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                           Before the
                Federal Communications Commission
                     Washington, D.C. 20554


In the Matter of                 )
                                )
New World Broadcasting Company,  )       File Number EB-01-OR-254
Inc.                             )
KCLF(AM)                         )     NAL/Acct.No.  200232620003 
New Roads, Louisiana             )
                                )


           NOTICE OF APPARENT LIABILITY FOR FORFEITURE


                                      Released: November 27, 2001

By the Enforcement Bureau, New Orleans Field Office:


                        I.  INTRODUCTION

     1.   In this Notice of Apparent Liability for Forfeiture, we 
find that New  World Broadcasting Company,  Inc. (``New  World'') 
apparently  violated  Sections  11.35(a)   and  73.1400  of   the 
Commission's Rules (``Rules'') by failing to operate and  install 
Emergency  Alert  System  (``EAS'')  equipment,  and  failing  to 
monitor and control the  transmission system.1  We conclude  that 
New World is apparently liable for a forfeiture in the amount  of 
eleven thousand dollars ($11,000).

                         II.  BACKGROUND

     2.   On September 20,  2001, an agent  from the New  Orleans 
Field Office (``Field Office'') inspected KCLF(AM).  During  this 
inspection, the agent determined that  the EAS equipment was  not 
installed,  and  there  was  no  control  or  monitoring  of  the 
transmission system.

     3.   On September 27, 2001, the Field Office issued a Notice 
of Violation (``NOV'') to New World citing these deficiencies. 

     4.   On October 15, 2001, the Field Office received a  reply 
to the  NOV stating  that the  defective EAS  equipment would  be 
repaired or replaced,  and that  a remote control  unit would  be 
installed to monitor and control the transmission system.

                        III.  DISCUSSION

     5.   Section 11.35(a) of  the Rules, 47  C.F.R.   11.35(a), 
states in part that, ``[b]roadcast stations and cable systems and 
wireless systems are responsible for ensuring that EAS  Encoders, 
EAS  Decoders  and  Attention  Signal  generating  and  receiving 
equipment used  as part  of the  EAS are  installed so  that  the 
monitoring and transmitting  functions are  available during  the 
times the stations and systems are in operation.''

     6.   Section 73.1400 of the Commission's Rules, 47 C.F.R.   
73.1400, addresses  transmission system  monitoring and  control.  
In  general,  this  section  requires  stations  to  operate   in 
compliance with applicable technical rules  and the terms of  the 
station authorization by employing  various methods or levels  of 
transmission system monitoring and supervision that will preclude 
out-of-tolerance operation. In this case, there was no control of 
the transmitter at the operating position and the transmitter was 
being left on 24 hours per day  in violation of the terms of  the 
station authorization.

     7.   Based on the evidence before us, we find that New World 
willfully2 violated Sections 11.35(a) and 73.1400 of the Rules by 
failing to have  EAS equipment installed  so that monitoring  and 
transmitting functions were available, and failing to monitor and 
control the transmission system.

     8.  Pursuant  to  Section  1.80(b)(4)  of  the  Commission's 
Rules, the base forfeiture amount for failure to install and have 
operational EAS  equipment  is  $8,000 and  the  base  forfeiture 
amount for  violation of  the transmission  control and  metering 
requirements  is  $3,000.3   Section  503(b)(2)(D)  of  the   Act 
requires us to take into account ``... the nature, circumstances, 
extent, and gravity  of the  violation, and with  respect to  the 
violator,  the  degree  of  culpability,  any  history  of  prior 
offenses, ability to pay, and  other such matters as justice  may 
require.''4   Applying  Section  1.80(b)(4)  of  the  Rules   and 
statutory factors  to the  instant case,  we find  no  compelling 
evidence to  support  any  adjustments  to  the  base  forfeiture 
amounts.  Therefore, a total forfeiture in the amount of  $11,000 
is warranted.
                                
