Report No. MM-842            MASS MEDIA ACTION                 July 5, 1994


      BAY TELEVISION, INC. ORDERED TO FORFEIT $10,000 FOR VIOLATIONS
              OF CHILDREN'S TELEVISION COMMERCIAL TIME LIMITS

     The FCC has affirmed an action by the Mass Media Bureau which
issued a forfeiture in the amount of $10,000 to Bay Television,
Inc. for repeated violations of the Commission's rule which limits
the amount of commercial time that may be included in children's
television programming.  Bay Television, licensee of television
station WTTA(TV), St. Petersburg, FL, sought review of the Bureau's
action.

     In its petition for review, Bay Television contended that the
forfeiture order was arbitrary and capricious when compared with
other cases involving violations of the same rule.  Bay Television
further argued that the forfeiture order contravenes FCC policies
encouraging licensees to hire minorities, in that it failed to
afford lenient treatment based upon the fact that the station's
newly hired traffic manager responsible for compliance was a member
of a minority group.

     Denying review, the Commission found that a $10,000 forfeiture
in this case was neither arbitrary nor capricious.  Furthermore,
the Commission said the forfeiture order was not a departure from
its policies concerning the hiring of minority individuals, as it
raised no issue with respect to that subject.

     Action by the Commission May 27, 1994, by Memorandum Opinion
and Order (FCC 94-131).  Chairman Hundt, Commissioners Quello and
Barrett, with Commissioners Ness and Chong not participating.

                                   -FCC-

     News Media contact: Patricia A. Chew at (202) 418-0500.
     Mass Media Bureau contact: Marcia Diamond at (202) 632-3922.