March 23, 1994



CHAIRMAN HUNDT ADDRESSES NAB
                      
Chairman Reed Hundt today addressed the National Association of
Broadcasters by satellite from
Buenos Aires, where he is attending the first World
Telecommunication Development Conference. 
Hundt noted that in Buenos Aires, he has been working with 180 of
his counterparts from around
the world to "set an agenda for economic growth all over the
world through communications and
broadcast development."

"There is an important  message for NAB from this ITU development
conference," Hundt said
today.  "It is that there is a huge foreign market for American
products and services made by many
of you at NAB -- literally billions of dollars of new exports are
possible."

Hundt talked in his speech about the application of his three
themes, economic growth, access and
reinventing government, to broadcaster issues.  He described some
of the ways in which
broadcasters have provided Americans with access to emergency
information, and how wiring the
classrooms will revolutionize learning.  "The 43 million school
children who are in American's
classrooms are a huge untapped audience for educational
programming -- and a great opportunity
for broadcasters."  And Hundt said Commission will "balance the
children's need for access to
educational programming with practical economic considerations"
in its inquiry on the Children's
Television Act.

Hundt quoted Rep. John Dingell in speaking of broadcasters as
"public trustees" and quoted
Commissioner Jim Quello's description of  broadcasting as "the
glue that helps hold America
together."  "On my watch," Hundt said," the Commission will work
hard to preserve everywhere in
the country strong, diverse, creative, free, over-the-air
broadcast service."

Hundt said the Commission will "take another whack at regulatory
underbrush," and he urged his
listeners to call Mary Beth Richards, who is heading up the
Commission's reinventing government
initiative, at 202/418-1000, with their suggestions.

"Today, broadcasting is a strong, thriving business," Hundt said
in his address.  "But the FCC can
help broadcasters do even better" by acting more quickly on
certain matters, examining the
Commission's ownership rules, analyzing new technologies, and the
development of the information
highway -- and the Global Information Infrastructure.  And he
predicted that "the most important
economic issue for broadcasters between now and the next NAB"
will be HDTV.

In closing, Hundt said, "During the exciting tumultuous eventful
journey you and I will take
together in future years, we should be able finally to fulfill
David Sarnoff's great dream:  to use
broadcast to create 'a finer and broader understanding between
all the peoples of the world.'"