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   June 6, 2007

   VIA CERTIFIED MAIL

   RETURN RECEIPT REQUESTED

   TOYS "R" US

   1800 Jantzen Beach Center

   Portland, Oregon 97217

   TOY "R" US, Inc. Headquarters

   One Geoffrey Way

   Wayne, New Jersey 07470-2030

   Attn.: David J. Schwartz, Senior Vice President

   And General Counsel

   Re: File No. EB-07-PO-112

   Citation No.: C20073292007

   Dear TOYS "R" US:

   This is an official CITATION, issued pursuant to Section 503(b)(5) of the
   Communications Act of 1934, as amended ("Act"), 47 U.S.C. S 503(b)(5), to
   TOYS "R" US and TOYS "R" US, Inc. (collectively TOYS "R" US)  for failure
   to provide appropriate Consumer Alert disclosures on analog tuner only
   television receiving equipment in violation of Section 302(b) of the Act,
   47 U.S.C. S 302a(b), and Section 15.117(k) of the Commission's Rules
   ("Rules"), 47 C.F.R. S 15.117(k). As explained below, future violations of
   the Commission's rules in this regard may subject your company to monetary
   forfeitures.

   On June 5, 2007, the Enforcement Bureau's  Portland Resident Agent Office
   visited TOYS "R" US store located at 1800 Jantzen Beach Center, Portland,
   Oregon and observed that TOYS "R" US  did not have the proper Consumer
   Alert label displayed on equipment that contained an analog tuner but not
   a digital tuner at the point of sale.

   Section 302(b) of the Act provides that "[n]o person shall manufacture,
   import, sell, offer for sale, or ship devices or home electronic equipment
   and systems, or use devices, which fail to comply with regulations
   promulgated to this section." Section 15.117(k) of the Commission's Rules
   states:


     (k) The following requirements apply to all  responsible parties, as    
     defined in S2.909 of this chapter, and any person that displays or      
     offers for sale or rent television receiving equipment that is not      
     capable of receiving, decoding and tuning digital signals.              
                                                                             
     (1) Such parties and persons shall place conspicuously and in close     
     proximity to such television broadcast receivers a sign containing, in  
     clear and conspicuous print, the Consumer Alert disclosure text         
     required by subparagraph (3). The text should be in a size of type      
     large enough to be clear, conspicuous and readily legible, consistent   
     with the dimensions of the equipment and the label. The information     
     may be printed on a transparent material and affixed to the screen, if  
     the receiver includes a display, in a manner that is removable by the   
     consumer and does not obscure the picture, or, if the receiver does     
     not include a display, in a prominent location on the device, such as   
     on the top or front of the device, when displayed for sale, or the      
     information in this format may be displayed separately immediately      
     adjacent to each television broadcast receiver offered for sale and     
     clearly associated with the analog-only model to which it pertains.     
                                                                             
     (2) If such parties and persons display or offer for sale or rent such  
     television broadcast receivers via direct mail, catalog, or electronic  
     means, they shall prominently display in close proximity to the images  
     or descriptions of such television broadcast receivers, in clear and    
     conspicuous print, the Consumer Alert disclosure text required by       
     subparagraph (3). The text should be in a size large enough to be       
     clear, conspicuous, and readily legible, consistent with the            
     dimensions of the advertisement or description.                         
                                                                             
     (3) "CONSUMER ALERT                                                     
                                                                             
     This television receiver has only an analog broadcast tuner and will    
     require a converter box after February 17, 2009, to receive             
     over-the-air broadcasts with an antenna because of the Nation's         
     transition to digital broadcasting. Analog-only TVs should continue to  
     work as before with cable and satellite TV services, gaming consoles,   
     VCRs, DVD players, and similar products. For more information, call     
     the Federal Communications Commission at 1-888-225-5322 (TTY:           
     1-888-835-5322) or visit the Commission's digital television website    
     at: [1]www.dtv.gov."                                                    


   Accordingly, it appears that TOYS "R" US has violated Section 302(b) of
   the Act, and Section 15.117(k) of the Rules by failing to place
   conspicuously and in close proximity to the following television
   receivers, in clear and conspicuous print, the Consumer Alert label
   required under Section 15.117(k). We caution you that failure to display
   the appropriate Consumer Alert label on any television receiving equipment
   that is not capable of receiving, decoding and tuning digital signals
   would constitute a further violation of Section 302(b) of the Act and
   Section 15.117(k) of the Rules:

   13" Disney television, model DT1350-C

   13" Spongebob television, model SB315

   13" Bratz Plugged In television

   13" Barbie television, model Bar322

   If, after receipt of this citation, TOYS "R" US violates the
   Communications Act or the Commission's rules in any manner described
   herein, the Commission may impose monetary forfeitures not to exceed
   $11,000 for each such violation or each day of a continuing violation up
   to $97,500 for a single continuing violation.

   If you choose to do so, you may respond to this citation within 10 days
   from the date of this letter either through (1) a personal interview at
   the Commission's Field Office nearest to your place of business, or (2) a
   written statement. Your response should specify the actions that TOYS "R"
   US is taking to ensure that it does not violate Section 15.117(k) of the
   Commission's rules in the future.

   TOYS "R" US  may request an interview at the closest FCC Office, which is
   Federal Communications Commission, 11410 NE 122^nd Way, Suite 312,
   Kirkland, WA 98034-6927. You may contact this office by telephone, (XXX)
   XXXX-XXXX to schedule this interview, which must take place within 10 days
   of this Citation. TOYS "R" US  may also submit a written statement to the
   Federal Communications Commission, Portland Resident Agent Office, P.O.
   Box 61469, Vancouver, Washington 98666-1469, within 10 days of the date of
   this Citation. Any written statements should specify what actions have
   been taken to correct the violation outlined above. Please reference file
   number EB-07-PO-112  when corresponding with the Commission.

   Under the Privacy Act of 1974, 5 U.S.C. S 552a(e)(3), we are informing you
   that the Commission's staff will use all relevant material information
   before it, including information that you disclose in your interview or
   written statement, to determine what, if any, enforcement action is
   required to ensure your compliance with the Communications Act and the
   Commission's rules.

   The knowing and willful making of any false statement, or the concealment
   of any material fact, in reply to this citation is punishable by fine or
   imprisonment under 18 U.S.C. S 1001.

   Thank you in advance for your anticipated cooperation.

   Sincerely,

   FEDERAL COMMUNICATIONS COMMISSION

   Binh Nguyen

   Resident Agent

   Portland Resident Agent Office

   Western Region

   Enforcement Bureau

   See 47 C.F.R. S 1.80(b)(3).

   47 U.S.C. S 503(b)(5).

   3

                       FEDERAL COMMUNICATIONS COMMISSION

                             WASHINGTON, D.C. 20554

References

   Visible links
   1. http://www.dtv.gov/