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Moreover, Bay Television argues that, even if the Station carried  xprimarily paid programming, this would not refute its service to the community. Bay Television argues  xthat the Commission has held that home shopping programming provides an important service to viewers who have difficulty obtaining or do not wish to obtain goods in the traditional manner.  S- ` x17.` ` Regarding the third factor, Bay Television argues that Congress did not intend for this  xcriterion to bar a Station's ADI addition claim if other stations are providing local service to the relevant  xcommunities. As for the fourth factor, Bay Television states that the Commission should not accord great  xweight to the Station's low viewership in Sarasota County. Because the Station is not a Nielsen  xsubscriber, neither Bay Television nor Comcast can provide actual viewership patterns. In any event, Bay  xTelevision provides several reasons why its viewership would be low. First, the cable penetration rate for  xSarasota County is 82% which hinders noncarried stations from gaining an audience share. Second, the  xjStation is a newer station competing against older, more established stations. Third, the Station is a nonnetwork specialty station, and such stations typically attract limited audiences. "H$ 0*%%II%"Ԍ S-ԙ IV.xDISCUSSION  S- ` x18.` ` Based upon our analysis of the record relating to the four statutory and other relevant  x.factors, we will grant Bay Television's petition. The Station's Grade A and B contour coverage, historic  xcarriage, specialty programming and other relevant factors demonstrating the Station's ADI persuade us that the Communities should be added to the Station's market area.  S- ` #x19.` ` The cable television mandatory broadcast signal carriage rules were adopted as part of the  x1992 Cable Act. According to the legislative history of that Act, the use of ADI market areas is intended  xy"to ensure that television stations be carried in the areas which they serve and which form their economic  Sp- x!market."Z p yO -ԍH.R. Rep. 102628, 102d Cong., 2d Sess. 97 (1992).Z The Act specifically provided that the Commission was to consider adding additional  xcommunities or excluding communities from the markets of television stations "to better effectuate the  S - xpurposes" of the mandatory carriage requirements.= X yO-ԍ47 U.S.C. 534(h).= These factors, however, were "not intended to be  S - xLexclusive."Z  yO-ԍH.R. Rep. 102628, 102d Cong., 2d Sess. 97 (1992).Z In acting on such requests the Commission was instructed to "afford particular attention to  xLthe value of localism, taking into account four specified statutory factors." We believe that our decision here will better effectuate the purposes of the mustcarry statutory provisions.  SX- ` Px20.` ` Statutory factor one is "whether the station, or other stations located in the same area, has  xbeen historically carried on the cable system or systems within such community." The Station was carried  xby Comcast for approximately two years out of the past seven years. Although Comcast argues that the  xStation's shortterm carriage should be discounted, the Station was carried pursuant to a retransmission  xkagreement, which is probative of the scope of the market involved and is convincing evidence that the  S- xjstation has a market nexus with the communities in question.l x {O-ԍIn re TV Alabama, Inc., DA 971429 at para. 14 (July 9, 1997).l Comcast also carries seven other stations  xlocated in the Station's area which provides additional evidence as the the factor one element that "other  S@-stations located in the same area" have historically been carried.|@  {O-ԍIn re Adelphia Cable Communications, DA 972716 at para. 15 (Dec. 31, 1997). |  S- ` Qx21.` ` Statutory factor two is "whether the television station provides coverage or other local  xservice to such community." As noted above, "to show that the stations provides coverage or other local  xservice to the cable communities, parties may demonstrate that the station places at least a Grade B  xycontour over the cable community or is located close to the community in terms of milage." We find that  xthe Station places a Grade A contour over Longboat Key and the majority of Sarasota City. Moreover,  xzthe Station places a Grade B contour over most of the unincorporated portions of Sarasota County in which a substantial majority of the people in the county live. "0*%%IIL"Ԍ S- ` Cx22.` ` With respect to programming service, we find that the Station provides some local  xlcoverage likely to be of specific interest to the communities in question, such as its Florida sports  xyprograms. The fact that the station broadcasts infomercials does not, as Comcast suggests, weigh against  xzthe request because such programming may "provide an important service to viewers who either have  x=difficulty obtaining or do not otherwise wish to purchase goods in a more traditional manner" that is not  S8- xbe incompatible with local appeal8 {O- xԍMust Carry Order, 8 FCC Rcd. at 5327; see also In re Paxson San Jose License, Inc., DA 972276 at para. 12 (Oct. 30, 1997). Finally, we note that the Station's programming log is published in  S-the Sarasota HeraldTribune which is another indication of the Station's local coverage and market area." {O - xԍSee In re Suburban Cable TV Co., Inc. and Lenfest Atlantic, Inc., DA 971469 at para. 25 (July 14, 1997) ("The  xlisting of the station and its schedule in TV listings relevant to these communities also provides some evidence that  {Od - xYthe market regards this area to be within the economic market and service area of the station."); see also In re Time  {O. -Warner Cable, DA 971009 at para. 21 (May 13, 1997).   