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                                 June 07, 2007

   VIA CERTIFIED MAIL

   RETURN RECEIPT REQUESTED

   Target Store # 1135

   2331 E. Lincoln Highway

   Langhorne, Pennsylvania 19047

   Target Corporation

   1000 Nicollet Mall

   Minneapolis, MN 55403

   Attn: Timothy R. Baer,

   Executive Vice President and General Counsel

   Re: File No. EB-07-PA-145

   Citation No.: C20073240014

   Dear Retailer:

   This is an official CITATION, issued pursuant to Section 503(b)(5) of the
   Communications Act of 1934, as amended ("Act"), 47 U.S.C. S 503(b)(5), to
   Target Store # 1135 and Target Corporation (collectively "Target")  for
   failure to provide appropriate Consumer Alert disclosures on analog tuner
   only television receiving equipment in violation of Section 302(b) of the
   Act, 47 U.S.C. S 302a(b), and Section 15.117(k) of the Commission's Rules
   ("Rules"), 47 C.F.R. S 15.117(k). As explained below, future violations of
   the Commission's rules in this regard may subject your company to monetary
   forfeitures.

   On May 30, 2007, agents from the Enforcement Bureau's  Philadelphia Office
   visited Target Store # 1135 and observed that Target  did not have the
   proper Consumer Alert label displayed on equipment that contained an
   analog tuner but not a digital tuner at the point of sale.

   Section 15.117(k) of the Commission's Rules states:


     (k) The following requirements apply to all  responsible parties, as    
     defined in S2.909 of this chapter, and any person that displays or      
     offers for sale or rent television receiving equipment that is not      
     capable of receiving, decoding and tuning digital signals.              
                                                                             
     (1) Such parties and persons shall place conspicuously and in close     
     proximity to such television broadcast receivers a sign containing, in  
     clear and conspicuous print, the Consumer Alert disclosure text         
     required by subparagraph (3). The text should be in a size of type      
     large enough to be clear, conspicuous and readily legible, consistent   
     with the dimensions of the equipment and the label. The information     
     may be printed on a transparent material and affixed to the screen, if  
     the receiver includes a display, in a manner that is removable by the   
     consumer and does not obscure the picture, or, if the receiver does     
     not include a display, in a prominent location on the device, such as   
     on the top or front of the device, when displayed for sale, or the      
     information in this format may be displayed separately immediately      
     adjacent to each television broadcast receiver offered for sale and     
     clearly associated with the analog-only model to which it pertains.     
                                                                             
     (2) If such parties and persons display or offer for sale or rent such  
     television broadcast receivers via direct mail, catalog, or electronic  
     means, they shall prominently display in close proximity to the images  
     or descriptions of such television broadcast receivers, in clear and    
     conspicuous print, the Consumer Alert disclosure text required by       
     subparagraph (3). The text should be in a size large enough to be       
     clear, conspicuous, and readily legible, consistent with the            
     dimensions of the advertisement or description.                         
                                                                             
     (3) "CONSUMER ALERT                                                     
                                                                             
     This television receiver has only an analog broadcast tuner and will    
     require a converter box after February 17, 2009, to receive             
     over-the-air broadcasts with an antenna because of the Nation's         
     transition to digital broadcasting. Analog-only TVs should continue to  
     work as before with cable and satellite TV services, gaming consoles,   
     VCRs, DVD players, and similar products. For more information, call     
     the Federal Communications Commission at 1-888-225-5322 (TTY:           
     1-888-835-5322) or visit the Commission's digital television website    
     at: [1]www.dtv.gov."                                                    


   Accordingly, it appears that Section 15.117(k) of the Rules by failing to
   place conspicuously and in close proximity to the following equipment, in
   clear and conspicuous print, the Consumer Alert label required under
   Section 15.117(k):


     Manufacturer               Device                Model #     Number of  
                                                                    Units    

       TruTech         7inch Under the Cabinet        KLV3170         1      
                             TV/DVD/Radio                                    

       TruTech       10" Undercabinet LCD TV/DVD      KLV3112         1      
                                Combo                                        

       TruTech               DVD Recorder             T650-DR         1      

       Memorex             DVD RW Recorder           MVDR2100/2       1      


   It also appears that Target has violated Section 15.117(k)(1) of the Rules
   by failing to place a label with "a size of type large enough to be clear,
   conspicuous and readily legible, consistent with the dimensions of the
   equipment and the label" on the following equipment:


     Manufacturer   Device                   Model #        Number of Units  

       TruTech       13" Round TV and DVD      T1300-D             1         
                            Combo                                            

       TruTech        20" Flat Screen TV       T2000-FT            1         

       TruTech       19" LCD TV with DVD       PVS2119             1         
                            Player                                           

       Memorex        20" Flat Screen TV      MT2012/24            1         

       Magnavox           20" LCD/TV         20MF605/500T          1         


   We caution you that failure to display an appropriate Consumer Alert label
   on any television receiving equipment that is not capable of receiving,
   decoding and tuning digital signals would constitute a further violation
   of Section 15.117(k) of the Rules.

   If, after receipt of this citation, Target violates the Communications Act
   or the Commission's rules in any manner described herein, the Commission
   may impose monetary forfeitures not to exceed $11,000 for each such
   violation or each day of a continuing violation up to $97,500 for a single
   continuing violation.

   If you choose to do so, you may respond to this citation within 10 days
   from the date of this letter either through (1) a personal interview at
   the Commission's Field Office nearest to your place of business, or (2) a
   written statement. Your response should specify the actions that Target
   is taking to ensure that it does not violate Section 15.117(k) of the
   Commission's rules in the future.

   If you chose to request a personal interview, the closest FCC Office  is
   Federal Communications Commission, Philadelphia Office, One Oxford Valley
   Building, Suite 404, 2300 East Lincoln Highway, Langhorne, Pennsylvania
   19047. You should contact this office by telephone, (XXX) XXXX-XXXX to
   schedule this interview, which must take place within 10 days of this
   Citation. Target Corporation  may also submit a written statement to the
   above address within 10 days of the date of this Citation. Any written
   statements should specify what actions have been taken to correct the
   violation[s] outlined above. Please reference file number (215) 741-3016
   when corresponding with the Commission.

   Under the Privacy Act of 1974, 5 U.S.C. S 552a(e)(3), we are informing you
   that the Commission's staff will use all relevant material information
   before it, including information that you disclose in your interview or
   written statement, to determine what, if any, enforcement action is
   required to ensure your compliance with the Communications Act and the
   Commission's rules.

   The knowing and willful making of any false statement, or the concealment
   of any material fact, in reply to this citation is punishable by fine or
   imprisonment under 18 U.S.C. S 1001.

   Thank you in advance for your anticipated cooperation.

   Sincerely,

   FEDERAL COMMUNICATIONS COMMISSION

   Gene Stanbro

   District Director

   Philadelphia Office

   Northeast Region

   Enforcement Bureau

   cc: Robert S. Schwartz, Esq.

   Constantine Cannon LLP

   See 47 C.F.R. S 1.80(b)(3).

   47 U.S.C. S 503(b)(5).

   4

                       FEDERAL COMMUNICATIONS COMMISSION

                             WASHINGTON, D.C. 20554

References

   Visible links
   1. http://www.dtv.gov/