Dear TOYS "R" US:

   This is an official CITATION, issued pursuant to Section 503(b)(5) of the
   Communications Act of 1934, as amended ("Act"), 47 U.S.C. S 503(b)(5), to
   TOYS "R" US, Clackamas, Oregon, and TOYS "R" US, Inc. (collectively "TOYS
   "R" US")  for failure to provide appropriate Consumer Alert disclosures on
   analog tuner only television receiving equipment in violation of Section
   15.117(k) of the Commission's Rules ("Rules"), 47 C.F.R. S 15.117(k). As
   explained below, future violations of the Commission's rules in this
   regard may subject your company to monetary forfeitures.

   On June 8, 2007, an agent from the Enforcement Bureau's  Portland Resident
   Agent Office  visited TOYS "R" US located at 12535 SE 82^nd Avenue,
   Clackamas, Oregon, and observed that TOYS "R" US  did not have the proper
   Consumer Alert label displayed on equipment that contained an analog tuner
   but not a digital tuner at the point of sale.

   Section 15.117(k) of the Commission's Rules states:


     (k) The following requirements apply to all  responsible parties, as    
     defined in S2.909 of this chapter, and any person that displays or      
     offers for sale or rent television receiving equipment that is not      
     capable of receiving, decoding and tuning digital signals.              
                                                                             
     (1) Such parties and persons shall place conspicuously and in close     
     proximity to such television broadcast receivers a sign containing, in  
     clear and conspicuous print, the Consumer Alert disclosure text         
     required by subparagraph (3). The text should be in a size of type      
     large enough to be clear, conspicuous and readily legible, consistent   
     with the dimensions of the equipment and the label. The information     
     may be printed on a transparent material and affixed to the screen, if  
     the receiver includes a display, in a manner that is removable by the   
     consumer and does not obscure the picture, or, if the receiver does     
     not include a display, in a prominent location on the device, such as   
     on the top or front of the device, when displayed for sale, or the      
     information in this format may be displayed separately immediately      
     adjacent to each television broadcast receiver offered for sale and     
     clearly associated with the analog-only model to which it pertains.     
                                                                             
     (2) If such parties and persons display or offer for sale or rent such  
     television broadcast receivers via direct mail, catalog, or electronic  
     means, they shall prominently display in close proximity to the images  
     or descriptions of such television broadcast receivers, in clear and    
     conspicuous print, the Consumer Alert disclosure text required by       
     subparagraph (3). The text should be in a size large enough to be       
     clear, conspicuous, and readily legible, consistent with the            
     dimensions of the advertisement or description.                         
                                                                             
     (3) "CONSUMER ALERT                                                     
                                                                             
     This television receiver has only an analog broadcast tuner and will    
     require a converter box after February 17, 2009, to receive             
     over-the-air broadcasts with an antenna because of the Nation's         
     transition to digital broadcasting. Analog-only TVs should continue to  
     work as before with cable and satellite TV services, gaming consoles,   
     VCRs, DVD players, and similar products. For more information, call     
     the Federal Communications Commission at 1-888-225-5322 (TTY:           
     1-888-835-5322) or visit the Commission's digital television website    
     at: [1]www.dtv.gov."                                                    


   Accordingly, it appears that TOYS "R" US has violated Section 15.117(k) of
   the Rules by failing to place conspicuously and in close proximity to the
   following equipment, in clear and conspicuous print, the required Consumer
   Alert label:


     Manufacturer   Device               Model #                  Number of  
                                                                  Units      

     Spectra        13" Television       Strawberry Shortcake,    3          
                                         model SS213                         

     Memorex        13" Television       Disney Princess, model   3          
                                         DT1350P                             

     Emerson        13" Television       SpongeBob SquarePants,   1          
                                         model SB315                         

     Memorex        13" Television/DVD   Disney Cars, model       1          
                    Player               DTD1363-CARS                        


   We caution you that failure to display an appropriate Consumer Alert label
   on any television receiving equipment that is not capable of receiving,
   decoding and tuning digital signals would constitute a further violation
   of Section 15.117(k) of the Rules.

   If, after receipt of this citation, TOYS "R" US  engages in conduct of the
   type described herein, in violation  of the Communications Act or the
   Commission's rules, the Commission may impose monetary forfeitures not to
   exceed $11,000 for each such violation or each day of a continuing
   violation up to $97,500 for a single continuing violation.

   If you choose to do so, you may respond to this citation within 10 days
   from the date of this letter either through (1) a personal interview at
   the Commission's Field Office nearest to your place of business, or (2) a
   written statement. Your response should specify the actions that TOYS "R"
   US is taking to ensure that it does not violate Section 15.117(k) of the
   Commission's rules in the future.

   If you choose to request a personal interview, the closest FCC Office is
   Federal Communications Commission, 11410 NE 122^nd Way, Suite 312,
   Kirkland, WA 98034-6927. You should contact this office by telephone,
   (XXX)  XXXX-XXXX to schedule this interview, which must take place within
   10 days of this Citation. Alternatively, as noted above, TOYS "R" US  may
   submit a written statement to the Federal Communications Commission,
   Portland Resident Agent Office, PO Box 61469, Vancouver, WA 98666-1469
   within 10 days of the date of this Citation. Any written statements should
   specify what actions have been taken to correct the violation outlined
   above. Please reference file number EB-07-PO-115  when corresponding with
   the Commission.

   Under the Privacy Act of 1974, 5 U.S.C. S 552a(e)(3), we are informing you
   that the Commission's staff will use all relevant material information
   before it, including information that you disclose in your interview or
   written statement, to determine what, if any, enforcement action is
   required to ensure your compliance with the Communications Act and the
   Commission's rules.

   The knowing and willful making of any false statement, or the concealment
   of any material fact, in reply to this citation is punishable by fine or
   imprisonment under 18 U.S.C. S 1001.

   Thank you in advance for your anticipated cooperation.

   Sincerely,

   FEDERAL COMMUNICATIONS COMMISSION

   Binh Nguyen

   Resident Agent

   Portland Resident Agent Office

   Western Region

   Enforcement Bureau

   See 47 C.F.R. S 1.80(b)(3).

   47 U.S.C. S 503(b)(5).

   2

                       FEDERAL COMMUNICATIONS COMMISSION

                             WASHINGTON, D.C. 20554

References

   Visible links
   1. http://www.dtv.gov/