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If you need the complete document, download the WordPerfect version or Adobe Acrobat version, if available. ***************************************************************** Before the FEDERAL COMMUNICATIONS COMMISSION Washington, D.C. 20554 In the Matter of ) ) Carolina Liquidators, Inc. ) File No. EB-00-TC-010 ) Apparent Liability for Forfeiture ) NAL/Acct. No. X3217-007 NOTICE OF APPARENT LIABILITY FOR FORFEITURE Adopted: July 21, 2000 Released: July 25, 2000 By the Commission: I.INTRODUCTION 1. In this Notice of Apparent Liability for Forfeiture (NAL), we find that Carolina Liquidators, Inc. (Carolina Liquidators) apparently willfully or repeatedly violated section 227 of the Communications Act of 1934, as amended (Act), and the Commission's rules and orders, by sending unsolicited advertisements to telephone facsimile machines on 34 separate occasions. Based on the facts and circumstances surrounding these apparent violations, we find that Carolina Liquidators is apparently liable for forfeiture in the amount of $230,000. II.BACKGROUND 3. On July 12, 1999, in response to several consumer letters indicating that Carolina Liquidators had faxed unsolicited advertisements to consumers' telephone facsimile machines, the Commission staff issued a citation to Carolina Liquidators, pursuant to section 503(b)(5) of the Act. The staff cited Carolina Liquidators for allegedly using a telephone facsimile machine, computer, or other device, to send unsolicited advertisements to another telephone facsimile machine, in violation of section 227 of the Act and the Commission's rules and orders. The unsolicited advertisements offered a "Furniture Auction" and "Entire Showroom Up For Auction." The citation, which the staff served by certified mail, return receipt requested, informed Carolina Liquidators that subsequent violations could result in the imposition of monetary forfeitures of up to $11,000 per violation and included copies of consumer letters that formed the basis of the citation. The citation informed Carolina Liquidators that within 21 days of the date of the citation, it could either request a personal interview at the nearest Commission field office, or could provide a written statement responding to the citation. The Commission received a signed return receipt evidencing Carolina Liquidators' receipt of the citation on July 16, 1999. Carolina Liquidators did not respond to the citation. 4. Despite the citation's warning that subsequent violations could result in the imposition of monetary forfeitures, the Commission received several consumer letters stating that Carolina Liquidators had continued to engage in such conduct after receiving the citation. We base our action here on this information from consumers alleging that Carolina Liquidators sent unsolicited advertisements on or after July 16, 1999. Although not the basis for our action, we note that the Commission itself received several such facsimiles at its Dallas Field Office. 5. The VarTec Telecom Letter. Melissa A. Smith, Esq., Attorney for VarTec Telecom, Inc. (VarTec), states that Carolina Liquidators faxed 14 unsolicited advertisements to VarTec from September 29, 1999 to April 21, 2000. Ms. Smith states that VarTec sent Carolina Liquidators several letters via regular mail and certified mail requesting that it refrain from sending additional unsolicited advertisements to VarTec. Ms. Smith states that VarTec sent letters to Carolina Liquidators via regular mail dated August 4, 1998, March 3, 1999, and December 14, 1999 and via certified mail dated February 18, 1999 and November 30, 1999. Ms. Smith further states that VarTec did not receive a response to any of its letters but received a signed return receipt evidencing Carolina Liquidators' receipt of the February 18, 1999 letter. Ms. Smith states that despite these requests, Carolina Liquidators continued to fax unsolicited advertisements to VarTec. Ms. Smith states that neither she nor anyone else at VarTec ever gave Carolina Liquidators permission or an invitation to send these advertisements, and that VarTec does not have an established business relationship with Carolina Liquidators. 6. The Mica Calfee Letter. On October 1, 1999, Mr. Mica Calfee filed a letter requesting Commission action and stating that Carolina Liquidators sent an unsolicited advertisement to his facsimile machine. Mr. Calfee states that after receiving the unsolicited facsimile on October 1, 1999, he contacted Carolina Liquidators on several occasions and sent a registered letter to Carolina Liquidators informing the company that its actions violated the Telephone Consumer Protection Act and the Commission's rules. Mr. Calfee further states that he advised Carolina Liquidators that he planned to seek legal recourse against the company. Mr. Calfee states that he did not receive a response to his communications. Mr. Calfee states that he did not give Carolina Liquidators permission or an invitation to send advertisements to his facsimile machine, and that he does not have a prior business relationship with Carolina Liquidators. 7. The Alpha Letter. Mr. Morris Horn, Director of Field Support, Alpha National Technologies Services, Inc. (Alpha) states that Carolina Liquidators sent 3 unsolicited advertisements to Alpha's facsimile machine on September 2, 1999, September 15, 1999 and October 1, 1999. Mr. Horn states that he contacted the Texas Office of the Attorney General and requested action against Carolina Liquidators. The Texas Office of the Attorney General sent Alpha's request to the Texas Public Utility Commission, which forwarded the request to the FCC. Mr. Horn states that neither he nor anyone else at Alpha authorized Carolina Liquidators to send the advertisements and that Alpha does not have an established business relationship with Carolina Liquidators. 