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XP# Federal Communications Commission`(#DA 97111 ă  yxdddy (v3 #C\  P6QpP#Before the Federal Communications Commission  yO Washington, D.C. 20554 X01Í ÍX01Í Í҃  X -#Xj\  P6G; XP#In the Matter ofR) R)  X-PANHANDLE TELECASTING CO.@hCSR4825AR) R) For Modification of the ADI ofR) Station KFDATVR)  Xh -|  MEMORANDUM OPINION AND ORDER TP  X: -X` hp x (#%'0*,.8135@8:and a total share in 1996 of 10 (a 19 share in noncable homes and a 6 share in cable homes).  xIn addition, KFDATV states that Nielsen's 1995 and 1996 studies have reassigned Roosevelt  X$- xCounty from the Albuquerque DMA to the Amarillo DMA. KFDATV argues, citing the Report  X- xMand Order and Further Notice of Proposed Rulemaking in CS Docket 95178A B. yO&-ԍ 11 FCC Rcd 6201 (1996).A and KTEN" ,N(N(ZZ["  X- xTelevision  1"n Limited Partnership,I . yOy-ԍ 11 FCC Rcd 10355, 10362 (1996).I that this supports KFDATV's request to include Portales and Roosevelt County within the station's ADI.  X- ANALYSIS AND DECISION TP  Xx-  9.xWe shall grant KFDATV's petition for market modification. The evidence the station  xysubmits, evaluated pursuant to the four statutory and other relevant factors, persuades us that  xjPortales and Roosevelt County, New Mexico are properly considered part of the station's ADI.  xLWith regard to the first statutory factor, we note that KFDATV has demonstrated a history of  xycarriage on the cable systems serving the communities in question. We note that this includes  xZa significant period of carriage pursuant to retransmission consent, during a time in which KFDA xTV could not elect mandatory carriage. A pattern of carriage, in the absence of a carriage  x[obligation, is a strong indication of interest in a signal and of the signal's market connection to  X - xthe communities in question.x X. {O-ԍ See KTEN Television Limited Partnership, 11 FCC Rcd 10355, 10361 (1996).x Turning to the second statutory factor, we note that although  X - x-KFDATV does not place a Grade B contour over Portales or Roosevelt County, . yOD- x\ԍ KFDATV's Grade B contour lies some 65 miles beyond Portales. The nearest Grade B contour of an  xKAlbuquerque licensee to Portales is approximately 100 miles distant. However, the Grade B contours of Stations  xKBIMTV (CBS, Channel 10) and KOBR (NBC, Channel 8), both Roswell, New Mexico, and considered part of  xthe Albuquerque ADI, do encompass Portales and most of Roosevelt County, as does that of Station KENW (ETV,  xChannel 3), Portales, New Mexico. In addition, the Grade B contour of Station KVIHTV (ABC, Channel 12), Clovis, New Mexico, considered part of the Amarillo ADI, encompasses Portales and all of Roosevelt County. the station has  xdemonstrated through three years of program logs and a description of its weather features that  x<the station does provide coverage and other local service to the communities. With regard to the  xthird statutory factor whether other stations eligible to be carried serve the communities in  xquestion in general, we do not believe that Congress intended this third criterion to operate as  x0a bar to a station's ADI claim whenever other stations could also be shown to serve the  xcommunities at issue. Rather, we believe that this criterion was intended to enhance a station's  xclaim where it could be shown that other stations do not serve the communities at issue. Under  xKsuch circumstances, a denial of carriage rights to the claiming station could deprive cable viewers  x.of any broadcast signals that might provide programming geared to their communities. In this  xcase, as KFDATV concedes that Albuquerque ADI stations do serve the communities in question to varying extents, this enhancement factor would not appear to be applicable.  X~-  10.xTurning to the fourth factor, that of area viewing patterns, the Nielsen data which KFDA xTV submits indicates that the station has a share of viewing in Roosevelt County that  xdemonstrates a clear and substantial nexus between Roosevelt County and the Amarillo ADI.  x-In fact, KFDATV's most recent audience shares in Roosevelt County exceed those of all but one"9b ,N(N(ZZ"  X- xkAlbuquerque ADI commercial licensee reported by Nielsen.7Z. {Oy- xԍ The figures in this paragraph are from Nielsen Station Index, 1996 County/Coverage Study: County Summary,  x.v. 2. Cume is the number of unduplicated homes that view the station at least once for 5 minutes during the measured period.7 KFDATV achieves a 10 total  xshare in Roosevelt County (a 19 share in noncable households and a 6 share in cable households),  xyand a 73 total cume (67 in noncable households). In contrast, Station KBIMTV (CBS, Channel  x10), Roswell, New Mexico garners a 7 total share in Roosevelt County (an 8 share in noncable  x-households and a 6 share in cable households), and a 69 total cume (43 in noncable households).  xStation KOBTV (NBC, Channel 4), Albuquerque, New Mexico has less than a 0.5 total share  xL(a 1 share in noncable households and less than a 0.5 share in cable households), and a 7 total  x/cume (14 in noncable households). Station KOBR (NBC, Channel 8), Roswell, New Mexico  xachieves a 16 total share in Roosevelt County (a 7 share in noncable households and a 19 share  xzin cable households), and a 64 total cume (47 in noncable households). While KOBR's total  xshare in Roosevelt County is higher than that of KFDATV, KFDATV's offair viewing exceeds that of KOBR, as does KFDATV's cume.  X -  ?11.xFinally, we note that Nielsen currently assigns Roosevelt County to the Amarillo, Texas  x/DMA. We recognize that the 199192 Arbitron ADI designations remain the basis for 1996  x=carriage elections. Nevertheless, the Commission has invited parties to include information as  xzto DMA assignments in market modification proceedings because it may provide additional  Xy- xyinformation as to the scope of the markets involved."y. {O- xԍ CS Docket 95178, 11 FCC Rcd at para. 46 (1996)(Decision to convert from ADI to Nielsen DMA market  xYdefinitions in 1996. The Commission concluded that Nielsen's DMA market assignments provide the most accurate  xhmethod for determining the areas served by local stations but that shift to DMAs should take place after a transition period.). We believe, in view of the totality of the  xcircumstances of the present case, that Nielsen's DMA market assignment of Roosevelt County,  xiwhile it cannot by itself be determinative, is persuasive evidence that the communities in question have a sufficient nexus with KFDATV to be considered to be part of its market. ",N(N(ZZ"  X-  ORDERING CLAUSES TP  X-   12.xAccordingly, IT IS ORDERED , pursuant to 614(h) of the Communications Act of 1934,  xkas amended, 47 U.S.C. 534 and 76.59 of the Commission's Rules, 47 C.F.R. 76.59, that the  xpetition for special relief (CSR4825A) filed September 11, 1996 by Panhandle Telecasting Co.  X- IS GRANTED .  X_-13.xThis action is taken pursuant to authority delegated by 0.321 of the Commission's Rules. x` `  hh@FEDERAL COMMUNICATIONS COMMISSION x` `  hh@William H. Johnson x` `  hh@Deputy Chief, Cable Services Bureau