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 *Pages 1--1 from  Microsoft Word - 6011155544.txt*
 I  think  it  would  be  excellent  business  for  the  studios  to 
 initiate  their  own  descriptions.  First,  in  the  early 
 development  of  described  programming,  there  is  much 
 goodwill  to  be  found  in  offering  a  public  service  such 
 as  this.  And,  whether  mandated  by  the  FCC  or  the  ADA, 
 there  is  really  no  doubt  that  it  will  soon  be  required, 
 so  producers  of  entertainment  really  ought  to  begin 
 preparing  for  its  arrival. 


 Then,  there  is  the  matter  of  the  numbers.  Estimates  of 
 the  numbers  of  visually  impaired  people  throughout  the 
 world  come  in  as  high  as  42  million,  or  even  higher.  Isn't 
 it  really  good  business  to  take  a  look  at  this  demographic? 
 That's  a  lot  of  people  to  leave  out  of  a  business  plan! 


 Instead  of  spending  good  money  trying  to  fight  off  what  is 
 inevitable,  why  not  spend  that  money  on  making  the  technology 
 work  right  now,  and  do  some  good  in  the  world  while  you're  at  it! 


 Rob  Baker 
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