8. The other faxes. The remaining consumer letters supporting this NAL are factually similar to the allegations in the consumer letters described above. In each case, the consumer states that Carolina Liquidators used a telephone facsimile machine to send an unsolicited advertisement to the consumer's telephone facsimile machine. In each case, the consumer states that Carolina Liquidators (a) was not authorized to send the unsolicited facsimile to the consumer's fax machine, and (b) does not have an established business relationship with the consumer. IX.DISCUSSION A. Violations Evidenced in the Letters. 2. Section 227(b)(1)(C) of the Act prohibits any person from using "a telephone facsimile machine, computer, or other device to send an unsolicited advertisement to a telephone facsimile machine." An unsolicited advertisement is defined as "any material advertising the commercial availability or quality of any property, goods, or services which is transmitted to any person without that person's prior express invitation or permission." The Commission has determined, however, that an established business relationship demonstrates consent to receive telephone facsimile advertisement transmissions. The mere distribution or publication of a telephone facsimile number does not confer invitation or permission to transmit advertisements to a particular telephone facsimile machine. 3. As discussed above, each facsimile transmission upon which this NAL is based offers access to the same commercial service, a "Furniture Auction." We find that these facsimiles clearly fall within the definition of an "advertisement." Additionally, Carolina Liquidators appears to have sent each facsimile transmission without the prior express invitation or permission of the recipient. The record indicates that none of the consumers at issue had an established business relationship with Carolina Liquidators. The record further indicates that Carolina Liquidators continued to send facsimiles to one consumer who specifically requested that Carolina Liquidators refrain from sending additional unsolicited facsimiles. Such evidence, along with the consumers' declarations, demonstrates that Carolina Liquidators did not have any prior express permission or invitation to send the facsimile transmissions. D. Forfeiture Amount. 5. We conclude that Carolina Liquidators apparently willfully or repeatedly violated the Act and the Commission's rules and orders by using a telephone facsimile machine to send unsolicited advertisements to other telephone facsimile machines. Carolina Liquidators apparently did not cease its unlawful conduct even after the Commission staff issued a citation warning that it was engaging in unlawful conduct and could be subject to monetary forfeitures. Accordingly, a proposed forfeiture is warranted against Carolina Liquidators for its apparent willful or repeated violations of section 227 of the Act and of the Commission's rules and orders regarding the faxing of unsolicited advertisements. 6. Section 503(b) of the Act authorizes the Commission to assess a forfeiture of up to $11,000 for each violation of the Act or of any rule, regulation, or order issued by the Commission under the Act by a non-common carrier or other entity not specifically designated in section 503 of the Act. In exercising such authority, we are to take into account "the nature, circumstances, extent, and gravity of the violation and, with respect to the violator, the degree of culpability, any history of prior offenses, ability to pay, and such other matters as justice may require." 7. Although the Commission's Forfeiture Policy Statement does not establish a base forfeiture amount for violating the prohibition on using a telephone facsimile machine to send unsolicited advertisements, we have previously considered $4,500 per unsolicited fax advertisement as an appropriate base amount. We apply that base amount to each of 20 of the apparent violations. We find that the other 14 violations justify a higher proposed forfeiture because VarTec specifically notified Carolina Liquidators to cease its unlawful conduct and refrain from faxing additional unsolicited advertisements, but Carolina Liquidators willfully and repeatedly continued to violate section 227 of the Act and the Commission's rules and orders. We believe that assessing a higher forfeiture amount is warranted based on the nature and gravity of the violations and the continued need to ensure compliance with section 227 of the Act and the Commission's rules and orders. For those 14 violations, we find Carolina Liquidators apparently liable in the amount of $10,000 for each such violation. This results in a proposed total forfeiture of $230,000. Carolina Liquidators shall have the opportunity to submit evidence and arguments in response to this NAL to show that no forfeiture should be imposed or that some lesser amount should be assessed. VIII.CONCLUSION AND ORDERING CLAUSES 9. We have determined that Carolina Liquidators apparently violated section 227 of the Act and the Commission's rules and orders by using a telephone facsimile machine, computer, or other device to send the 34 unsolicited advertisements identified above. We have further determined that Carolina Liquidators is apparently liable for forfeitures in the amount of $230,000. 10. Accordingly, IT IS ORDERED, pursuant to section 503(b)(5) of the Act, as amended, 47 U.S.C.  503(b)(5), and section 1.80 of the Commission's rules, 47 C.F.R.  1.80, that Carolina Liquidators, Inc. IS HEREBY NOTIFIED of an Apparent Liability for Forfeiture in the amount of $230,000 for willful or repeated violations of section 227(b)(1)(C) of the Act, 47 U.S.C.  227(b)(1)(C), sections 64.1200(a)(3) and 64.1200(f)(5) of the Commission's rules, 47 C.F.R.  64.1200(a)(3), 64.1200(f)(5), and the related orders described in the paragraphs above. 11. IT IS FURTHER ORDERED, pursuant to section 1.80 of the Commission's rules, 47 C.F.R.  1.80, that within thirty (30) days of the release of this Notice, Carolina Liquidators, Inc. SHALL PAY the full amount of the proposed forfeiture OR SHALL FILE a response showing why the proposed forfeiture should not be imposed or should be reduced. 12. IT IS FURTHER ORDERED that a copy of this Notice of Apparent Liability for Forfeiture SHALL BE SENT by certified mail to Cory Pierce, Owner, Carolina Liquidators, Inc., 2722 West Irving Blvd, Irving, Texas 75061. FEDERAL COMMUNICATIONS COMMISSION Magalie Roman Salas Secretary