                      IV.  ORDERING CLAUSES

     9.Accordingly,  IT  IS ORDERED  THAT,  pursuant  to  Section 
503(b) of  the  Communications  Act of  1934,  as  amended,5  and 
Sections 0.111, 0.311  and 1.80 of  the Commission's Rules,6  New 
World Broadcasting  Company,  Inc.  is  hereby  NOTIFIED  of  its 
APPARENT LIABILITY  FOR  A FORFEITURE  in  the amount  of  eleven 
thousand dollars  ($11,000)  for willful  violation  of  Sections 
11.35(a) and 73.1400 of the Commission's Rules.7

     10. IT IS FURTHER ORDERED THAT, pursuant to Section 1.80  of 
the Commission's Rules8, within thirty  days of the release  date 
of this  NOTICE OF  APPARENT  LIABILITY, New  World  Broadcasting 
Company,  Inc.  SHALL  PAY  the  full  amount  of  the   proposed 
forfeiture or SHALL FILE a written statement seeking reduction or 
cancellation of the proposed forfeiture.

     11. Payment of the forfeiture may be made by mailing a check 
or similar  instrument,  payable  to the  order  of  the  Federal 
Communications Commission, to the Forfeiture Collection  Section, 
Finance  Branch,  Federal  Communications  Commission,  P.O.  Box 
73482, Chicago, Illinois 60673-7482.  The payment should note the 
NAL/Acct. No. referenced in the letterhead above.

     12.  The  response,  if  any,  must  be  mailed  to  Federal 
Communications Commission,  Office  of the  Secretary,  445  12th 
Street, SW,  Washington,  DC  20554,  Attn:  Enforcement  Bureau-
Technical  &  Public  Safety  Division,  and  MUST  INCLUDE   THE 
NAL/Acct. No. referenced in the letterhead above.

     13. The Commission will not consider reducing or canceling a 
forfeiture in response to a claim of inability to pay unless  the 
petitioner submits: (1) federal tax  returns for the most  recent 
three-year period; (2) financial statements prepared according to 
generally accepted accounting practices  (``GAAP''); or (3)  some 
other  reliable  and  objective  documentation  that   accurately 
reflects the petitioner's current financial status.  Any claim of 
inability to pay  must specifically  identify the  basis for  the 
claim by reference to the financial documentation submitted.  

     14. Requests for payment of  the full amount of this  Notice 
of Apparent Liability  under an installment  plan should be  sent 
to:  Federal  Communications   Commission,  Chief,  Revenue   and 
Receivables Operations Group, 445 12th Street, S.W.,  Washington, 
D.C. 20554.9 

     15. IT IS  FURTHER ORDERED  THAT a  copy of  this NOTICE  OF 
APPARENT LIABILITY shall be sent by Certified Mail Return Receipt 
Requested to New World Broadcasting Company, Inc. at P.O. Box  9, 
803 Parent Street, New Roads, Louisiana 70760.



                              FEDERAL COMMUNICATIONS COMMISSION





                              James C. Hawkins
                              District Director
                              New Orleans Field Office
                              Enforcement Bureau
_________________________

1 47 C.F.R.  11.35(a) and 73.1400
2 Section 3132(f)(1) of the Act, 47 U.S.C.  312(f)(1), which 
applies to Section 503(b) of the Act, provides that ``[t]he term 
`willful' when used with reference to commission or omission of 
any act, means that conscious and deliberate commission or 
omission of such an act, irrespective of any intent to violate 
any provision of this Act....'' See Southern California 
Broadcasting Co., 6 FCC Rcd 4387 (1991).
3 47 C.F.R.  1.80(b)(4)
4 47 U.S.C.  503 (b)(2)(D)
5 47 U.S.C.  503(b).
6 47 C.F.R.  0.111, 0.311, 1.80.
7 47 C.F.R.  11.35(a) and 73.1400
8 47 C.F.R.  1.80.
9 See 47 C.F.R.  1.1914.