Report No. MM 96-7           MASS MEDIA ACTION             February 6, 1996


         NAACP DENIED RECONSIDERATION OF COMMISSION'S DECISION TO
           RENEW THE LICENSE OF KDYL/KSFI-FM, SALT LAKE CITY, UT

     The Commission has denied the petition for reconsideration
filed by the Idaho/Nevada/Utah State Conference of Branches of
the NAACP.  The NAACP argued that the failure of KDYL/KSFI-FM,
Salt Lake City, UT, to implement an effective EEO program was
evidence of discrimination which should be resolved in a hearing. 
The NAACP also contended that the licensee's arguments that its
format and pay scales have affected the stations' ability to
attract minority applicants reflect discriminatory intent. 

     The Commission found that the NAACP had not shown a material
error or omission, or raised additional facts not previously
known or existing.  Moreover, the Commission concluded that there
was no evidence of discrimination, and the licensee was correctly
found to be qualified.  The Commission also found that the
licensee's explanations as to its alleged obstacles with
recruiting minority applicants did not reflect discriminatory
intent.  Accordingly, the Commission found no basis upon which
reconsideration should be granted.

     Action by the Commission December 15, 1995, by Memorandum
Opinion and Order (FCC 95-510).  Chairman Hundt, Commissioners
Quello, Barrett, Ness, and Chong.

                                   -FCC-

     News Media contact: Patricia A. Chew at (202) 418-0500.
     Mass Media Bureau contact: Kathy A. Harvey at (202) 418-
1450.