NEWSReport No. MM 95-70      MASS MEDIA ACTION              July
27, 1995

RENEWAL OF WEAR-TV, PENSACOLA, FL, AND RENEWAL AND TRAN SFER OF
CONTROL OF NINE LICENSES IN FIVE STATES UPHELD; NAL ISSUED

     The Commission has denied the NAACP's petition for
reconsideration of the
Commission's decision approving the transfer of control from
James M. Hoak, Jr., to
Heritage Media Corporation of the licensees of Stations
WEMP(AM)/WMYX-FM,
Milwaukee, WI, WRTH(AM)/WIL-FM, St. Louis, MO, WBBF(AM)/WBEE-FM,
Rochester, NY, and KULL(AM)/KRPM-FM, Tacoma, WA; and the renewal
and transfer of
control of the licensee of Station WEAR-TV, Pensacola, FL.

     In seeking reconsideration, the NAACP did not allege any
facts not previously
considered, but argued that the Commission failed to give the
NAACP statistical evidence
regarding discrimination sufficient consideration, and failed to
sufficiently investigate
terminations of minorities.

     The Commission, however, fully considered the NAACP's
statistical evidence in
reaching its decision, and determined that the statistical
evidence did not provide sufficient
grounds to order a hearing.  The Commission conducted a complete
investigation of the
stations and found no evidence of discrimination.  However, it
admonished stations
WBBF(AM)/WBEE-FM and WEAR-TV for failing to contact minority
sources whenever a
vacancy occurred, and issued a $6,250 forfeiture and imposed
reporting conditions on the
licensee of Stations KULL(AM)/KRPM-FM for deficient recruitment
efforts.

     As the NAACP's arguments and evidence had been fully
considered, and the stations'
records fully investigated, the Commission found that
reconsideration was not warranted.

     Action by the Commission July 19, 1995, by Memorandum
Opinion and Order (FCC
95-305). Chairman Hundt, Commissioners Quello, Barrett, Ness and
Chong.

                                  - FCC -

     News Media contact: Rochelle Cohen at (202) 418-0500.
     Mass Media contact: Steven Feldman at (202) 418-0394.