S- ` `x23.` ` With regard to the third statutory factor whether other stations that are eligible to be  xcarried serve the communities in question in general, we do not believe that Congress intended this third  xycriterion to operate as a bar to a station's ADI claim whenever other stations could be shown to serve the  x>communities at issue. Rather, we believe that this criterion was intended to enhance a station's claim  S -where it could be shown that other stations do not serve the communities at issue.  {O-ԍIn re Red River Broadcast Corp., DA 97998 at para. 14 (May 13, 1997); Paxson, DA 972276 at para. 13.  S - ` ox24.` ` Statutory factor four is "evidence of viewing patterns in cable and noncable households  xwithin the areas served by the cable system or systems in such community." Comcast presents evidence  xthat shows that the Nielsen County Coverage Report (1997) does not list the Station for Sarasota County  xjwhich demonstrates that the Station does not have a significant viewership in that county. However, we  x=are not convinced that the Station's negligible ratings should defeat its ADI request because (1) specialty  S- xstations such as the Station historically garner a smaller audience share,Mj  {O-ԍPaxson, DA 972276 at para. 14.M and (2) most importantly, the  x\cable penetration rate for Sarasota County is 82% which hinders the Station from gaining an audience  S- xshare in that County.z  {OT-ԍIn re Adelphia Cable Communications, DA 972716 at para. 16 (Dec. 31, 1997).z We also find that Congress could not have intended for such stations to have cable  xjcommunities deleted from their market solely because their audience shares are not as significant as those  xyof several other stations with which they compete. If this were the case, the 1992 Cable Act would have  x{designated a ratings mechanism, rather than ADIs, as the primary determinant for broadcast signal  S-carriage.  {OF#-ԍSee In re Gulf & Pacific Communications, L.P., DA 972652 at para. 18 (Dec. 19, 1997). " 0*%%II4"Ԍ S- ` Rx25.` ` Finally, Bay Television has produced further evidence of the economic and cultural  xrelationship between the Station and the Communities that weighs in favor of granting the petition.  xRegarding economic factors, Bay Television has shown that the Station has lost advertising revenues from  xSarasota County businesses as a result of Comcast's decision not to carry the Station. Where a station  xmay rely on an area for advertising revenues, this logically demonstrates that that area is part of the  xstation's market. In addition, Nielsen has recognized this economic relationship by placing Sarasota in  xthe Station's DMA. Regarding cultural factors, Bay Television has shown that several of the Station's  xLprograms had a loyal local following in Sarasota who protested when Comcast removed the Station from  S-the Sarasota cable system. {O( - xԍSee Marks CableVision, DA 97910 at para. 19 (May 2, 1997) (finding significant cultural and economic connections between the Station and the market).  Sp- ` 2x26.` ` We have carefully considered the statutory and other relevant factors in the context of the  xcircumstances presented here, but we are under no obligation to give particular weight to any one of the  S - x several factors under consideration.$ " {O- xxԍSee Time Warner Entertainment Co. v. FCC, 56 F.3d 151, 175 (D.C. Cir. 1995); accord Omnipoint Corp. v.  {O- xFCC, 78 F.2d 620, 633634 (D.C. Cir. 1996) (When Congress directs an agency to consider certain factors, the  xiagency simply "must reach an express and considered conclusion about the bearing of a factor, but is not required to give any specific weight to it."). Based on our analysis, we will grant Bay Television's petition  x/because it has demonstrated historic carriage, local coverage, programming of local interest, and other economic and cultural ties with the Communities.  S - V. x ORDERING CLAUSES  S0- ` 1x 27.` ` Accordingly, IT IS ORDERED , pursuant to 614(h) of the Communications Act of 1934,  xMas amended, 47 U.S.C. 534, and Section 76.59 of the Commission's rules, 47 C.F.R. 76.59, that the  xpetition for special relief (CSR5154A) filed by Bay Television, Inc., licensee for WTTATV, channel  S- x38, St. Petersburg, Florida, IS GRANTED . The Cities of Longboat Key and Sarasota and the unincorporated areas of Sarasota County are added to WTTATV's area of dominant influence.  S@- ` x28.` ` This action is taken pursuant to authority delegated under Section 0.321 of the Commission's rules, 47 C.F.R. 0.321. x` `  hhFEDERAL COMMUNICATIONS COMMISSION x` `   x` `  hhWilliam H. Johnson x` `  hhDeputy Chief, Cable Services Bureau